Selling a website: How to determine a price? - GoFuckYourself.com

CHMOD · 12-03-2014, 04:45 AM

One of my customers wants to sell their website. It was an 100% amateur self produced website operated by a young couple. Now they are separated. The site has been running on cruise control for almost 2 years now. It has been abandoned.

In 2012, they earned: $52 494.10
2013: $34 500.51
This year so far: $17 424.99

They asked me how much they could sell their website. What do you think? Is the site sellable and on what should they base a sale price?

I am not sure if I am allowed to post their URL yet. I will have to ask them.

TeenCat · 12-03-2014, 04:47 AM

8 icecreams ... have luck!

Samsonite · 12-03-2014, 06:02 AM

$7000 max

DamageX · 12-03-2014, 06:05 AM

Whatever a buyer's prepared to pay. Given the fact that it's pretty much on auto pilot, the revenue will only keep declining. The rebills will keep going to shit, so even if it still gets some joins they'll likely cancel quite fast.

pornmasta · 12-03-2014, 06:11 AM

Quote:

Originally Posted by Samsonite

$7000 max

it would be compliant with the evolution of the income...

wehateporn · 12-03-2014, 06:13 AM

Quote:

Originally Posted by Samsonite

$7000 max

It should make more than that next year

arock10 · 12-03-2014, 06:22 AM

Depends on a few factors but mostly last 3 months of profits

Shoot me an email with more details and I can give you a better estimate

jscott · 12-03-2014, 09:00 AM

I'd like an email too, if ever posting info about the sale
webmaster
at
nnboard d0t com

thx

seeric · 12-03-2014, 09:26 AM

Quote:

Originally Posted by CHMOD

One of my customers wants to sell their website. It was an 100% amateur self produced website operated by a young couple. Now they are separated. The site has been running on cruise control for almost 2 years now. It has been abandoned.

In 2012, they earned: $52 494.10
2013: $34 500.51
This year so far: $17 424.99

They asked me how much they could sell their website. What do you think? Is the site sellable and on what should they base a sale price?

I am not sure if I am allowed to post their URL yet. I will have to ask them.

Assets, equity, and cash flow.

35% decrease in revenue in 2013
50% decrease in revenue over 2013 with 29 days left in this year.
Giving the benefit of the doubt that 20k will be made in 2014 EOY, you've dropped revenue nearly 68% in total in just 2 calendar years.

The valuation is about cash flow, since any assets (mostly content), is already more than likely 2 years old and aging in the best case scenario.

It doesn't appear that the traffic is enough, or of the quality to keep the revenue stream steady, or the content is not compelling, unique, and has interest to make sales.

It's all about cash flow. People don't buy potential, they buy assets, cash flow, and equity. If the trend that has happened so far in the last two years continues, this business makes less than 5000 dollars next year, and 2K the year beyond in 2016.

This is a fire sale.

.

PAR · 12-03-2014, 12:08 PM

Quote:

Originally Posted by seeric

Assets, equity, and cash flow.

35% decrease in revenue in 2013
50% decrease in revenue over 2013 with 29 days left in this year.
Giving the benefit of the doubt that 20k will be made in 2014 EOY, you've dropped revenue nearly 68% in total in just 2 calendar years.

The valuation is about cash flow, since any assets (mostly content), is already more than likely 2 years old and aging in the best case scenario.

It doesn't appear that the traffic is enough, or of the quality to keep the revenue stream steady, or the content is not compelling, unique, and has interest to make sales.

It's all about cash flow. People don't buy potential, they buy assets, cash flow, and equity. If the trend that has happened so far in the last two years continues, this business makes less than 5000 dollars next year, and 2K the year beyond in 2016.

This is a fire sale.

.

Sounds about right, also what are the running cost?

JIBCONTENT · 12-03-2014, 02:34 PM

would be fun to see if I could get it going back up in revenue...with a mothballed site I bet it wouldn't be hard - please email me when they settle on a price

seeandsee · 12-03-2014, 02:39 PM

5000$ if revenue stream is on 1000$ at the moment per month

mineistaken · 12-03-2014, 02:44 PM

10K would be fair price, if analytics are good (=people like the site and decrease is only due to site being abandoned).
If site could be revived - even more, but it does not seem so because that couple is no longer producing content.
Maybe introduce another couple to the site and keep updating?

Anyway it would not make any sense to sell it lower than 10K.

