Are you advertising on Yelp for your local business? - GoFuckYourself.com

Sly · 02-17-2012, 05:26 PM

A friend of mine advertises on Yelp for her salon, I believe she spends around $400 a month. She told me the results are okay but nothing to write home about.

Yelp is now working on an IPO.

http://smallbusiness.yahoo.com/advis...165100481.html

My favorite passage of the article:

Quote:

But Yelp's proposed IPO has received mixed reviews. Rocky Agrawal, a digital media analyst, recently called Yelp a "rip-off" for smaller advertisers.

"Yelp is charging small businesses 1,000-times the standard online CPM rates for local ads that appear on Yelp," he wrote in VentureBeat. "Even when compared to its own ads for national advertisers, the company is charging a 100x premium? Yelp's business model is closer to that of yellow pages companies: sell a questionable value proposition to many who don't understand what they're buying."

Small businesses want to get an edge with the Internet, which they absolutely should and can. The problem is so many of them know so little about the Internet that they think companies like Yelp and Groupon are the golden ticket when what they really need is a powerful Internet marketing strategy that combines SEO, social, and a few other guerrilla elements. Unfortunately, finding someone trustworthy to do that is close to impossible or will cost a small fortune.

I know of a few GFYers that are doing this for local businesses and doing quite well. Something to think about for those of you that are looking for new opportunities.

V_RocKs · 02-17-2012, 05:58 PM

His summary sounds about right.

chaze · 02-18-2012, 12:41 AM

We do for DWHS but very little response so far. It's a little over priced if you ask me.

baddog · 02-18-2012, 01:30 AM

I would not waste a cent on Yelp. I have not read a review that did not include someone bitching about price. Especially restaurants. They expect McDonald's prices at a 5 star establishment.

Chosen · 02-18-2012, 03:16 PM

I don't

fistinface · 02-18-2012, 03:32 PM

Quote:

Originally Posted by baddog

I would not waste a cent on Yelp. I have not read a review that did not include someone bitching about price. Especially restaurants. They expect McDonald's prices at a 5 star establishment.

That's not really a fault of the company, more of society. I wouldn't let star ratings impact advertising decisions or investing decisions.

chaze · 02-18-2012, 07:46 PM

Quote:

Originally Posted by fistinface

That's not really a fault of the company, more of society. I wouldn't let star ratings impact advertising decisions or investing decisions.

Still Yelps system is not accurate and caters to complainers not positive information on the business. They even filtered a bunch of our reviews because we asks customers to do a review for us, yet they give stickers to put on the front door of businesses.

And they left a review that was from someone that was never a customer. My experience with them couldn't be much worse.

I can assure they won't last, businesses will get fed up of there over drama BS and bail. now that I think of it, I'm pulling our ads with them, what was I thinking. F Yelp

Links pulled!

brentbacardi · 02-18-2012, 10:20 PM

I know many local Yelp employees from actual tech workers down to street promoters and they seem to believe in it. I personally wouldn't pay for anything they have though. Whats with everyone getting IPO crazy all of a sudden anyways? It really isn't the 90's anymore.

02-18-2012, 10:20 PM	#8
brentbacardi Confirmed User Industry Role: Join Date: Nov 2009 Posts: 1,425	I know many local Yelp employees from actual tech workers down to street promoters and they seem to believe in it. I personally wouldn't pay for anything they have though. Whats with everyone getting IPO crazy all of a sudden anyways? It really isn't the 90's anymore. __________________ Go Fuck Yourself!

02-17-2012, 05:58 PM	#2
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,409	His summary sounds about right.

02-18-2012, 12:41 AM	#3
chaze Confirmed User Industry Role: Join Date: Aug 2002 Posts: 9,752	We do for DWHS but very little response so far. It's a little over priced if you ask me.

02-18-2012, 01:30 AM	#4
baddog So Fucking Banned Industry Role: Join Date: Apr 2001 Location: the beach, SoCal Posts: 107,089	I would not waste a cent on Yelp. I have not read a review that did not include someone bitching about price. Especially restaurants. They expect McDonald's prices at a 5 star establishment.

02-18-2012, 03:16 PM	#5
Chosen VIPPay.com \| AdultWebSponsors.com Industry Role: Join Date: Aug 2001 Posts: 63,151	I don't