In todays market what's a site worth ? - GoFuckYourself.com

JFK · 01-29-2013, 04:56 PM

Established, but seen better days, possible improvement, but will take effort. How many times montly income ?

XPays · 01-29-2013, 04:59 PM

depends on the niche, hit me up at evan @ huntingmoon

Webmaster Advertising · 01-29-2013, 05:04 PM

About three fiddy.

RyuLion · 01-29-2013, 05:24 PM

Depends on how much content and many other variables man..

xNetworx · 01-29-2013, 05:37 PM

I'd like to know this as well

_Richard_ · 01-29-2013, 06:00 PM

what the buyer will pay!

AdultB2B · 01-31-2013, 02:52 AM

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables.

And Richard is absolutely right, it comes down to how much someone is willing to pay.

If your company is trending down, don't expect to get a great ratio.

Also keep in mind that at this moment it is a bit of a buyer's market.

Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money.

The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell.

If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it.

ThumbLord · 01-31-2013, 02:56 AM

what Bruce said.

CurrentlySober · 01-31-2013, 03:04 AM

Exactly twice as long as it is, from the middle to one end...

AdultB2B · 01-31-2013, 03:22 AM

Quote:

Originally Posted by ThumbLord

what Bruce said.

Thanks for the reinforcement

OldJeff · 01-31-2013, 03:32 AM

Quote:

Originally Posted by ThumbLord

what Bruce said.

Was thinking the same thing

notime · 01-31-2013, 03:51 AM

Bruce did have some solid arguments there.

Waiter · 01-31-2013, 04:06 AM

Quote:

Originally Posted by _Richard_

what the buyer will pay!

They still exist ?

J-SiN · 01-31-2013, 05:37 AM

*Bump* Good info!

sukime69 · 01-31-2013, 06:08 AM

I agree there are many factors to consider and it seems like the old rules don't really apply anymore. I would agree talking with a broker like Bruce that is familiar with the current market is the best place to start.

MarcWomack · 01-31-2013, 06:16 AM

Quote:

Originally Posted by ThumbLord

what Bruce said.

I 2nd that, heh.

arock10 · 01-31-2013, 06:21 AM

6 to 10 months profit if it makes under $100k a year.

digitalfantasies · 01-31-2013, 06:28 AM

Quote:

Originally Posted by Webmaster Advertising

About three fiddy.

what he said

Roger MGC · 01-31-2013, 06:32 AM

This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.

Kasumi · 01-31-2013, 06:45 AM

You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?

Evil Chris · 01-31-2013, 07:11 AM

Good info here for sellers.

DatingFactory · 01-31-2013, 07:12 AM

Bruce knows it better ;-)

JFK · 01-31-2013, 07:13 AM

Quote:

Originally Posted by Evil Chris

Good info here for sellers.

indeed

Jey p · 01-31-2013, 08:00 AM

I agree with Bruce boy

Dave-U · 01-31-2013, 08:10 AM

Spot on Bruce!

MrDeiz · 01-31-2013, 08:28 AM

Quote:

Originally Posted by AdultB2B

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

the most stupid and irrelevant shit i've ever heard

jmk · 01-31-2013, 11:12 AM

Imortyl Pussycat · 01-31-2013, 03:10 PM

nice read Bruce, very helpful info

Kasumi · 01-31-2013, 03:19 PM

Quote:

Originally Posted by MrDeiz

the most stupid and irrelevant shit i've ever heard

U mad because no one paid 200k for your site?

sandman! · 01-31-2013, 03:23 PM

6-24 depends on alot of things tho...

BareBacked · 01-31-2013, 03:25 PM

Quote:

Originally Posted by AdultB2B

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

3 years profit for adult? CASH up front?

Kenny B! · 01-31-2013, 03:26 PM

Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.

Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.

brassmonkey · 01-31-2013, 03:29 PM

1 million usd

woj · 01-31-2013, 03:29 PM

Quote:

Originally Posted by AdultB2B

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What type/size of sites used to sell for 3-3.5 annual profit? Can you name a couple of example sites that could sell for that multiple?

jmk · 01-31-2013, 04:06 PM

Wizzo · 01-31-2013, 04:10 PM

Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it!

Supz · 01-31-2013, 07:56 PM

x amounts of months revenue.

JFK · 01-31-2013, 07:59 PM

Quote:

Originally Posted by Wizzo

Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it!

now you tell me, shit ..............

The Ghost · 01-31-2013, 10:23 PM

Quote:

Originally Posted by Kasumi

You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?

This.

...

The Porn Nerd · 01-31-2013, 11:13 PM

Bruce knows his stuff for sure.
Paul McCartney sang it best:

"Listen To What The Man Said"

baddog · 01-31-2013, 11:23 PM

Quote:

Originally Posted by JFK

Established, but seen better days, possible improvement, but will take effort. How many times montly income ?

Not really based on that; don't recall ever selling a site for 3x's it's annual though.

2013 · 01-31-2013, 11:31 PM

sojproductions · 02-01-2013, 12:14 AM

he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things.

Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another.

epitome · 02-01-2013, 01:02 AM

Quote:

Originally Posted by AdultB2B

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables.

And Richard is absolutely right, it comes down to how much someone is willing to pay.

If your company is trending down, don't expect to get a great ratio.

Also keep in mind that at this moment it is a bit of a buyer's market.

Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money.

The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell.

If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it.

3 to 3.5x annual profit?

If the concept has an upside? If the company is already selling its product it is no longer a concept.

Depending on their genre? Do you mean niche?

Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are.

Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction?

You just talked a lot and said nothing.

arock10 · 02-01-2013, 06:19 AM

Quote:

Originally Posted by sojproductions

he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things.

Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another.

Nope, I was referring to 6-10 months profit. Not revenue. Paysites included, though typically at the longer time frame. But I also capped the price range (under $100k yearly profit)

Prices bottomed out a year or two ago because far less sites are available that are worth a damn are left to buy now. So you'll see sale prices a little higher now simply cause the people still in the biz know what they are doing and have cash laying around.

IMO 3-3.5 years profit is retarded, Internet changes far too often

AdultB2B · 02-01-2013, 06:39 AM

Quote:

Originally Posted by epitome

3 to 3.5x annual profit?

If the concept has an upside? If the company is already selling its product it is no longer a concept.

Depending on their genre? Do you mean niche?

Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are.

Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction?

You just talked a lot and said nothing.

Sorry I didn't write a 10 page post. I'll let you know when the book comes out. You'll get an autographed copy.

AdultB2B · 02-01-2013, 06:43 AM

Quote:

Originally Posted by arock10

6 to 10 months profit if it makes under $100k a year.

My question is, if I'm only getting 6 months profit, why sell in the first place?

AdultB2B · 02-01-2013, 06:45 AM

Quote:

Originally Posted by Roger MGC

This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.

Good points all Roger.

AdultB2B · 02-01-2013, 06:48 AM

Quote:

Originally Posted by Kenny B!

Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.

Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.

All true Kenny. Like I mentioned to the other guy, didn't have time for all of that.

woj · 02-01-2013, 06:51 AM

50 months revenue

01-29-2013, 04:56 PM	#1
JFK FUBAR the ORIGINATOR Industry Role: Join Date: Jan 2002 Location: FUBARLAND Posts: 67,374	In todays market what's a site worth ? Established, but seen better days, possible improvement, but will take effort. How many times montly income ? __________________ FUBAR Webmasters - The FUBAR Times - FUBAR Webmasters Mobile - FUBARTV.XXX For promo opps contact jfk at fubarwebmasters dot com

01-29-2013, 04:59 PM	#2
XPays Team Player Join Date: May 2004 Location: Inside the most accurately counting and reporting affiliate system in the world at XPays.com Posts: 13,002	depends on the niche, hit me up at evan @ huntingmoon __________________ InterNext Expo Domain Auction Live Now thru Feb 5 HuntingMoon GFY Domains Marketplace is LIVE XPays always pays! Top Site: * RealJasmine.com * + HotelHeiress® with The Paris Hilton Sex Video Insert the HotelHeiress® HD FEED into your members areas XPin.com Opening for Pin Partners Soonish Mainstream Offers For Emailers and DomainersNONADULT.COM Like Us!

