Originally Posted by marketsmart (Post 16947648)

Content: 14 factors

13. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;


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Originally Posted by marketsmart (Post 16947648)

I FUCKING own Google:


Domain: 13 factors

1. Domain age;
2. Length of domain registration;
3. Domain registration information hidden/anonymous;
4. Site top level domain (geographical focus, e.g. com versus co.uk);
5. Site top level domain (e.g. .com versus .info);
6. Sub domain or root domain?
7. Domain past records (how often it changed IP);
8. Domain past owners (how often the owner was changed)
9. Keywords in the domain;
10. Domain IP;
11. Domain IP neighbors;
12. Domain external mentions (non-linked)
13. Geo-targeting settings in Google Webmaster Tools

Server-side: 2 factors

1. Server geographical location;
2. Server reliability / uptime

Architecture: 8 factors

1. URL structure;
2. HTML structure;
3. Semantic structure;
4. Use of external CSS / JS files;
5. Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
6. Use of canonical URLs;
7. ?Correct? HTML code (?);
8. Cookies usage;

Content: 14 factors

1. Content language
2. Content uniqueness;
3. Amount of content (text versus HTML);
4. Unlinked content density (links versus text);
5. Pure text content ratio (without links, images, code, etc)
6. Content topicality / timeliness (for seasonal searches for example);
7. Semantic information (phrase-based indexing and co-occurring phrase indicators)
8. Content flag for general category (transactional, informational, navigational)
9. Content / market niche
10. Flagged keywords usage (gambling, dating vocabulary)
11. Text in images (?)
12. Malicious content (possibly added by hackers);
13. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
14. Use of absolutely unique /new phrases.

Internal Cross Linking: 5 factors

1. # of internal links to page;
2. # of internal links to page with identical / targeted anchor text;
3. # of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4. # of links using ?nofollow? attribute; (?)
5. Internal link density,

Website factors: 7 factors

1. Website Robots.txt file content
2. Overall site update frequency;
3. Overall site size (number of pages);
4. Age of the site since it was first discovered by Google
5. XML Sitemap;
6. On-page trust flags (Contact info ( for local search even more important), Privacy policy, TOS, and similar);
7. Website type (e.g. blog instead of informational sites in top 10)

Page-specific factors: 9 factors

1. Page meta Robots tags;
2. Page age;
3. Page freshness (Frequency of edits and
% of page effected (changed) by page edits);
4. Content duplication with other pages of the site (internal duplicate content);
5. Page content reading level; (?)
6. Page load time (many factors in here);
7. Page type (About-us page versus main content page);
8. Page internal popularity (how many internal links it has);
9. Page external popularity (how many external links it has relevant to other pages of this site);

Keywords usage and keyword prominence: 13 factors

1. Keywords in the title of a page;
2. Keywords in the beginning of page title;
3. Keywords in Alt tags;
4. Keywords in anchor text of internal links (internal anchor text);
5. Keywords in anchor text of outbound links (?);
6. Keywords in bold and italic text (?);
7. Keywords in the beginning of the body text;
8. Keywords in body text;
9. Keyword synonyms relating to theme of page/site;
10. Keywords in filenames;
11. Keywords in URL;
12. No ?Randomness on purpose? (placing ?keyword? in the domain, ?keyword? in the filename, ?keyword? starting the first word of the title, ?keyword? in the first word of the first line of the description and keyword tag?)
13. The use (abuse) of keywords utilized in HTML comment tags

Outbound links: 8 factors

1. Number of outbound links (per domain);
2. Number of outbound links (per page);
3. Quality of pages the site links in;
4. Links to bad neighborhoods;
5. Relevancy of outbound links;
6. Links to 404 and other error pages.
7. Links to SEO agencies from clients site
8. Hot-linked images

Backlink profile: 21 factors

1. Relevancy of sites linking in;
2. Relevancy of pages linking in;
3. Quality of sites linking in;
4. Quality of web page linking in;
5. Backlinks within network of sites;
6. Co-citations (which sites have similar backlink sources);
7. Link profile diversity:
1. Anchor text diversity;
2. Different IP addresses of linking sites,
3. Geographical diversity,
4. Different TLDs,
5. Topical diversity,
6. Different types of linking sites (logs, directories, etc);
7. Diversity of link placements
8. Authority Link (CNN, BBC, etc) Per Inbound Link
9. Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites)
10. Reciprocal links ratio (relevant to the overall backlink profile);
11. Social media links ratio (links from social media sites versus overall backlink profile);
12. Backlinks trends and patterns (like sudden spikes or drops of backlink number)
13. Citations in Wikipedia and Dmoz;
14. Backlink profile historical records (ever caught for link buying/selling, etc);
15. Backlinks from social bookmarking sites.

Each Separate Backlink: 6 factors

1. Authority of TLD (.com versus .gov)
2. Authority of a domain linking in
3. Authority of a page linking in
4. Location of a link (footer, navigation, body text)
5. Anchor text of a link (and Alt tag of images linking)
6. Title attribute of a link (?)

