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Old 01-29-2013, 04:56 PM   #1
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In todays market what's a site worth ?

Established, but seen better days, possible improvement, but will take effort. How many times montly income ?
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Old 01-29-2013, 04:59 PM   #2
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depends on the niche, hit me up at evan @ huntingmoon
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Old 01-29-2013, 05:04 PM   #3
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About three fiddy.
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Old 01-29-2013, 05:24 PM   #4
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Depends on how much content and many other variables man..
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Old 01-29-2013, 05:37 PM   #5
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I'd like to know this as well
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Old 01-29-2013, 06:00 PM   #6
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what the buyer will pay!
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Old 01-31-2013, 02:52 AM   #7
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As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables.

And Richard is absolutely right, it comes down to how much someone is willing to pay.

If your company is trending down, don't expect to get a great ratio.

Also keep in mind that at this moment it is a bit of a buyer's market.

Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money.

The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell.

If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it.
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Old 01-31-2013, 02:56 AM   #8
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what Bruce said.
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Old 01-31-2013, 03:04 AM   #9
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Exactly twice as long as it is, from the middle to one end...
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Old 01-31-2013, 03:22 AM   #10
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Thanks!

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what Bruce said.
Thanks for the reinforcement
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Old 01-31-2013, 03:32 AM   #11
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what Bruce said.
Was thinking the same thing
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Old 01-31-2013, 03:51 AM   #12
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Bruce did have some solid arguments there.
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Old 01-31-2013, 04:06 AM   #13
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what the buyer will pay!
They still exist ?
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Old 01-31-2013, 05:37 AM   #14
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*Bump* Good info!
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Old 01-31-2013, 06:08 AM   #15
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I agree there are many factors to consider and it seems like the old rules don't really apply anymore. I would agree talking with a broker like Bruce that is familiar with the current market is the best place to start.
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Old 01-31-2013, 06:16 AM   #16
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what Bruce said.
I 2nd that, heh.
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Old 01-31-2013, 06:21 AM   #17
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6 to 10 months profit if it makes under $100k a year.
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Old 01-31-2013, 06:28 AM   #18
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About three fiddy.
what he said
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Old 01-31-2013, 06:32 AM   #19
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This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.
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Old 01-31-2013, 06:45 AM   #20
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You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?
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Old 01-31-2013, 07:11 AM   #21
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Good info here for sellers.
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Old 01-31-2013, 07:12 AM   #22
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Bruce knows it better ;-)
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Old 01-31-2013, 07:13 AM   #23
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Good info here for sellers.
indeed
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Old 01-31-2013, 08:00 AM   #24
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I agree with Bruce boy
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Old 01-31-2013, 08:10 AM   #25
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Spot on Bruce!

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Old 01-31-2013, 08:28 AM   #26
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As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.
the most stupid and irrelevant shit i've ever heard
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Old 01-31-2013, 11:12 AM   #27
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Old 01-31-2013, 03:10 PM   #28
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nice read Bruce, very helpful info
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Old 01-31-2013, 03:19 PM   #29
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the most stupid and irrelevant shit i've ever heard
U mad because no one paid 200k for your site?
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Old 01-31-2013, 03:23 PM   #30
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6-24 depends on alot of things tho...
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Old 01-31-2013, 03:25 PM   #31
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As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.



3 years profit for adult? CASH up front?
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Old 01-31-2013, 03:26 PM   #32
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Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.

Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.
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Old 01-31-2013, 03:29 PM   #33
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Old 01-31-2013, 03:29 PM   #34
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As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.
What type/size of sites used to sell for 3-3.5 annual profit? Can you name a couple of example sites that could sell for that multiple?
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Old 01-31-2013, 04:06 PM   #35
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Old 01-31-2013, 04:10 PM   #36
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Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it!
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Old 01-31-2013, 07:56 PM   #37
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x amounts of months revenue.
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Old 01-31-2013, 07:59 PM   #38
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Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it!
now you tell me, shit ..............
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Old 01-31-2013, 10:23 PM   #39
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You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?

This.



...
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Old 01-31-2013, 11:13 PM   #40
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Bruce knows his stuff for sure.
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Old 01-31-2013, 11:23 PM   #41
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Established, but seen better days, possible improvement, but will take effort. How many times montly income ?
Not really based on that; don't recall ever selling a site for 3x's it's annual though.
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Old 01-31-2013, 11:31 PM   #42
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Old 02-01-2013, 12:14 AM   #43
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he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things.

Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another.
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Old 02-01-2013, 01:02 AM   #44
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As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables.

And Richard is absolutely right, it comes down to how much someone is willing to pay.

If your company is trending down, don't expect to get a great ratio.

Also keep in mind that at this moment it is a bit of a buyer's market.

Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money.

The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell.

If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it.
3 to 3.5x annual profit?

If the concept has an upside? If the company is already selling its product it is no longer a concept.

Depending on their genre? Do you mean niche?

Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are.

Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction?

You just talked a lot and said nothing.

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Old 02-01-2013, 06:19 AM   #45
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he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things.

Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another.
Nope, I was referring to 6-10 months profit. Not revenue. Paysites included, though typically at the longer time frame. But I also capped the price range (under $100k yearly profit)

Prices bottomed out a year or two ago because far less sites are available that are worth a damn are left to buy now. So you'll see sale prices a little higher now simply cause the people still in the biz know what they are doing and have cash laying around.

IMO 3-3.5 years profit is retarded, Internet changes far too often
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Old 02-01-2013, 06:39 AM   #46
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Sorry

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3 to 3.5x annual profit?

If the concept has an upside? If the company is already selling its product it is no longer a concept.

Depending on their genre? Do you mean niche?

Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are.

Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction?

You just talked a lot and said nothing.
Sorry I didn't write a 10 page post. I'll let you know when the book comes out. You'll get an autographed copy.
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Old 02-01-2013, 06:43 AM   #47
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Question

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6 to 10 months profit if it makes under $100k a year.
My question is, if I'm only getting 6 months profit, why sell in the first place?
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Old 02-01-2013, 06:45 AM   #48
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Good points

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Originally Posted by Roger MGC View Post
This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.
Good points all Roger.
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Old 02-01-2013, 06:48 AM   #49
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Originally Posted by Kenny B! View Post
Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.

Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.
All true Kenny. Like I mentioned to the other guy, didn't have time for all of that.
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Old 02-01-2013, 06:51 AM   #50
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