|
strip your tours of trailers (I dont care if god himself made them)
strip them of pornstar names and right there you will see a increase in sales |
Interesting input!
|
Quote:
|
Isn't what you show on your trailers determining if a user makes the conversion to a member?
If you show all ... what's there to be curious about and even more ... to pay 4? We should rename trailers to teasers, as that's what they should be! |
Quote:
I don?t consult people for a living you do, and consultants all have the same fucking problem. If you go to consultant A and tell him ?I heard from some other guy that if you do the following it can help?, they first regardless of what you said have to make fun of it, doctors are the same shit, and programmers have the same fucking problem. You know shit, you lost your business because you didn?t adapt and now are doing what every fucking old man who didn?t adapt does, consult. |
Quote:
|
Quote:
All good, it's not like you know me from a hole in the ground. I'm not really a consultant, I simply just don't know what to call myself. I own programs, paysites, plugins, owned my hosts, an extreme amount of stuff really. I was selling hosts pre 00, sold my first paysite pre99, and in the last 10 years I sold 3 affiliate programs. We aren't on the same playing field... you run affiliate programs, you have staff based around that, and you do many various things related all around that. I hated that because it took away my ability to do what I do best.. So if you can run your entire company, build everything you do, manage all this stuff... and you have time for proper split tests, know exactly what to test each time and you have time to pour over the data for endless hours... Then wow!.... You're the ONLY Affiliate Program, host, processor, etc in our Industry able to manage all this. I mean that in a respectful way too.. it's just amazing.. I have 100's of clients, some of the biggest in our Industry, and nobody is able to do what you can. That commands total respect! |
Quote:
That's the meatiest post I've ever seen on here Makes perfect sense |
Quote:
|
Nobody has mentioned rebills.
Do tours with trailers have higher or lower rebills? 6 joins that rebill is better than 10 joins that cancel. |
Quote:
|
Quote:
:2 cents: |
Quote:
being tossed about why not answer that question? |
Quote:
|
Quote:
But I agree with you on the biggest programs. They need 10 employees to do work of 1 guy who really knows what he is doing. |
Honestly, although I realize I'm not the customer for video sites, I usually like a five minute or shorter trailer way better than a long drawn-out full-length video.
|
Quote:
|
Wow,
A real business thread. Very interesting reading. *hugs and kisses* |
wow, this thread still going on? If anyone applied some of this tips, would love to know how it worked. I can see BFT3K still has the no video tour since September, so I assume he's doing better.
Anyways, this is just a small part of many things you can do when it comes to conversions @TheDoc: I assume EB isn't doing everything by herself, but she has a team of people, like many companies do. And without doubting about your experience, I can attest EB isn't lacking experience either. |
Quote:
I did not say five minutes is a short trailer. I said that I personally enjoy trailers, which are five minutes or shorter, more than I enjoy full-length videos. Five minutes of a video playing is pretty much my maximum for it to be entertaining just on sex appeal. If there are surfers who respond as I do, then having trailers in tours may satisfy them such that they leave their credit cards in their wallet. |
Quote:
Plus, rebilling techniques are a whole different story, approaches are really different and quite unrelated :2 cents: |
Quote:
|
Quote:
I don't think EB lacks experience...anything but that.. but with experiences though, even Golfers have Coaches. The coaches aren't better golfers - some have been great though, but they are experienced so well in what they do, that they can teach the Pro to be better. Right now you have the Pro saying, Swing for the hills - it works!!! And you have the coach saying, hey - wait a minute... that isn't always true - don't tell people that, it wrecks the peoples games. You can take the advice how you like... most people swing for the hills and end up in the bushes either way... |
im not sure about trailers vs non trailers
since i always had trailers and i found photos just give you an idea of the scene but trailers actually show how intense or how real the action is but I could tell you something I have tested the more previews shown whether it be videos or photos the lower the signups so i found it best to have only a few really good previews and send them to the join page quicker or as fast as possible instead of having pages and pages of scenes/models to look at (which is good for bounce rate but bad for conversions) also here is something else for you i have tested sending more hits to the join page via blind thumb linking, linking descriptions, etc from the tour and found this will send more signups (conversions might be lower but conversions do not make money) i see some tours with only a few small join links or only clean clear cut join links and in my case this would send less signups when i tried it so take whatever you want out of this but i believe you cannot generalize and say with trailers sells better or without sells better every site is different and every site traffic sources and type of visitors are different so what works on one site will not necessarily work on another |
i'm torn!
|
you've very good and true points here.
Quote:
On the other side, I know EB likes and uses only reality style tours, so I guess TushyCash/PornGantic found a formula for their audience that really works. Quote:
Quote:
Anyway, there's a logical reason for that: you're presenting the surfer with a call to action. Not to click on a link that will go to a tour where he/she hopefully will click another link to go to join page. You sign up or you go out. Straight to the point. That's why I never can emphasize enough the importance of join pages, which apparently seems like the less important page for most webmasters :Oh crap |
Outstanding thread!
Its a shame we dont get to see many informative topics/discussions like this often... |
Quote:
|
Quote:
http://www.stockingvideos.com/stream...woodwhores.wmv |
Alright, I've just linked every thumb and join link on my tour directly to the join landing page which gives surfers the choice between $24.95 recurring and $29.95 non-recurring. Absolutely zero previews besides the thumbs on the main index. LOL
I eliminated the trials. I also redesigned my whole join landing page and added an image of one of our models. A bit of a hard-sell approach, but I think it will make a difference. http://www.ghettothugs.com |
Simple really. Good quick teasing trailers get cocks/pussies out and generate signups.
Shitty trailers get your pages closed. Videos>Pics |
Someone said it a long time ago (i don't remember who it was) and as I recall it went something like this...
