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Welcome to the GoFuckYourself.com - Adult Webmaster Forum forums. You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. |
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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
FUBAR the ORIGINATOR
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Join Date: Jan 2002
Location: FUBARLAND
Posts: 67,374
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![]() Established, but seen better days, possible improvement, but will take effort. How many times montly income ?
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#2 |
Team Player
Join Date: May 2004
Location: Inside the most accurately counting and reporting affiliate system in the world at XPays.com
Posts: 13,002
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depends on the niche, hit me up at evan @ huntingmoon
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#3 |
So Fucking Banned
Join Date: Sep 2003
Posts: 1,360
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About three fiddy.
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#4 |
Industry Role:
Join Date: Mar 2003
Location: San Diego
Posts: 32,223
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Depends on how much content and many other variables man..
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#5 |
So Fucking What
Industry Role:
Join Date: Jan 2004
Location: Whore Island
Posts: 14,445
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I'd like to know this as well
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#6 |
Too lazy to set a custom title
Industry Role:
Join Date: Oct 2006
Location: Earth
Posts: 30,989
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what the buyer will pay!
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#7 |
Adult Site Broker
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Join Date: Apr 2007
Location: Pattaya, Thailand
Posts: 1,378
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As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.
What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables. And Richard is absolutely right, it comes down to how much someone is willing to pay. If your company is trending down, don't expect to get a great ratio. Also keep in mind that at this moment it is a bit of a buyer's market. Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money. The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell. If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it. |
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#8 |
Confirmed User
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Join Date: Jan 2009
Location: Aruba
Posts: 1,932
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what Bruce said.
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#9 |
Too lazy to wipe my ass
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Join Date: Aug 2002
Location: A Public Bathroom
Posts: 38,592
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Exactly twice as long as it is, from the middle to one end...
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#10 |
Adult Site Broker
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Join Date: Apr 2007
Location: Pattaya, Thailand
Posts: 1,378
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Thanks!
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#11 |
Big Fucking hahahaha
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Join Date: Feb 2003
Posts: 2,047
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#12 |
Confirmed User
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Join Date: Jun 2003
Location: cyberspace
Posts: 8,021
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Bruce did have some solid arguments there.
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#13 |
Too lazy to set a custom title
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Join Date: Dec 2006
Posts: 15,986
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#14 |
Registered User
Join Date: Jan 2006
Location: San Jose, CA
Posts: 41
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*Bump* Good info!
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#15 |
Confirmed User
Join Date: Jul 2004
Location: In an airplane
Posts: 119
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I agree there are many factors to consider and it seems like the old rules don't really apply anymore. I would agree talking with a broker like Bruce that is familiar with the current market is the best place to start.
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#16 |
Confirmed User
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Location: Manila, Philippines
Posts: 529
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#17 |
Confirmed User
Join Date: Jan 2006
Posts: 6,218
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6 to 10 months profit if it makes under $100k a year.
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#18 |
Confirmed User
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Location: Caribbean
Posts: 2,692
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#19 |
Confirmed User
Join Date: Feb 2007
Posts: 127
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This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.
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#20 |
So Fucking Banned
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Join Date: Jan 2013
Posts: 78
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You could start by letting us know what kind of site it is.
Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream? What is "established"? |
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#21 |
OG
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Join Date: Dec 2001
Location: 3rd from the Sun
Posts: 13,233
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Good info here for sellers.
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#22 |
Confirmed User
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Join Date: Mar 2012
Posts: 459
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Bruce knows it better ;-)
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#23 |
FUBAR the ORIGINATOR
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Join Date: Jan 2002
Location: FUBARLAND
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#24 |
Confirmed User
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Join Date: Apr 2002
Location: ARGENTINA
Posts: 1,810
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I agree with Bruce boy
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#25 |
Product Manager
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Join Date: Sep 2008
Location: Budapest
Posts: 929
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Spot on Bruce!