2MuchMark · 12-03-2014, 02:56 PM

Quote:

Originally Posted by DamageX

Whatever a buyer's prepared to pay. Given the fact that it's pretty much on auto pilot, the revenue will only keep declining. The rebills will keep going to shit, so even if it still gets some joins they'll likely cancel quite fast.

"Whatever a buyer's prepared to pay." is the answer I would agree with. The buyer may have all kinds of interest in it. He may want the domain for his own idea, or he may see it as an operating business in need of a boost to increase profits. Regardless, he knows why he wants it. Ask him to make an offer, then negotiate back and fourth until you reach a deal.

Good luck!

TrafficTitan · 12-03-2014, 02:59 PM

Email the info to traffictitan [at] gmail . com

CHMOD · 12-04-2014, 02:23 AM

Thank you very much everyone for your inputs!

I have no idea of the current running cost. I think that it is very very few money/month for the server.

I will send her this thread and she (or I) will contact you if there is anything.

Paul · 12-04-2014, 05:57 AM

Quote:

Originally Posted by seeric

Assets, equity, and cash flow.

35% decrease in revenue in 2013
50% decrease in revenue over 2013 with 29 days left in this year.
Giving the benefit of the doubt that 20k will be made in 2014 EOY, you've dropped revenue nearly 68% in total in just 2 calendar years.

The valuation is about cash flow, since any assets (mostly content), is already more than likely 2 years old and aging in the best case scenario.

It doesn't appear that the traffic is enough, or of the quality to keep the revenue stream steady, or the content is not compelling, unique, and has interest to make sales.

It's all about cash flow. People don't buy potential, they buy assets, cash flow, and equity. If the trend that has happened so far in the last two years continues, this business makes less than 5000 dollars next year, and 2K the year beyond in 2016.

This is a fire sale.

This!

iSpyCams · 12-04-2014, 06:12 AM

As a general rule, if selling I would ask for 12 months revenue and settle for 6. But I've never been inclined to sell a business that was earning money unless I felt the handwriting was on the wall somehow.

If buying I would offer 3-4 months revenue and go up to 8 if the seller is not easy to deal with. Any more than that and its easier and less risky to build my own.

Denny · 12-04-2014, 06:14 AM

5-8 times monthly revenue.

Ramster · 12-04-2014, 06:32 AM

I always LAUGH when people say 3 months income. The guy can just keep the site and get that income within 3 months, it's not like it's take a year to get your 3 months income lol. Even 5-6 months isn't worth selling unless you know the site will continue to die fast And you simply need the cash.

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The Porn Nerd · 12-04-2014, 09:41 AM

Quote:

Originally Posted by pompousjohn

As a general rule, if selling I would ask for 12 months revenue and settle for 6. But I've never been inclined to sell a business that was earning money unless I felt the handwriting was on the wall somehow.

If buying I would offer 3-4 months revenue and go up to 8 if the seller is not easy to deal with. Any more than that and its easier and less risky to build my own.

This. Any experienced Webmaster will look at the site, the cash flow, the potential (traffic, etc) and decide if it's a money-maker (even a small one) and enough trouble to acquire. If not, he can build his own. Buy some old content for much cheaper than this couple is willing to sell for and build your own site. This site has to beat that possibility or it's not worth it IMO.

12-03-2014, 04:45 AM	#1
CHMOD Confirmed User Join Date: Jun 2003 Posts: 1,697	Selling a website: How to determine a price? One of my customers wants to sell their website. It was an 100% amateur self produced website operated by a young couple. Now they are separated. The site has been running on cruise control for almost 2 years now. It has been abandoned. In 2012, they earned: $52 494.10 2013: $34 500.51 This year so far: $17 424.99 They asked me how much they could sell their website. What do you think? Is the site sellable and on what should they base a sale price? I am not sure if I am allowed to post their URL yet. I will have to ask them. __________________ Sell our Silicone Dolls and make big money! Our website: https://www.sexdolls-shop.com/ Signup: http://www.sexdollscash.com/sliiing/registration.php Contact: [email protected]

12-03-2014, 04:47 AM	#2
TeenCat Too lazy to set a koala Industry Role: Join Date: Jan 2007 Location: CZ/EU forever! Posts: 16,139	8 icecreams ... have luck! __________________ 6bot / Coming again very soon! Svit Zlin Radio 24/7!

