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-   -   The Affiliate Manager Position is Dead (https://gfy.com/showthread.php?t=959850)

Barefootsies 03-24-2010 09:28 AM

A Hundie New Affiliate Managers

Quote:

Originally Posted by plsureking (Post 16973402)
wms are always busy and have way too much shit to do to be hanging out at shows. ive been to a few and they are basically like chilling at a used car lot.

:1orglaugh :1orglaugh

SykkBoy 03-27-2010 09:31 AM

Quote:

Originally Posted by KillerK (Post 16971783)
If I can generate traffic as a "Traffic Manager" why the fuck do i want to work for someone else?

I blame the tubes!

Because you might be good at managing traffic, but shitty at managing a business?

Blazing 03-27-2010 09:59 AM

:1orglaugh
Quote:

Originally Posted by Rochard (Post 16972601)
Affiliate managers will always be needed. Why? Because from time to time, as an affiliate, I have questions. I didn't get paid, I need a banner of a certain size that I can't find, can I get access to the member's area to grab some content for my blogs, what exactly are your rules for promoting, can I use my own tour blah blah blah blah blah.

Affiliates will always have questions, and questions will always need to be answered. If I can't get someone to answer my email in forty-eight hours, I've already moved on and I'm sending my traffic some place else.

Also, affiliate managers do a lot more than recruit and assist affiliates. They update websites, create new galleries, send out affiliate emails, etc etc etc. And in some cases they do a whole lot more.

I couldnt agree more!!

See you in Phx ?? Its grasshopper season....

fuzebox 03-27-2010 10:11 AM

Quote:

Originally Posted by Vjo (Post 16973106)
You have to realize alot of guys (like me) never talk to affil managers or anyone else rarely, maybe once. I just don't need one ... Automation from the time I hit your signup page to the time I hear from epass that you paid me. That is what I like to see.

Exactly how I feel :thumbsup

Quote:

Originally Posted by Tim (Post 16973236)
I've never understood the attitude of those managers that ignore those with sales at those levels.

I understand the attitude, it just pisses me off. Funny to see people thinking in terms of 100s of sales a day while only making a mediocre salary.

martinsc 03-27-2010 10:30 AM

http://img294.imageshack.us/img294/1175/dogface.gif

Special Ed 05-07-2010 05:41 AM

Quote:

Originally Posted by Vjo (Post 16972996)
To up and coming paysite ops..

It's sort of a catch 22.. if you can generate traffic to your site at a profit greater than the top 10% of other paysites... then you are a profitable entity and I will be beating down your door. :) If you cant generate at the profit level of the top 10% you might as well just become an affil (I realize most do both, prog owner and affil) and sell the traffic to the top paysites.

Traffic is a purchased item one way or another.

<rant>

It all comes back to the paysite owner creating something for the affil to sell. So you really need affils of course but bottom line, you must create something that sells, not have affils step in and sell your stuff for you. It must be designed at a level that will sell.. today.

Better to spend the money on the tour than anything from my perspective but
hey I am just the affil who looks at you and decides if I can sell you from one thing.. the tours of your sites. Cause that's what the surfer sees.

Guys sit on these boards all day. Take a year off and put the money (wasted here) into a fucken kick ass tour and fresh content on one site. Come back and say look at my fucking tour guys.

I see some good new progs do this. They put it into one or two sites and they can compete with the big boys. And they are having some success. The days of launching lots of sites are laughable.

That is what gets affils. And affils make big money for guys who put their money into fresh, spendy, new tours and content. Even tho there is this anti affil vibe at GFY. The only ones anti are the ones who don't have any.

And yes they better have trailers and prob even some hd by now. Oh oh. I had to go there. :)

(Not directed at any paysite ops in this thread, just been meaning to bitch about this for a while now :)

</rant>

I rarely spend anytime on the boards. This is a good thread.

