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Hunter_ST 07-27-2009 05:26 PM

Great post, Steve. I don't post much and don't attend the trade shows, but I've watched your posts over the years and admire anyone who can stay in the business for the long haul.

Here's to future success...

Relentless 07-27-2009 05:29 PM

Quote:

Originally Posted by gideongallery (Post 16112925)
no one has done product placement properly
but that because everyone is trying to run the iron man before they even learn to walk. when you jump so far ahead of the cycle you are only going to get a fraction of the value. that being said some people are getting free goods for their videos.

Taking what you say as a given....

The adult industry is apparently leaving millions (if not billions) of dollars on the table. You are not running your own sites and monetizing these ideas? I am confused. You know how to watermark videos 'correctly' and how to do product placement 'properly.' Everyone else is clueless so you have a huge lead on the rest of the industry.

Tell the truth, are you just holding yourself back because you want to stay humble?

Due 07-27-2009 05:35 PM

http://www.military-quotes.com/media...roll_spray.jpg

The product placement is that round black area under the pointing finger.

Use it well and your revenues will go up with 20%

ThumbLord 07-27-2009 05:44 PM

You've always been someone I've looked up to in this industry... but your statement means shit to me now, but heh good show.

gideongallery 07-27-2009 05:50 PM

Quote:

Originally Posted by Relentless (Post 16113088)
Taking what you say as a given....

The adult industry is apparently leaving millions (if not billions) of dollars on the table. You are not running your own sites and monetizing these ideas? I am confused. You know how to watermark videos 'correctly' and how to do product placement 'properly.' Everyone else is clueless so you have a huge lead on the rest of the industry.

Tell the truth, are you just holding yourself back because you want to stay humble?

quite simple because i need to prove to a bunch of investors that adult videos would respond the same way as mainstream videos responded to those changes.

the base line test (the ones we did before we developed the innovative branding bugs stuff) was simple doing watermarking and product placement like it was done historically done in mainstream

. we used the q-ratio and tracked the viewer to response ratios, they are the same as mainstream.

on a point by point bases adult product placement work the same as mainstream
which is why i can say any one who claims that product placement doesn't work in porn just doesn't understand product placement.

using only whitelabels and custom domains you can do product placement right.
I know that was the test senerio we used.

TheDoc 07-27-2009 06:16 PM

Quote:

Originally Posted by gideongallery (Post 16113137)
quite simple because i need to prove to a bunch of investors that adult videos would respond the same way as mainstream videos responded to those changes.

the base line test (the ones we did before we developed the innovative branding bugs stuff) was simple doing watermarking and product placement like it was done historically done in mainstream

. we used the q-ratio and tracked the viewer to response ratios, they are the same as mainstream.

on a point by point bases adult product placement work the same as mainstream
which is why i can say any one who claims that product placement doesn't work in porn just doesn't understand product placement.

using only whitelabels and custom domains you can do product placement right.
I know that was the test senerio we used.

Ohhh I understand it greatly. Eyeballs the porn industry doesn't have.

You are talking about our traffic going out, to another source, right? Even though we are paid for it, our traffic.. branded to someone else, moving our traffic again away from us?

Rather than bringing traffic into our Industry?


It has a flaw for a reason... you may want to fire your marketing person.

TheDoc 07-27-2009 06:23 PM

Quote:

Originally Posted by KillerK (Post 16113050)
He knows it all... That's why he wastes so much time on here posting just like you. You both are really successful.

Gideongallery is a smart cookie... like what he says or not, he knows what he is talking about more often than not.

He just happens to talk on a subject that gets peoples blood moving.


And thanks, I have worked damn hard to achieve my success at my age and how I have changed, it's crazy. I can't wait to see what another 10, 20, or 50 years in business will be like.

gideongallery 07-27-2009 06:38 PM

Quote:

Originally Posted by TheDoc (Post 16113180)
Ohhh I understand it greatly. Eyeballs the porn industry doesn't have.

http://www.tube8.com/anal/french-girl-anal/1007/

7,697,245 views

http://en.wikipedia.org/wiki/My_Own_...ries)#Episodes

top rating 7.3 million viewers




Quote:

You are talking about our traffic going out, to another source, right? Even though we are paid for it, our traffic.. branded to someone else, moving our traffic again away from us?

Rather than bringing traffic into our Industry?


