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-   -   Why do paysites sell better without video previews? (https://gfy.com/showthread.php?t=930057)

BFT3K 09-29-2009 06:38 PM

I just uploaded a "No Preview" version of BoobieMovies.com...

http://www.BoobieMovies.com/Big-Boun.../windex01.html

I'll come back with sales results at the end of October (one month).

burntfilm 09-30-2009 02:55 PM

Quote:

Originally Posted by xenigo (Post 16362640)
It might be a case of needing to sell the affiliate on promoting the program, versus actually benefiting conversion. I think a lot of webmasters have an idea of what they think will sell, and will be more inclined to promote what is in-line with their own perspective.

I see your point, I've definitely experienced this.

cLin 09-30-2009 03:09 PM

Quote:

Originally Posted by jact (Post 16368471)
To facilitate proper testing you need to be doing A/B testing during the same timeframe with the same traffic sources. Pulling trailers for a week will tell you something, but will not tell you anything scientifically. Too many variables can change hour to hour, day to day, week to week.

Do you have any tips on how to do such testing?

NoWhErE 09-30-2009 07:44 PM

Quote:

Originally Posted by andrej_NDC (Post 16363042)
Man, I had trailers once looking like hollywood ones. I compared them to the simplest ones I could make, 15 secons long, 5 seconds for each "position". And the result? The same, no difference in ratios whatsoever. Removing trailers totally helped instantly.

there goes my paycheck :upsidedow

The Usual Suspect 01-23-2010 04:55 AM

Quote:

Originally Posted by BFT3K (Post 16372311)
I just uploaded a "No Preview" version of BoobieMovies.com...

http://www.BoobieMovies.com/Big-Boun.../windex01.html

I'll come back with sales results at the end of October (one month).

So how did your test really go?

designerscode 01-23-2010 05:19 AM

That's because photos can be manipulated. Ugly chicks can be beautified like goddesses. Facial impurities, stretch marks and freckles can be removed leaving a soft porcelain like skin.

... Only to be disappointed when they reach the member's area haha :winkwink: coz that's where all the magic wears off

slapass 01-23-2010 05:26 AM

I would think a/b testing would be essential. If the main processor is scrubbing a bit more that week the whole test could give false data. Not to mention changes to traffic sources etc. There are just too many variables to just change the tour and hope more sales show up.

Paul Markham 01-23-2010 05:35 AM

Interesting thread.

I don't buythe excuse of guys getting off on sample clips and moving on. Today MEMBERS know all where to get a free move.

However I have seen a lot of tours where the samples all look very familiar and girls are obviously faking it. Maybe he just moved on.

Will give a try and change to pictures only and see what happens.

gaffg 01-23-2010 05:45 AM

I would say there are many factors involved such as how did the user get to your landing page to begin with and what keywords are they searching. Are they looking for a guide and review or do they just want the final destination. I think there are many pros to excluding videos or giving the option to view the video as a button. You save space on content, you get more opportunities to write more, you might gain a bit of trust from the user by not forcing the video on them and letting them decide. If you have text and images those can provide searchable content opposed to videos. Your page might load faster without the video.

I don't know, do some AB testing

dj derek 01-25-2010 12:17 AM

really nice stuff here, gotta try some of this

EscortBiz 01-25-2010 12:19 AM

strip your tours of trailers (I dont care if god himself made them)
strip them of pornstar names

and right there you will see a increase in sales

StaceyJo 01-25-2010 05:07 AM

Interesting input!

TheDoc 01-25-2010 06:10 AM

Quote:

Originally Posted by EscortBiz (Post 16780015)
strip your tours of trailers (I dont care if god himself made them)
strip them of pornstar names

and right there you will see a increase in sales

Please stop telling people this... it isn't true.

closer 01-25-2010 06:17 AM

Isn't what you show on your trailers determining if a user makes the conversion to a member?

If you show all ... what's there to be curious about and even more ... to pay 4?

We should rename trailers to teasers, as that's what they should be!

EscortBiz 01-25-2010 07:47 AM

Quote:

Originally Posted by TheDoc (Post 16780536)
Please stop telling people this... it isn't true.

Listen you talk from your ass, from what you think, and I talk from experience

I don?t consult people for a living you do, and consultants all have the same fucking problem.

If you go to consultant A and tell him ?I heard from some other guy that if you do the following it can help?, they first regardless of what you said have to make fun of it, doctors are the same shit, and programmers have the same fucking problem.

You know shit, you lost your business because you didn?t adapt and now are doing what every fucking old man who didn?t adapt does, consult.

Barefootsies 01-25-2010 08:10 AM

Quote:

Originally Posted by EscortBiz (Post 16780720)
Listen you talk from your ass

Don't hold back EB. Tell us how you REALLY feel. :winkwink:

TheDoc 01-25-2010 08:58 AM

Quote:

Originally Posted by EscortBiz (Post 16780720)
Listen you talk from your ass, from what you think, and I talk from experience

I don’t consult people for a living you do, and consultants all have the same fucking problem.

