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-   -   Doing something different...[MARKETING IDEA] (https://gfy.com/showthread.php?t=996711)

PornMD 11-09-2010 12:55 PM

I have an idea...people are so used to looking at these pretty tours with all flashy graphics. Do it all in ASCII instead! They'll whip out their wallets and spend the moon!

Oh, to the OP: Your idea is interesting but just not sure it'd work. I think ultimately everyone is fighting for the tiny percentage of people who have never been to a tube, piracy forum, torrent, rapidshare, etc. OR who haven't specifically seen what you've got on those sites yet and it's soo good that they have to pay for it. I think if someone went to a forum and saw they had to register to even see the pictures, most of them would go "fuck this" and go elsewhere. It's not like several years back where "register for free!" was a big deal. Now people are bombarded with sites that want them to register for free. I think you'd have to give them SOMETHING just so they know they'll like what more they'll see if they registered.

As for the whole "make porn cheaper" argument, I can see both sides of the coin...on one hand, if you find someone who's going to pay for porn, they're probably not the type to go "jesus christ, $30? I don't think so!" On the other hand, the kings of "holy fucking shit get your fucking wallet out right now for this shit!" are successful infomercials, and their price points are almost always $10 or $20. I realize different things warrant different prices, but the economy sucks, more and more people have likely either been burned online or have had memberships to things that they've forgotten to cancel and see the additional charges on credit card and flip out.

I'm just a surfer - not in this biz except to sell domains to you all, but that's just my take on it...just because big players aren't right now doing particular price points doesn't mean they wouldn't work right now. I'd also like to note that while it's a cam site, MFC's most basic token package is $20 and they're tearing shit up right now. That doesn't even buy you much that you're not already getting and they still hook people in. For the $10 price level, a good hook IMO would be that for the cost of a movie ticket, you're getting X amount of videos, images, etc.

trevesty 11-09-2010 12:57 PM

Quote:

Originally Posted by AdultKing (Post 17684853)
People who want to join will join at any reasonable price. Lowering your memberships to such a low amount is unlikely to increase conversions a great deal. The hardest part of the equation is getting people to pull out their credit card at any cost. :2 cents:

Completely disagree.. based on customer feedback. :1orglaugh

Main reason I don't join porn sites is the price. I'll fuck my gf for free instead.

bigluv 11-09-2010 01:16 PM

I saw this idea on TV once.

1) Build a forum [which isn't as easy as it sounds, and if its shitty who will ever reg or come back?]
2) ????
3) Profit


IMO, the biggest stumbling block is, the surfer has no ability to gauge the product before buying. This makes people hesitant. I don't care if you have awesome videos on your tour. Surfers know that a nice landing page can cover a shitty 20x20 pixelated never updated since 1990 members area.

In my opinion places like nastydollars are doing it right, showing their updates, and giving the surfer what is very close to a real look inside their members area.

But most sites have a shit members area, in which case, yeah, go the forum route.

DamianJ 11-09-2010 01:22 PM

Quote:

Originally Posted by PornMD (Post 17685933)
I have an idea...people are so used to looking at these pretty tours with all flashy graphics. Do it all in ASCII instead! They'll whip out their wallets and spend the moon!


With the right niche, I bet that would work. For geek girl stuff it'd be brilliant!

Quote:

Originally Posted by PornMD (Post 17685933)
Oh, to the OP: Your idea is interesting but just not sure it'd work. I think ultimately everyone is fighting for the tiny percentage of people who have never been to a tube, piracy forum, torrent, rapidshare, etc.


So my idea wouldn't work because there are some people that are involved in piracy?

Not sure I follow the link?

Sure, my idea may well not work. It's just an idea, not a finished solution I am selling. But I can't see how piracy knowledge would stop this specific idea working?

Quote:

Originally Posted by PornMD (Post 17685933)
OR who haven't specifically seen what you've got on those sites yet and it's soo good that they have to pay for it.


Well, that could be said for any marketing material, can't see how it's specific to this idea?

[QUOTE=PornMD;17685933]
I think if someone went to a forum and saw they had to register to even see the pictures, most of them would go "fuck this" and go elsewhere. [/quote

Cool. Here's the skinny. MOST people that hit a landing page do that too.

Thanks for the input, but not sure how your points related to my idea.

DamianJ 11-09-2010 01:25 PM

Quote:

Originally Posted by bigluv (Post 17685996)
I saw this idea on TV once.

1) Build a forum [which isn't as easy as it sounds, and if its shitty who will ever reg or come back?]
2) ????
3) Profit


Almost...

1) Buy some ads in a niche
2) Send traffic to a forum all about that niche
3) Get their email
4) Get their trust
5) Profit


Quote:

Originally Posted by bigluv (Post 17685996)
IMO, the biggest stumbling block is, the surfer has no ability to gauge the product before buying.


The point of the forum is to show people the product before buying.

Quote:

Originally Posted by bigluv (Post 17685996)
In my opinion places like nastydollars are doing it right, showing their updates, and giving the surfer what is very close to a real look inside their members area.

