Quick question for the business savey - GoFuckYourself.com

chaze · 12-08-2006, 05:05 PM

When opening a store front what are the must do initial marketing options. Trying to come up with the top ten.

Say the business is a yogurt shop.

1. yellow pages
2. website / submit to SE's
3. press release local and national
4. flyer's, business cards, hand outs,

SlovenianPrince · 12-08-2006, 05:15 PM

dpeending on the business

door hangers can be a good option

WDjay · 12-08-2006, 05:15 PM

we did a direct mail (I owned a restaurant) to all the people within 5 miles offering a FREE desert and announcing our opening. It did quite well

madawgz · 12-08-2006, 05:27 PM

discounts / 2 for 1n's

PMdave · 12-08-2006, 05:35 PM

-sampling: hire some teens to hand out free yoghurts infront of the store.
-Affiliate marketing taken to real life: flyers in the local phoneshop carry a unique id. Every flyer that comes in with that code gets the owner of the phoneshop a few cents or a smal % of the purchase that custumor makes.
-Get some other shops (ie nightshop, bakery, butcher) to hand out free samples and/or to sell your branded products.
-Contact other local shops and let them sponsor some stuff to make a goodie bag which also contains some extra promo from all of them. The total package should have some value so you can advertise in the line of "visit our store between 20 and 27 december and get a $25 value gift". The local beautysaloon can give a free tube of handcream and ad a 10%coupon on the next purchase, etc. Get people to fill out a coupon for the goodie bag so you build a build a marketingdatabase.

jimmy-3-way · 12-08-2006, 05:38 PM

Learn to spell savvy.

After Shock Media · 12-08-2006, 05:39 PM

Yellow pages can often be put off for a bit until right before their deadline since they only print every so often, so do not tie up the cash.

Newspaper ads/coupons are always good.
Direct mail campaigns to target areas with coupons.
Press release to local news channels, they often have a local business thing.
Old fashion sandwich board out near the street.
Do an exchange with a very close pizza place. Offer to give out coupons for them in your store, and have them attach your coupons to all their boxes.
Talk to the local car detail people in town and have them tell you what the most common radio station is in the cars they service. Buy ads on that station along with an on site grand opening broadcast. Toss in something fun like bring in the "current" yogurt page from your phone book and get a free yogurt. (assuming your not listed yet)

Also number/track your coupons so that you know which is pulling best.

vvq · 12-08-2006, 06:11 PM

quite frankly i wouldn't even bother with website/se submission right now unless you're able to service customers on a national level with whatever your product is.

for a yogurt shop i would advertise in the local newspapers, flyers in every local mailbox, etc. maybe get some billboad space depending on the location of the shop and city size you're operating in. also local radio advertisements. also start sponsoring local events.

E$_manager · 12-08-2006, 06:20 PM

Flyers, bussiness cards.

BJ · 12-08-2006, 06:23 PM

depends on location, but if nearby large businesses offer discounts to to them.

Spunky · 12-08-2006, 06:26 PM

I would do piggy back mailing in the local area offering a 2 for 1 deal possibly

chaze · 12-09-2006, 01:12 PM

Damn some good stuff here

1. yellow pages
2. website / submit to SE's
3. press release local and national
4. flyer's, business cards, hand outs,
5. coupons
6. radio ad
7. billboard
8. discounts to local businesses
9. sandwich board ad
10. direct mail
11. event with a gimmick

Missing anything?

12-08-2006, 05:05 PM	#1
chaze Confirmed User Industry Role: Join Date: Aug 2002 Posts: 9,752	Quick question for the business savey When opening a store front what are the must do initial marketing options. Trying to come up with the top ten. Say the business is a yogurt shop. 1. yellow pages 2. website / submit to SE's 3. press release local and national 4. flyer's, business cards, hand outs,

12-08-2006, 05:15 PM	#3
WDjay Confirmed User Join Date: Feb 2006 Location: So.Cal Posts: 381	we did a direct mail (I owned a restaurant) to all the people within 5 miles offering a FREE desert and announcing our opening. It did quite well __________________

12-08-2006, 05:27 PM	#4
madawgz 8.8.8.8 Industry Role: Join Date: Mar 2006 Location: Noordermarkt Posts: 30,509	discounts / 2 for 1n's __________________ TAEMDLRMSKRJIXMRLSMRJ.