Visitor Profile and Behavior: 6 factors

1. Number of visits;
2. Visitors? demographics;
3. Bounce rate;
4. Visitors? browsing habits (which other sites they tend to visit)
5. Visiting trends and patterns (like sudden spiked in incoming traffic)
6. How often the listing is clicked within the SERPs (relevant to other listings)

Penalties, Filters and Manipulation: 12 factors

1. Keyword over usage / Keyword stuffing;
2. Link buying flag
3. Link selling flag;
4. Spamming records (comment, forums, other link spam);
5. Cloaking;
6. Hidden Text;
7. Duplicate Content (external duplication)
8. History of past penalties for this domain
9. History of past penalties for this owner
10. History of past penalties for other properties of this owner (?)
11. Past hackers? attacks records
12. 301 flags: double re-directs/re-direct loops, or re-directs ending in 404 error

More Factors (6):

1. Domain registration with Google Webmaster Tools;
2. Domain presence in Google News;
3. Domain presence in Google Blog Search;
4. Use of the domain in Google AdWords;
5. Use of the domain in Google Analytics;
6. Business name / brand name external mentions.











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Originally Posted by moeloubani (Post 16949467)

in regards to the whois info thing, do you think there is an advantage in keeping whois info private from an seo point of view? do you think that google looks at that info to find networks of sites belonging to one person? and thanks!!

Originally Posted by 2bet (Post 16947501)

A
Keywords – Google scans these, and though not critically important for Google, they do pull weight if kept under 800 characters with no more the 3 usages per keyword, but other search engines still rely heavily on them. I never overlook using them and when done properly, do assist in your rankings.

Originally Posted by LustyVixens (Post 16949553)

Google does not use the keywords meta tag in web ranking, however, there are search engines who still do so it's a good idea not to abandon keywords, just don't spend too much time on it.

BTW cool article.

Originally Posted by Zuzana Designs (Post 16949878)

Great read Bobby thanks. I need to get with you so we can finish the stuff we chatted about a couple months ago. Just never enough hours in the day it seems.

Originally Posted by fris (Post 16950279)

ya 2 misconceptions, domain age and meta keywords, both arent a factor

domain age:
https://youtube.com/watch?v=Y1_1NQWQJ2Q

meta keywords
https://youtube.com/watch?v=jK7IPbnmvVU

Originally Posted by Angry Jew Cat (Post 16950768)

In regards to Google Analytics and Google Adwords presence as factors in SEO. What sort of weight do you feel is placed on these factors? Those are 2 I haven't really heard mentioned in an SEO conversation before.

Does Google really favor those using Analytics in their SERPs?

My intense Google paranoia has kept me away for a long time, but running Adsense on a few sites now they pretty much have the same access to any information Analytics would give them. So I'm considering checking it out now.

I've heard rumor that sites running Adsense panels may be given weight. The assumption being based on the idea that Google would favor sites supporting it's own ad network. I can't really vouch for it because I've only been playing with Adsense for a while. Just throwing the talk out there. Any input on this?

Originally Posted by gideongallery (Post 16951227)

your info is a bit outdated
no follow can no longer be used to pr shape

and your missing one of the most important characteristics bounce rate
or more specifically return to google bounce rate.

googles new algorithm weights the return to google bounce rate significantly higher then all characteristic now

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

think about if a person finds what they are looking for on the page they aren't going to go back to google to search for it again.

Originally Posted by gideongallery (Post 16951227)

your info is a bit outdated
no follow can no longer be used to pr shape

and your missing one of the most important characteristics bounce rate
or more specifically return to google bounce rate.

googles new algorithm weights the return to google bounce rate significantly higher then all characteristic now

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

think about if a person finds what they are looking for on the page they aren't going to go back to google to search for it again.

Originally Posted by gideongallery (Post 16951227)

googles new algorithm weights the return to google bounce rate significantly higher then all characteristic now

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

think about if a person finds what they are looking for on the page they aren't going to go back to google to search for it again.

Originally Posted by marketsmart (Post 16951611)

you are wrong... :2 cents:

if anything significant has changed, its google's emphasis on FRESH relevant content..






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Originally Posted by gideongallery (Post 16951227)

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

Originally Posted by Kevsh (Post 16952388)

1. It absolutely can be manipulated and rather easily.

Originally Posted by Varius (Post 16947521)

Very good info Bobby :thumbsup

I'd like to add one other factor, very often overlooked, is having valid html/css code. While i don't have a solid case study, it's been my experience that valid documents rank better.

Not to mention, it's just a good practice anyways, as having valid code will prevent most cross-browser "surprises" and make your site more accessible. Validation check tools can also alert you to where you may have forgotten alt tags on images, etc...

I recommend using this free validation tool: http://validator.w3.org/

Originally Posted by 2bet (Post 16951441)

This is more focused on SEO directly which will be a later post. I agree that bounce rate and B.T.G is vital, but the Algo has nothing to do with this, your rankings do. There is high controversy over whether or not Google can even determine your bounce rate unless you have analytics on your site, or the surfer viewing your site has the google tool bar installed. There are various sources to verify this info.

But again, Google is a power house and nobody really knows how much info Google can collect from a site that does not use analytics. If a site was only opened from a Yahoo search on a daily bases, how would Google know your bounce rate? That's where people have assumed that the toolbar must gather information about the surfers visited sites.

The reasoning most people state for Google paying attention, but not strickly holding a ton of weight to it is because a competitor could put a hit bot on your site, or simple open and close the site 1000 times a day and drop your rankings

Originally Posted by Jdoughs (Post 16951528)

Flawed logic, not all traffic originates from 'google'.

Originally Posted by will76 (Post 16949405)

Thanks for sharing the info. Very helpfull.


I have a question. I've assumed that google will detect how much traffic your site gets and will give more love to sites that get a lot of traffic. If the site gets 10 hits a day I assume they know this (as they know everything) and not index you well. How many hits a day do you think a site needs to not be penalized for not being popular.

If I buy some good relavent inbound links but don't get a good placement on those sites and in turn get little traffic from them. I am wondering how much traffic I should buy for the site and how good the quality should be (all US, or mix of traffic).

I ask because I am building 100's of sites and can't go balls to the wall with traffic on all of them. But I can buy more traffic to help make them appear more popular, in addition to what ever traffic I get from hard links.

Thanks.

Originally Posted by will76 (Post 16953354)

I have a question. I've assumed that google will detect how much traffic your site gets and will give more love to sites that get a lot of traffic. If the site gets 10 hits a day I assume they know this (as they know everything) and not index you well. How many hits a day do you think a site needs to not be penalized for not being popular.

If I buy some good relavent inbound links but don't get a good placement on those sites and in turn get little traffic from them. I am wondering how much traffic I should buy for the site and how good the quality should be (all US, or mix of traffic).

I ask because I am building 100's of sites and can't go balls to the wall with traffic on all of them. But I can buy more traffic to help make them appear more popular, in addition to what ever traffic I get from hard links.

Thanks

Originally Posted by will76 (Post 16953354)

Did anyone have any thoughts on what I posted ? thanks

Originally Posted by gideongallery (Post 16953256)

2 words statistical sample

all the traffic doesn't have to come from google just like when they do voting results or polls not everyone in the US has to be asked who they will vote for to get accurate results.

Originally Posted by will76 (Post 16953354)

Did anyone have any thoughts on what I posted ? thanks

Originally Posted by Jdoughs (Post 16953867)

You cannot 'statistically sample' 15% of the internet, to tell what sites (in the remaining 85%) should rank.

They do not poll viewers about what shows they DID NOT watch, or HAVE NEVER heard of, and if a TV show isnt on, or isnt available to the viewers, they do not penalize it for not being 'viewed'.

What you are saying, and how you are explaining it in this context, is just not correct.

Originally Posted by Jdoughs (Post 16953867)

You cannot 'statistically sample' 15% of the internet, to tell what sites (in the remaining 85%) should rank.

They do not poll viewers about what shows they DID NOT watch, or HAVE NEVER heard of, and if a TV show isnt on, or isnt available to the viewers, they do not penalize it for not being 'viewed'.

What you are saying, and how you are explaining it in this context, is just not correct.

Originally Posted by 2bet (Post 16953434)

Hey Will, sorry, I completely missed your post.

I wouldn't focus on your initial traffic. Google takes into consideration all new sites with 0 traffic just as much as 10yo sites with 100,000,000 uniques a day. It comes back to original quality content and solid backlinks. I took a site recently, brand new and its a .biz (i like challenges) and ranked it top 10 for ExGirlfriends in about 40 days. I went from 0 uniques a day, to 12 uniques a day to now. The key is proper optimization, content, backlinks to get the site off the ground and out of sandbox. If you have 100's of sites, assuming your IP and C-class setup is solid, do some interlinking with related sites, some A-B-C's and focus on your content. Google will take care of you naturally and organically. As you know, there is alot more to SEO this just getting some inbounds, so what you need to focus on is steady SE traffic to your over all network and the sites you want to rank top 10 for major keywords needs the extra attention on a daily basis.

Originally Posted by gideongallery (Post 16955420)

you sir are a complete moron

we are talking sites that ALL appear in google
so there is no 85% that is not there you moron

we are talking about sampling a portion of the population that goes to google and searches and then returns to google to search again and useing their results to approximate that action for the pages and to determine relevency for the future searches

weather that person goes to the embedded search box on the side or types google.com and then enters the search term again or hits the back button it doesn't matter

that behavior of web users can be statistically sampled for that page and a priority of who keeps the user the longest could be factored into the ranking (highest ranking going to those that keep the searcher longer)


assuming that if 15% bounce back to google 15% will do the same thing if they have a different search engine set in the search box IS a statistically valid comparison.

and ranking that page higher IN GOOGLE is valid too.

like i said if you don't believe it is revelent do the split test yourself, put one 2 minute clip v 10 minute clip. optimize the pages exactly the same, with only the length of the video being the difference and see which one ranks higher.