If you go to consultant A and tell him “I heard from some other guy that if you do the following it can help”, they first regardless of what you said have to make fun of it, doctors are the same shit, and programmers have the same fucking problem.

You know shit, you lost your business because you didn’t adapt and now are doing what every fucking old man who didn’t adapt does, consult.


All good, it's not like you know me from a hole in the ground. I'm not really a consultant, I simply just don't know what to call myself.

I own programs, paysites, plugins, owned my hosts, an extreme amount of stuff really. I was selling hosts pre 00, sold my first paysite pre99, and in the last 10 years I sold 3 affiliate programs.

We aren't on the same playing field... you run affiliate programs, you have staff based around that, and you do many various things related all around that. I hated that because it took away my ability to do what I do best..

So if you can run your entire company, build everything you do, manage all this stuff... and you have time for proper split tests, know exactly what to test each time and you have time to pour over the data for endless hours...

Then wow!.... You're the ONLY Affiliate Program, host, processor, etc in our Industry able to manage all this.

I mean that in a respectful way too.. it's just amazing.. I have 100's of clients, some of the biggest in our Industry, and nobody is able to do what you can. That commands total respect!

MrMaxwell 01-25-2010 09:23 AM

Quote:

Originally Posted by EscortBiz (Post 16364569)
good stuff harvey, a while ago i made the post below on this very topic, it was a reply to a thread BVF started

First let me start off by saying that I base my things on actual trial and error using mega amounts of traffic, I dont just post what I assume, so for those who plan on debating me please be someone who tried both ways vs just posting what you think should or shouldn?t work.

First off common sense would tell you that by adding a trailer, a good one obviously, that shows just enough to really tease should increase signups, well that?s exactly what I thought, I went ahead and started to get good trailers made up for all my sets.

Back when I started the idea of adding flash to a tour would be laughed at simply because of the load time it would take, I mean back then I would offer the members a 56k version of the movie to download.

So now that the speed issue is gone and flash can run on most computers I figured im about to really see my signups go thru the roof once im done redoing my tours with the trailers.

I did the same thing for my pay per view site, created trailers for each and every movie.

Once things where live there was a really noticeable drop in signups, I seriously was shocked, then I noticed a pattern that all the sites I push with trailers on the tour convert worse then those with just photos.

Now I can sit here and speculate why exactly this may be but here is what we have to remember, lets picture a surfer at his computer surfing porn.

Here is this guy sitting at his computer, here is the avg persons setup.

Has a cell phone next to him
Has at least one sort of Instant messaging app open (AIM YAHOO SKYPE ETC.)
Has some sort of email open, yahoo, hotmail, aol (aol software)
Has his myspace, facebook, twitter, youtube minimized as well

And now with all the above he made it to your site, maybe he found you on google maybe he found you on some TGP etc.

The more you let him browse around your site, figure the avg user will play 8 of your 30 second trailers, that?s 4 minutes right there + (sounds like a little time but it?s a long time), think about what can happen during this time to distract him? He can get a text, he can get a notice that he got a new mail now hes responding, maybe his phone rings, maybe he got a new message on myspace.

Think about yourself, how many times where you at a site putting to together a order of books or videos or clothing and then the next day you remind yourself you never ended checking out? Why? Because you got distracted, maybe you got an email, maybe you went to check out another site real quick and got distracted, maybe your browser crashed whatever.

My advice to anyone would be to do a test for a few days compare numbers, compare in google tracking the bounce rate etc.




That's the meatiest post I've ever seen on here
Makes perfect sense

danclips 01-25-2010 09:48 AM

Quote:

Originally Posted by Elli (Post 16371679)
Excellent analysis and input so far!

I have to add that I've experienced the opposite: if I post a new video to ElliNude.com, the ones I post with trailers/samples sell far better than ones without the samples. Maybe people aren't sure what quality to expect, or something. I don't give away the "good stuff" in the trailer, though, and I censor anything hardcore (genitals, etc). Maybe the censor blocks work like for GGW? :) Who knows? that's been my experience, at least.

This is our experience with pay per clip downloads on clips.com. Clips with 20 second samples are definitely outselling similar clips without samples. With so many amateur producers adding content to clips.com every day, users seem to want to be able to see what they are going to get before buying.

sortie 01-25-2010 10:09 AM

Nobody has mentioned rebills.

Do tours with trailers have higher or lower rebills?

6 joins that rebill is better than 10 joins that cancel.

Barefootsies 01-25-2010 10:18 AM

Quote:

Originally Posted by TheDoc (Post 16780901)
nobody is able to do what you can. That commands total respect!