The point is EVERYONE does this nowadays, so surfers essentially STOP seeing the content. They see another updates page with some naked people on it. Same old, same old.

But I would love to see any ideas from anyone else about how to replace the traditional landing page with something new :D

ottopottomouse 11-09-2010 01:38 PM

Quote:

Originally Posted by PornMD (Post 17685933)
As for the whole "make porn cheaper" argument, I can see both sides of the coin...on one hand, if you find someone who's going to pay for porn, they're probably not the type to go "jesus christ, $30? I don't think so!" On the other hand, the kings of "holy fucking shit get your fucking wallet out right now for this shit!" are successful infomercials, and their price points are almost always $10 or $20. I realize different things warrant different prices, but the economy sucks, more and more people have likely either been burned online or have had memberships to things that they've forgotten to cancel and see the additional charges on credit card and flip out.

I know several people who are addicted to buying unnecessary stuff on ebay.

One thing consistent with all of them is that there seems to be a magic amount of £20 they will happily throw at something they may never use or will turn up and be utterly useless and that pretty much equals the $30 porn site membership fee. Anything over and they think too hard about it. Anything silly cheap seems to be viewed as quite likely to be shit.

Paul Markham 11-10-2010 03:20 AM

So let's see if I have it.

1) Affiliates send traffic to a site that looks like a forum when the surfer lands on it. Are the sending the traffic to a paysite or forum site?

2) The primary aim is to get an email address so they can see the content on the forum. Then do you spam the email address or not. Will you pay affiliates for an email address?

3) There are adverts on the landing page that are all connected to the sponsor and pays the affiliate if they sign up via an ad.

4) By building trust via the posts, posting and seeing content you get them to sign up to your site. Which was the ultimate goal.

5) They are allowed to post text and content from other sites and other big tit girls on the forum or not allowed to? And this will build trust with all the posts about one site or one sponsor, with similar sites in the same niche?

6) You buy traffic or/and ads that wants to see porn or see a forum?

7) The point of the forum is to show people the product before buying. After you get their email address. Instead of what most sites do via a tour. Will the content of the site be the same as what's on the sites tour or more from the members area?

Quote:

The point is EVERYONE does this nowadays, so surfers essentially STOP seeing the content. They see another updates page with some naked people on it. Same old, same old.

But I would love to see any ideas from anyone else about how to replace the traditional landing page with something new
No they only see the content and ignore everything else. That's what they are looking for on the Adult Internet. If the content is just a lot more naked flesh then that's the fault of the sponsor for not getting content that doesn't pop off the page.

As a marketing genius I expect you to come up with new ideas that work. Not ideas that will clearly fail on so many levels.

As the marketing consultant to so many companies we will wait until some of those sponsors adopt this idea you're so convinced about and you can report back the progress. </sarcasm>

DamianJ 11-10-2010 03:49 AM

Quote:

Originally Posted by Paul Markham (Post 17687535)
So let's see if I have it.

I'll bet a fiver you haven't. Or you are just being deliberately difficult. Old people do that.

Quote:

Originally Posted by Paul Markham (Post 17687535)
1) Affiliates send traffic to a site that looks like a forum when the surfer lands on it. Are the sending the traffic to a paysite or forum site?

I am struggling with this one already Pauly. You had it right in your first sentence. Traffic goes to a forum rather than a landing page. Not a paysite. A forum. This isn't this tricky.

Quote:

Originally Posted by Paul Markham (Post 17687535)
2) The primary aim is to get an email address so they can see the content on the forum. Then do you spam the email address or not. Will you pay affiliates for an email address?

No, the primary aim is to get a sale on your pay site. A secondary effect is that you will get an email address. If you want to pay the affiliate on that you can. This is just an idea. It's not a business plan I am selling to someone. IF you want to take the idea and run with it, cool. If you don't, cool. If you want to give it to affiliates, cool. If you don't, cool.

Have you never encountered an "idea" before? You seem fucking confused as fuck about the whole thing. Bless your little old man socks.

Quote:

Originally Posted by Paul Markham (Post 17687535)
3) There are adverts on the landing page that are all connected to the sponsor and pays the affiliate if they sign up via an ad.

No no no. For the 28th time. THERE IS NO LANDING PAGE. THE FORUM *REPLACES* THE BORING STANDARD LANDING PAGE.

Quote:

Originally Posted by Paul Markham (Post 17687535)
4) By building trust via the posts, posting and seeing content you get them to sign up to your site. Which was the ultimate goal.

Yes. You have one part right. Have a werther's original as a prize.

Quote:

Originally Posted by Paul Markham (Post 17687535)
5) They are allowed to post text and content from other sites and other big tit girls on the forum or not allowed to? And this will build trust with all the posts about one site or one sponsor, with similar sites in the same niche?

Doesn't matter really. The idea is not to make a popular big tit forum.

Quote:

Originally Posted by Paul Markham (Post 17687535)
6) You buy traffic or/and ads that wants to see porn or see a forum?

How on earth do you buy traffic or ads for "people that want to see a forum"?

The idea is you send traffic to a forum instead of a landing page. Are you being deliberately stupid?


