Siri and Siri-type apps = End of SEO? - GoFuckYourself.com

$5 submissions · 11-10-2011, 02:54 PM

Gotta love these types of magazine headlines. Inc made me look. Quite an interesting analysis though regarding this app's impact on search. Check it out at: http://www.inc.com/jeff-haden/siri-a...e-know-it.html

Quote:

But what it does mean is that your current SEO strategies will have to adapt and change as well. For example, Siri and similar apps to come:

* Will often bypass search altogether. Ask Siri to "find the closest Italian restaurant" and the result is based on your current location and data from Yelp. Clawing your SEO way to the top spot on Google for "Philadelphia Italian restaurant" won't matter.
* Will place added emphasis on local. As a result, savvy small businesses that don't rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places, etc. For example, Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO.
* Will make PPC irrelevant. Without a search engine involved, there is no PPC. If you rely heavily on PPC campaigns to drive traffic, your total ad serves could steadily decline.
* May change the social media marketing landscape. Say you own a bed and breakfast. Your inn has a number of great reviews on TripAdvisor, partly because you offer incentives to guests who post a review. That's awesome? but what if the (eventual) Android version of Siri only includes results from TravelPost? If that happens, a major chunk of social media marketing disappears.

So what should you do?

CyberHustler · 11-10-2011, 03:00 PM

moeloubani · 11-10-2011, 03:10 PM

maybe local seo but siri isn't perfect

scottybuzz · 11-10-2011, 03:16 PM

Quote:

Originally Posted by moeloubani

maybe local seo but siri isn't perfect

early days yet

Tempest · 11-10-2011, 03:42 PM

Guess the guys getting paid to post "reviews" on sites like Yelp will see an increase in their business..

V_RocKs · 11-10-2011, 03:44 PM

Crazy landscape...

$5 submissions · 11-10-2011, 03:47 PM

Quote:

Originally Posted by Tempest

Guess the guys getting paid to post "reviews" on sites like Yelp will see an increase in their business..

Tons of those at b/h forums

AdultRecruiting · 11-10-2011, 03:49 PM

who cares about siri steve jobs is still dead AMERGADEON !!!

ottopottomouse · 11-10-2011, 03:51 PM

Stepping stone towards apple being able to sell search placings.

seeandsee · 11-10-2011, 03:53 PM

Siri will suck ecocks later

raymor · 11-10-2011, 03:55 PM

The author is forgetting one thing - yelp IS search.

Black All Through · 11-10-2011, 05:36 PM

Quote:

Originally Posted by raymor

The author is forgetting one thing - yelp IS search.

CurrentlySober · 11-11-2011, 10:53 AM

We are all marching forward at a furious pace, and not all will keep up... Survival of the fittest, and errrrrmmm, well... Shit... n stuff...

Si · 11-11-2011, 12:39 PM

Load of gonads.

RyuLion · 11-11-2011, 04:02 PM

Survival of the fittest. nuf said.

BareBacked · 11-11-2011, 04:08 PM

Seo has been dying for a long time

BareBacked · 11-11-2011, 04:09 PM

So is type in traffic

11-10-2011, 03:51 PM	#9
ottopottomouse She is ugly, bad luck. Industry Role: Join Date: Jan 2010 Posts: 13,177	Stepping stone towards apple being able to sell search placings. __________________ ↑ see post ↑ 13101

11-10-2011, 03:53 PM	#10
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	Siri will suck ecocks later __________________ BUY MY SIG - 50$/Year Contact here

11-11-2011, 10:53 AM	#13
CurrentlySober Too lazy to wipe my ass Industry Role: Join Date: Aug 2002 Location: A Public Bathroom Posts: 38,497	We are all marching forward at a furious pace, and not all will keep up... Survival of the fittest, and errrrrmmm, well... Shit... n stuff... __________________ My AI Handywork... My Dream Gal... XXX 👁️ 👍️ 💩

11-11-2011, 04:02 PM	#15
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,174	Survival of the fittest. nuf said. __________________ Adult Biz Consultant A tech head since 1995

11-11-2011, 04:08 PM	#16
BareBacked Confirmed User Join Date: Feb 2007 Location: www.BareBacked.com Posts: 3,685	Seo has been dying for a long time __________________ NEW SITE PAYING $30 for a $1 TRIAL Selfies

11-10-2011, 03:00 PM	#2
CyberHustler So Fucking Banned Industry Role: Join Date: Feb 2006 Posts: 25,214

11-10-2011, 03:10 PM	#3
moeloubani Confirmed User Industry Role: Join Date: Dec 2007 Location: Ontario Posts: 4,235	maybe local seo but siri isn't perfect

11-10-2011, 03:42 PM	#5
Tempest Too lazy to set a custom title Industry Role: Join Date: May 2004 Location: West Coast, Canada. Posts: 10,217	Guess the guys getting paid to post "reviews" on sites like Yelp will see an increase in their business..

11-10-2011, 03:44 PM	#6
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,391	Crazy landscape...

11-10-2011, 03:49 PM	#8
AdultRecruiting Registered User Industry Role: Join Date: Aug 2011 Location: Fort Lauderdale Posts: 46	who cares about siri steve jobs is still dead AMERGADEON !!!

11-10-2011, 03:55 PM	#11
raymor Confirmed User Join Date: Oct 2002 Posts: 3,745	The author is forgetting one thing - yelp IS search.

11-11-2011, 12:39 PM	#14
Si Such Fun! Industry Role: Join Date: Feb 2008 Posts: 13,900	Load of gonads.

11-11-2011, 04:09 PM	#17
BareBacked Confirmed User Join Date: Feb 2007 Location: www.BareBacked.com Posts: 3,685	So is type in traffic __________________ NEW SITE PAYING $30 for a $1 TRIAL Selfies