I believe that both affiliates and internal traffic are great. Although it would be nice to be a "well known" Amazon company (type in), it can be difficult to create your own. Whether you purchase your traffic from a company (where does it really come from) or create some of your own, there are still costs. Hence, affiliates. At least the traffic that they are sending is specific to the niche.

As an owner, I've formed various relationships with "partners" who offer exclusive content. I've taken their content and optimized it the best way we can. I've hired Dickman's design to do some of our tours and it's helped our affiliates maximize their conversions. I also have a full time designer that is rather gifted in his field and understands how this business operates. Hard to get that out of a designer these days.
www.SheMuscleGym.com
www.GangBangDee.com

One unique way of creating your own internal traffic are the domains that you choose to begin with. Pick something that will be SEO friendly. I get more type in traffic from friendly SEO domain names than most.

www.RealTampaSwingers.com
www.ILoveSmallTits.com

Great thread!

Special Ed 05-07-2010 05:44 AM

Quote:

Originally Posted by Rochard (Post 16972601)
Affiliate managers will always be needed. Why? Because from time to time, as an affiliate, I have questions. I didn't get paid, I need a banner of a certain size that I can't find, can I get access to the member's area to grab some content for my blogs, what exactly are your rules for promoting, can I use my own tour blah blah blah blah blah.

Affiliates will always have questions, and questions will always need to be answered. If I can't get someone to answer my email in forty-eight hours, I've already moved on and I'm sending my traffic some place else.

Also, affiliate managers do a lot more than recruit and assist affiliates. They update websites, create new galleries, send out affiliate emails, etc etc etc. And in some cases they do a whole lot more.

My affiliate manager is NOT creating new galleries and updating our websites! This is not the type of work for an affiliate manager, sorry.

Fiddler 05-07-2010 05:56 AM

Personally I'm more of an all round affiliate manager. I deal with everything that's required (webmaster like).

I deal with our affiliates, content producers, internal traffic sources. Basically if it needs doing it gets passed to me and I either do it or get one of the other staff at WorldWideWives to give us a hand.

I think the key these days it being able to do what's needed when needed and have an array of skills rather than focusing on one area of the business.

Versatility is the key in the current market to be honest and seems to be working for us!

Of course affiliate managers are needed as there's no doubt that affiliates are still a key role in the porn industry but I think those affiliate managers need to be able to juggle jobs and have a true understand of all areas.

Maybe in larger companies you can get away with pure affiliate managers who do nothing else but I think for us smaller guys its important to help out in all areas. We've got 18 staff here and most of them are able to deal with different areas but I tend to be the one that's used as immediate contact for affiliates and the like.

All in all, just adapt with the times as everyone has been and all will be well.

That's all my opinion anyways ^_^.

seeandsee 05-07-2010 06:01 AM

I dont know what will be with AMs but Selena from jmc is best AM i have contact to work with!

Barefootsies 05-07-2010 07:34 AM

Quote:

Originally Posted by Fiddler (Post 17117209)
Personally I'm more of an all round affiliate manager. I deal with everything that's required (webmaster like).

I deal with our affiliates, content producers, internal traffic sources. Basically if it needs doing it gets passed to me and I either do it or get one of the other staff at WorldWideWives to give us a hand.

I think the key these days it being able to do what's needed when needed and have an array of skills rather than focusing on one area of the business.

Versatility is the key in the current market to be honest and seems to be working for us!

Of course affiliate managers are needed as there's no doubt that affiliates are still a key role in the porn industry but I think those affiliate managers need to be able to juggle jobs and have a true understand of all areas.

Maybe in larger companies you can get away with pure affiliate managers who do nothing else but I think for us smaller guys its important to help out in all areas. We've got 18 staff here and most of them are able to deal with different areas but I tend to be the one that's used as immediate contact for affiliates and the like.

All in all, just adapt with the times as everyone has been and all will be well.

That's all my opinion anyways ^_^.