12-03-2014, 06:05 AM	#4
DamageX Marketing & Strategy Industry Role: Join Date: Jun 2001 Location: Former nomad Posts: 14,293	Whatever a buyer's prepared to pay. Given the fact that it's pretty much on auto pilot, the revenue will only keep declining. The rebills will keep going to shit, so even if it still gets some joins they'll likely cancel quite fast. __________________ Whitehat is for chumps If you don't do it, somebody else will - true story!

12-03-2014, 06:22 AM	#7
arock10 Confirmed User Join Date: Jan 2006 Posts: 6,218	Depends on a few factors but mostly last 3 months of profits Shoot me an email with more details and I can give you a better estimate __________________ Sup

12-03-2014, 02:39 PM	#12
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	5000$ if revenue stream is on 1000$ at the moment per month __________________ BUY MY SIG - 50$/Year Contact here

12-03-2014, 06:02 AM	#3
Samsonite Confirmed User Industry Role: Join Date: Mar 2012 Posts: 208	$7000 max

12-03-2014, 09:00 AM	#8
jscott So Fucking Banned Industry Role: Join Date: Feb 2001 Location: Taipei Posts: 25,198	I'd like an email too, if ever posting info about the sale webmaster at nnboard d0t com thx

12-03-2014, 02:34 PM	#11
JIBCONTENT Confirmed User Industry Role: Join Date: Dec 2014 Posts: 331	would be fun to see if I could get it going back up in revenue...with a mothballed site I bet it wouldn't be hard - please email me when they settle on a price

12-03-2014, 02:44 PM	#13
mineistaken See signature :) Industry Role: Join Date: Apr 2007 Location: ICQ 363 097 773 Posts: 29,656	10K would be fair price, if analytics are good (=people like the site and decrease is only due to site being abandoned). If site could be revived - even more, but it does not seem so because that couple is no longer producing content. Maybe introduce another couple to the site and keep updating? Anyway it would not make any sense to sell it lower than 10K.

12-03-2014, 02:59 PM	#15
TrafficTitan Confirmed User Industry Role: Join Date: Nov 2012 Posts: 350	Email the info to traffictitan [at] gmail . com

12-04-2014, 02:23 AM	#16
CHMOD Confirmed User Join Date: Jun 2003 Posts: 1,697	Thank you very much everyone for your inputs! I have no idea of the current running cost. I think that it is very very few money/month for the server. I will send her this thread and she (or I) will contact you if there is anything. __________________ Sell our Silicone Dolls and make big money! Our website: https://www.sexdolls-shop.com/ Signup: http://www.sexdollscash.com/sliiing/registration.php Contact: [email protected]

12-04-2014, 06:12 AM	#18
iSpyCams Amateur Gynecologist Industry Role: Join Date: May 2009 Location: Medellin Posts: 4,436	As a general rule, if selling I would ask for 12 months revenue and settle for 6. But I've never been inclined to sell a business that was earning money unless I felt the handwriting was on the wall somehow. If buying I would offer 3-4 months revenue and go up to 8 if the seller is not easy to deal with. Any more than that and its easier and less risky to build my own. __________________ - As soon as I think up a good sig it's going here.

12-04-2014, 06:14 AM	#19
Denny Too lazy to set a custom title Industry Role: Join Date: Feb 2005 Posts: 17,230	5-8 times monthly revenue. __________________

12-04-2014, 06:32 AM	#20
Ramster Confirmed User Industry Role: Join Date: Jul 2002 Location: Ottawa, Canada Posts: 1,447	I always LAUGH when people say 3 months income. The guy can just keep the site and get that income within 3 months, it's not like it's take a year to get your 3 months income lol. Even 5-6 months isn't worth selling unless you know the site will continue to die fast And you simply need the cash. __________________ Fcuk Cash - Backroom Casting Couch, ExCoGi, BlackAmbush DarkReach Cash - Top Pornstars & Sites Skype: robmurray999 Email: rob-at-paysitemanagers.com

12-04-2014, 07:36 AM	#21
Sid70 Downshifter Industry Role: Join Date: Dec 2002 Location: Road trip Posts: 16,413	Need a profesionnal and affordable affiliate software?Sliiing - Now compatible with all types of affiliates system. (CCBill, Verotel, Zombaio and as stand alone as well.) - All the current available promotion tools on the market - Alternative billing options - Enhanced stats - Anti-password sharing solution And much more... Marco ICQ: 113273258 SKYPE: sliiing_skype And that is your sig. Are you fucking serious? __________________ Русня, идите нахуй!