Quote:

Originally Posted by Paul Markham (Post 17687535)
7) The point of the forum is to show people the product before buying. After you get their email address. Instead of what most sites do via a tour. Will the content of the site be the same as what's on the sites tour or more from the members area?

Doesn't matter. Whatever you want.

Quote:

Originally Posted by Paul Markham (Post 17687535)
As a marketing genius I expect you to come up with new ideas that work. Not ideas that will clearly fail on so many levels.

Paul, you don't even understand the idea, despite it being explained about 98398 times to you. How can you judge something you don't understand a failure? How can you call something a failure that hasn't been tested.

It might fail, it might work. When I have tested it I will post results. That is what marketing people do, not that you would know. They have ideas. They test those ideas. They keep the ones that work and disgard the ones that don't. They then rinse and repeat.

They don't keep the same tours for 10 years like you.

Quote:

Originally Posted by Paul Markham (Post 17687535)
As the marketing consultant to so many companies we will wait until some of those sponsors adopt this idea you're so convinced about and you can report back the progress. </sarcasm>

No problem, someone has already agreed to test it, so I will post results in a couple of months.

I love your contributions to this board. Your great threads about jokes and stuff are really good.

Are you speaking at Internext this year? I am. See you there?

PS Totally up for anyone who understands the idea to discuss and eliminate the flaws , but sadly you don't fall into that category. It is just an idea.

PPS Thanks for continuing to bump the thread with your asinine comments.

seeandsee 11-10-2010 03:54 AM

surfers now want fast access, fucking tubes spoiled them

Paul Markham 11-10-2010 05:19 AM

Quote:

Originally Posted by seeandsee (Post 17687564)
surfers now want fast access, fucking tubes spoiled them

That's what Damian doesn't get. His marketing kills are to land surfers on a site that looks like a forum, but is trying to get them to buy a membership. And he thinks he can get affiliates to send traffic.

Instead of honing this himself and selling it to his clients for his marketing expertise. He spams it on GFY. :upsidedow

Damian doesn't get it. This isn't a good idea, but he keeps hanging onto it. :Oh crap

Barry-xlovecam 11-10-2010 06:00 AM

Quote:

Originally Posted by DamianJ (Post 17684832)

... Here is the idea.

Make your landing page a forum.

Wait. There is more to it. ...

Rather, "Make your landing page a FAKE forum."

If that's what you meant be more direct about it ...

DamianJ 11-10-2010 06:09 AM

Quote:

Originally Posted by Barry-xlovecam (Post 17687760)
Rather, "Make your landing page a FAKE forum."

If that's what you meant be more direct about it ...

I thought the fact it was fake was obvious, clearly not. Thanks for the feedback. I've amended the original blog post over on my site and credited you.

Paul Markham 11-10-2010 12:54 PM

Quote:

Originally Posted by DamianJ (Post 17687773)
I thought the fact it was fake was obvious, clearly not. Thanks for the feedback. I've amended the original blog post over on my site and credited you.

Make the landing page a fake forum to build trust with surfers. :upsidedow :upsidedow :upsidedow

So land the surfers on a fake forum, that was meant to get their trust as a forum. But isn't, it's meant to get them to sign up to a site. Is this before they see the pictures or after they have given their email address to see the pictures?

Quote:

Traffic goes to a forum rather than a landing page. Not a paysite. A forum. This isn't this tricky.
So it is a forum but a fake one. To build trust with the surfers, Got it. :thumbsup

Quote:

No, the primary aim is to get a sale on your pay site. A secondary effect is that you will get an email address.
The primary aim is to get a sale. Without showing pictures. But they have to give their email address to see the pictures and maybe video to see what they're getting. OK that's clear now.

Quote:

No no no. For the 28th time. THERE IS NO LANDING PAGE. THE FORUM *REPLACES* THE BORING STANDARD LANDING PAGE.
No I'm confused again. It's a forum that isn't a forum. It has a join button to get a sale and a join button to get an email address. So they can see content on a forum that's fake.

Quote:

The idea is you send traffic to a forum instead of a landing page. Are you being deliberately stupid?
But I thought the primary aim was to get a sale.

Can you see why I'm confused. It's a forum, it's a fake forum, it's a landing page, it's meant to get a sale, it's meant to get an email address, it's really confusing how it will build trust.

Quote:

It might fail, it might work. When I have tested it I will post results. That is what marketing people do, not that you would know. They have ideas. They test those ideas. They keep the ones that work and disgard the ones that don't. They then rinse and repeat.
Go away hone it and sell it to your marketing clients. If it does work giving it away for free will negate all the benefits. Which will really piss off your marketing clients. About as much as you selling them an idea that you haven't honed and will cost them conversions.

I've been speaking a conference from before you were in this business. And if I ever come back long after.

DamianJ 11-11-2010 09:16 AM

Quote:

Originally Posted by Paul Markham (Post 17688980)
I've been speaking a conference from before you were in this business.

Shall I dig out the quote where you boasted about getting a free pass in return for agreeing to talk and then not bothering doing the talk?

Thanks for bumping my idea thread, sorry you still don't understand. You can take a horse to water and all that...

xx


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