Originally Posted by After Shock Media (Post 16452436)

That is BS, he just happens to have been born with that eye type.

They do not want his brewery, nor the name of his best selling beer, they want him to stop using the the name he placed on his tenth anniversary beer. It is a principle thing, however beyond his anti corporate bitching even though he is corporate himself. Beyond that they have billions and he does not. There is the very to true and simple principle that if a trademark holder does not "actively" pursue and enforce potential and real trademark violations that the trademark holder can be stripped of the legal trademark usage and ownership of that name.

Case in point Xerox almost lost their name because everyone was referring to a photocopy as a xerox. They had to not only stop companies from saying it, they had to get the public to stop saying it. Otherwise you face the fate that has happened to many before, like the Elevator company.

If he does not go after other small (or even big guys) himself he can loose his own name, even of his brewery or best selling titles.
He can and I would say should give up on this one. He has to much to loose and nothing really to gain. Bad battle. Plus he is not some single guy working in his basement. He has his family and the families of everyone working for him to think about. All over the naming of his 10 year beer - would be sad to loose it all over what your 10 year celebration.

The "ster" part and such is a stretch. Issue is they both are in the beverage industry. Even though they are separate beverages it does make it a legal issue. Perhaps because of alcohol there is enough difference, I really think not though and drinks are drinks.

Originally Posted by C-Luv (Post 16448008)

Found this on another massage board - Don't Buy Monster Energy Drinks Spread The Word!



Matt Nadeau of Rock Art Brewery, http://rockartbrewery.com , sits down with Green River Pictures to let the world know his side of the Monster Energy drink Trademark lawsuit.