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Old 07-20-2006, 10:01 PM   #1
Mutt
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How Many People Have You Heard Say This Lately?

'It is what is is' - jesus people are sheep - out of nowhere this phrase is now everywhere, everybody is saying it.
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Old 07-20-2006, 10:45 PM   #2
Pleasurepays
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its because of Top Chef and the highlights where they keep showing all the cast members saying it constantly.




... not that i watched it or anything.







.... now please post pics. you're one of the few that actually has decent taste, cute models and great photography
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Old 07-20-2006, 10:47 PM   #3
woj
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first time I heard that :-/
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Old 07-20-2006, 10:52 PM   #4
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Quote:
Originally Posted by Mutt
'It is what is is' - jesus people are sheep - out of nowhere this phrase is now everywhere, everybody is saying it.
In your opinion is that worse than "meh"?
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Old 07-20-2006, 10:53 PM   #5
TurboAngel
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Quote:
Originally Posted by woj
first time I heard that :-/
Same here.

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Old 07-21-2006, 03:11 PM   #6
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Some times you just need to let sleeping dogs lie. I mean, we can try to identify the synergies between the 'it is what it is' group and the anti-'it is what it is' group, but, instead of getting bogged down the semantics, can't we take some time to cool-off and maybe take this whole debate offline? Because, at the end of the day, you need to get every one to drink the kool-aid. I think if we can touch base at a later date and leverage the collective knowledge base, there will be an opportunity to be a first-mover in this exciting space. We really need some out-of-the-box thinking to overcome the hurdles, but its not like the issue is mission critical.

Seriously though, a robust, scalable solution is what we're after - and when we've identified the metrics that will allow for the implementation of a win-win strategy, then it will really gain traction and allow everyone to have a seamless, customer-centric experience.
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Old 07-21-2006, 03:18 PM   #7
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your damed if you do
your damed if you don't
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Old 12-02-2007, 07:48 AM   #8
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i made this thread over a year ago and since then 'it is what it is' has become the most hack phrase in North America - it's gone from the sports realm into everyday life
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