"Get him to pull his cock out and start stroking. Then tell him to pull out his wallet." That is it. Plain and simple. It wasn't "Bombard him with endless amounts of content that he'll never in a lifetime watch." It wasn't "Don't use videos." It wasn't "Only use pictures". Plain and simple. Get him to pull it out... Cock First... Then Wallet, and do this with as few clicks as possible. Once he has joined, show him what he wants to see! All the stuff you claim on the tour. Then, update regularly and consistently. Again... "Get him to pull his cock out and start stroking. Then tell him to pull out his wallet." |
i never think about that
|
Quote:
|
The surfer might see the preview, jerk off and walk away without paying.
If the site has no preview, the jerker has more incentive to pay to join the site. |
Quote:
|
Quote:
|
Quote:
Excellent advice. I was told something similar by someone who has built true wealth over the years. His advice was simple: " Two Clicks & a Join Page " I kept saying yes .. but ... He kept repeating : " Two Clicks & a Join Page " excellent discussion :thumbsup |
Quote:
Again, for all of you who want to re-invent the wheel, it's a proven fact buyers act by impulses. I'm talking about research on millions and millions of people in every social, cultural, ethnic and age group. It's a proven fact that this impact has to be made within 15 seconds. It's a proven fact that internet has reduced that impact span to less than 10 seconds. By adding any element that distracts the prospective customer, you enter on an "attention plateau" that will make that surfer get close to exit your site than joining. I made a quick graph to better explain it since sometimes my explanations aren't as clear as I'd wish http://fdsign.com/marketing/15seconds-rule.gif the grid is divided in 2.5 seconds zones. with a distraction element (blue line) you won't lose your surfer, in fact he'll probably stay more, but losing the impact and taking that surfer to a plateau: he'll focus the attention on your video, not your site. It's easy to see that the blue line is way close to the exit point, while the red line is closer to the join page. The difference in lengths is called an "evaluation travel", which represents the mental process of the surfer of going from "impulse buy" to "rational buy". The graph above applies mainly to high competition products (in this case, niches). However, there's a direct relation between high specialization and attention grabbing. This explains why AmeliaG can have long trailers and yet convert well: because she has a special product and surfers won't have any problem with an "evaluated buy". Furthermore, the more "nichey", the less the impact buy affects the sale. The above being said, there was a point raised in this thread about retention, and thinking about the variables now I realize there might be some kind of influence between the rational buy and the retention ratio. Since now we're working on marketing performance for 2 really different programs, I'll try to make some research on the subject. I might post a longer and more informed post on our blog in the next days :thumbsup |
Quote:
I never buy on impulse. I always look at something, think about it, come back look at it again, think about it some more. Basically work myself up until I MUST have it. That's the way I've always marketed. I've been told by people that I didn't know what I was doing. Yet, I keep doing it very successfully. And the retention is tremendous. Part of the key to that is to make sure that you are selling something that really IS that damn good. No matter how you market something...if the product actually sucks there won't be any retention. Anyway, numbers don't lie. And my numbers have always told me that my method of marketing works. |
Quote:
The marketing I've done has always been with long-term expectations, not short term instant gratification. It's always worked for me, as well. With that being said, this is just an experiment I'll run for a few days. Just gotta see what will happen. :) |
Quote:
Anyway Robbie, as I said above the higher the specialization, the higher the attention grabbing, the highest the rational buy ratio. There's one and only one Claudia Marie, as much as I try to think on someone like her to compare I really can't. Now, think about this scenario: a regular gonzo site, reality tour. I can think of thousands of similar sites, I know every fucking surfer out there knows that this content (or similar) is freely available on tubes, direct download sites, forums and so on. If you let people think about it, the rational thinking will be "why the fuck pay for something that I can get for free anywhere?" . Ka-boom. There you have the usual 1:5000 to 1:20000 conversions Anyways, back to work, this is a really nice discussion and will check it later :) |
Quote:
|
I'm doing some new tours for a couple of my sites today thanks to this thread.
I do have to say, I threw up a basic site with nonexclusive content a couple of weeks ago with no video previews and it is about on par with my exclusive sites. |
I correct myself: I was told that EB is not a she, but a he. I was told othersie before, lol :1orglaugh
Sorry EB :thumbsup |
Here is the biggest problem with trailers: 99.999% of us don't know how to make them.
There is a reason corporations pay huge bucks for TV commercials. There is a reason most movie trailers (Hollywood) kick total ass, even if the movie sucks. Because they were made by people who understand how to make them. Enter the pornographers. Most don't even know how to properly edit, let alone make a trailer than would really entice someone to join. This is a craft, the same as photography is. You don't make a few cuts, toss some music on it, call it a trailer and wonder if it's working or not. Yet that is what most people do. We no more make commercials (trailers) as we do make mainstream block buster films. We make porno, and even that is open for discussion. Having said all that, I believe I said it before in this thread, I make the most money with sites with NO trailers. If you must have them, use one. No more. And make it fucking GOOD, make sure it loads fast and can get the surfer excited. If you can't do that, better to not have one at all. |
I might be correcting myself again: now I'm told EB really is a woman.
So I nominate EB as a Klingon until shown otherwise :1orglaugh |
Quote:
However, we have been redesigning our websites. The final designs shall have our latest preview only for each site. This means the surfer would still get 6 previews at arsewithclass. This shall give our returning traffic, something new to look at each week. Hopefully, the minute of preview shall not be enough to spunk off too :winkwink: |
Quote:
doesn't apply to the adult online audience at all. however, the basic point does, a great ADULT trailer on tour works in a lot of situations. |
Quote:
|
| All times are GMT -7. The time now is 06:45 AM. |
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2025, vBulletin Solutions, Inc.
©2000-, AI Media Network Inc