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AzteK 10-15-2010 02:22 AM
Quote:
Originally Posted by Shap (Post 17606827)
LOL :) Nice program btw
What's the quickest way to get approved for your program? I've sent a couple of emails with my details and I have to get a response. I'd like to promote you asap.

Paul Markham 10-15-2010 02:34 AM
Quote:
Originally Posted by georgeyw (Post 17600809)
Do you think it is possible to start a 'Twistys' type site in this day and age with non exclusive content to start with?
Quote:
Originally Posted by Shap
The problem today is their isn't as much non exclusive content as there once was. You have guys like matrix going out of business. When it comes to photos there are very few companies that can provide you with current updated sets. That's key.
To shoot Twistys type content costs a lot of money. Top shooters, models, make up, clothing, location extras like travel, equipment, refreshments. Non exclusive just for the Internet will never bring in the sales to support it. It needs the sales of magazines and DVD to train the shooters and fund the productions. You can't shoot top end on a budget of anything less than $1,500 a scene.

Before anyone flames me. Costs are approx and not including agents, admin, correction, editing, etc.

Model = $1,000
Make up = $500
Clothing = $200
Location = $1,000
Top shooter = $1,000
Extras = $300

Try shooting more than 3 scenes a day and the whole thing is filler content full of basic mistakes.

Paul Markham 10-15-2010 07:07 AM
Quote:
Originally Posted by Shap (Post 17601035)
1:1000 is good. Some niches will do better but generally speaking your 1:1000 to 1:3000 is very acceptable. The key question is are you profitable at those ratios? Can you buy more traffic and if you convert at that ratio will you remain profitable? If you can you are doing well.
Is that 1:1000 hitting your site or 1:1000 viewing your content/promo on a Tube?

Any idea how many see your promo and don't click the link?

Shap 10-15-2010 07:15 AM
Quote:
Originally Posted by AzteK (Post 17608867)
What's the quickest way to get approved for your program? I've sent a couple of emails with my details and I have to get a response. I'd like to promote you asap.
email minnie at twistys she'll hook you up today

Shap 10-15-2010 07:17 AM
Quote:
Originally Posted by stever (Post 17599484)
cool posts

how is twistyshard doing compare to twistys?

do you find it much harder to sell hardcore stuff compare to softcore?
Terrible. It hasn't been done right. From the content to the sales pitch. I don't think hardcore is tougher to sell but you have to be careful. If you are trying to sell a hardcore girl that has been on every site and every tube then good luck because you'll need it. Over exposure is a problem with models imo

Shap 10-15-2010 07:18 AM
Quote:
Originally Posted by Barbi Sinclair (Post 17602038)
Hi Shap.

Great thread and thanks for some awesome answers to the many questions us "little guys" have. My question is one of a different kind than the above ones. See I am a solo girl website, that has been on the net for over five years (see info below), and wants to join a larger network like yours. I notice that you have other solo girls on your network (Nicole Graves & Anette Dawn) and I wanted to know, how did your company go about choosing these girls over others, and are you looking to add another one?

My other question is this: How might I go about getting a larger network of solo girl sites to add mine to their network? How do you structure the solo girl's partnership? Do you believe the single site, solo-girl website model is going to give way to only large networks with a number of solo-girl websites?

I believe I have a website that would make an excellent addition to some large networks. It's successful, exclusive, has a hard working model... me ;) and the weekly updates can be turned in fully edited. My husband is the photographer/videographer/editor, making the updates cost effective (as no need to pay for those services), not to mention if instructed by the program manager, we can even upload (ftp) all the updates ourselves. For that matter, I have never paid any male or female performers who partake in any of my naughty adventures. What I need is a larger network to do the promotion and selling of the site, and I be responsible for all updates to the site (one video and one to two photo sets each week). I will be hands on as for the fan/member interaction, including a daily diary, weekly live camshow, twitter, trade shows, etc, etc.

Facts:

I have been on the net for over five years (since 2005).
Have well over 30,000 photos = 430 sets.
Over 210 exclusive full length videos (over half in HD).
Huge amount of archived camshows.
Over 125 original erotic stories written by either myself or husband.
Both my husband and I work on the site for our full-time job and DO make a good living at it (however we DO work on average 120 - 160 hours a week combined).
I have an affiliate program - BarbiBucks.com

Some may question why I want to join a larger network, but truth be told, I need a life! That and my husband has been told by his doctor to reduce his stress. My site is very profitable, but if my husband and I can't enjoy the fruits of our hardwork, why make it?

