[METHOD] $$ Make More Money From Every Visitor $$

[Crak_Eric]

[METHOD] $$ Make More Money From Every Visitor $$

Who doesn't love or appreciate a good, detailed, tutorial, guide, or "How to" [METHOD]...?

Jason Rouleau ? Vice-President of Traffic Generation at CrakRevenue ? didn't get that title by accident. If there's one thing Jason knows how to do well, it's how to maximize revenue from a website.

Jason has put together an OUTSTANDING guide on how to do just that! You gotta check it out!

This is Jason's method to earning more $$$...

[NoWhErE]

Bump for the day crew

[bns666]

nothing too new, but nicely put all in one post

[yuu.design]

amazing thread

[NoWhErE]

Here is the BBCode version for those that don't want to click on the above link.

PART 1

LEARN TO EARN MORE FOR EVERY VISITOR TO YOUR WEBSITE

Hi!

Most of you don't know me. I'm a behind-the-scenes type of guy. I'm a vice-president at CrakRevenue and am among the original team that launched the platform so many years ago. I have been living off of affiliate marketing for over 12 years now. Over the span of my career, I have been involved in countless IM projects generating over 9 figures in revenue.

If there is one thing I know how to do, it's how to maximize revenue from a website. It's time I give back a little to a community that has given me so many great ideas!

Note: This tutorial is meant for webmasters that already know the basics of making money online. These techniques can be applied to any content site regardless of niche or market.

CALCULATING REVENUE

This is the standard layout webmasters use when trying to monetize their website traffic.

Most content sites have this layout with ads slapped into the header, sidebar, and below the content.

CALCULATING RPM

RPM stands for Revenue Per Thousand. This is the amount of money you earn per thousand visitors. Your goal as a webmaster is to maximize the amount of money you collect for every page impression on your website WITHOUT sacrificing user experience.

Depending on the ad network used to monetize your site, revenue can be generated on a CPM (Earning per Thousand Impressions) or CPC (Earning Per Click Generated). We want to standardize our revenue calculations. To do this, we need to calculate an average value per 1000 impressions of your website.

Note: values vary depending on the country your visitor comes from. The value of a visitor from the United States is much higher than the value of a visitor from India.

To calculate your RPM, log into your ad network, select a sample period of time (for example: last week) and divide the revenue generated over the number of impressions divided by 1000.

Revenue
Impressions/1000

Note: Some ad networks will give you this information in their dashboard

This gives you the RPM value (or CPM value) for your ad space. Do this for every ad space on your content page. Then add up all of the RPM values of every ad spot. This gives you an average RPM.

Example:
(Header = $0.50 RPM) + (Sidebar = $0.30 RPM) + (Footer = $0.20 RPM) = $1 RPM

This means you’re earning on average $1 for every 1000 visitors to your site.

HOW TO INCREASE YOUR RPM

Below are a few suggestions on increasing revenue for every visitor.

TIP #1 - Replacing your Related Posts section with paid ads

Most websites have a Related Posts section.

It could be your blog, tube site, web 2.0 splog, etc. It's a great way to get users to find more content on your site. However, it's also a great way to make extra money from your site on top of all other traditional monetization channels.

Here's a screenshot of the earnings generated by placing native ads within the Related Videos section of one of my porn tube sites:


All I had to do was mix in “plug style” ads with my Related Videos.

It's a seamless integration that doesn't take away from user experience at all and makes me almost $2500 per week in extra revenue that I normally wouldn’t have made with traditional banner ads.

What it looks like:
(link to the page)

In this example, I used my own native ad network: www.Plugz.co because it accepts both adult and mainstream publishers/advertisers. It’s also very easy to modify your ad zone to match the content of your site.

However, other options are available:

• Taboola (if your site has enough traffic)
• RevContent (if they approve you)
• Content.Ad (not as flexible for content integration)

There are other solutions. None of them, as far as I am aware, accept adult.

