looks shit

who cares, fuck Pepsi

http://imagecache2.allposters.com/im...la-Posters.jpg

Looks like the body of a fat dude leaning back and his gut hanging out of his pants.
http://www.fucksakes.net/chops/pepsiman.jpg
pardon my low grade photochopping skills.

I gather it's supposed to be a smile?

Prefer the old one to be honest.

Not that it matters much anyway...

Kinda looks like they went to Apple for packaging advice.

Not bad at all :)

Looks ok but wondering why they changed.

Yep. they have to modernize and update or Coke will take over.

Its funny you bring up the old logo, I thought the "new" logo reminds me of the older logo. Could just be me...

50 sexy logos.

What's new about it? I dont see it

That is really bizarre. They will change it in a year.

I don´t understand the need to change for that.

Nike has the swoosh. Coke's is called the "Dynamic Ribbon Device" (just rolls off the tongue, doesn't it?) which if you ask me is pretentious as hell but all their paychecks cleared the bank when I worked for them so I give them that much respect: "Look, the Dynamic Ribbon Device!"

The "new" Pepsi logo is just the latest iteration of this anyway.

--t

Probably more than the $500k it took Xerox to develop this one:

http://www.aside.in/blog/images/xeroxNewLogoNew.jpg

I miss the OLD Xerox logo, with the X's and R that used to dip below the baseline: http://www.digibarn.com/digibarn-res..._logo_1963.jpg

They got rid of that in the '60s.

--t