Thanks in advance for any help you may reply with,
Kisses,
Barbi Sinclair

If by chance any larger networks see this thread and may be interested in having my solo-girl site join your network, please send me an email at [email protected]
Thanks for the post. Btw I've checked out your site in detail. You've done a really great job building up your site and fan base. :thumbsup:thumbsup I'll be in touch by email :winkwink:

Shap 10-15-2010 07:19 AM
Quote:
Originally Posted by Adam_WildCash (Post 17601097)
My 3000th post is to congratulate you both on 9 years and a job very well done.

One Question, when I am going to have the pleasure to see you guys in Australia? If not soon I will make sure I get over to catch up with you, been to long between good chats :)
:) I think a few years. Going to wait until my boy is a little older for the long haul flights :thumbsup

Shap 10-15-2010 07:20 AM
Quote:
Originally Posted by georgeyw (Post 17601254)
Thanks for the reply Shap.

Starting on a tight budget means that the latest sets are also not within reach. I have what I think is a good domain - 6 letter and easily remembered. Content at present is non-exclusive and have managed to gather 500+ members with a free to join model - that's to join not to see all the content. About to change it to a paid and see what the results are.
Good luck. Hopefully it does well :thumbsup

Kenny B! 10-15-2010 07:22 AM
Shap this is a great thread, been enjoying reading your answers & congrats on the 9 successful years.

I thought of you last night, I was in a Rapide (you are one of the only people I know with an Aston) and wow, those cars are meant to be coups, sitting in the front is simply amazing, but sitting in the rear bucket seats your knees are in your chest.

Hey Markham please stop answering questions, you've been a round a long time and you know everything, we get it.

Shap 10-15-2010 07:23 AM
Quote:
Originally Posted by Soul_Rebel (Post 17608462)
Assume you had to clone your website under another domain and name. A totally new one without the brand recognition that Twistys currently enjoys.

How much (% wise) do you think your sales ratio would be affected?
Wow that's a good question. To be honest I think we'd lose 75% of sales.

It's funny because I remember when we started Twistys my wife, myself and my buddy Dameian had a huge debate about brands in adult. Back then there were almost no online brands. Everything was generic. We didn't set out to create a brand but it happened.

Shap 10-15-2010 07:24 AM
Quote:
Originally Posted by Kenny B! (Post 17609356)
Shap this is a great thread, been enjoying reading your answers & congrats on the 9 successful years.

I thought of you last night, I was in a Rapide (you are one of the only people I know with an Aston) and wow, those cars are meant to be coups, sitting in the front is simply amazing, but sitting in the rear bucket seats your knees are in your chest.

Hey Markham please stop answering questions, you've been a round a long time and you know everything, we get it.
:thumbsup How was it?

fuzebox 10-15-2010 07:28 AM
Quote:
Originally Posted by Kenny B! (Post 17609356)
Hey Markham please stop answering questions, you've been a round a long time and you know everything, we get it.
:thumbsup

I think he confused me asking Shap for advice with me asking for advice.

ack 10-15-2010 07:35 AM
Quote:
Originally Posted by Shap (Post 17609360)
Wow that's a good question. To be honest I think we'd lose 75% of sales.

It's funny because I remember when we started Twistys my wife, myself and my buddy Dameian had a huge debate about brands in adult. Back then there were almost no online brands. Everything was generic. We didn't set out to create a brand but it happened.
so are you saying 75 percent of your sales are typein sales?

Shap 10-15-2010 07:41 AM
Quote:
Originally Posted by MisterPeabody (Post 17608675)
Shap, I know you can't say which sites specifically to buy banner spots on, to drive traffic directly to a paysite, but, in general, what TYPE of sites should a paysite owner look for?

The #1 biggest problem in attempting to buy traffic from guys like Choker or ProTraffic (no offense to those guys at all) is the kind of traffic they sell does shit if sent directly to a paysite. So, okay, instead of buying 5k hits from the UK buy a banner spot. But where? Give some general direction and I can probably sniff out the cheese (the sites worth contacting).

Thanks Shap!!
Stay away from anything blind. Get your domain name out there. Get the brand out there. Not knowing what you sell best at I'd look at the following.