Feel free to split test between different native ad solutions and see which one generates the best earnings. Don’t look at the CPC value, but calculate the RPM value the network provides.

TIP #2 – Adding a Popunder Script

Popunders are a controversial topic. Everyone hates them, but they pay so well! Earnings vary wildly from network to network.

Here are 2 factors:

• Performance : Most browsers continuously try to block popunder scripts. If the network you’re using doesn’t constantly monitor the performance of their script, pops may not be reaching their target audience and you’re not getting paid.
• Advertisers : Some networks can pay huge CPMs if you add their pop script. However, keep an eye on who their advertisers are. You may be exposing your visitors to malicious advertisers such as tech support campaigns, adware, and in some cases, even viruses. These types of advertisements hinder the user experience, put visitors off from visiting your site again, and may even get you banned from google!

A good popunder provider can increase your RPM dramatically. On some of our properties, the pop accounts for over 50% of the revenue generated.



Installing the popunder code

Most of the time, adding a popunder means adding a javascript code provided by the network to your page. Personally, I prefer managing my own popunder code that I know is ALWAYS up-to-date with the latest browser changes to make sure it always pops. Then I send the traffic to the network through a direct URL. You may need to contact your ad manager to do this.

Another alternative is to activate the popunder feature on a Plugz.co widget. The popunder code will automatically be generated on your site and earnings will be added to your account. Its an easy way to get started.

Where you can find the option in your widget settings

Other popunder networks you can try:

• Popads.Net
• Zeropark.Com

TIP #3 – Adding an Exit Intent Pop

The exit intent pop is the less annoying version of the popunder. It only appears when a user’s mouse leaves the browsing area of the site (presumably to close the window or leave the site). It’s a last ditch effort to get your visitor to click on an ad before he leaves your site. You can increase your average RPM with this nifty little script: Http://Beeker.Io/Exit-Intent-Popup-Script-Tutorial

You can modify the HTML in the pop to put whatever you want such as an email capture form, more ads, a special message, etc.

If adding the code is too complicated, another solution would be to use the built-in Exit Intent feature in Plugz.co. It can be found in your widget settings.

How to activate the Exit Intent Feature

[NoWhErE]

PART 2


RE-EVALUATE YOUR RPM

If you’ve used any of the 3 techniques listed above or added new ad zones to your site, be sure to re-calculate your new RPM in order to measure if the changes were worth the additional ads on your site.

Did your RPM increase by 10%, but your returning visitors decreased by 20%? Or did adding a popunder skyrocket your RPM by 500% without affecting your visitor retention?

These are things you need to know when making changes to your site.

"That which is measured, improves"

Questions

If you have questions, please feel free to post them here. If you have suggestions for future tutorials I could write, please post it here as well.

Good luck everyone!

[NatalieK]

you guys are always absolutely amazing, great blog & great affiliate program

[robwod]

If there's one thing I can always say without hesitation, Jason is a great guy to deal with and has been for years. If people have not already realized, he's one smart cookie as well.

[Mediamix]

Originally Posted by robwod

If there's one thing I can always say without hesitation, Jason is a great guy to deal with and has been for years. If people have not already realized, he's one smart cookie as well.

What he said!

[celandina]

Nice and simple explanation, but guess what.... The content space is so minimal this is ONLY good for tubes and cams, which BTW seem to be the way all the lemmings are now heading, .. But what about those sites which have real and converting content. This kind of cluttering with banners and popunders would frighten any serious purveyour of adult entertainment and thus NOT suitable for serious webmasters.

[djroof]

Thanks for that!

[Crak_Eric]

Originally Posted by NoWhErE

Here is the BBCode version for those that don't want to click on the above link.

PART 1

LEARN TO EARN MORE FOR EVERY VISITOR TO YOUR WEBSITE

A bump for Jason's detailed post oozing with knowledge!

[Google Expert]

Condensed version of the "METHOD": "place more of our ads and popuders on your website"


wow, thanks Mr. Vice President of Traffic Generation at Crak Revenue.