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A Hundie New Affiliate Managers
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:1orglaugh
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See you in Phx ?? Its grasshopper season.... |
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I believe that both affiliates and internal traffic are great. Although it would be nice to be a "well known" Amazon company (type in), it can be difficult to create your own. Whether you purchase your traffic from a company (where does it really come from) or create some of your own, there are still costs. Hence, affiliates. At least the traffic that they are sending is specific to the niche. As an owner, I've formed various relationships with "partners" who offer exclusive content. I've taken their content and optimized it the best way we can. I've hired Dickman's design to do some of our tours and it's helped our affiliates maximize their conversions. I also have a full time designer that is rather gifted in his field and understands how this business operates. Hard to get that out of a designer these days. www.SheMuscleGym.com www.GangBangDee.com One unique way of creating your own internal traffic are the domains that you choose to begin with. Pick something that will be SEO friendly. I get more type in traffic from friendly SEO domain names than most. www.RealTampaSwingers.com www.ILoveSmallTits.com Great thread! |
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Personally I'm more of an all round affiliate manager. I deal with everything that's required (webmaster like).
I deal with our affiliates, content producers, internal traffic sources. Basically if it needs doing it gets passed to me and I either do it or get one of the other staff at WorldWideWives to give us a hand. I think the key these days it being able to do what's needed when needed and have an array of skills rather than focusing on one area of the business. Versatility is the key in the current market to be honest and seems to be working for us! Of course affiliate managers are needed as there's no doubt that affiliates are still a key role in the porn industry but I think those affiliate managers need to be able to juggle jobs and have a true understand of all areas. Maybe in larger companies you can get away with pure affiliate managers who do nothing else but I think for us smaller guys its important to help out in all areas. We've got 18 staff here and most of them are able to deal with different areas but I tend to be the one that's used as immediate contact for affiliates and the like. All in all, just adapt with the times as everyone has been and all will be well. That's all my opinion anyways ^_^. |
I dont know what will be with AMs but Selena from jmc is best AM i have contact to work with!
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:thumbsup |
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nice to see my girl earning her keep all these years.. |
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BF, I need one BAD. Who can you recommend for my Affiliate Manager position?
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Sales across the board have been down, not just from affiliates. In house traffic, organic traffic, type in traffic, sales from all sorts of traffic is down for several reasons, the biggest being the credit card crunch. The old affiliate reps were paid to help and get new affiliates to send traffic. It is an easy job to do when the affiliates come to you and you just help them with a few questions or get them some promo materials. Now that sales are a whole lot harder to come by, it is a lot harder for affiliate reps to produce, to go out and get new affiliates, who in turn send in new traffic and sales. Program owners had the money in the past to blow on reps who probably weren't producing new affiliates on their own, just helping the affiliates who came to them. Now the rep who doesn't generate new affiliates / sales is a cost that gets chopped when budgets get cut. Program owners should have developed reps and trained them to get new affiliates / sales early on, or hired go getters, not just pay them to ask "can I help you with anything" once the people already signed up on their own. They should hire better reps, not do away with the position. If they go to "brokers" now for in house traffic, that is just a knee jerk reaction that is likely not to do well for them either. I wouldn't abandon affiliates, just entice them more and find the ones that are still producing and get them to give you a try. Going B2B only is just a short term fix. if even a fix at all. If no one is generating new sales and just recycling what they have with other businesses that isn't going to last long at all. While it is good to develop your own traffic, that is only going to get you so far unless you have an unlimited budget and you can buy/develop huge volume sites to use as your own traffic source. <--- which is the route I would go before throwing "XXXXX" at a traffic broker and hoping he can make you a profit. You need affiliates. You just need someone better to go out and actually get them, instead of just servicing accounts, and you need to become more competitive on what you can offer to get new affiliates. If you are offering the same deal as everyone else then that is going to make the reps job that much harder to bring you new affiliates / sales. |
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Okay, you're fired, you didn't produce. Next! :D |
An affiliate manager is an account representative. They not only look to acquire new affiliates, but provide support, and manage requests and issues current affiliates have. Something that is standard in any industry.
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