:thumbsup

Barefootsies 01-25-2010 10:20 AM

Quote:

Originally Posted by sortie (Post 16781092)
Nobody has mentioned rebills.

Do tours with trailers have higher or lower rebills?

6 joins that rebill is better than 10 joins that cancel.

I believe your actual membership area would be the catalyst to that number.
:2 cents:

sortie 01-25-2010 10:48 AM

Quote:

Originally Posted by Barefootsies (Post 16781132)
I believe your actual membership area would be the catalyst to that number.
:2 cents:

Same could be said about conversion with preview trailers too; so since numbers are
being tossed about why not answer that question?

andrej_NDC 01-25-2010 11:27 AM

Quote:

Originally Posted by EscortBiz (Post 16780015)
strip your tours of trailers (I dont care if god himself made them)
strip them of pornstar names

and right there you will see a increase in sales

There is even something better...not real porn names(in case the site can't get high in google for them), but fake names(both first and second, or with Ms., Mrs. ) just for the paysite...if anyone enters them in google, only your site will show up within relevant results.

andrej_NDC 01-25-2010 11:31 AM

Quote:

Originally Posted by TheDoc (Post 16780901)
So if you can run your entire company, build everything you do, manage all this stuff... and you have time for proper split tests, know exactly what to test each time and you have time to pour over the data for endless hours...

Then wow!.... You're the ONLY Affiliate Program, host, processor, etc in our Industry able to manage all this.

I mean that in a respectful way too.. it's just amazing.. I have 100's of clients, some of the biggest in our Industry, and nobody is able to do what you can. That commands total respect!

That is not as hard. I did everything, too...all the jobs other programs have 10-20 employees for. And I'm pretty sure I was able to make it quicker, too.

But I agree with you on the biggest programs. They need 10 employees to do work of 1 guy who really knows what he is doing.

AmeliaG 01-25-2010 11:46 AM

Honestly, although I realize I'm not the customer for video sites, I usually like a five minute or shorter trailer way better than a long drawn-out full-length video.

weekly 01-25-2010 11:55 AM

Quote:

Originally Posted by AmeliaG (Post 16781347)
Honestly, although I realize I'm not the customer for video sites, I usually like a five minute or shorter trailer way better than a long drawn-out full-length video.

five minutes for a short trailer? that is an eternity. My long trailers are36 sec and my short trailers are 15.

sue 01-25-2010 01:45 PM

Wow,

A real business thread. Very interesting reading.

*hugs and kisses*

harvey 01-25-2010 01:49 PM

wow, this thread still going on? If anyone applied some of this tips, would love to know how it worked. I can see BFT3K still has the no video tour since September, so I assume he's doing better.

Anyways, this is just a small part of many things you can do when it comes to conversions

@TheDoc: I assume EB isn't doing everything by herself, but she has a team of people, like many companies do. And without doubting about your experience, I can attest EB isn't lacking experience either.

AmeliaG 01-25-2010 01:53 PM

Quote:

Originally Posted by weekly (Post 16781376)
five minutes for a short trailer? that is an eternity. My long trailers are36 sec and my short trailers are 15.


I did not say five minutes is a short trailer. I said that I personally enjoy trailers, which are five minutes or shorter, more than I enjoy full-length videos. Five minutes of a video playing is pretty much my maximum for it to be entertaining just on sex appeal. If there are surfers who respond as I do, then having trailers in tours may satisfy them such that they leave their credit cards in their wallet.

harvey 01-25-2010 01:54 PM

Quote:

Originally Posted by sortie (Post 16781092)
Nobody has mentioned rebills.

Do tours with trailers have higher or lower rebills?

6 joins that rebill is better than 10 joins that cancel.

I don't think anyone has that kind of numbers, but although your members area may be affected by your tour (ie if you lie too much or if you have all those wax doll girls in your tour and then your new members see they're just regular girls inside), I don't see that "preview vs no preview" could have much impact in rebilling

Plus, rebilling techniques are a whole different story, approaches are really different and quite unrelated :2 cents:

weekly 01-25-2010 01:59 PM

Quote:

Originally Posted by harvey (Post 16781704)
I don't think anyone has that kind of numbers, but although your members area may be affected by your tour (ie if you lie too much or if you have all those wax doll girls in your tour and then your new members see they're just regular girls inside), I don't see that "preview vs no preview" could have much impact in rebilling

Plus, rebilling techniques are a whole different story, approaches are really different and quite unrelated :2 cents:

deliver the product you promote in the free area and you have greater retention.

TheDoc 01-25-2010 02:01 PM

Quote:

Originally Posted by harvey (Post 16781690)
wow, this thread still going on? If anyone applied some of this tips, would love to know how it worked. I can see BFT3K still has the no video tour since September, so I assume he's doing better.

