| Paul Markham |
11-10-2010 12:54 PM |
Quote:
Originally Posted by DamianJ
(Post 17687773)
I thought the fact it was fake was obvious, clearly not. Thanks for the feedback. I've amended the original blog post over on my site and credited you.
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Make the landing page a fake forum to build trust with surfers. :upsidedow :upsidedow :upsidedow
So land the surfers on a fake forum, that was meant to get their trust as a forum. But isn't, it's meant to get them to sign up to a site. Is this before they see the pictures or after they have given their email address to see the pictures?
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Traffic goes to a forum rather than a landing page. Not a paysite. A forum. This isn't this tricky.
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So it is a forum but a fake one. To build trust with the surfers, Got it. :thumbsup
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No, the primary aim is to get a sale on your pay site. A secondary effect is that you will get an email address.
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The primary aim is to get a sale. Without showing pictures. But they have to give their email address to see the pictures and maybe video to see what they're getting. OK that's clear now.
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No no no. For the 28th time. THERE IS NO LANDING PAGE. THE FORUM *REPLACES* THE BORING STANDARD LANDING PAGE.
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No I'm confused again. It's a forum that isn't a forum. It has a join button to get a sale and a join button to get an email address. So they can see content on a forum that's fake.
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The idea is you send traffic to a forum instead of a landing page. Are you being deliberately stupid?
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But I thought the primary aim was to get a sale.
Can you see why I'm confused. It's a forum, it's a fake forum, it's a landing page, it's meant to get a sale, it's meant to get an email address, it's really confusing how it will build trust.
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It might fail, it might work. When I have tested it I will post results. That is what marketing people do, not that you would know. They have ideas. They test those ideas. They keep the ones that work and disgard the ones that don't. They then rinse and repeat.
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Go away hone it and sell it to your marketing clients. If it does work giving it away for free will negate all the benefits. Which will really piss off your marketing clients. About as much as you selling them an idea that you haven't honed and will cost them conversions.
I've been speaking a conference from before you were in this business. And if I ever come back long after. |
