Blog Promotions pt I -- Wrong Ways To Blog (ARTICLE) - GoFuckYourself.com

$5 submissions · 03-31-2004, 11:22 PM

By $5 Submissions aka Gene
All these articles are archived at http://www.webmasterlabor.com/articles/

Weblogs (personal journals/commentaries published online for public consumption) or blogs, in one form or another, have been around for a long time. However, blogs have been gaining a lot of traction over the past three or so years because of the following (not exhaustive) factors (a) a lot of journalists/literati types use this format to flesh out their ideas for future paper articles or publish their formerly paperbound archives (b) a subculture of influential internet tastemakers and opinionmakers have turned on to blogs as an alternative source of opinion/feedback/trendspottin (c) search engines use blogs as one pool of "trusted" sources for prioritizing page rank/importance (d) an increasing number of surfers appreciate the personal feel of blogs and tend to form loyal niches.

Blogs are important to webmasters as a promotional vehicle because of reasons (b) (c) and (d) above. Using the dynamics present in these blog qualities, webmasters can tap in to an influential and potentially lucrative pool of traffic. However, given the recent rise of blog spiders and post bots (and search engines' reactions to it), it has become increasingly clear that there are definite right and wrong ways to use blogs as marketing tools.

Moreover, through the use of XML and RSS, blog owners can syndicate each other's content resulting in a network of sites with their own small pools of loyal traffic which can aggregate to a large pool of traffic. This pool is worth the effort to woo but be careful of the wrong ways to go about getting blog traffic.

Here are some common mistakes in blog promotion and proposed solutions.

Wrong way 1: shallow posting

Many blogs (not all) have areas where surfers can leave their comments. These are often spidered by SE's in addition to the bulk of the articles in the blog. In addition to the obvious problem of drive by spamming, even sophisticated blog marketers that don't outright spam are sometimes guilty of very shallow posts that are thinly veiled attempts to get the blog article's reader to their site.

Solution: Contribute something new to the discussion in terms of news links, original commentary, or provocative questions. The best way to get traction would be to post excerpts of articles you have written in your own blog that are general but interesting enough to add to the discussion/article at hand.

Payoffs: 1:1 content parity which may lead to direct clicks to your blog (and the deeper advertising links contained therein). Less, if any, complaints from the blog owner regarding spamming. Search Engines have a higher chance of spidering YOUR site.

Best solution: promote only your OWN blog with excerpts and comments and put your promotional links DEEPER inside your own blog.

Encourage other blogs to link to you through RSS/XML by (1) updating your blog daily (2) offering funny/ironic/unique content.

Wrong way 2: drive by spamming

Blogs are very personal creations. A person who goes out of their way to create a blog obviously feels they have something important or worthwhile to say. If a passing surfer drops obvious spam links or text blurbs with spam links into the journal--EXPECT a lot of complaints. Moreover, your spam will probably be deleted quickly as well. A good commentary on the rise of blog spam and how to prevent it is located HERE

Many webmasters are also using automated blog spambots to seed the blogosphere (Webwide collection of blogs) with their spam text and link.

This is a serious problem and must be avoided. Advertising is the art of seduction--seduction means persistence and soft but constant credibility building. Spamming blogs with blatant links to sponsors or shallow text promoting something will only draw the ANGER of blog owners.

Solution: Contribute content and do all the hard selling in deeper sections of your own blog. Promote your own blog by sharing your non-porn compelling content. Remember--the selling must happen in your OWN blog instead of others.

Solution pt 2: Advertising in your blog. The better ways of advertising involve 'advertorial' blog entries which you seed (sparingly) your own blog with. These blog entries compare products, gather testimonials, or feature original stories. This format is great for penis pills or FastSize.Com type penish enlargement devices. They also work great for occassional dating experience stories which subtly push AdultFriendFinder.Com, DatingGold.com, or other dating sites. Great for ClickCash.Com's iFriends as well.

Wrong way 3: drive by se spamming

Wrong way #2 is easy to spot. Same with Wrong Way 3--this form of spamming involves dropping a lot of keywords in one link and linking it to a site you will spam from. Blog owners hate this as much as drive by spamming because the comments/excerpts are crap and don't make much sense. Many online pharmacies (before recent Google updates) were promoted this way--involving a long non sequitur of medication brandnames hyperlinked singularly to one url.

Search engines are quickly putting an end to this practice by not spidering these links. Even if they do not kill it directly by omission, the blog owners are sure to kill these as well.

Solution: The same solution as above. Contribute actual content and excerpts. Advertise from your OWN blog.

Wrong way 4: shallow advertising at your own blog

The blog crowd is attuned to a specific way of writing. Take the time to actually write articles or short entries on your blog site. Don't advertise on all your blog entries UNLESS you are swapping traffic/links with other advertising blogs. Advertise in a subtle manner--don't hit the surfer over the head with a big ad. Weave the ad and its value proposition into your day's journal. Use differing sponsors. Mix your ad links with innocuous non profit links to non-governmental organizations/research sites.