Anyways, this is just a small part of many things you can do when it comes to conversions

@TheDoc: I assume EB isn't doing everything by herself, but she has a team of people, like many companies do. And without doubting about your experience, I can attest EB isn't lacking experience either.

We all have our teams that help us be great...

I don't think EB lacks experience...anything but that.. but with experiences though, even Golfers have Coaches. The coaches aren't better golfers - some have been great though, but they are experienced so well in what they do, that they can teach the Pro to be better.

Right now you have the Pro saying, Swing for the hills - it works!!! And you have the coach saying, hey - wait a minute... that isn't always true - don't tell people that, it wrecks the peoples games.

You can take the advice how you like... most people swing for the hills and end up in the bushes either way...

stever 01-25-2010 02:38 PM

im not sure about trailers vs non trailers

since i always had trailers and i found photos just give you an idea of the scene but trailers actually show how intense or how real the action is

but I could tell you something I have tested

the more previews shown whether it be videos or photos
the lower the signups

so i found it best to have only a few really good previews and send them to the join page quicker or as fast as possible instead of having pages and pages of scenes/models to look at
(which is good for bounce rate but bad for conversions)

also here is something else for you

i have tested sending more hits to the join page via blind thumb linking, linking descriptions, etc from the tour
and found this will send more signups
(conversions might be lower but conversions do not make money)

i see some tours with only a few small join links or only clean clear cut join links and in my case this would send less signups when i tried it

so take whatever you want out of this but i believe you cannot generalize and say with trailers sells better or without sells better
every site is different and every site traffic sources and type of visitors are different
so what works on one site will not necessarily work on another

dyna mo 01-25-2010 02:53 PM

i'm torn!

harvey 01-25-2010 04:12 PM

you've very good and true points here.

Quote:

Originally Posted by stever (Post 16781865)
the more previews shown whether it be videos or photos
the lower the signups

IN MY EXPERIENCE (which may be different for other people) this is absolutely true. Furthermore, long page tours, "magazine" tours or even those old style tours converts as much as 20 times better than "reality" tours. The whole "reality tour" thing is a fuckup where people confused the tool for an end with the end itself. Problem is there's a tendency to copy what other people do, and reality tours shown up because they allowed you to include your latest content, they're more dynamic and for the "gonzo reality" style they were created it was OK, because of the episodes and such. But nowadays, you can include dynamic content in any kind of tour without problems. And while a long page tour is a massive big ad, a "reality style" tour has a lot of leaks and unused space, you need to scroll a lot, and the result is you lost the impact and the first impression impulse to buy, which is KEY in marketing.

On the other side, I know EB likes and uses only reality style tours, so I guess TushyCash/PornGantic found a formula for their audience that really works.



Quote:

Originally Posted by stever (Post 16781865)
i see some tours with only a few small join links or only clean clear cut join links and in my case this would send less signups when i tried it

yeah, it's quite common, I've seen tours where you have to look with a magnifier for the join link, tours with black background and dark grey text/links and stuff like that. and they're not the minority. If so, not by much.


Quote:

Originally Posted by stever (Post 16781865)
i have tested sending more hits to the join page via blind thumb linking, linking descriptions, etc from the tour
and found this will send more signups
(conversions might be lower but conversions do not make money)

Yes, that's true. I did that with 404 pages traffic and made a good amount of money. Sadly, the guy who was selling that traffic didn't do it for long (Mike Vega), and all the CLICKED traffic I've tested is way worse than those 404 pages.

Anyway, there's a logical reason for that: you're presenting the surfer with a call to action. Not to click on a link that will go to a tour where he/she hopefully will click another link to go to join page. You sign up or you go out. Straight to the point. That's why I never can emphasize enough the importance of join pages, which apparently seems like the less important page for most webmasters :Oh crap

Rui 01-25-2010 04:57 PM

Outstanding thread!

Its a shame we dont get to see many informative topics/discussions like this often...

Barefootsies 01-25-2010 07:34 PM

Quote:

Originally Posted by weekly (Post 16781376)
five minutes for a short trailer? that is an eternity. My long trailers are36 sec and my short trailers are 15.

Same here and it's CONVERTING like hotcakes.

weekly 01-25-2010 08:03 PM

Quote:

Originally Posted by Barefootsies (Post 16782630)
Same here and it's CONVERTING like hotcakes.

This site converts well. Here is an example of what I am talking about
http://www.stockingvideos.com/stream...woodwhores.wmv

xenigo 01-26-2010 01:11 AM

Alright, I've just linked every thumb and join link on my tour directly to the join landing page which gives surfers the choice between $24.95 recurring and $29.95 non-recurring. Absolutely zero previews besides the thumbs on the main index. LOL

I eliminated the trials. I also redesigned my whole join landing page and added an image of one of our models.

A bit of a hard-sell approach, but I think it will make a difference.

http://www.ghettothugs.com


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