superb read on google, seo, and ethics - GoFuckYourself.com

Jel · 12-01-2014, 11:13 AM

few months old but I figure there are others like me who haven't previously read it. Very interesting read

Confessions of a Black Hat - Is Matt Cutts a Fraud? - Josh Bachynski

Markul · 12-01-2014, 12:23 PM

Good read. Thanks for sharing

PAR · 12-01-2014, 12:57 PM

good read, but I don't see how anyone can think that google could ever update, change etc its methods in attempt to list search results without causing some level of "harm"...

Any and all updates would result in a change of state leading to a change in the search index ordering of some sites.

The writer says that a change for the good of the majority still does harms the minority so they (google) are doing wrong "evil".

Given that logic;
The only way to do no evil is to do nothing at all, as the result of doing nothing would be no change.
But not making changes would result in the abuse of the system and its listings there by doing harm.

This places Google in a bind...
Do anything = harm/evil
Do nothing = harm/evil

To assume that do no evil means to not cause any change that anyone could translate to as negative without regard of the scale etc. Else it is labeled as "Evil"
Puts Google in a position of never being able to do good.

When we take morality to an extreme then all things become amoral.

You could even take it 1 more step and say ... I'm listed in BING as #1 for a keyword...
Google list me as #3 so Google is evil because it's not showing the same result or treating my site in the same way as BING...

Jel · 12-01-2014, 01:44 PM

Quote:

Originally Posted by PAR

good read, but I don't see how anyone can think that google could ever update, change etc its methods in attempt to list search results without causing some level of "harm"...

he isn't saying that

12-01-2014, 11:13 AM	#1
Jel Confirmed User Industry Role: Join Date: Feb 2007 Posts: 6,904	superb read on google, seo, and ethics few months old but I figure there are others like me who haven't previously read it. Very interesting read Confessions of a Black Hat - Is Matt Cutts a Fraud? - Josh Bachynski

12-01-2014, 12:23 PM	#2
Markul Likes Pie Industry Role: Join Date: Dec 2007 Location: The land that liberated porn Posts: 12,402	Good read. Thanks for sharing

12-01-2014, 12:57 PM	#3
PAR Confirmed User Industry Role: Join Date: May 2005 Posts: 1,836	good read, but I don't see how anyone can think that google could ever update, change etc its methods in attempt to list search results without causing some level of "harm"... Any and all updates would result in a change of state leading to a change in the search index ordering of some sites. The writer says that a change for the good of the majority still does harms the minority so they (google) are doing wrong "evil". Given that logic; The only way to do no evil is to do nothing at all, as the result of doing nothing would be no change. But not making changes would result in the abuse of the system and its listings there by doing harm. This places Google in a bind... Do anything = harm/evil Do nothing = harm/evil To assume that do no evil means to not cause any change that anyone could translate to as negative without regard of the scale etc. Else it is labeled as "Evil" Puts Google in a position of never being able to do good. When we take morality to an extreme then all things become amoral. You could even take it 1 more step and say ... I'm listed in BING as #1 for a keyword... Google list me as #3 so Google is evil because it's not showing the same result or treating my site in the same way as BING... Last edited by PAR; 12-01-2014 at 12:58 PM.. Reason: because it's an option