01-29-2013, 05:24 PM	#4
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,223	Depends on how much content and many other variables man.. __________________ Adult Biz Consultant A tech head since 1995

01-31-2013, 02:52 AM	#7
AdultB2B Adult Site Broker Industry Role: Join Date: Apr 2007 Location: Pattaya, Thailand Posts: 1,378	As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore. What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables. And Richard is absolutely right, it comes down to how much someone is willing to pay. If your company is trending down, don't expect to get a great ratio. Also keep in mind that at this moment it is a bit of a buyer's market. Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money. The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell. If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it. __________________ Adult Site Broker - The Ethical Broker ASB Cash Adult Site Broker Talk

01-31-2013, 02:56 AM	#8
ThumbLord Confirmed User Industry Role: Join Date: Jan 2009 Location: Aruba Posts: 1,932	what Bruce said. __________________ We Sell Domains \| ThumbLords \| ICQ 128106905 \| TubeLords \| Traffic Holder \| eRoken

01-29-2013, 05:04 PM	#3
Webmaster Advertising So Fucking Banned Join Date: Sep 2003 Posts: 1,360	About three fiddy.

01-29-2013, 05:37 PM	#5
xNetworx So Fucking What Industry Role: Join Date: Jan 2004 Location: Whore Island Posts: 14,445	I'd like to know this as well

01-29-2013, 06:00 PM	#6
_Richard_ Too lazy to set a custom title Industry Role: Join Date: Oct 2006 Location: Earth Posts: 30,989	what the buyer will pay!

01-31-2013, 03:04 AM	#9
CurrentlySober Too lazy to wipe my ass Industry Role: Join Date: Aug 2002 Location: A Public Bathroom Posts: 38,592	Exactly twice as long as it is, from the middle to one end... __________________ My AI Handywork... My Dream Gal... XXX 👁️ 👍️ 💩

01-31-2013, 03:51 AM	#12
notime Confirmed User Industry Role: Join Date: Jun 2003 Location: cyberspace Posts: 8,021	Bruce did have some solid arguments there.

01-31-2013, 05:37 AM	#14
J-SiN Registered User Join Date: Jan 2006 Location: San Jose, CA Posts: 41	Bump Good info! __________________ Host of the SiN2.0 Adult Webmaster Podcast

01-31-2013, 06:08 AM	#15
sukime69 Confirmed User Join Date: Jul 2004 Location: In an airplane Posts: 119	I agree there are many factors to consider and it seems like the old rules don't really apply anymore. I would agree talking with a broker like Bruce that is familiar with the current market is the best place to start. __________________ Cheers, CJ www.kjcash.com

01-31-2013, 06:21 AM	#17
arock10 Confirmed User Join Date: Jan 2006 Posts: 6,218	6 to 10 months profit if it makes under $100k a year. __________________ Sup

01-31-2013, 06:32 AM	#19
Roger MGC Confirmed User Join Date: Feb 2007 Posts: 127	This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers. __________________ Roger MGC ICQ: 470515910

01-31-2013, 06:45 AM	#20
Kasumi So Fucking Banned Industry Role: Join Date: Jan 2013 Posts: 78	You could start by letting us know what kind of site it is. Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream? What is "established"?

