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Over 200+ Advertisers boycott Fox News
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Good for them! Death to fox news.
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All you seem to see on there are ads for gold. Which is interesting since their hosts often talk about the country falling and the banking failing and it just happens to drive customers to their gold advertisers.
Smell test fail. |
Gold is the investment one can make.
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Best news I've heard in weeks.
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Advertising brings a lot of revenue.
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:1orglaugh:1orglaugh:1orglaugh:1orglaugh |
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if you sell conspiracy movies or first aid kits etc u can sell allow by advertising on his show, anything to feed into the extreme paranoia
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It wont last long. Beck is king right now. I wonder how many are boycotting that hackass on msnbc that gets no viewers.
http://tvbythenumbers.com/category/ratings/cable-news Glenn Becks ratings vs the other media clown hacks http://tvbythenumbers.com/2010/01/31...-ratings/40625 |
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I understand a lot of the people "boycotting" weren't advertising on Fox news in the first place.
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I don't get Fox News because I live abroad so I wouldn't know one way or the other, of course I have heard of Glenn Beck, but I cant watch the show so I don't know what ads have been on it. |
Don't know if it's a good decision to make a political statement as a big mainstream company. Considering that ~50% of your costumers are Republicans that might be a bad decision, and in the end it's your job to sell stuff, not to judge peoples opinions.....
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Simple economics
they have the biggest audience, there for, they will get sponsors I'm glad they will stay we need a balance of both, liberal and conservative Those that hate Fox and want it off the air on this forum is kinda funny, funny that they want censorship |
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"The issue is an iPhone ad that appeared on the Aug. 7 broadcast of the Glenn Beck show on the Fox News Channel " http://brainstormtech.blogs.fortune....ws-ad-boycott/ It goes on to mention many other Apple ads that appeared on Fox News, so your source may have been mistaken. |
Ratings? Who cares? That just means that the companies boycotting are AWARE that some things are more important than ratings on a tv show. Total win for them, plus karma and kudos.
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Sure they will get new sponsors but likely sponsors of lesser quality and willing to pay less for the same air time. Depending how far it goes Fox will realize that they aren't getting the same advertising dollars from his time slot as the next one. 200 companies is a very large pool of advertising dollars. That is something the guys in suits will raise an eyebrow about. |
One thing for sure, if Beck's show pulls lots of viewers...somebody is gonna step up for that.
That's what advertising and television is all about. Why on Earth would a company NOT advertise on a political commentary show, and then turn right around and have ads all over the place on sitcoms and movies showing all over cable (movies which many might find "offensive" lol). Just saying, if I'm a stock holder in a company that foolishly spends it advertising budget on low rated shows that don't pull any business...I'm gonna be pissed. Why should an advertiser give two shits about a political commentary show? Why should any of us? It's just a guy's opinion. He's just another entertainer. Contrary to what all the marks think out there...you don't see ANYBODY on television who isn't an entertainer. And the ones you THINK really believe what they say and aren't entertainers...well, they just happen to be really good entertainers and caused you to have a suspension of disbelief. What a bunch of marks. :1orglaugh |
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My point is that ratings were beside the point. If posting high ratings numbers is all that matters to determine IF someones content is any good, then I submit that the wrong test is being used. Thats all really. It's pretty well known that most people tune in to stations that they already think agree with them. The traffic numbers are just traffic numbers. It doesnt equate to "good" or "bad". As I posted earlier that everytime I check foxnews it seems to be a gold commercial, it's because I do flip to foxnews from time to time. Now I admit it's usually when other channels are in commercial, or I'm just curious if they're covering live speeches or not.. but I do flip to it now and then. |
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I fucked his mom.