NEXT: The Right Ways To Blog and Maximizing RSS/XML

(c) 2004 http://www.webmasterlabor.com This Article is FREE! Feel Free to publish it in its original unmodified form to your webjournals, webmaster resource sites, chatboards, newsletters, email discussion lists, or post links to it in your IM discussion lists.

insanesurfer · 03-31-2004, 11:36 PM

Just started to read it but from what I have seen good article as always

$5 submissions · 03-31-2004, 11:41 PM

Quote:

Originally posted by insanesurfer
Just started to read it but from what I have seen good article as always

Thanks, bro!

Babaganoosh · 03-31-2004, 11:41 PM

I used to think you were an idiot.

$5 submissions · 03-31-2004, 11:42 PM

Quote:

Originally posted by Armed & Hammered
I used to think you were an idiot.

???

xxxdesign-net · 03-31-2004, 11:44 PM

Hey $5.. answer your ICQ! from tarturon

Babaganoosh · 03-31-2004, 11:45 PM

Quote:

Originally posted by $5 submissions

???

Past tense. It was intended to be a compliment but I have been drinking.

$5 submissions · 03-31-2004, 11:49 PM

Quote:

Originally posted by xxxdesign-net
Hey $5.. answer your ICQ! from tarturon

Thanks, I did, change it and get back to me, bro!

$5 submissions · 04-01-2004, 12:07 AM

Quote:

Originally posted by Armed & Hammered
I used to think you were an idiot.

Forkbeard · 04-01-2004, 12:17 AM

Good article. Gene, you been looking over my shoulder for the past year and a half?

NiTe-HaWk · 04-01-2004, 12:22 AM

Good info for guys thinking about doing a blog.

Rictor · 04-01-2004, 12:25 AM

I need to read up on this stuff. I'm really not taking advanatage of this marketing tool.

Doctor Dre · 04-01-2004, 12:26 AM

I liked Juicy's blog

I tried blogging . Got some nice traffic results but no conversions ratio ... too bad :P

I got some paris hilton traffic and janet jackson from that :P

$5 submissions · 04-01-2004, 12:36 AM

Quote:

Originally posted by Doctor Dre
I liked Juicy's blog

I tried blogging . Got some nice traffic results but no conversions ratio ... too bad :P

I got some paris hilton traffic and janet jackson from that :P

Promote your own blog and put the promo links deeper into your article pages. BVF has a nice blog (great topics) see www.mrnogood.com

$5 submissions · 04-01-2004, 12:37 AM

Quote:

Originally posted by Forkbeard
Good article. Gene, you been looking over my shoulder for the past year and a half?

hehehehe

woj · 04-01-2004, 01:24 AM

good info

angy · 04-01-2004, 01:38 AM

$5 submission......yo thank for your help and tips..

exspamr · 04-01-2004, 01:42 AM

good shit, as always

$5 submissions · 04-01-2004, 01:46 AM

Quote:

Originally posted by exspamr
good shit, as always

Thanks, bro!

$5 submissions · 04-01-2004, 03:20 AM

bumping for info sharing

McSpike · 04-01-2004, 03:29 AM

ya ya ya, so where do I get the blog spambot software?

$5 submissions · 04-01-2004, 03:40 AM

Quote:

Originally posted by McSpike
ya ya ya, so where do I get the blog spambot software?

hahahah wrong lesson to learn

Ash@phpFX · 04-01-2004, 03:43 AM

once again, a great article gene

Jdoughs · 04-01-2004, 03:49 AM

Quote:

Originally posted by asher
once again, a great article gene

yep great stuff

$5 submissions · 04-01-2004, 05:29 PM

Thanks, guys. Pls post your own blog techniques here and let's all share the knowledge.

SetTheWorldonFire · 04-01-2004, 05:30 PM

chemicaleyes · 04-01-2004, 05:38 PM

good info, nice article.

Argoz · 04-01-2004, 05:55 PM

Good article, very good job

$5 submissions · 04-01-2004, 06:13 PM

Thanks, guys. If you guys have any requests for articles you want me to research/write send requests to info } at { webmasterlabor | dot | com

BVF · 04-01-2004, 06:18 PM

Quote:

Originally posted by $5 submissions

Promote your own blog and put the promo links deeper into your article pages. BVF has a nice blog (great topics) see www.mrnogood.com

thanks man

radical · 04-01-2004, 06:19 PM

Quote:

Originally posted by $5 submissions
Thanks, guys. If you guys have any requests for articles you want me to research/write send requests to info } at { webmasterlabor | dot | com

Cool article Gene

We definitly need more and try and keep something business orientated on this board, too many bullshit threads on would you hit this and would you hit that!!

