Sponsor coversion ratios??? what?

[debbieN]

I have never used sponsors before because I own and promote my own paysites. Now that I am starting a general TGP I have been doing a little research on sponsors.

what the heck do they mean by "this site converts 1:223"?

main page hits to 1 sale?

preview page hits to 1 sale?

join page hits to 1 sale?

they just throw out the ratio without explaining.

[pstation]

ratios are pretty useless imo

[debbieN]

as a general quideline I would just like to know how the figure this ratio which seems to be used often.

Also, I would like to compare my sales through TGP submissions to "possible" ratios with other sponsor programs.

thanks for the opinion though.

[Dirty Dane]

useless. yep.
only right way to compare is to track $/outgoing traffic - and dont mix FHG/galleries with direct links when comparing

[debbieN]

for example:

I don't count hits I cound sessions

TGP sessions 80,000 = 30 sign ups ratio - 1:2,666
preview page sessions 1000 = 30 sign ups ratio - 1:33
join page 1:4.5

one of these must be the calculation for the sponsors ratios

[debbieN]

Dirty Dane

I am not familiar with the information that you provided.

what is FHG/galleries?

could you explain a little more on $/outgoing traffic

thanks

[Dirty Dane]

yeah, but ratios are useless

If you send
50k to sponsor A with ratio 1:499 (499 out from your site)
50k to sponsor B with ratio 1:250
then sponsor A is still better if your revenue ($ per signup) is twice as much

ps. rebills does matter too...

[debbieN]

I guess what I am wondering is:

50K to a sponsor that says 1:499 should give me 100 sign ups

Is this the correct thinking?

[Dirty Dane]

Originally Posted by debbieN

I guess what I am wondering is:

50K to a sponsor that says 1:499 should give me 100 sign ups

Is this the correct thinking?

yes. But I would not count on it if the sponsor say so. Only compare your own stats, not what different sponsors say.

[Dirty Dane]

not to mention:
You may have a sponsor with "good ratio", lets say 1:300. Their stats may show 1000 hits. "Great" - you think... but what if you actually sent 3-4000?? You don't know that, unless you count your out traffic.

[debbieN]

If that is the case, 1 sale to xHits, then most of all the ratios I have ever seen are bullshit, total bullshit!!!

I would be making $2,194,388 a year if each sign up was $30 non recurring for the amount of 100,000 sessions (page hits) daily for a ration of 1:499

Once I start running numbers I might just post some real ratios

[Wizzo]

Dane put is pretty well... because I get asked all the time, "what does your sites convert at" which really isn't a very simple question to answer, because traffic is different for different sites/people...

We have some guys that for every 50 or so hits they send us they get a join, others send thousands for each join... both are happy based on their traffic.

We always think the best thing for people to do, is compare "apples to apples" send us 10,000 hits and then send 10,000 from the same links, galleries, etc to someone else, based on your count of course, and then look at which made you more money...

[debbieN]

the ones the send 50 hits for one sale may have their clients going through a preview page before getting to your join page, correct?

this make more sense to me.

I do understand the point of switching often to track sales number vs various sponsors.

thanks,

[debbieN]

Also, SE traffic, toplist, directory, and TGPs all provide different ratios, that I also understand and track for my own sites.

for me SE hits are 50 times better then TGP hits

[Wizzo]

Originally Posted by debbieN

the ones the send 50 hits for one sale may have their clients going through a preview page before getting to your join page, correct?

this make more sense to me.

I do understand the point of switching often to track sales number vs various sponsors.

thanks,

Not always, but sometimes... we have one guy that sends directly to the joinpage that does even better than 1in50... of course he can't send the volume that someone converting 1in1000 can, but if he could we would all be doing the happy dance...haha

[debbieN]

Well Wizzo I will sign up with your company and see how things go. My TGP should be up and running in less than a week. I can drive about 100,000 hit a day to it through many sources plus I am going to buy traffic on and off to see how that converts to surfer bookmarks.

thanks again for some insight.

[mindoza]

any way you look at it the conversion rate a sponsor gives..I know if I would provide a conversion rate it is an average...so you could perhaps not fall close to the average.

I do not have a pay site I have a pay as you go VOD site. If I said our current conversion rate is 1:116..so out of 116 people one bought a package..could of been as small as $3.99 and as large as $79.99

The truth of the matter is you can not please everybody. What works for one may not work for others. You have to learn on your own. I would choose sponsors that are willing to work closely with you for the best results.

[Dirty Dane]

I really dont care how the sponsor side or the billing processor count the traffic and calculate ratios. Or what other affiliate makes. In the end its your own bank account that tells you if you doing the right thing or not. And if it grows (or fall) you can analyze your own traffic to make it better.

Its very complex, and you cant really say 200k traffic would give you twice as much money as 100k, because it depends on the traffic quality too.

Make it a rule, to set partial goals and then try to reach those. First is to find what 'relative' $$-ratios that fits you. If you want to earn 2 cent per visitor that click out from your site, you send traffic for a while, then analyze it. It takes no mathematic skills, to understand that those sponsors not giving over 2 cent per visitor, reduce the average. Get rid of them, focus on the better ones, and try new ones. After a while you get better averages, and you go through the same cycle, setting higher goals.

It take some patient and some extra hours, but those hours are the best paid.

[Mango]

I agree with most of you; the conversion ratio (for your traffic etc) is an important element when choosing a sponsor. If I had to choose between a sponsor paying $10/signup with an 1:100 ratio or another one paying $45/signup and converting 1:1000, I'd definitely go for the first one...

(which is exactly what we are trying to find out at http://www.sponsorreport.com - so submit your sponsors' statistics often in order to find out which ones are converting good and bad)