It has a flaw for a reason... you may want to fire your marketing person.
right like that not exactly the same problem that tv shows have right now when they choose to do product placement. they balance the content vs traffic line very well, nothing says a porn company can't do the exact same thing.

TheDoc 07-27-2009 07:01 PM

Quote:

Originally Posted by gideongallery (Post 16113236)

That's 7.3 million that they can track in one series? And that's not raws views that's viewers. The tube8 video took 20 months to reach that many "raw" views, total.

And TV shows keep eye balls on the screen longer than the best porn every made. You can't guarantee someone will ever see a product placed in a porn flick, but you can put a % to the tv screen building up for the hype movement that you know everyone is watching.

I can't see a cut for Coke just before the guy dumps his load, or even something in the background, like a boat that nobody notices?

Quote:

Originally Posted by gideongallery (Post 16113236)
right like that not exactly the same problem that tv shows have right now when they choose to do product placement. they balance the content vs traffic line very well, nothing says a porn company can't do the exact same thing.

I understand what you are saying... it's another step on the money chain to add in, vod, ppv, hotels, stores, downloads, etc.. might as well do them all - IF YOU CAN.

But to take this direction, as a path to solve a problem is kind of crazy when I would bet most adult Companies have far more important things they could monetize or correct, that would make them more money in the long run.

gideongallery 07-27-2009 07:20 PM

Quote:

Originally Posted by TheDoc (Post 16113304)
That's 7.3 million that they can track in one series? And that's not raws views that's viewers. The tube8 video took 20 months to reach that many "raw" views, total.

you don't get it
that one tube site
this video could/would have been submitted to dozens

vs national rating of a show across all the local affiliates that relayed programming.

second so what if it takes 20 months to get those viewership, product placement is a long term advertising solution


Quote:

And TV shows keep eye balls on the screen longer than the best porn every made. You can't guarantee someone will ever see a product placed in a porn flick, but you can put a % to the tv screen building up for the hype movement that you know everyone is watching.
again this comes down to not understanding q-ratio. I suggest you actually look at episode of mowe referenced download it and watch. count the number of minutes that that edwards sport car was featured in the entire 2 hours episode (1.5 hours without commercial)

Quote:

I can't see a cut for Coke just before the guy dumps his load, or even something in the background, like a boat that nobody notices?
getting coke to do a product placement in porn is like trying to sell tampons at a guys only gay bar. Get prodcut placements that are contextually relevent.



Quote:

I understand what you are saying... it's another step on the money chain to add in, vod, ppv, hotels, stores, downloads, etc.. might as well do them all - IF YOU CAN.

But to take this direction, as a path to solve a problem is kind of crazy when I would bet most adult Companies have far more important things they could monetize or correct, that would make them more money in the long run.
if you don't waste your time trying to get irrelevant placements. it not a waste. specifically because the views gotten when the content is pirated can count.

you make money when your video is "Stolen". You actually turn the problem into the solution.

gideongallery 07-27-2009 07:26 PM

mowe cost 5 million + an episode to film
the average porn video if your lucky 2-3 grand.


if you got .1% of the success you would be turning a massive profit on this type of product placement.

TheDoc 07-27-2009 07:45 PM

Quote:

Originally Posted by gideongallery (Post 16113342)
you don't get it
that one tube site
this video could/would have been submitted to dozens

vs national rating of a show across all the local affiliates that relayed programming.

second so what if it takes 20 months to get those viewership, product placement is a long term advertising solution

Because you can't guarantee the viewings of those people, for the product, when it's shown. Because the unique viewing across all of them is unknown. This nobody is paying worth a crap.

I might as well open a clip store.


Quote:

Originally Posted by gideongallery (Post 16113342)
again this comes down to not understanding q-ratio. I suggest you actually look at episode of mowe referenced download it and watch. count the number of minutes that that edwards sport car was featured in the entire 2 hours episode (1.5 hours without commercial)

When you can prove it was viewed vs. not being to prove it viewed, the product that is? That's what the ratio is about.. product exposure time?

Crazy, you solved a problem the entire Internet is having.


Quote:

Originally Posted by gideongallery (Post 16113342)
getting coke to do a product placement in porn is like trying to sell tampons at a guys only gay bar. Get prodcut placements that are contextually relevent.

if you don't waste your time trying to get irrelevant placements. it not a waste. specifically because the views gotten when the content is pirated can count.

you make money when your video is "Stolen". You actually turn the problem into the solution.