SirSmokeALot · 04-01-2004, 06:45 PM

Good stuff man

Been meaning to say whats up!

$5 submissions · 04-01-2004, 07:14 PM

Quote:

Originally posted by BVF

thanks man

Much props, man!

$5 submissions · 04-01-2004, 07:33 PM

Post your blog experiences here, guys.

$5 submissions · 04-01-2004, 08:04 PM

boomp

$5 submissions · 04-02-2004, 12:32 AM

Bump to share

$5 submissions · 04-02-2004, 07:05 AM

03-31-2004, 11:22 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Blog Promotions pt I -- Wrong Ways To Blog (ARTICLE) By $5 Submissions aka Gene All these articles are archived at http://www.webmasterlabor.com/articles/ Weblogs (personal journals/commentaries published online for public consumption) or blogs, in one form or another, have been around for a long time. However, blogs have been gaining a lot of traction over the past three or so years because of the following (not exhaustive) factors (a) a lot of journalists/literati types use this format to flesh out their ideas for future paper articles or publish their formerly paperbound archives (b) a subculture of influential internet tastemakers and opinionmakers have turned on to blogs as an alternative source of opinion/feedback/trendspottin (c) search engines use blogs as one pool of "trusted" sources for prioritizing page rank/importance (d) an increasing number of surfers appreciate the personal feel of blogs and tend to form loyal niches. Blogs are important to webmasters as a promotional vehicle because of reasons (b) (c) and (d) above. Using the dynamics present in these blog qualities, webmasters can tap in to an influential and potentially lucrative pool of traffic. However, given the recent rise of blog spiders and post bots (and search engines' reactions to it), it has become increasingly clear that there are definite right and wrong ways to use blogs as marketing tools. Moreover, through the use of XML and RSS, blog owners can syndicate each other's content resulting in a network of sites with their own small pools of loyal traffic which can aggregate to a large pool of traffic. This pool is worth the effort to woo but be careful of the wrong ways to go about getting blog traffic. Here are some common mistakes in blog promotion and proposed solutions. Wrong way 1: shallow posting Many blogs (not all) have areas where surfers can leave their comments. These are often spidered by SE's in addition to the bulk of the articles in the blog. In addition to the obvious problem of drive by spamming, even sophisticated blog marketers that don't outright spam are sometimes guilty of very shallow posts that are thinly veiled attempts to get the blog article's reader to their site. Solution: Contribute something new to the discussion in terms of news links, original commentary, or provocative questions. The best way to get traction would be to post excerpts of articles you have written in your own blog that are general but interesting enough to add to the discussion/article at hand. Payoffs: 1:1 content parity which may lead to direct clicks to your blog (and the deeper advertising links contained therein). Less, if any, complaints from the blog owner regarding spamming. Search Engines have a higher chance of spidering YOUR site. Best solution: promote only your OWN blog with excerpts and comments and put your promotional links DEEPER inside your own blog. Encourage other blogs to link to you through RSS/XML by (1) updating your blog daily (2) offering funny/ironic/unique content. Wrong way 2: drive by spamming Blogs are very personal creations. A person who goes out of their way to create a blog obviously feels they have something important or worthwhile to say. If a passing surfer drops obvious spam links or text blurbs with spam links into the journal--EXPECT a lot of complaints. Moreover, your spam will probably be deleted quickly as well. A good commentary on the rise of blog spam and how to prevent it is located HERE Many webmasters are also using automated blog spambots to seed the blogosphere (Webwide collection of blogs) with their spam text and link. This is a serious problem and must be avoided. Advertising is the art of seduction--seduction means persistence and soft but constant credibility building. Spamming blogs with blatant links to sponsors or shallow text promoting something will only draw the ANGER of blog owners. Solution: Contribute content and do all the hard selling in deeper sections of your own blog. Promote your own blog by sharing your non-porn compelling content. Remember--the selling must happen in your OWN blog instead of others. Solution pt 2: Advertising in your blog. The better ways of advertising involve 'advertorial' blog entries which you seed (sparingly) your own blog with. These blog entries compare products, gather testimonials, or feature original stories. This format is great for penis pills or FastSize.Com type penish enlargement devices. They also work great for occassional dating experience stories which subtly push AdultFriendFinder.Com, DatingGold.com, or other dating sites. Great for ClickCash.Com's iFriends as well. Wrong way 3: drive by se spamming Wrong way #2 is easy to spot. Same with Wrong Way 3--this form of spamming involves dropping a lot of keywords in one link and linking it to a site you will spam from. Blog owners hate this as much as drive by spamming because the comments/excerpts are crap and don't make much sense. Many online pharmacies (before recent Google updates) were promoted this way--involving a long non sequitur of medication brandnames hyperlinked singularly to one url. Search engines are quickly putting an end to this practice by not spidering these links. Even if they do not kill it directly by omission, the blog owners are sure to kill these as well. Solution: The same solution as above. Contribute actual content and excerpts. Advertise from your OWN blog. Wrong way 4: shallow advertising at your own blog The blog crowd is attuned to a specific way of writing. Take the time to actually write articles or short entries on your blog site. Don't advertise on all your blog entries UNLESS you are swapping traffic/links with other advertising blogs. Advertise in a subtle manner--don't hit the surfer over the head with a big ad. Weave the ad and its value proposition into your day's journal. Use differing sponsors. Mix your ad links with innocuous non profit links to non-governmental organizations/research sites. NEXT: The Right Ways To Blog and Maximizing RSS/XML (c) 2004 http://www.webmasterlabor.com This Article is FREE! Feel Free to publish it in its original unmodified form to your webjournals, webmaster resource sites, chatboards, newsletters, email discussion lists, or post links to it in your IM discussion lists. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

