A ?G-rated? porn campaign: PornHub?s strangely SFW idea - GoFuckYourself.com

DVTimes · 03-07-2014, 07:01 AM

How do you make pornography safe for work? You start by crowdsourcing your dilemma, of course.

You know damn well what PornHub is. It?s free porn video sharing, for God?s sake. It caters to straight and gay adult entertainment enthusiasts, to fans of group scenes, amateur action, animation, female-friendly stories, you name it. As long as it?s legal, it?s probably there ? and you?ve probably watched it. It claims it gets 35 million viewers a day ? but PornHub wants even more. In the grand tradition of plenty of other attention-seeking businesses, last year it sought to run an ad during the Super Bowl, but was inevitably rejected in spite of its thoroughly tame content. And though its latest gambit may be a similar publicity stunt, the results are bound to be entertaining.

PornHub is currently dangling the reward of a job to the ?innovative thinker? who can come up with an ad campaign tasteful enough to be featured on television, magazines and more. As the company explains, ?We need to spread the word that porn has something for everyone,? so it?s ?looking for high-quality designs that are G-rated and ?safe for work?.? The entrant who succeeds in this task will be given the title of creative director and a yearlong contract.

I?ll confess that I consider pornography ? like bacon and Mr. Clean Magic Erasers ? high on the list of things that pretty much sell themselves. Any genre that can command a full quarter of all Internet search terms and earn nearly $5 billion a year maybe doesn?t really need a billboard or a Super Bowl ad or a page in GQ. As long as there are human urges, porn will be just fine without any advertising whatsoever. And it?s likely to stay that way. Even Spike TV ? a network not known for setting the tastefulness bar too high ? said Wednesday that ?We would never allow PornHub advertising, ever.?

http://www.salon.com/2014/03/05/a_g_...ly_sfw_ide a/

Femjoy Michael · 03-07-2014, 08:59 AM

They are link-baiting. They've been doing it for a few months. This is a type of link-baiting/PR. Like all the stats they've been releasing. It's quite smart.

Quote:

Originally Posted by DVTimes

I?ll confess that I consider pornography ? like bacon and Mr. Clean Magic Erasers ? high on the list of things that pretty much sell themselves. Any genre that can command a full quarter of all Internet search terms and earn nearly $5 billion a year maybe doesn?t really need a billboard or a Super Bowl ad or a page in GQ. As long as there are human urges, porn will be just fine without any advertising whatsoever. And it?s likely to stay that way. Even Spike TV ? a network not known for setting the tastefulness bar too high ? said Wednesday that ?We would never allow PornHub advertising, ever.?

http://www.salon.com/2014/03/05/a_g_...ly_sfw_ide a/

Jel · 03-07-2014, 09:29 AM

so spike TV just advertised pornhub. like Michael says, not a new idea, but it always works.

The Porn Nerd · 03-07-2014, 10:54 AM

Here's to the Winners....

03-07-2014, 07:01 AM	#1
DVTimes xxx Industry Role: Join Date: Jun 2003 Location: UK Posts: 31,544	A ?G-rated? porn campaign: PornHub?s strangely SFW idea How do you make pornography safe for work? You start by crowdsourcing your dilemma, of course. You know damn well what PornHub is. It?s free porn video sharing, for God?s sake. It caters to straight and gay adult entertainment enthusiasts, to fans of group scenes, amateur action, animation, female-friendly stories, you name it. As long as it?s legal, it?s probably there ? and you?ve probably watched it. It claims it gets 35 million viewers a day ? but PornHub wants even more. In the grand tradition of plenty of other attention-seeking businesses, last year it sought to run an ad during the Super Bowl, but was inevitably rejected in spite of its thoroughly tame content. And though its latest gambit may be a similar publicity stunt, the results are bound to be entertaining. PornHub is currently dangling the reward of a job to the ?innovative thinker? who can come up with an ad campaign tasteful enough to be featured on television, magazines and more. As the company explains, ?We need to spread the word that porn has something for everyone,? so it?s ?looking for high-quality designs that are G-rated and ?safe for work?.? The entrant who succeeds in this task will be given the title of creative director and a yearlong contract. I?ll confess that I consider pornography ? like bacon and Mr. Clean Magic Erasers ? high on the list of things that pretty much sell themselves. Any genre that can command a full quarter of all Internet search terms and earn nearly $5 billion a year maybe doesn?t really need a billboard or a Super Bowl ad or a page in GQ. As long as there are human urges, porn will be just fine without any advertising whatsoever. And it?s likely to stay that way. Even Spike TV ? a network not known for setting the tastefulness bar too high ? said Wednesday that ?We would never allow PornHub advertising, ever.? http://www.salon.com/2014/03/05/a_g_...ly_sfw_ide a/ __________________ The Affiliate Program

03-07-2014, 10:54 AM	#4
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,551	Here's to the Winners.... __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold Over 90 paysites to promote! Now on Teams: peabodymedia

03-07-2014, 09:29 AM	#3
Jel Confirmed User Industry Role: Join Date: Feb 2007 Posts: 6,904	so spike TV just advertised pornhub. like Michael says, not a new idea, but it always works.