TGP gallery spots. The bigger tgps are dropping in size. Negotiate the price down and you should be able to get some really good spots for a good price. If the broker refuses to negotiate go straight to the site owner. Tell them you are interested but want a better price and if month 1 works well you'll commit for 3 months up front. Something like that. These guys want $$$. Use that to your advantage.

Tube videos. I think a lot of your stuff is real amateur content right? I'm sure a lot of tubes would love to have you listed on it and would do it as an affiliate. If not look for the ones that have amateur content and try to get listed there or buy a spot there.

Remember anytime you are unsure you can ask for a non refundable 3,5 or 7 day test. Unless someone is sold out the only time they'll deny you a test is if their traffic is shit. We've bought traffic that was 10% of what was advertised and did nothing for us.

Shap 10-15-2010 07:42 AM
Quote:
Originally Posted by ack (Post 17609409)
so are you saying 75 percent of your sales are typein sales?
I'm saying 75% of our sales are a result of our brand. Type in has always been around 50% for us.

Shap 10-15-2010 07:43 AM
Quote:
Originally Posted by fuzebox (Post 17609382)
:thumbsup

I think he confused me asking Shap for advice with me asking for advice.
I know he mentioned I failed to answer your question. I thought I answered it. let me know if i didn't ;)

Shap 10-15-2010 07:50 AM
Quote:
Originally Posted by Paul Markham (Post 17608861)
As Shap didn't answer here's a few tips.

What ever niche/niches you're doing, there's a good chance there are dozens if not 100s of other site offering the same niche. Getting a surfer to get aroused about your site is tough. So;

Know your niche as well as the buyer.
Love your niche as well as the buyer.

AND. Don't fill your site with cheap repetitive content, thinking it's a numbers game. Adding 5 poor new scenes a day isn't cutting it today. Members aren't fools they know there are a 100 other sites out there with a fresh look on the niche. They will cancel after a month or two and come back in a year to see if you updated with anything worth another $30.

And in any micro niche there are only so many people who want to see it. They search for it and will soon learn of you're sites.

The only problem is paying for it.
I'd offer a little more to this.

If you are doing a general niche I don't think it's as important to really be into the niche. If you are doing a micro niche I think it's a must that you love the niche and REALLY get it. If you don't you risk losing and alienating the true core fans of the niche.

Regardless of whether you love the niche or not I'm a firm believer you can't shove your wants down their throats. You have to listen to your members and get a feel for what they want. I think my greatest strength in this industry has always been my ability to relate to the surfer. I may not agree with them but I can relate and get into the mindset they are in. And this is where being humble is so important. Most people have trouble taking negative feedback and turning it into something positive. For example most photographers feel everything they shoot is right and the customer/surfers are wrong for not liking it. I disagree. The customer is always right. They may not be articulating themselves properly but if they are unhappy they probably have a good reason for it.

Shap 10-15-2010 07:52 AM
Quote:
Originally Posted by Paul Markham (Post 17609317)
Is that 1:1000 hitting your site or 1:1000 viewing your content/promo on a Tube?

Any idea how many see your promo and don't click the link?
That would be hitting your site.

One of the most important thing to watch when pushing on tubes is your type in traffic.

The Usual Suspect 10-15-2010 08:01 AM
Do you reuse content across your sites?

For example, same vid can be found on twistyshard.com & twistys.com.
If so, do you randomize the publish date of the content?

Also, do you offer networkaccess (twistys members can log into twistyshard) as some sort of bonus? Or to beef up newly started paysites?

If you don't offer networkaccess, care to explain why?

Thanks :)

Shap 10-15-2010 08:09 AM
Quote:
Originally Posted by The Usual Suspect (Post 17609510)
Do you reuse content across your sites?

For example, same vid can be found on twistyshard.com & twistys.com.
If so, do you randomize the publish date of the content?

Also, do you offer networkaccess (twistys members can log into twistyshard) as some sort of bonus? Or to beef up newly started paysites?

If you don't offer networkaccess, care to explain why?

Thanks :)
We never re-update or re-use content on the same site. I know some people like to rotate content in and out. Once it goes live it stays live on the site.