03-31-2004, 11:41 PM	#4
Babaganoosh ♥♥♥ Likes Hugs ♥♥♥ Industry Role: Join Date: Nov 2001 Location: /home Posts: 15,841	I used to think you were an idiot. __________________ I like pie.

04-01-2004, 12:17 AM	#10
Forkbeard Confirmed User Industry Role: Join Date: Feb 2002 Location: I Roam Around Posts: 2,236	Good article. Gene, you been looking over my shoulder for the past year and a half? __________________ Offering sponsored blog posts and custom writing services.

04-01-2004, 12:22 AM	#11
NiTe-HaWk Confirmed User Join Date: Jul 2003 Location: USA Posts: 1,196	Good info for guys thinking about doing a blog. __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

04-01-2004, 01:24 AM	#16
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	good info __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

03-31-2004, 11:36 PM	#2
insanesurfer Confirmed User Join Date: Jun 2003 Posts: 790	Just started to read it but from what I have seen good article as always __________________ Tired of Paypal? Then give Moneybookers a chance.

03-31-2004, 11:44 PM	#6
xxxdesign-net My hips don't lie Industry Role: Join Date: Nov 2002 Posts: 10,129	Hey $5.. answer your ICQ! from tarturon

04-01-2004, 12:25 AM	#12
Rictor Old Timer Industry Role: Join Date: Jan 2001 Location: Indianapolis Posts: 12,208	I need to read up on this stuff. I'm really not taking advanatage of this marketing tool.

04-01-2004, 01:38 AM	#17
angy Confirmed User Join Date: Mar 2004 Posts: 131	$5 submission......yo thank for your help and tips..

04-01-2004, 01:42 AM	#18
exspamr Registered User Join Date: Dec 2002 Posts: 1,427	good shit, as always

04-01-2004, 03:20 AM	#20
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	bumping for info sharing __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-01-2004, 03:29 AM	#21
McSpike Confirmed User Join Date: May 2001 Posts: 1,042	ya ya ya, so where do I get the blog spambot software?

04-01-2004, 03:43 AM	#23
Ash@phpFX Confirmed User Join Date: Nov 2003 Posts: 4,292	once again, a great article gene

04-01-2004, 05:29 PM	#25
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Thanks, guys. Pls post your own blog techniques here and let's all share the knowledge. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-01-2004, 05:30 PM	#26
SetTheWorldonFire Confirmed User Industry Role: Join Date: Feb 2002 Location: California Posts: 7,444	__________________ www.STWOFDesign.com hit me up on icq 154206276 or Skype: JaimeGizzle

04-01-2004, 05:38 PM	#27
chemicaleyes UNSTOPPABLE Join Date: Aug 2003 Location: UK :: ICQ# 156068 Posts: 11,569	good info, nice article. __________________ No way as way, No limitation as limitation. AmeriNOC formally PhatServers

04-01-2004, 05:55 PM	#28
Argoz Confirmed User Industry Role: Join Date: Aug 2002 Location: Qc Posts: 3,006	Good article, very good job

04-01-2004, 06:13 PM	#29
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Thanks, guys. If you guys have any requests for articles you want me to research/write send requests to info } at { webmasterlabor \| dot \| com __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-01-2004, 06:45 PM	#32
SirSmokeALot Confirmed User Join Date: Sep 2003 Location: Say-Town Posts: 1,413	Good stuff man Been meaning to say whats up! __________________ :: *The Future Is Here... Run Your Car On Water* :: *Crazy Stupid Odd News* ::

04-01-2004, 07:33 PM	#34
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Post your blog experiences here, guys. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-01-2004, 08:04 PM	#35
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	boomp __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-02-2004, 12:32 AM	#36
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Bump to share __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-02-2004, 07:05 AM	#37
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	__________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants