Playboy accepts buyout offer from founder Hugh Hefner - GoFuckYourself.com

MasterBlow · 01-13-2011, 01:21 AM

Playboy has agreed to an offer from founder Hugh Hefner to take the firm private after he raised his bid by 12%.

Hefner-controlled vehicle Icon Acquisition Holding offered $6.15 a share for publicly-listed Playboy, which values the firm at $210m.

The 84-year-old already owns about 70% of Playboy's Class A common stock and 28% of its Class B stock.

There was competition from FriendFinder Networks, owner of Penthouse magazine, which had offered $6.25 a share.

Both Playboy's Class A and Class B shares ended Monday trading up 17%.
Licensing deals

Mr Hefner set up Playboy magazine in 1953,

However, circulation and advertising revenues have been falling with the availability on the internet of free pornography.

The firm's management has been trying to transform it from a publishing and TV business into a "brand management" company.

To that end it has been licensing out the Playboy name and rabbit ears for a range of products.

"I believe this agreement will give us the resources and flexibility to return Playboy to its unique position and to further expand our business around the world," Mr Hefner said.

Over the Christmas holiday, Mr Hefner announced he was to be married for the third time, to his 24-year-old girlfriend, model Crystal Harris. By BBC

justfreemovies · 01-13-2011, 01:48 AM

the man is freaking immortal

LA Crew · 01-17-2011, 08:13 AM

nice deal

djroof · 01-17-2011, 08:39 AM

money in porn...

DWB · 01-17-2011, 09:54 AM

Quote:

Originally Posted by MasterBlow

However, circulation and advertising revenues have been falling with the availability on the internet of free pornography.

Way to go everyone. We're killing Playboy.

justinsain · 01-17-2011, 10:20 AM

I suspect it was a condition of her prenup

NaughtyRob · 01-17-2011, 11:46 AM

Good for him. I just hope he leaves it all to his family and not his bimbo "wives."

FetishWeb · 01-17-2011, 02:01 PM

Is it just me or is he starting to look a lot like Chuck Heston?

pornguy · 01-17-2011, 02:15 PM

Quote:

Originally Posted by FetishWeb

Is it just me or is he starting to look a lot like Chuck Heston?

You mean dead?? Nahhh he just needs a tan.

gideongallery · 01-17-2011, 04:45 PM

playboy could make so much money if they understood the concept of branding bugs

RyuLion · 01-17-2011, 06:27 PM

He's had his fun. nuf said.

ShellyCrash · 01-17-2011, 10:58 PM

Good for Hef. Success or fail it's his ship. I'm glad it didn't get taken from him.

Lester Burnham · 01-17-2011, 11:02 PM

Kinda surprised it is only valued at $210 million. I'm not up to speed on their financials.

01-13-2011, 01:21 AM	#1
MasterBlow Confirmed User Join Date: Apr 2003 Location: Earth Posts: 2,059	Playboy accepts buyout offer from founder Hugh Hefner Playboy has agreed to an offer from founder Hugh Hefner to take the firm private after he raised his bid by 12%. Hefner-controlled vehicle Icon Acquisition Holding offered $6.15 a share for publicly-listed Playboy, which values the firm at $210m. The 84-year-old already owns about 70% of Playboy's Class A common stock and 28% of its Class B stock. There was competition from FriendFinder Networks, owner of Penthouse magazine, which had offered $6.25 a share. Both Playboy's Class A and Class B shares ended Monday trading up 17%. Licensing deals Mr Hefner set up Playboy magazine in 1953, However, circulation and advertising revenues have been falling with the availability on the internet of free pornography. The firm's management has been trying to transform it from a publishing and TV business into a "brand management" company. To that end it has been licensing out the Playboy name and rabbit ears for a range of products. "I believe this agreement will give us the resources and flexibility to return Playboy to its unique position and to further expand our business around the world," Mr Hefner said. Over the Christmas holiday, Mr Hefner announced he was to be married for the third time, to his 24-year-old girlfriend, model Crystal Harris. By BBC __________________

01-13-2011, 01:48 AM	#2
justfreemovies Confirmed User Join Date: Feb 2004 Location: Springfield, Illinois Posts: 1,150	the man is freaking immortal __________________ Signature views since 1/13/11 If you can read this, your ad could be here. Sig for rent www.BlogMilfs.com Domain for sale Click for details

01-17-2011, 08:13 AM	#3
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01-17-2011, 11:46 AM	#7
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01-17-2011, 04:45 PM	#10
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01-17-2011, 08:39 AM	#4
djroof JuicyDevils.gr Owner Industry Role: Join Date: Jan 2004 Location: Greece Posts: 25,391	money in porn...

01-17-2011, 10:20 AM	#6
justinsain Confirmed User Join Date: Feb 2005 Posts: 3,374	I suspect it was a condition of her prenup

01-17-2011, 02:01 PM	#8
FetishWeb Confirmed User Join Date: May 2004 Posts: 390	Is it just me or is he starting to look a lot like Chuck Heston?

01-17-2011, 06:27 PM	#11
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,231	He's had his fun. nuf said. __________________ Adult Biz Consultant A tech head since 1995

01-17-2011, 10:58 PM	#12
ShellyCrash Confirmed User Join Date: Jun 2004 Location: Tampa Bay, FL Posts: 6,708	Good for Hef. Success or fail it's his ship. I'm glad it didn't get taken from him. __________________ Start making money with the hottest hookup site! up to $55 PPS or up to 75% Revshare ICQ 196766477

01-17-2011, 11:02 PM	#13
Lester Burnham Confirmed User Join Date: Aug 2006 Location: You can take me out the ghetto, but not the ghetto out of me Posts: 540	Kinda surprised it is only valued at $210 million. I'm not up to speed on their financials.