12-08-2006, 05:38 PM	#6
jimmy-3-way Confirmed User Industry Role: Join Date: Jun 2001 Location: Transform my name to numbers it'd be 121058710. Posts: 3,861	Learn to spell savvy. __________________ Make money offa that Asian honey - www.eroticmp.com.

12-08-2006, 05:39 PM	#7
After Shock Media It's coming look busy Join Date: Mar 2001 Location: "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn". Posts: 35,299	Yellow pages can often be put off for a bit until right before their deadline since they only print every so often, so do not tie up the cash. Newspaper ads/coupons are always good. Direct mail campaigns to target areas with coupons. Press release to local news channels, they often have a local business thing. Old fashion sandwich board out near the street. Do an exchange with a very close pizza place. Offer to give out coupons for them in your store, and have them attach your coupons to all their boxes. Talk to the local car detail people in town and have them tell you what the most common radio station is in the cars they service. Buy ads on that station along with an on site grand opening broadcast. Toss in something fun like bring in the "current" yogurt page from your phone book and get a free yogurt. (assuming your not listed yet) Also number/track your coupons so that you know which is pulling best. __________________ [email protected] ICQ:135982156 AIM: Aftershockmed1a MSN: [email protected]

12-08-2006, 05:15 PM	#2
SlovenianPrince Registered User Join Date: Nov 2006 Location: Tx Posts: 26	dpeending on the business door hangers can be a good option

12-08-2006, 05:35 PM	#5
PMdave Confirmed User Join Date: Dec 2003 Posts: 1,517	-sampling: hire some teens to hand out free yoghurts infront of the store. -Affiliate marketing taken to real life: flyers in the local phoneshop carry a unique id. Every flyer that comes in with that code gets the owner of the phoneshop a few cents or a smal % of the purchase that custumor makes. -Get some other shops (ie nightshop, bakery, butcher) to hand out free samples and/or to sell your branded products. -Contact other local shops and let them sponsor some stuff to make a goodie bag which also contains some extra promo from all of them. The total package should have some value so you can advertise in the line of "visit our store between 20 and 27 december and get a $25 value gift". The local beautysaloon can give a free tube of handcream and ad a 10%coupon on the next purchase, etc. Get people to fill out a coupon for the goodie bag so you build a build a marketingdatabase.

12-08-2006, 06:11 PM	#8
vvq Confirmed User Join Date: Feb 2004 Location: TrafficGigolos.com Posts: 2,732	quite frankly i wouldn't even bother with website/se submission right now unless you're able to service customers on a national level with whatever your product is. for a yogurt shop i would advertise in the local newspapers, flyers in every local mailbox, etc. maybe get some billboad space depending on the location of the shop and city size you're operating in. also local radio advertisements. also start sponsoring local events. __________________ SQUIRTING - LESBIAN SPANKING - TITTY FUCKING - WET PANTIES - MORE We offer free hosting, your own designer (works for free), and unsaturated content for gallery and free site submitters. Just contact me! E-mail: [email protected] Last edited by vvq; 12-08-2006 at 06:13 PM..

12-08-2006, 06:20 PM	#9
E$_manager Too lazy to set a custom title Join Date: Apr 2006 Location: pink adult dreams Posts: 13,557	Flyers, bussiness cards. __________________ Enjoy more sales with EnjoyBucks! Homemade: Asian : Ebony : GFs : Voyeur : Nudist : Public : 3D

12-08-2006, 06:23 PM	#10
BJ Confirmed User Join Date: Mar 2002 Location: asia Posts: 5,590	depends on location, but if nearby large businesses offer discounts to to them.

12-08-2006, 06:26 PM	#11
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,928	I would do piggy back mailing in the local area offering a 2 for 1 deal possibly __________________ *YOUR INFORMATION HERE*

12-09-2006, 01:12 PM	#12
chaze Confirmed User Industry Role: Join Date: Aug 2002 Posts: 9,752	Damn some good stuff here 1. yellow pages 2. website / submit to SE's 3. press release local and national 4. flyer's, business cards, hand outs, 5. coupons 6. radio ad 7. billboard 8. discounts to local businesses 9. sandwich board ad 10. direct mail 11. event with a gimmick Missing anything?