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Old 02-12-2015, 03:51 PM   #1
Niktamer
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Affiliate Marketing Patent Is INVALID :warning



Together with Clickbooth, we teamed up and justice was made.

Press Release:

Crakmedia wins Judgment against Essociate | CrakRevenue

Crakmedia, a leader in the affiliate marketing industry, announced today that it won a judgment in a hard-fought patent infringement case that was filed against the company last year by Plaintiff Essociate, Inc.

Essociate owns U.S. Patent No. 6,804,660 (“660 patent’), issued to Evan Horowitz and Michael Landau in 2004 by the U.S. Patent & Trademark Office. The patent describes a method and system for configuring an existing affiliate network to receive “virtual affiliates” from an affiliate pooling network. For years, Essociate has claimed to own the concept of affiliate pooling, and it has used its patent to sue more than twenty companies in the affiliate networking space for infringing the ‘660 patent. According to industry reports, Essociate has obtained settlements from the companies it has sued simply because settling was more economically feasible for these companies than paying law firms to defend them.

Essociate sued Crakmedia, targeting their affiliate program CrakRevenue.com in April 2014 in the United States District Court for the Central District of California, where it had sued most of the other defendants. Essociate alleged willful patent infringement and asked to be awarded damages, lost profits, attorney fees, and a permanent injunction.

But unlike many other companies, Crakmedia decided not to settle. In January 2015, after months of litigation, Crakmedia obtained an order from the District Court striking all of Essociate’s infringement contentions. Crakmedia then teamed up with Clickbooth.com, which had also been sued, to challenge the validity of the Essociate patent under the United States Supreme Court’s recent decision in CLS Banks v. Alice Corp. The District Court granted Crakmedia’s motion, declaring Essociate’s patent claims invalid. This is a significant case for companies accused of infringing Internet patents that try to monopolize abstract ideas of doing business on the Internet.

Crakmedia’s CEOs and co-founders, Nicolas Chretien and Xavier Farooghi, said about the decision, “Crakmedia respects and believes in intellectual property rights. But we were determined not to give in to a frivolous lawsuit. We did not infringe Essociate’s patent and we never believed Essociate should have been allowed to patent the concept of affiliate pooling.”

Crakmedia is represented by Ben M. Davidson of the Davidson Law Group in Los Angeles, California.


More links on the Essociate Crusade against the affiliate marketing world that was terminated this week.

CrakMedia, ClickBooth Win Legal Fight Over Affiliate Program Patent - XBIZ.com

Essociate Threatens to Shut Down Industry | Performance Marketing Insider

Affiliate Networks: Death by Patent Infringement? - - Klein Moynihan Turco LLP Publication

Online Affiliate Marketing Is Patented?

https://cyberlawradio.wordpress.com/...tent-lawsuits/

Argument against Essociate Patent Troll

We are very happy happy the decision, it was really expansive and time consuming to stand our ground, but the satisfaction of justice worth the fight for our right. I would do it again any time.
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Old 02-12-2015, 03:54 PM   #2
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well done 4 you
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Old 02-12-2015, 04:17 PM   #3
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Evan Horowitz? As in HuntingMoon Evan Horowitz?
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Old 02-12-2015, 04:20 PM   #4
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Does this mean they lose the $1,000,000 in licensing fees they currently make on that patent? Damn that would suck! SOURCE












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Old 02-12-2015, 04:28 PM   #5
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News :: Essociate Affiliate Network
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Old 02-12-2015, 04:42 PM   #6
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Evan Horowitz? As in HuntingMoon Evan Horowitz?
yep
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Originally Posted by Squirtit View Post
Does this mean they lose the $1,000,000 in licensing fees they currently make on that patent? Damn that would suck! SOURCE












Would you keep paying?

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Originally Posted by ITraffic View Post
Crakmedia then teamed up with Clickbooth.com, which had also been sued, to challenge the validity of the Essociate patent under the United States Supreme Court?s recent decision in CLS Banks v. Alice Corp. The District Court granted Crakmedia?s motion, declaring Essociate?s patent claims invalid. This is a significant case for companies accused of infringing Internet patents that try to monopolize abstract ideas of doing business on the Internet.
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Old 02-12-2015, 04:51 PM   #7
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Evan Horowitz? As in HuntingMoon Evan Horowitz?
yep...
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Old 02-12-2015, 04:52 PM   #8
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just so i understand: Evan is suing industry peers since 2004 and no one said a word until now?
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Old 02-12-2015, 04:54 PM   #9
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?Crakmedia respects and believes in intellectual property rights."
now thats fucking funny
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Old 02-12-2015, 05:04 PM   #10
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just so i understand: Evan is suing industry peers since 2004 and no one said a word until now?
Does he still own the "patent" or did he sell it on ?
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Old 02-12-2015, 05:21 PM   #11
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Congratulations to Crak. Sucks to be sued, especially for a BS money grab like this one.
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Old 02-12-2015, 05:35 PM   #12
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just so i understand: Evan is suing industry peers since 2004 and no one said a word until now?
It is well known. Even discussed here a few times
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Old 02-12-2015, 05:58 PM   #13
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Never heard of them but great for you guys. Nicely done.
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Old 02-12-2015, 06:31 PM   #14
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Old 02-12-2015, 06:34 PM   #15
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Great turn out for you guys ;)
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Old 02-13-2015, 05:51 AM   #16
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Hopefully people will bail out of having anything to do with him.

What an ass.
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Old 02-13-2015, 07:12 AM   #17
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this thread is from 2004
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Old 02-13-2015, 07:41 AM   #18
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Good on you Nick
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Old 02-13-2015, 08:46 AM   #19
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I thought Crak Media was based in Canada. Why would a US patent even be an issue for them?
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Old 02-13-2015, 08:47 AM   #20
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Concraks ...
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Old 02-13-2015, 08:55 AM   #21
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Old 02-13-2015, 09:13 AM   #22
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I thought Crak Media was based in Canada. Why would a US patent even be an issue for them?
It is the Internet, they do business in the States ?
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Old 02-13-2015, 09:30 AM   #23
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Great news
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Old 02-13-2015, 09:36 AM   #24
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Old 02-13-2015, 09:36 AM   #25
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It is the Internet, they do business in the States ?
Yeah, I am not sure how it works with intangibles. That is the problem with the current law as it pertains to non tangibles or the flow of information being patentable... Maybe they went after them for encouraging infringement by encouraging US affiliates to sign up. Just seems since they are a Canadian company using servers outside the states, they could get around it if the patent only existed in the states.
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Old 02-13-2015, 09:55 AM   #26
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What a blast from the past good find









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Old 02-13-2015, 01:10 PM   #27
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Congrats on the win
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