When someone joins Twistys they get access to all sites in the Twistys network (Nicole Graves, Anette Dawn, Blue Fantasies, Twistys Hard, Nerd Hard, etc). We aren't pushing the network side because it never really worked well for us. Instead we are making sure all content is available on Twistys. Twistys is the mega site and the only site they should ever have to log in to (right now Nicole, Anette and Blue Fantasies content is not on Twistys but their membership gets them access to it).

So Twistys Hard and Twistys. All updates go live at the same time. They are added to Twistys and tagged in our CMS as Twistys Hard so they also get published to Twistys Hard. But they are all Twistys content.

TeenPinkVideos and the NextDoorCash sites have been kept separate from the time we bought them.

Paul Markham 10-15-2010 08:23 AM
Quote:
Originally Posted by Shap (Post 17609464)
I'd offer a little more to this.

If you are doing a general niche I don't think it's as important to really be into the niche. If you are doing a micro niche I think it's a must that you love the niche and REALLY get it. If you don't you risk losing and alienating the true core fans of the niche.
Of course if it's a small niche you really have to understand it. A general niche is easier, for instance I'm more into Penthouse than Barely Legal and seemed to have done well shooting teens :1orglaugh.

But you still need to understand a major niche. I see so much shot by people who are clueless about what the niche is, even the big ones, it's clear they just point and hope for the best. Even copying others is hit and miss if you don't know what to copy. Then it's just another cloned scene like 1,000 others.

minnie <3 10-15-2010 08:33 AM
Quote:
Originally Posted by AzteK (Post 17608867)
What's the quickest way to get approved for your program? I've sent a couple of emails with my details and I have to get a response. I'd like to promote you asap.
email me at affiliates at twistys.com or IM: 557634220

Roald 10-15-2010 08:36 AM
How much of a change in recurring memberships have you seen in the last 3 years?

datatank 10-15-2010 10:01 AM
Shap why are you not running your own MIDs anymore?

The Porn Nerd 10-15-2010 10:11 AM
Quote:
Originally Posted by Shap (Post 17609427)
Stay away from anything blind. Get your domain name out there. Get the brand out there. Not knowing what you sell best at I'd look at the following.

TGP gallery spots. The bigger tgps are dropping in size. Negotiate the price down and you should be able to get some really good spots for a good price. If the broker refuses to negotiate go straight to the site owner. Tell them you are interested but want a better price and if month 1 works well you'll commit for 3 months up front. Something like that. These guys want $$$. Use that to your advantage.

Tube videos. I think a lot of your stuff is real amateur content right? I'm sure a lot of tubes would love to have you listed on it and would do it as an affiliate. If not look for the ones that have amateur content and try to get listed there or buy a spot there.

Remember anytime you are unsure you can ask for a non refundable 3,5 or 7 day test. Unless someone is sold out the only time they'll deny you a test is if their traffic is shit. We've bought traffic that was 10% of what was advertised and did nothing for us.
Thanks Shap!

When it comes to the tubes I've got that pretty well covered. LOL The thing is I HATE being "beholden" to outside traffic sources so my #1 Priority for 2011 (and sooner) is creating my own traffic sources. but what you suggest is definitely something for me to concentrate on!

Thanks man!

Shap 10-15-2010 10:33 AM
Quote:
Originally Posted by datatank (Post 17609914)
Shap why are you not running your own MIDs anymore?
we never ran mids

xanadu 10-15-2010 11:08 AM
First of all congrats for the 9 years man and also for this thread. Great to see someone that really knows sharing knowledge like this.Respect.

Twistys.com has been an icon for me, even tried to copy it once in the past(didnt work of course lol).

Always wondered if you track the clickthrough of the profiles in the homepage and rotate them accordingly. If yes, how often? Daily or?

Again respect for the site.

datatank 10-15-2010 12:04 PM
Quote:
Originally Posted by Shap (Post 17610063)
we never ran mids
Ahh for some reason I thought you added them a few years ago.