Nicely said BROtha.
:thumbsup

selena 05-07-2010 07:42 AM

Quote:

Originally Posted by seeandsee (Post 17117216)
I dont know what will be with AMs but Selena from jmc is best AM i have contact to work with!

That is very kind, thank you. :)

3xTom 05-07-2010 07:43 AM

Quote:

Originally Posted by seeandsee (Post 17117216)
I dont know what will be with AMs but Selena from jmc is best AM i have contact to work with!

And I would have to agree with you seeandsee :)
nice to see my girl earning her keep all these years..

SCORE Ralph 05-07-2010 08:14 AM

Quote:

Originally Posted by SykkBoy2 (Post 16970771)
I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.

QFT. Took the words right out of my mouth.

The Porn Nerd 05-07-2010 08:41 AM

BF, I need one BAD. Who can you recommend for my Affiliate Manager position?

leedsfan 05-07-2010 09:04 AM

Quote:

Originally Posted by fuzebox (Post 16971095)
Oh I get hit up, but the "optimizations" never result in more sales. Usually I just get told how well the top affiliates are doing, and asked to "send more traffic". Affiliate reps seemed obsessed with ratios.

My favorite optimization was listing the monthly membership price in my linkcode. I was told that would give me a better conversion ratio.

lol, classic.

tonyparra 05-07-2010 11:40 AM

Quote:

Originally Posted by MisterPeabody (Post 17117561)
BF, I need one BAD. Who can you recommend for my Affiliate Manager position?

ill do it im cheap as i have no references and no experience

will76 05-07-2010 01:18 PM

Quote:

Originally Posted by Barefootsies (Post 16970608)
Paraphrased:



Thoughts?

I think it is a knee jerk reaction by companies who were 1. miss managing their reps to start with and 2. do not know what else to do to get traffic.

Sales across the board have been down, not just from affiliates. In house traffic, organic traffic, type in traffic, sales from all sorts of traffic is down for several reasons, the biggest being the credit card crunch.

The old affiliate reps were paid to help and get new affiliates to send traffic. It is an easy job to do when the affiliates come to you and you just help them with a few questions or get them some promo materials. Now that sales are a whole lot harder to come by, it is a lot harder for affiliate reps to produce, to go out and get new affiliates, who in turn send in new traffic and sales.

Program owners had the money in the past to blow on reps who probably weren't producing new affiliates on their own, just helping the affiliates who came to them. Now the rep who doesn't generate new affiliates / sales is a cost that gets chopped when budgets get cut. Program owners should have developed reps and trained them to get new affiliates / sales early on, or hired go getters, not just pay them to ask "can I help you with anything" once the people already signed up on their own.

They should hire better reps, not do away with the position. If they go to "brokers" now for in house traffic, that is just a knee jerk reaction that is likely not to do well for them either. I wouldn't abandon affiliates, just entice them more and find the ones that are still producing and get them to give you a try.

Going B2B only is just a short term fix. if even a fix at all. If no one is generating new sales and just recycling what they have with other businesses that isn't going to last long at all.

While it is good to develop your own traffic, that is only going to get you so far unless you have an unlimited budget and you can buy/develop huge volume sites to use as your own traffic source. <--- which is the route I would go before throwing "XXXXX" at a traffic broker and hoping he can make you a profit. You need affiliates. You just need someone better to go out and actually get them, instead of just servicing accounts, and you need to become more competitive on what you can offer to get new affiliates. If you are offering the same deal as everyone else then that is going to make the reps job that much harder to bring you new affiliates / sales.

The Porn Nerd 05-07-2010 02:25 PM

Quote:

Originally Posted by tonyparra (Post 17118364)
ill do it im cheap as i have no references and no experience

LOL Just who I'm looking for! You're hired. Now where are my affiliate sales?
Okay, you're fired, you didn't produce.
Next! :D

D Ghost 05-07-2010 04:03 PM

An affiliate manager is an account representative. They not only look to acquire new affiliates, but provide support, and manage requests and issues current affiliates have. Something that is standard in any industry.


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