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-   -   How pissed are you that Old Spice is better at marketing than adult programs? (https://gfy.com/showthread.php?t=978712)

CaptainHowdy 07-20-2010 08:58 AM
I'm not pissed...

Amputate Your Head 07-20-2010 09:02 AM
Quote:
Originally Posted by stocktrader23 (Post 17348703)
Many years ago EVERY good idea online originated from porn. Not so anymore.
Pure myth.
The big powerhouse mainstream advertising agencies / design studios were & are fully capable of constructing successful campaigns without looking to porn for ideas. The porn studios aren't even in the same league.

Tom_PM 07-20-2010 09:05 AM
I thought they unleashed the black dude on a horse in the bathroom etc during a super bowl premiere commercial campaign? Thats hardly *just* viral marketing, right? It's something with massive brand recognition before anyone even see's it.

I've used old spice since forever anyway, and I dont care for the recent commercials. They're just silly. So anyway.. my toast awaits.

justinsain 07-20-2010 09:14 AM
Quote:
Originally Posted by PR_Tom (Post 17348761)
I thought they unleashed the black dude on a horse in the bathroom etc during a super bowl premiere commercial campaign? Thats hardly *just* viral marketing, right? It's something with massive brand recognition before anyone even see's it.

I've used old spice since forever anyway, and I dont care for the recent commercials. They're just silly. So anyway.. my toast awaits.
That's correct.

The Old Spice commercial premiered during the last Super Bowl.

So according to the OP the adult industry is stupid for not thinking of putting a commercial for a solo girl site on TV during the Super Bowl :winkwink:

_Richard_ 07-20-2010 09:16 AM
Quote:
Originally Posted by stocktrader23 (Post 17347340)
Uh, no.

I'm not saying they should put the girls (or guys) in a towel with Old Spice sticking out of the side but it was a simple, easy to pull off campaign that would have led to millions of dollars in sales for this industry. Unfortunately, it seems that all of the creative motherfuckers left years ago.

Tell the truth, what's the last innovative thing you've seen from this industry?

Blogs - Years behind everyone else and still doing them wrong.

RSS - Years behind everyone else and still doing it wrong.

Tubes - Years behind YouTube and still doing it wrong.

How long has it been since you've seen anything marketed in anything resembling a creative or unique way? When is the last time you've seen a paysite offer a new tour / join page or a webcam site offer promotional material worth two shits?

Exactly, this industry needs a good tazering. :winkwink:
interesting post!

a bit off topic, but what's the deal with you and sleazy?

sortie 07-20-2010 09:20 AM
Quote:
Originally Posted by Amputate Your Head (Post 17348751)
Pure myth.
The big powerhouse mainstream advertising agencies / design studios were & are fully capable of constructing successful campaigns without looking to porn for ideas. The porn studios aren't even in the same league.
Come on Amp, we all know that porn invented PHP, SQL, Flash, high speed download, and
the "window.open" command in javascript.
Of course porn invented search engine technology because we wanted to be
found. Google is just a cheap rip off of our original algorithms.

And did you notice how mainstream sites all started using our CJ scripts to
build traffic?

My porno tube script would have sold millions if youtube hadn't copied it! :mad:

Porn had complete control over Wordpress before these mainstreamers start making
blogs and shit! :mad:








:1orglaugh:1orglaugh:1orglaugh:1orglaugh:1orglaugh :1orglaugh:1orglaugh
:1orglaugh:1orglaugh:1orglaugh:1orglaugh:1orglaugh :1orglaugh:1orglaugh

JFK 07-20-2010 09:34 AM
Quote:
Originally Posted by $5 submissions (Post 17347457)
Old Spice was "reinvented" in 2004 a few years after P&G bought the brand, now it's been updated for the social media age.
Can Aqua Velva be far behind ?:1orglaugh

stocktrader23 07-20-2010 09:44 AM
Quote:
Originally Posted by justinsain (Post 17348785)
That's correct.

The Old Spice commercial premiered during the last Super Bowl.

So according to the OP the adult industry is stupid for not thinking of putting a commercial for a solo girl site on TV during the Super Bowl :winkwink:
Exactly!

Quote:
Originally Posted by _Richard_ (Post 17348794)
interesting post!

a bit off topic, but what's the deal with you and sleazy?
In 2004 Lensman gave Sleazy Dream admin or mod privileges for a day. He had already been sparring with me because I laughed at his attempts to come off as an innovator / smart guy in the business (site is still 1998 fabulous!) and he decided to edit my posts to say something completely different. I don't remember what it was 6 years later but I changed all of my locations to 'Fuck Sleazy' and left GFY. Someone hacked my account about 6 months later and I didn't get the password back until yesterday.

I don't hate the fucker, he's just not 1% of the intelligent playa he tried to come off as. I wouldn't punch him in his fat head if I saw him in public or anything. :winkwink:

BigDeanEvans 07-20-2010 02:57 PM
Quote:
Originally Posted by stocktrader23 (Post 17347340)
Uh, no.

I'm not saying they should put the girls (or guys) in a towel with Old Spice sticking out of the side but it was a simple, easy to pull off campaign that would have led to millions of dollars in sales for this industry. Unfortunately, it seems that all of the creative motherfuckers left years ago.

Tell the truth, what's the last innovative thing you've seen from this industry?

Blogs - Years behind everyone else and still doing them wrong.

RSS - Years behind everyone else and still doing it wrong.

Tubes - Years behind YouTube and still doing it wrong.

How long has it been since you've seen anything marketed in anything resembling a creative or unique way? When is the last time you've seen a paysite offer a new tour / join page or a webcam site offer promotional material worth two shits?

Exactly, this industry needs a good tazering. :winkwink:

But, but, that's why you came back.....You're here to change all that...it's your density. I mean... your destiny.

http://assets.sbnation.com/assets/212293/McFly.jpg

marcop 07-20-2010 04:02 PM
Most webmasters' idea of marketing is to give content away for free.

stocktrader23 07-20-2010 04:17 PM
Quote:
Originally Posted by marcop (Post 17350061)
Most webmasters' idea of marketing is to give content away for free.
Given the current state of affairs that's not such a bad idea if done correctly.

Tom_PM 07-21-2010 09:41 AM
I just saw a piece on MSNBC reporting that despite the viral nature of Old Spice's recent campaigns and popularity, they are down 7% in sales. Bummer.

stocktrader23 07-27-2010 05:42 PM
Quote:
Originally Posted by PR_Tom (Post 17351925)
I just saw a piece on MSNBC reporting that despite the viral nature of Old Spice's recent campaigns and popularity, they are down 7% in sales. Bummer.
"According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent."

http://adweek.blogs.com/adfreak/2010...re-up-107.html

mynameisjim 07-27-2010 07:44 PM
So some reports say sales are down and some say sales are up.

The ones that say sales are up were supplied to by Old Spice after articles starting surfacing that sales were down 7%.

Hmmmm?

I still say the ads didn't accomplish what they needed to, and that was to reinvent the brand for a new generation. If this was a NEW product, the ad campaign would have been a huge success. But Old Spice already had near 100% name recognition, what they needed was a new image, and I'm not sure if the ads did that.


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