Quote:
Originally Posted by Quentin
How about this show pricing plan? For those in our industry, the model should sound familiar....
The show costs $30 to get 8 feet inside the door, and then another $142 dollars if you want to see the whole show.
In addition to the full show upgrade option, by default you are signed up for two other shows for the low price of $99 each, unless you opt out of those shows.
The $99 registration for the other two shows is then billed to you automatically for all subsequent editions of those two shows, unless or until you cancel.
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brilliant!
and don't forget to include:
- under-reporting the signups so that money can be pocketed (shaving)
- over-hyping what is on the outside in the "tour" (bad marketing)
- stealing booths from other conventions to fill up the floor (copyright infringement)
Fight the analogies!