The value of advertising in MMOG's (online myltiplayer games) - GoFuckYourself.com

KimJI · 08-31-2007, 07:01 AM

During the last month I have been testing a few games that allow mainstream companies to buy advertising space inside the games.

One of the game I have tested is http://project-torque.aeriagames.com
Is a online real-time street race game.

Its still in closed Beta, so there are no real banners on the site yet. But you can see the banners here
http://project-torque.aeriagames.com...hots/PT-05.jpg

The games are free and that attract a lot of people.

But do you think you can make money advertising a website there? Or is it only profitable if you already have a known "brand" like Cola, Burger-King or Nokia?

If you run a website on those banners, chances are they cant remember the URL when they stop playing.

american pervert · 08-31-2007, 10:40 AM

people are losing their asses trying that in second life

KimJI · 08-31-2007, 10:48 AM

I heard it was on the way up in second life. And aren't second life more of a Community than a game? I never tried it, it was to close to the "myspace" idea

american pervert · 08-31-2007, 10:53 AM

Quote:

Originally Posted by KimJI

I heard it was on the way up in second life. And aren't second life more of a Community than a game? I never tried it, it was to close to the "myspace" idea

not according to an article in wired

http://www.wired.com/techbiz/media/m...15-08/ff_sheep

enjoy

RawAlex · 08-31-2007, 11:07 AM

Based on that wired article and a couple of others I have read over the last few months, most people are realizing that ads in video games are not really a great way to get exposure. If the game is slow and dull enough that people have time to read the signs, they are likely NOT enjoying the game and won't be back.

Most of the racing style games run so fast that the players don't have time to read anything else. The only reasonable ad spaces are either those at the end of levels (like reward areas, upgrade areas, etc...) or if a special area of the board is named after a brand or space (final battle in the Coca-cola dome, example) that people might use when talking about the game. Otherwise, players are just too concentrated on their game to register the ads in their minds.

KimJI · 08-31-2007, 11:16 AM

"On a random day in June, the most popular location was Money Island (where Linden dollars, the official currency, are given away gratis), with a score of 136,000. Sexy Beach, one of several regions that offer virtual sex shops, dancing, and no-strings hookups, came in at 133,000. The Sears store on IBM's Innovation Island had a traffic score of 281; Coke's Virtual Thirst pavilion, a mere 27. "

27 "hits" - ok, I wont buy adspace in that streetrace game them.

I did send them a email about the ad space because as Rawalex said, the optimal would be to have the banners on the scoreboard or the cinematic sequences. Or else people wont look at it. I suggested they made Grid-girls with advertising banners of shirts on instead.

Kelli58 · 09-18-2007, 05:13 PM

The thing about adverting is games, especially MMOGs is to do it creatively. You throw up a banner and it will be a waste but there are still many ways to do it. Let's use World of Warcraft as an example ....

There are millions and millions of people who play that game and are in no way interested in you or anyone else throwing up advertising in their game that they pay to play.

However if blizzard was to introduce a co-branded item that all of those people wanted for the game, it would be a whole other story. All they want is to enjoy their game. If a company helped them do that by providing them cool new items or features, not many would complain if it was named after another company..

DaddyHalbucks · 09-18-2007, 05:21 PM

The ads needs be be targeted, ideally gaming ads or something perfect for that demographic.

08-31-2007, 07:01 AM	#1
KimJI Confirmed User Join Date: May 2007 Location: So fucking gone Posts: 1,839	The value of advertising in MMOG's (online myltiplayer games) During the last month I have been testing a few games that allow mainstream companies to buy advertising space inside the games. One of the game I have tested is http://project-torque.aeriagames.com Is a online real-time street race game. Its still in closed Beta, so there are no real banners on the site yet. But you can see the banners here http://project-torque.aeriagames.com...hots/PT-05.jpg The games are free and that attract a lot of people. But do you think you can make money advertising a website there? Or is it only profitable if you already have a known "brand" like Cola, Burger-King or Nokia? If you run a website on those banners, chances are they cant remember the URL when they stop playing. __________________ Trafficadept \| Best traffic I have ever tested \| web "@t" cuul.org

08-31-2007, 10:40 AM	#2
american pervert Confirmed User Join Date: Sep 2002 Location: Los Angeles Posts: 6,830	people are losing their asses trying that in second life __________________ I can resist everything except temptation

08-31-2007, 10:48 AM	#3
KimJI Confirmed User Join Date: May 2007 Location: So fucking gone Posts: 1,839	I heard it was on the way up in second life. And aren't second life more of a Community than a game? I never tried it, it was to close to the "myspace" idea __________________ Trafficadept \| Best traffic I have ever tested \| web "@t" cuul.org

08-31-2007, 11:16 AM	#6
KimJI Confirmed User Join Date: May 2007 Location: So fucking gone Posts: 1,839	"On a random day in June, the most popular location was Money Island (where Linden dollars, the official currency, are given away gratis), with a score of 136,000. Sexy Beach, one of several regions that offer virtual sex shops, dancing, and no-strings hookups, came in at 133,000. The Sears store on IBM's Innovation Island had a traffic score of 281; Coke's Virtual Thirst pavilion, a mere 27. " 27 "hits" - ok, I wont buy adspace in that streetrace game them. I did send them a email about the ad space because as Rawalex said, the optimal would be to have the banners on the scoreboard or the cinematic sequences. Or else people wont look at it. I suggested they made Grid-girls with advertising banners of shirts on instead. __________________ Trafficadept \| Best traffic I have ever tested \| web "@t" cuul.org

09-18-2007, 05:21 PM	#8
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	The ads needs be be targeted, ideally gaming ads or something perfect for that demographic. __________________ Boner Money

08-31-2007, 11:07 AM	#5
RawAlex So Fucking Banned Join Date: Oct 2003 Location: In a house. Posts: 9,465	Based on that wired article and a couple of others I have read over the last few months, most people are realizing that ads in video games are not really a great way to get exposure. If the game is slow and dull enough that people have time to read the signs, they are likely NOT enjoying the game and won't be back. Most of the racing style games run so fast that the players don't have time to read anything else. The only reasonable ad spaces are either those at the end of levels (like reward areas, upgrade areas, etc...) or if a special area of the board is named after a brand or space (final battle in the Coca-cola dome, example) that people might use when talking about the game. Otherwise, players are just too concentrated on their game to register the ads in their minds.

09-18-2007, 05:13 PM	#7
Kelli58 Confirmed User Industry Role: Join Date: Aug 2006 Location: Texas Posts: 2,086	The thing about adverting is games, especially MMOGs is to do it creatively. You throw up a banner and it will be a waste but there are still many ways to do it. Let's use World of Warcraft as an example .... There are millions and millions of people who play that game and are in no way interested in you or anyone else throwing up advertising in their game that they pay to play. However if blizzard was to introduce a co-branded item that all of those people wanted for the game, it would be a whole other story. All they want is to enjoy their game. If a company helped them do that by providing them cool new items or features, not many would complain if it was named after another company..