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Of course Apple is doing well. Your statement has nothing to do with whether or not they are wasting advertising dollars and the entire model of advertising. If I spend a million dollars advertising on a program that doesn't have good ratings then I'm not doing my job as an advertiser for the product. You're talking politics and preferences in political views...I'm talking marketing. And yeah you guys can laugh and say that anybody who doesn't believe the way you do is obviously stupid, poor, and a hillbilly. But that's just ego talking, not common sense. I'll bet ya that if Beck's show really does big numbers, neither he nor Fox News will want for advertisers paying top dollar. Does anybody know what the reasoning behind these companies "boycotting" Beck is? Does his b.s. entertainment show not agree with their deeply held convictions or something? lol EDIT: I don't watch Beck by the way. I've seen a couple of shows and I see snippets of it here and there when surfing. But to me he's just another entertainer. No better or worse than a television evangelist. So it doesn't interest me. |
Good, now big companies like Apple are in control of what the media says. That's comforting.
Nothing wrong with balance. |
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If you don't understand that you have really missed out on the whole advertising 101 thing.. Companies, do not want their products associated with various other things or people in this case because it's often bad for business or their reputation. |
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It's up to the end user if it's appealing to them, their success is in they have had nothing but liberal bias news till Fox came in and it's a success. They are controversial, that's why they have problems if any from advertisers, advertisers don't like being labeled. Don't buy that dog food, that's the Beck dog food! Also when people are watching Beck, they are generally pissed off, last thing I would want to advertise my product on a show where the host is getting people pissed off!!! That's why the gold thing is probably working pretty good, it plays on peoples fears for the economy. Most advertisers prefer simple things like sitcoms and football games instead of talk show hosts, but by judging by the house Beck lives in, I see them not having too big a problem. Fox news brings a different perspective to the news and if some people hate it, good, but that's our country where thankfully we don't believe in censorship |
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This obviously isn't just about ratings and isn't as black and white as you're trying to pretend it is because of your political bias. Some advertising choices can obviously hurt the company regardless of ratings, is the point as I understand it. |
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I ask again...How does having your ad on a news channel political opinion show equate to "bad business" if the ratings are through the roof? And then turn around and advertise on other shows just like it???? Beck doesn't do anything controversial. He doesn't curse, he doesn't drop his pants. He hasn't been busted for drugs. He just talks about politics and from what I have heard of him, he mostly talks about the Constitution of the United States and gives his interpretation of it. And he does it in a funny and entertaining way that people seem to like judging by ratings. How the fuck does that equate to: "It's simple they don't want their product or name associated with Porn. It's the same with Glen Beck" Not even close buddy. It's just a television show. I'm only saying that you can bet everything you own that Beck and Fox are getting top dollar for advertising IF he has high ratings. And there is a line around the block of companies wanting those spots too. If not, he wouldn't have a show or that tens of millions of dollars salary. |
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Soon enough mainstream will want their ads everywhere, just will take 1 company to make the leap.
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why doesn't apple advertise on your sites? it's just entertainment.
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Okay guys...a quick google tells the "rest of the story" and it looks like it's 100% political:
"The advertiser-boycott campaign launched by Color of Change, an African-American advocacy organization with close ties to the Obama White House. Although the group garnered some success initially, it appears that it is making claims that don’t match reality, with several major companies claiming they never joined any boycott of Beck’s show. Major advertisers such as Wal-Mart, CVS, ConAgra, and Sargento have directed Fox News not to air their ads during the Glenn Beck Program, according to Color of Change. The group probably would have been dismissed as a gadfly were it not for its high-level connections to the Obama White House. Color of Change co-founder Van Jones now works in the Obama administration as the president's "green jobs czar." Exaggerated Boycotts The anti-Beck activists claim that more than 20 advertisers have dropped the Beck program. Hill and others on the pro-Beck side dispute say Color of Change has greatly exaggerated the effect of its boycott. Many of the companies the organization lists now deny they have anything to do with the boycott. Newsmax contacted Procter & Gamble, Progressive Insurance, SC Johnson, and Radio Shack, all of which said they have not directed Fox News to pull their ads from the Glenn Beck Program, as Color of Change has stated. " Here's the article I found that on: http://newsmax.com/Newsfront/beck-bo...8/23/id/334547 |
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