Exactly... it's not easy to get mainstream companies to pay you for product placement. And it's damn sure not easy to find companies that pay a big enough price tag that it makes a difference to you.

You aren't bringing in some jr sales rep to just round up the folks.


It's not like what you are suggesting is new, text, visual, a sound any of it It has been done and tried in porn. One of the largest programs has done it several times.

It's a question of, profit.. people in mainstream video online with far more views than adult tubes are having a hell of a time making money on them, because nobody can prove the product was viewed.

It's not a tv show, it's not a series that people watch a story line on. People watch fucking, they want to see the action, they don't want to hear you say you used johnson and johnson cream to keep your nuts silky smooth.

It would be different if we could control the videos on an illegal tube like we can on youtube. That's outside placement that won't drive our members crazy.


Quote:

Originally Posted by gideongallery (Post 16113352)
mowe cost 5 million + an episode to film
the average porn video if your lucky 2-3 grand.


if you got .1% of the success you would be turning a massive profit on this type of product placement.

They don't want a video, they want a series. And our members, don't want to see crap like this in videos they paid for, when all they want is the action.

We're talking chump change to get paid for product placement. It's only $10k to get you Website featured on a Hollywood movie. What do you think we are going to get? It's like $100.. not even worth the staff member to call someone.

gideongallery 07-27-2009 08:22 PM

Quote:

Originally Posted by TheDoc (Post 16113381)
Because you can't guarantee the viewings of those people, for the product, when it's shown. Because the unique viewing across all of them is unknown. This nobody is paying worth a crap.

I might as well open a clip store.

really it actually easier to guarantee views, just buy raw tube traffic from choker.
and you still get to run your ads around the video, making money on those signups.



Quote:

When you can prove it was viewed vs. not being to prove it viewed, the product that is? That's what the ratio is about.. product exposure time?

Crazy, you solved a problem the entire Internet is having.
do you think viewership numbers on tv are actual counts
neilson rating are based on STATISTICAL SAMPLING
spike rating are not even STAT counts of viewership to the end it the peak viewership in the hour.
this problem has already been addressed by the current metrics for product placement (q-ratio)

Quote:

Exactly... it's not easy to get mainstream companies to pay you for product placement. And it's damn sure not easy to find companies that pay a big enough price tag that it makes a difference to you.

You aren't bringing in some jr sales rep to just round up the folks.


It's not like what you are suggesting is new, text, visual, a sound any of it It has been done and tried in porn. One of the largest programs has done it several times.

i clipped out the totally wrong part because i already addressed it above

it the old joke
man walks into a doctors office says it hurts when i raise my hand over my head
doc says well don't do that

same advice happens here, why waste your time going after mainstream product placement when there are people right now who are buying traffic right now.

Do you think any of them care if the 1 thousand people come to them thru a link or thru a type in.


Quote:

It's not a tv show, it's not a series that people watch a story line on. People watch fucking, they want to see the action, they don't want to hear you say you used johnson and johnson cream to keep your nuts silky smooth.
two words reality porn
do you not see the episodic nature of bang bus
of euro bride tryout
of i don't 100 different sites which use the same formula week after week.

do you think ABDC/ so you think you can dance/ survivor has a story line.

Episode by episode product placement is common place now.


Quote:

They don't want a video, they want a series. And our members, don't want to see crap like this in videos they paid for, when all they want is the action.
The most densily product placement had 7000 brands showcased. do you think that the actors in the shows that didn't sell every piece of signage would walk around naked instead. do you think all the props disappeared in the shows that didn't sell every prop as a placement.

Every paid sponsor know they are competing against every freely given spot too. Your doing product placement now, your just not getting paid for it. It a simple substitution.

Quote:

We're talking chump change to get paid for product placement. It's only $10k to get you Website featured on a Hollywood movie. What do you think we are going to get? It's like $100.. not even worth the staff member to call someone.
7000 brands

how much per brand do you think you need to get on average to cover the entire cost of the video shoot.

that signage only.

get an intergrated product placement and a mainstream sponsor pay 1million an episode.
how many of those deals would you need to sell at .1% rate to cover the entire shoot.

topnotch, standup guy 07-27-2009 08:24 PM

Quote:

Originally Posted by Shap (Post 16110063)
Steve I think one of your biggest enemies is your ego. You let a little thread that exposed your drop in affiliate generated revenue drag you back here and you've been posting ever since trying to reestablish some sort of I'm not sure what. I don't know man it's really painful watching you these past few weeks.