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#26 |
Join Date: May 2008
Posts: 9,802
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the most stupid and irrelevant shit i've ever heard
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#27 |
Confirmed User
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Join Date: Sep 2002
Posts: 5,391
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50
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#28 |
Confirmed User
Join Date: Apr 2006
Location: Cali
Posts: 5,449
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nice read Bruce, very helpful info
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#29 |
So Fucking Banned
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Join Date: Jan 2013
Posts: 78
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#30 |
Icq: 14420613
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Join Date: Mar 2001
Location: chicago
Posts: 15,432
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6-24 depends on alot of things tho...
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#31 | |
Confirmed User
Join Date: Feb 2007
Location: www.BareBacked.com
Posts: 3,685
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Quote:
3 years profit for adult? CASH up front? |
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#32 |
Confirmed Abuser
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Join Date: Jun 2003
Location: Montreal
Posts: 5,717
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Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.
Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.
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#33 |
Pay It Forward
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Join Date: Sep 2005
Location: Yo Mama House
Posts: 77,134
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1 million usd
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#34 |
<&(©¿©)&>
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Join Date: Jul 2002
Location: Chicago
Posts: 47,882
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What type/size of sites used to sell for 3-3.5 annual profit? Can you name a couple of example sites that could sell for that multiple?
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#35 |
Confirmed User
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#36 |
2011 GFY Hall of Fame!
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Join Date: Nov 2000
Location: Back in Texas!
Posts: 15,224
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Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it!
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#37 |
Arthur Flegenheimer
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Join Date: Jul 2006
Location: New York City
Posts: 11,056
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x amounts of months revenue.
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#38 | |
FUBAR the ORIGINATOR
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Join Date: Jan 2002
Location: FUBARLAND
Posts: 67,374
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Quote:
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#39 | |
IslandDollars.com
Join Date: Oct 2004
Location: Icq: 176176
Posts: 12,188
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Quote:
This. ...
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#40 |
Living The Dream
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Join Date: Jun 2009
Location: Inside a Monitor
Posts: 19,549
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Bruce knows his stuff for sure.
Paul McCartney sang it best: "Listen To What The Man Said"
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#41 |
So Fucking Banned
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Join Date: Apr 2001
Location: the beach, SoCal
Posts: 107,089
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#42 |
So Fucking Banned
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Join Date: Jan 2013
Location: lollling
Posts: 4,390
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2icecreams
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#43 |
Confirmed User
Join Date: Aug 2006
Posts: 2,160
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he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things.
Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another. |
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#44 | |
So Fucking Lame
Industry Role:
Join Date: Jun 2009
Location: St. Petersburg, FL
Posts: 12,156
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Quote:
If the concept has an upside? If the company is already selling its product it is no longer a concept. Depending on their genre? Do you mean niche? Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are. Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction? You just talked a lot and said nothing. |
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#45 | |
Confirmed User
Join Date: Jan 2006
Posts: 6,218
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Quote:
Prices bottomed out a year or two ago because far less sites are available that are worth a damn are left to buy now. So you'll see sale prices a little higher now simply cause the people still in the biz know what they are doing and have cash laying around. IMO 3-3.5 years profit is retarded, Internet changes far too often
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Sup |
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#46 | |
Adult Site Broker
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Join Date: Apr 2007
Location: Pattaya, Thailand
Posts: 1,378
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Sorry
Quote:
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#47 |
Adult Site Broker
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Join Date: Apr 2007
Location: Pattaya, Thailand
Posts: 1,378
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Question
My question is, if I'm only getting 6 months profit, why sell in the first place?
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#48 | |
Adult Site Broker
Industry Role:
Join Date: Apr 2007
Location: Pattaya, Thailand
Posts: 1,378
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Good points
Quote:
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#49 | |
Adult Site Broker
Industry Role:
Join Date: Apr 2007
Location: Pattaya, Thailand
Posts: 1,378
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True
Quote:
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#50 |
<&(©¿©)&>
Industry Role:
Join Date: Jul 2002
Location: Chicago
Posts: 47,882
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50 months revenue
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