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Old 02-17-2005, 06:45 PM   #1
jonesy
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New York Times Co. has agreed to buy About.com for $410 million

The New York Times Co. has agreed to buy About.com from Primedia Inc. in an all-cash deal valued at about $410 million.

The company says the deal will give it the 12th-largest Internet presence and a platform for future growth on the Web. The Times Co., whose digital properties include NYTimes.com and Boston.com, has a current base of 13 million users, while About.com has 22 million monthly users.

About.com has an advertising-supported network of sites run by experts who provide advice on topics ranging from personal finance to consumer electronics. The Times Co. says it expects to operate About.com as a distinct division and expand its content.

Primedia, which is owned by Kohlberg Kravis Roberts & Co., bought About.com in October 2000 for $690 million in stock, but was never able to successfully integrate the property with its stable of enthusiast magazines.

http://www.newyorkbusiness.com/news.cms?id=9963
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Old 02-17-2005, 06:56 PM   #2
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Probably about.com has 410 million pages, $1 per page is cheap

;)
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Old 02-17-2005, 07:05 PM   #3
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That's a big deal. It looks like big internet deals are raining from the sky for those companies that are still standing from the 2000.
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Old 02-17-2005, 07:10 PM   #4
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I thought about.com is worth more...
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Old 02-17-2005, 07:32 PM   #5
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I think they did it because they were worried that Epic prediction thingy would come true
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Old 02-17-2005, 07:34 PM   #6
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interesting stuff, didnt know
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Old 02-17-2005, 07:47 PM   #7
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Originally Posted by digifan
I thought about.com is worth more...
Is that a joke?
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Old 02-17-2005, 07:48 PM   #8
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damn what a deal. I wonder how much someone could buy GFY for?
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Old 02-17-2005, 07:51 PM   #9
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Quote:
Originally Posted by jonesy
The New York Times Co. has agreed to buy About.com from Primedia Inc. in an all-cash deal valued at about $410 million.
Fuuuuuuuuuuk!

I knew my offer of $250 mill wasn't going to be enough
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Old 02-17-2005, 08:00 PM   #10
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The NY Times will regret this decision, trust me...
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Old 02-18-2005, 06:03 AM   #11
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Quote:
Originally Posted by digifan
I thought about.com is worth more...
Me too to be honest, they are HUGE , and have been around since ever
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