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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
Confirmed User
Join Date: May 2007
Posts: 958
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On behalf of Guerilla Traffic, ANOTHER reason to despise 50 Cent
Rapper 50 Cent says Taco Bell stole his endorsement
NEW YORK (Reuters) - U.S. rapper and hip-hop mogul 50 Cent sued Taco Bell on Wednesday, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee. 50 Cent, whose real name is Curtis Jackson, accused the Mexican-style fast food chain of "diluting the value of his good name" (as fucking is THAT is possible) ; and employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the chain, said the lawsuit, filed in Manhattan federal court. "Without seeking or obtaining Jackson's authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell's business and products," court papers said. The lawsuit accuses the chain of disseminating a letter, addressed to 50 Cent, that encourages the rapper to change his name to "79 Cent," "89 Cent" or "99 Cent." The letter was designed to promote the company's "79-89-99 Cent Why Pay More" campaign, while avoiding the multimillion-dollar fee the rapper might have charged to use his name, the lawsuit said. Rob Poetsch, a spokesman for Taco Bell Corp, said, "We made a good faith, charitable offer to 50 Cent to change his name to either 79, 89, or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice." Taco Bell is operated by Yum! Brands. The lawsuit said the Taco Bell letter was eventually sent to the rapper, but only after it had been circulated to reporters. "As Taco Bell intended, many customers believed that 50 Cent had agreed to endorse Taco Bell's products. Indeed, postings on numerous Internet 'blogs' castigated 50 Cent for 'selling out' by his apparent endorsement of Taco Bell," the lawsuit said. Since his debut album in 2003, 50 Cent has built a business with a record label, a clothing and footwear line, ringtones and video games. He has also starred in a movie based on his life, "Get Rich or Die Tryin'." Reuters/Nielsen http://ca.news.yahoo.com/s/reuters/0...ent_lawsuit_dc
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#2 |
So Fucking Banned
Join Date: May 2008
Location: Adult Marketing Mecca
Posts: 2,167
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Some kid fresh out of Urban Marketing Univ is getting fired today.
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#3 |
Confirmed User
Join Date: Sep 2007
Posts: 1,081
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Play with the bull, you'll get the horns
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#4 |
WW4L
Join Date: Oct 2002
Location: over the river and through the woods
Posts: 10,581
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Why hate on 50 cent, Taco bell fucked up it seems
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#5 |
So Fucking Banananananas
Industry Role:
Join Date: Mar 2003
Location: If I was in your ass you'd know it
Posts: 12,991
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hahah thats for sure. i cant believe that some of these higher ups in the company would of let that fly knowing it would of caused some damage
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#6 |
ICQ: 197-556-237
Join Date: Jun 2003
Location: BRASIL !!!
Posts: 57,559
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Cliff notes???
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I'm just a newbie. |
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#7 |
So Fucking Banned
Industry Role:
Join Date: Apr 2001
Location: the beach, SoCal
Posts: 107,089
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#8 |
Show Yer Tits!
Industry Role:
Join Date: Feb 2002
Location: Somewhere Out there...
Posts: 25,792
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Good for him, that's ridiculous what Taco Bell did.
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#9 |
Confirmed User
Join Date: May 2007
Location: Sunny Florida
Posts: 3,884
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god thats funny....i would love to see 50 in a taco bell commercial....
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#10 |
Confirmed User
Industry Role:
Join Date: Sep 2005
Location: 5000 full paysite reviews and counting
Posts: 3,550
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Seems pretty straight forward to me. Taco Bell shouldn't have done it. I still don't like 50 cent.
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gone. long gone.
aylasquareturtle .."a"t".. gmail dawt com |
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#11 |
Confirmed User
Join Date: Dec 2001
Location: Tampa, FL
Posts: 3,420
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Damage? Seems like they're getting quite a bit of publicity from it. Seems to me like they know exactly what they're doing.
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#12 |
Confirmed User
Join Date: Jun 2006
Location: London
Posts: 1,701
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I dont like 50 cent but hes right in this case.
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#13 | |
Too lazy to set a custom title
Industry Role:
Join Date: Jul 2001
Location: Currently Incognito
Posts: 13,827
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Quote:
As an Example, Subway Foods has done some pretty stupid things, pretty giving the sub title to Quiznos because of stupid stunts like this. Even a legit mistake, like Subway excluding home school kids from a "school athletics program donations" hurt them in the pocket book. So, Taco bell playing 50 cent out, making it look like he sold out, will piss off a serious amount of people, and those people won't buy Taco bell because of it.
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#14 |
Hello world!
Industry Role:
Join Date: Mar 2003
Posts: 12,508
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50 Cent is in the right
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#15 |
sex dwarf
Join Date: May 2002
Posts: 17,860
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I don't see a problem at all with what they did, to be honest.
They didn't say he endorsed them, they said they made him an offer.
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/(bb|[^b]{2})/ |
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#16 |
I'm clockin' ya, Versace shade watchin' ya
Industry Role:
Join Date: Mar 2003
Location: internet
Posts: 13,795
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How many sales to have Guerilla crew make me a CANDY SHOP video?
https://youtube.com/watch?v=z6iwQnXvPbw Tony would be the main star then you & G |
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#17 | |
Confirmed User
Join Date: May 2007
Posts: 958
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Quote:
Hi Marina
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#18 |
I'm clockin' ya, Versace shade watchin' ya
Industry Role:
Join Date: Mar 2003
Location: internet
Posts: 13,795
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#19 |
Too lazy to set a custom title
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Join Date: Mar 2003
Location: Homeless
Posts: 62,911
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50 cent. Hrm. looks like someone did not pay attention in school.
he forgot the S.
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#20 |
Confirmed User
Join Date: Sep 2007
Posts: 1,081
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#21 |
Affiliate
Join Date: Jul 2004
Posts: 28,735
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I hate his ugly ass!
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M&A Queen |
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#22 |
null
Industry Role:
Join Date: May 2006
Posts: 9,820
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#23 |
Team Player
Join Date: May 2004
Location: Inside the most accurately counting and reporting affiliate system in the world at XPays.com
Posts: 13,002
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maybe 50 does not want the taco bell deal. maybe he does not like the food. so they use his name for publicity without his consent-- does not sound fair to me.
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#24 | |
Confirmed User
Join Date: Dec 2001
Location: Tampa, FL
Posts: 3,420
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Quote:
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#25 | |
Too lazy to set a custom title
Industry Role:
Join Date: Jul 2001
Location: Currently Incognito
Posts: 13,827
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Quote:
You can have bad press in the food business, for sure. A marketing blunder. What I stated came from massive marketing research done by several groups of people. Subway, just happens to be one of several examples. Some people love 50 cent, some think they are part of him, his group/message, his life. If he gets pissed at someone, they get pissed at someone, it's a major word of mouth effect that goes through entire groups/communities, ect - faster than viral marketing. Major marketing blunders have shown this be a fact, and it hurts the business every time.
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#26 |
Confirmed User
Industry Role:
Join Date: Jun 2002
Location: Medellin, Colombia
Posts: 6,445
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yum brands > 50 cent.
its called viral marketing / pr stunt. fuck 50 cent
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