Hey! Get the fuck out of here tube boy.

There are adults talking in the room, and none of them more significant than the class act you just dissed you lying sack of shit.

Get the fuck out of here tube boy!

Ycaza 07-27-2009 08:30 PM

Steve. well said.

You were one of those people that seemed so larger than life, and though you may not be a fan of the cigar smoke somehow you became someone I could talk to, honestly it made me feel like I was one of the guys. I will never be owardsld guard, since I have only been in it for 6 years, but I hope I can do the same and move towards being new again.

gideongallery 07-28-2009 08:23 AM

Quote:

Originally Posted by topnotch, standup guy (Post 16113463)
Hey! Get the fuck out of here tube boy.

There are adults talking in the room, and none of them more significant than the class act you just dissed you lying sack of shit.

Get the fuck out of here tube boy!

the original vision of this thread you might want to consider when making your statement

Quote:

Originally Posted by SteveLightspeed (Post 16099169)


Now, the ?Haves? are finding with the poor economy, and lack of new ideas, their businesses are actually shrinking. But how can they go back? Many of the ?Wants? with innovative ideas are now resentful, and unwilling to share. And the RockStars of the past find it difficult to let go of their egos.

attacking shap because he tried to embrace the new economy is exactly the attitude that got you into trouble.

Far-L 07-28-2009 05:43 PM

two cents is better than a wooden nickel any day
 
Steve, props to you for your humble and heartfelt original post. I've always respected your business acumen and been happy to count you as a friend in the industry. I am not perfect, you are not perfect, but I perfectly happy to have you as a peer in the industry.

Shap, takes a real human being to apologize and though we have never met I only have respect for the way you handle biz in forums like this. Hopefully you will never let your success go to your head and develop what I call "rockstar syndrome" because you seem to genuinely remember what it was like back in the day when you were the newbie too.

Gideongallery, I honestly don't know why people react so negatively toward your contributions on this board. I sincerely respect what you have to say and learn a great deal from what you add here, plus I am impressed by how you never play tit for tat in the name calling that usually ensues whenever you post.

gideongallery 07-28-2009 07:35 PM

Quote:

Originally Posted by Far-L (Post 16116880)
Steve, props to you for your humble and heartfelt original post. I've always respected your business acumen and been happy to count you as a friend in the industry. I am not perfect, you are not perfect, but I perfectly happy to have you as a peer in the industry.

Shap, takes a real human being to apologize and though we have never met I only have respect for the way you handle biz in forums like this. Hopefully you will never let your success go to your head and develop what I call "rockstar syndrome" because you seem to genuinely remember what it was like back in the day when you were the newbie too.

Gideongallery, I honestly don't know why people react so negatively toward your contributions on this board. I sincerely respect what you have to say and learn a great deal from what you add here, plus I am impressed by how you never play tit for tat in the name calling that usually ensues whenever you post.

holy crap that the nicest thing i have heard from you guys

Thanks i really appreciate the comment.

although i have to say that sometimes i have gotten pretty nasty, i have thought it was only when people were deliberately saying things they new were not true to make a bogus point, however it has happened sometimes when someone actually didn't understand what i was saying. I have appologized in those cases and hopefully there were no hard feelings from those cases.

SteveLightspeed 07-29-2009 06:47 PM

Quote:

Originally Posted by Far-L (Post 16116880)
Steve, props to you for your humble and heartfelt original post. I've always respected your business acumen and been happy to count you as a friend in the industry. I am not perfect, you are not perfect, but I perfectly happy to have you as a peer in the industry.

Thanks Far-L -- That meant a lot to me. Dare I say, "Perfect!"

davecummings 07-30-2009 02:30 PM

Quote:

Originally Posted by SteveLightspeed (Post 16121349)
Thanks Far-L -- That meant a lot to me. Dare I say, "Perfect!"

Steve, Bob Rice, and Far-L are ALL class acts!

trishauptown 07-30-2009 03:08 PM

U Rock!!!

Big Red Machine 07-30-2009 04:55 PM

Steve is going to get the RockStar treatment in Miami....Lightspeed for President..lol

Nice Post Steve

titmowse 07-31-2009 12:15 AM

Good stuff, Steve.