01-31-2013, 07:11 AM	#21
Evil Chris OG Industry Role: Join Date: Dec 2001 Location: 3rd from the Sun Posts: 13,233	Good info here for sellers. __________________ It PAYZE to post on GFY chris at payze.com \| Skype chriswrp

01-31-2013, 07:12 AM	#22
DatingFactory Confirmed User Industry Role: Join Date: Mar 2012 Posts: 459	Bruce knows it better ;-) __________________ DATINGFACTORY.COM WE BUILD YOUR BRAND, NOT OURS! Private Label *Dating* Solutions & Affiliate *Dating* Network.

01-31-2013, 08:00 AM	#24
Jey p Confirmed User Industry Role: Join Date: Apr 2002 Location: ARGENTINA Posts: 1,810	I agree with Bruce boy __________________ Premium Web Design

01-31-2013, 08:10 AM	#25
Dave-U Product Manager Industry Role: Join Date: Sep 2008 Location: Budapest Posts: 929	Spot on Bruce! __________________ E-mail: david.urban [at] doclerholding [dot] com

01-31-2013, 11:12 AM	#27
jmk Confirmed User Industry Role: Join Date: Sep 2002 Posts: 5,391	50

01-31-2013, 03:10 PM	#28
Imortyl Pussycat Confirmed User Join Date: Apr 2006 Location: Cali Posts: 5,449	nice read Bruce, very helpful info __________________ Julie Larson julie {at} juicyads.com skype: imortylpussycat Buy & Sell Ads on The Most Sexy Advertising Network on the Planet available ad spots \| sign up now

01-31-2013, 03:23 PM	#30
sandman! Icq: 14420613 Industry Role: Join Date: Mar 2001 Location: chicago Posts: 15,432	6-24 depends on alot of things tho... __________________ Need WebHosting ? Email me for some great deals [email protected]

01-31-2013, 03:26 PM	#32
Kenny B! Confirmed Abuser Industry Role: Join Date: Jun 2003 Location: Montreal Posts: 5,717	Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense. Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in. __________________ Kenny -at- YourPaysitePartner.com Skype: kennyb514 Do business with us: Your Paysite Partner Kenny's Pennies Sticky Dollars Radical Cash Indie Bucks Stand Ahead Read My Ambush Interview Here

01-31-2013, 03:29 PM	#33
brassmonkey Pay It Forward Industry Role: Join Date: Sep 2005 Location: Yo Mama House Posts: 77,141	1 million usd __________________ TRUMP 2025 KEKAW!!! - The Laken Riley Act Is Law! DACA ENDED - SUPPORT AZ HCR 2060 52R - email: brassballz-at-techie.com

01-31-2013, 04:06 PM	#35
jmk Confirmed User Industry Role: Join Date: Sep 2002 Posts: 5,391

01-31-2013, 04:10 PM	#36
Wizzo 2011 GFY Hall of Fame! Industry Role: Join Date: Nov 2000 Location: Back in Texas! Posts: 15,224	Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it! __________________ Looking for Opportunity!

01-31-2013, 07:56 PM	#37
Supz Arthur Flegenheimer Industry Role: Join Date: Jul 2006 Location: New York City Posts: 11,056	x amounts of months revenue.

01-31-2013, 11:13 PM	#40
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,549	Bruce knows his stuff for sure. Paul McCartney sang it best: "Listen To What The Man Said" __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold Over 90 paysites to promote! Now on Teams: peabodymedia

01-31-2013, 11:31 PM	#42
2013 So Fucking Banned Industry Role: Join Date: Jan 2013 Location: lollling Posts: 4,390	2icecreams

02-01-2013, 12:14 AM	#43
sojproductions Confirmed User Join Date: Aug 2006 Posts: 2,160	he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things. Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another. __________________ ICQ: 404-159-022 Blue Pixels Profits - Uk Solo Tranny sites & Crossdressing! Filthy Profits - Uk MILF Solo Sites

02-01-2013, 06:51 AM	#50
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	50 months revenue __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager