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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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03-06-2009, 04:33 PM
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#1 |
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Too lazy to set a custom title
Join Date: Jul 2002
Posts: 40,377
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quick adwords question
what's the definition betwen [ ] and " " in adwords campaigns?
can someone give some example, pls?  thanks in advance
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03-06-2009, 04:34 PM
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#2 |
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I make pixels work
Industry Role:
Join Date: Jun 2005
Location: I live here...
Posts: 24,386
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Difference?
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03-06-2009, 04:36 PM
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#3 |
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Too lazy to set a custom title
Join Date: Jul 2002
Posts: 40,377
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omg yeah, difference
not sure what happened to me, doing too many things at once
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03-06-2009, 04:36 PM
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#4 |
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Confirmed User
Join Date: Apr 2002
Location: Houston
Posts: 5,651
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"" is to match the phrase ... like
"blue widgets" would also be show when someone searches for "large blue widgets" [blue widgets] is exact so only shown on blue widgets search |
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03-06-2009, 04:37 PM
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#5 | |
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Too lazy to set a custom title
Join Date: Jul 2002
Posts: 40,377
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Quote:
thanks 
__________________
I don't use ICQ anymore. |
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03-06-2009, 04:39 PM
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#6 |
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Confirmed User
Join Date: Apr 2002
Location: Houston
Posts: 5,651
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FYI you can also do both:
"blue widgets" [blue widgets] in a adgroup ... different cpc usually |
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03-15-2009, 01:02 PM
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#7 |
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Confirmed User
Industry Role:
Join Date: Sep 2001
Location: North America
Posts: 2,016
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what is the difference between "blue widgets" and blue widgets then?
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"There he goes. One of God's own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die." -Hunter S. Thompson |
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04-25-2009, 03:26 PM
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#8 |
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Confirmed User
Join Date: Feb 2002
Posts: 2,527
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[blue widgets] - exact match, ad triggers when user typed blue widgets and nothing else
"blue widgets" - phrase match, ad triggers when someone types blue widgets plus other words in the search query blue widgets - broad match, ad triggers any search query by user as long as words blue and widgets are present |
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