It is a shame that some butts got too big for the britches. I miss the days when the little guy could converse with the big guy without all the 'tude.

Like the man said, "These are the times that try mens souls".

May we all come out the other side, stronger than ever.

Domain Diva 08-25-2009 12:31 PM

Nice positive honest post Steve,

The adult biz is going through changes for sure, but if people start to take the same attitude it could actually come through as a better stonger industry in the long term i think.

Keep smiling and good luck in your ventures.....:thumbsup

Lykos 08-25-2009 01:57 PM

Very nicely said,but very hard to make it happen now a days:(

duranfly 08-25-2009 02:01 PM

Great post

brassmonkey 08-25-2009 02:03 PM

hold hands and cry hahaha

TrafficRush 08-25-2009 02:38 PM

Steve your words are very true! We need to all work as a team and help grow better and profit from eachother =)

help a "want" out hehe see sig!

thank you

will76 01-09-2011 11:18 AM

Quote:

Originally Posted by B O B (Post 16099175)
Steve, I love you like a brother, and you have always been there for me...Im lucky to consider you one of my closest friends...

Apparently not close enough as he didn't tell you that Tawnee dieing was a hoax.

Machete_ 01-09-2011 11:38 AM

retarded bump of a 2 year old thread

facialfreak 01-09-2011 01:15 PM

I love this place!!! :Oh crap

lazycash 01-09-2011 01:23 PM

Quote:

Originally Posted by Machete_ (Post 17831040)
retarded bump of a 2 year old thread

The bump is funnier than Steve's original Tawnee is dead thread.

Scott McD 01-09-2011 01:29 PM

Interesting posts in this thread...

rowan 01-09-2011 06:17 PM

Quote:

Originally Posted by lazycash (Post 17831259)
The bump is funnier than Steve's original Tawnee is dead thread.

Had me going for a few seconds too, until I saw it was "already" 6 pages long. :thumbsup

amacontent 01-09-2011 06:22 PM

Yeah that Tawnee is dead post is an all time low. All respect is gone after that one.

will76 01-09-2011 09:55 PM

Quote:

Originally Posted by SteveLightspeed (Post 16099169)
The adult industry is in trouble. We have all been affected by the global recession, new credit card rules, and the general lack of consumer confidence. Many of us look for someone to blame besides ourselves. After all, we WERE making money, and WE didn?t change anything, so it must be someone else?s fault, right? Tube sites and aggressive billing practices are obvious and easy targets, but I think we need to look again at ourselves.

In 1999, it felt like everyone and everything was new. Even though no one knew each other, and the best ways to earn money online were still undefined, we were all willing to meet and work together to figure it out. No one knew from where the next great idea was going to come. A handful of pioneers were leading the way, and the rest of us took notes when they spoke. The industry was young and hungry, and mostly HUMBLE.

But then the worst thing happened. We all started making lots of money. Along came lavish parties, and the ?Industry RockStars? were created. Immediately, the industry divided into two camps. The ?Haves? and the ?Wants?. The ?Haves? became less humble, and the ?Wants? were not welcome anymore. Parties and conventions became exclusive and invite-only. The ?Haves? power grew while the ?Wants? were left out. But the industry stopped growing because the people with new ideas were effectively shut out.

Along the way, the ?Haves? tried to work together, but clashing egos and poor business skills doomed many of their projects to failure. Eventually, petty bickering forced everyone apart, and the industry started sliding.

Now, the ?Haves? are finding with the poor economy, and lack of new ideas, their businesses are actually shrinking. But how can they go back? Many of the ?Wants? with innovative ideas are now resentful, and unwilling to share. And the RockStars of the past find it difficult to let go of their egos.

So I say the circle is broken, and the only way to fix it is for everyone to change. Let go of resentment and petty disagreements and start working together again. All of us. Most of all, we need to learn from our own history and avoid making the same mistakes.

I want to be the first to start. I want to apologize to everyone. Events in my life have reminded me where I came from. Some of you will laugh at me, or revel in my misfortune, but I?m going to learn from my mistakes and be humble again. I?m ready to let my ego go, stop acting like a RockStar, and return to taking notes when people speak. I'm ready to listen and learn, and party like it's 1999.

Steve Lightspeed

So much for learning from your mistakes,,, you just make bigger ones now that you are becoming a "Wants" person.

will76 01-11-2011 12:31 PM

apology accepted.


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