50 sexy logos.

What's new about it? I dont see it

That is really bizarre. They will change it in a year.

I don´t understand the need to change for that.

Nike has the swoosh. Coke's is called the "Dynamic Ribbon Device" (just rolls off the tongue, doesn't it?) which if you ask me is pretentious as hell but all their paychecks cleared the bank when I worked for them so I give them that much respect: "Look, the Dynamic Ribbon Device!"

The "new" Pepsi logo is just the latest iteration of this anyway.

--t

Probably more than the $500k it took Xerox to develop this one:

http://www.aside.in/blog/images/xeroxNewLogoNew.jpg

I miss the OLD Xerox logo, with the X's and R that used to dip below the baseline: http://www.digibarn.com/digibarn-res..._logo_1963.jpg

They got rid of that in the '60s.

--t