Any reason why you never went that route?
Seems like you could be making a bit more if you did

Kolargol 10-15-2010 03:22 PM
We should keep this thread alive

MovieMaster 10-15-2010 06:26 PM
Johnny 5 is alive?

datatank 10-16-2010 11:16 AM
Bump for more questions and answers

moyofun 10-16-2010 11:30 AM
Quote:
Originally Posted by Shap (Post 17595986)
We started just my wife and I. We did everything. Updated the site manually every single day. That was a bitch especially when sales were <10 signups a day. We kept at it because I knew we were playing catch up. If we updated every day we'd eventually have a really huge members area. I felt it was important for new members to see a nice archive of updates. That way they'd know the site was alive and not some cookie cutter never touched site (which was the norm back then). That plus we had 3 tgps that we updated manually every day. I'm not the smartest guy in the biz lol that's for sure. However while everyone else was sleeping I was working. When they were partying I was working. When they were taking a shit I was working. I out hustled, out worked and out wanted my competition :winkwink:
Good luck for the next 99 years :thumbsup
Well done

sue 10-16-2010 01:41 PM
Congrats on 9 years!! Excellent thread, so nice to see a business thread once in a while.

Our site, ThaiChix.com also started out way back, about 13 years ago and is still up and running and doing great. It was me and my hubby back then and still is with a bit of hired help when needed.

My question is, do you ever regret taking the step to hire a bunch of people?? Are you ever looking back to the days when it was only you and your wife and thinking that those where the good times?

Mutt 10-16-2010 07:28 PM
why didn't you buy TheRealMe?

Shap 10-22-2010 02:20 PM
Quote:
Originally Posted by Roald (Post 17609632)
How much of a change in recurring memberships have you seen in the last 3 years?
What do you mean in change? Conversions? type of join chosen? Rebill length? Not sure exactly what you are referring to. Let me know and I'll answer :)

Shap 10-22-2010 02:29 PM
Quote:
Originally Posted by Mutt (Post 17614275)
why didn't you buy TheRealMe?
We looked long and hard at TheRealMe. At the end of the day we would have been buying it for the domain and site idea. The content was filmed 100% with the tour in mind but nothing for the members. If I could have made it worthwhile on the content alone I would have done it. The problem is there were too many promo shoots. Girls holding up a board etc. That killed the deal when I saw the content.

I was a huge fan of the idea. I think it is a great idea. Unfortunately it never took off. I think it needed to be packaged with a site like Twistys for it to take off. The cost of running a site like that is really high and you getting it going is really tough. You are immediately judged by how much content you have. And when a site like Twistys has so much more content of each model you are done. It would have been a nice addition. At the end of the day it would have been cheaper and wiser to simply start the idea ourselves.

Shap 10-22-2010 02:38 PM
Quote:
Originally Posted by sue (Post 17613616)
Congrats on 9 years!! Excellent thread, so nice to see a business thread once in a while.

Our site, ThaiChix.com also started out way back, about 13 years ago and is still up and running and doing great. It was me and my hubby back then and still is with a bit of hired help when needed.

My question is, do you ever regret taking the step to hire a bunch of people?? Are you ever looking back to the days when it was only you and your wife and thinking that those where the good times?
Hi Sue! Thanks. Congrats on 13 years of Thai Chix. Nice site. Great looking girls. Well done!!! Btw let me know if you'd like us to give you a push on our free sites. It would be mostly tube traffic but if you'd like to give it a try let me know. Your content looks great and I'd love to give it a shot.

I often look back and think man those were the days. The people that work at the office have no idea. We'd work all night long then at 7am icq each other and say hey hungry or tired? LOL We'd either go out for breakfast or go to bed. LOL Man we worked so hard. I remember when we first moved to the Bahamas we worked in the attic and there was no A/C. It must have been 95 degrees up there. I miss those days but we couldn't do that now. Nowadays programming has become such a huge part of the entire process we wouldn't be able to hack it. The things that are possible now weren't back then and being able to really juice your traffic and stay competitive requires being able to make knowledgeable decisions. Just looking at one example. Web traffic vs Mobile Traffic. Two entirely different sources of traffic. Same site but needs two different interfaces and needs to be managed and monetized differently. The competition is so fierce and there is so much opportunity that doing it just us would be next to impossible.

Shap 10-22-2010 02:38 PM
Quote:
Originally Posted by moyofun (Post 17613328)
Good luck for the next 99 years :thumbsup
Well done
Thanks :thumbsup:thumbsup

mpahlca 10-22-2010 02:46 PM
If you had to start your company now what one person would you start it with?

Shap 10-22-2010 02:46 PM
Quote:
Originally Posted by MovieMaster (Post 17611707)
Johnny 5 is alive?
Yeah. I had forgot about it and missed a few. Keep them coming I keep checking the thread :)


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