News New logo for the World Trade Center... - GoFuckYourself.com

NaughtyRob · 08-21-2014, 12:39 PM

http://www.creativebloq.com/logo-des...enter-81412670

Rarely has a piece of graphic design been associated with as much political and emotional significance as this one.
Landor Associates, the veteran agency behind everything from the famous FedEx wordmark to the most recent DC Comics identity was last year
tasked with creating a new logo for New York's World Trade Center, which is still under reconstruction. And here's what they've come up with.

Set in Helvetica Ultra Compressed and making good use of negative space, the design performs a number of symbolic functions.

Symbolic elements

The slant of the top half is at a precise 17.76-degree angle, in tribute to 1 World Trade Center?s 1,776-foot height.

The logo contains a trident, symbolising the steel columns at the base of the twin towers which remained standing after the 2001 attack.

The two parallel spaces in the top half of the logo represent the memorial beacons of the Tribute in Light.

The two bars in the lower half represent the deep pools of the National September 11 Memorial.

The design as a whole is a stylized W, standing for both World Trade Center, and Westfield World Trade Center, a shopping mall due to open there next year.
The new logo design aims lend a graphic unity to way-finding signs, building entrances, digital directories, kiosks, uniforms, websites, apps and marketing materials.

_Richard_ · 08-21-2014, 12:54 PM

i like it.. nice synergy with both the taxi/mta logos

stoka · 08-21-2014, 01:00 PM

last time i designed something like that the client asked for full ($19) refund

Scott McD · 08-21-2014, 01:03 PM

Quote:

Originally Posted by stoka

last time i designed something like that the client asked for full ($19) refund

Matt 26z · 08-21-2014, 01:08 PM

Quote:

Originally Posted by NaughtyRob

Symbolic elements

The slant of the top half is at a precise 17.76-degree angle, in tribute to 1 World Trade Center?s 1,776-foot height.

The logo contains a trident, symbolising the steel columns at the base of the twin towers which remained standing after the 2001 attack.

The two parallel spaces in the top half of the logo represent the memorial beacons of the Tribute in Light.

The two bars in the lower half represent the deep pools of the National September 11 Memorial.

Translation: "This one looks good. Now what bullshit can we come up with that makes it seem like all of this is symbolic of something?"

stoka · 08-21-2014, 01:27 PM

Quote:

Originally Posted by Matt 26z

Translation: "This one looks good. Now what bullshit can we come up with that makes it seem like all of this is symbolic of something?"

lol that's how it goes

the only back story that's missing is the one about the font

the guy that constructed old WTC was Swiss architect that died of botulism?

Rob · 08-21-2014, 03:02 PM

Quote:

Originally Posted by stoka

last time i designed something like that the client asked for full ($19) refund

SilentKnight · 08-21-2014, 03:53 PM

Quote:

Originally Posted by NaughtyRob

http://www.creativebloq.com/logo-des...enter-81412670

Rarely has a piece of graphic design been associated with as much political and emotional significance as this one.
Landor Associates, the veteran agency behind everything from the famous FedEx wordmark to the most recent DC Comics identity was last year
tasked with creating a new logo for New York's World Trade Center, which is still under reconstruction. And here's what they've come up with.

Set in Helvetica Ultra Compressed and making good use of negative space, the design performs a number of symbolic functions.

Symbolic elements

The slant of the top half is at a precise 17.76-degree angle, in tribute to 1 World Trade Center’s 1,776-foot height.

The logo contains a trident, symbolising the steel columns at the base of the twin towers which remained standing after the 2001 attack.

The two parallel spaces in the top half of the logo represent the memorial beacons of the Tribute in Light.

The two bars in the lower half represent the deep pools of the National September 11 Memorial.

The design as a whole is a stylized W, standing for both World Trade Center, and Westfield World Trade Center, a shopping mall due to open there next year.
The new logo design aims lend a graphic unity to way-finding signs, building entrances, digital directories, kiosks, uniforms, websites, apps and marketing materials.

Glad they provided a written explanation of the symbolism. I wouldn't have interpreted that in a million years just lookin' at the logo.

A really good logo would properly convey all that WITHOUT the need for a slew of descriptor words.

This one's a fail. Sorry.

NaughtyRob · 08-21-2014, 03:59 PM

I agree, the only thing I saw were the told twin towers in white.

TheSquealer · 08-21-2014, 04:15 PM

I thought it was 3 towers up, 2 towers down.

Bladewire · 08-21-2014, 06:17 PM

It's off balance and it's a fail

Sucks because all of the creative energy that went into the monument made it timeless & beautiful. People who've been there say it's quite the experience.

nico-t · 08-22-2014, 02:47 AM

wow. Wonder how much they paid for that.

Antonio · 08-22-2014, 03:04 AM

Quote:

Originally Posted by stoka

last time i designed something like that the client asked for full ($19) refund

tornell · 08-22-2014, 03:11 AM

Quote:

Originally Posted by stoka

last time i designed something like that the client asked for full ($19) refund

nico-t · 08-22-2014, 03:47 AM

and it looks like a pitchfork

seeandsee · 08-22-2014, 04:01 AM

looks stupid

~Ray · 08-22-2014, 05:21 AM

dub.....

suesheboy · 08-22-2014, 05:44 AM

Quote:

Originally Posted by SilentKnight

Glad they provided a written explanation of the symbolism. I wouldn't have interpreted that in a million years just lookin' at the logo.

A really good logo would properly convey all that WITHOUT the need for a slew of descriptor words.

This one's a fail. Sorry.

Spot on.

druid66 · 08-22-2014, 05:57 AM

this is called making up story for piece of crap, i'm sure it will sell and will be very popular.

my 8y old daughter draws better than this..

aka123 · 08-22-2014, 06:27 AM

Hey, it's a small dude with it's hands up, probably surrendering or something. Also seems to have some birth defect as the other hand is longer than the other, probably because of pollution. Nice symbolism.

Bladewire · 08-22-2014, 06:35 AM

Quote:

Originally Posted by aka123

Hey, it's a small dude with it's hands up, probably surrendering or something. Also seems to have some birth defect as the other hand is longer than the other, probably because of pollution. Nice symbolism.

Dude you are HIGH

aka123 · 08-22-2014, 06:36 AM

Quote:

Originally Posted by Squirtit

Dude you are HIGH

Come on, there are legs, torso and head (combined in one beam), and hands.

Barry-xlovecam · 08-22-2014, 06:45 AM

08-21-2014, 12:39 PM	#1
NaughtyRob Two fresh affiliate progs Industry Role: Join Date: Nov 2004 Location: Inside teen pussy Posts: 29,602	New logo for the World Trade Center... http://www.creativebloq.com/logo-des...enter-81412670 Rarely has a piece of graphic design been associated with as much political and emotional significance as this one. Landor Associates, the veteran agency behind everything from the famous FedEx wordmark to the most recent DC Comics identity was last year tasked with creating a new logo for New York's World Trade Center, which is still under reconstruction. And here's what they've come up with. Set in Helvetica Ultra Compressed and making good use of negative space, the design performs a number of symbolic functions. Symbolic elements The slant of the top half is at a precise 17.76-degree angle, in tribute to 1 World Trade Center?s 1,776-foot height. The logo contains a trident, symbolising the steel columns at the base of the twin towers which remained standing after the 2001 attack. The two parallel spaces in the top half of the logo represent the memorial beacons of the Tribute in Light. The two bars in the lower half represent the deep pools of the National September 11 Memorial. The design as a whole is a stylized W, standing for both World Trade Center, and Westfield World Trade Center, a shopping mall due to open there next year. The new logo design aims lend a graphic unity to way-finding signs, building entrances, digital directories, kiosks, uniforms, websites, apps and marketing materials. __________________ [email protected] Skype: 17026955414 Vacares Web Hosting - Protect Your Ass with Included Daily Backups

08-21-2014, 03:59 PM	#9
NaughtyRob Two fresh affiliate progs Industry Role: Join Date: Nov 2004 Location: Inside teen pussy Posts: 29,602	I agree, the only thing I saw were the told twin towers in white. __________________ [email protected] Skype: 17026955414 Vacares Web Hosting - Protect Your Ass with Included Daily Backups

08-21-2014, 04:15 PM	#10
TheSquealer BANNED Industry Role: Join Date: Oct 2004 Location: In Your Head Posts: 25,142	I thought it was 3 towers up, 2 towers down. __________________ . Yes, fewer illegal immigrants working equates to more job opportunities for American citizens. Rochard

08-22-2014, 04:01 AM	#16
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	looks stupid __________________ BUY MY SIG - 50$/Year Contact here

08-22-2014, 05:21 AM	#17
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08-21-2014, 12:54 PM	#2
_Richard_ Too lazy to set a custom title Industry Role: Join Date: Oct 2006 Location: Earth Posts: 30,989	i like it.. nice synergy with both the taxi/mta logos

08-21-2014, 01:00 PM	#3
stoka Confirmed User Join Date: Dec 2005 Posts: 956	last time i designed something like that the client asked for full ($19) refund

08-21-2014, 06:17 PM	#11
Bladewire StraightBro Industry Role: Join Date: Aug 2003 Location: Monarch Beach, CA USA Posts: 56,229	It's off balance and it's a fail Sucks because all of the creative energy that went into the monument made it timeless & beautiful. People who've been there say it's quite the experience.

08-22-2014, 02:47 AM	#12
nico-t emperor of my world Join Date: Aug 2004 Location: nethalands Posts: 29,903	wow. Wonder how much they paid for that.

08-22-2014, 03:47 AM	#15
nico-t emperor of my world Join Date: Aug 2004 Location: nethalands Posts: 29,903	and it looks like a pitchfork

08-22-2014, 05:57 AM	#19
druid66 Confirmed User Join Date: Feb 2006 Posts: 994	this is called making up story for piece of crap, i'm sure it will sell and will be very popular. my 8y old daughter draws better than this.. __________________ Pure Japan japanese babes blog

08-22-2014, 06:27 AM	#20
aka123 Confirmed User Industry Role: Join Date: Jul 2014 Location: 64 00 N, 26 00 E Posts: 4,450	Hey, it's a small dude with it's hands up, probably surrendering or something. Also seems to have some birth defect as the other hand is longer than the other, probably because of pollution. Nice symbolism. Last edited by aka123; 08-22-2014 at 06:31 AM..

08-22-2014, 06:45 AM	#23
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