Congrats on the new CEO of playboy - GoFuckYourself.com

mpahlca · 06-11-2009, 12:43 PM

http://www.foliomag.com/2009/incomin...will-come-back

Favorite quotes from it:

"I?m a big believer in print?particularly the viability for glossy magazines."

"I?m hoping and believe that there are more opportunities."

"In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol

PSD CSS XHTML · 06-11-2009, 12:46 PM

Obama has an easier job.

fris · 06-11-2009, 12:46 PM

congrats to the weiners

JFK · 06-11-2009, 12:51 PM

Best of luck to him

RyuLion · 06-11-2009, 12:59 PM

yeap, good luck bud..

AsianDivaGirlsWebDude · 06-11-2009, 01:02 PM

Good luck!

ADG

Deej · 06-11-2009, 01:03 PM

Scott Fucking Flanders?

WTF?!?

TheSenator · 06-11-2009, 01:05 PM

Quote:

Originally Posted by mpahlca

http://www.foliomag.com/2009/incomin...will-come-back

Favorite quotes from it:

"I?m a big believer in print?particularly the viability for glossy magazines."

"I?m hoping and believe that there are more opportunities."

"In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol

This guy is brought into close the company in the most profitable way.

Twistys Tim · 06-11-2009, 01:10 PM

Warren Buffett on the future of the printed medium;

Quote:

IF MR GUTTENBERG HAD COME UP WITH THE INTERNET INSTEAD OF MOVABLE TYPE
BACK IN THE LATE 15TH CENTURY AND FOR 400 YEARS WE HAD USED THE INTERNET
FOR NEWS AND ALL TYPES OF ENTERTAINMENT AND ALL KINDS OF EVERYTHING ELSE AND
I CAME ALONG ONE DAY AND SAID I HAVE GOT THIS WONDERFUL IDEA WE ARE
GOING TO CHOP DOWN SOME TREES UP IN CANADA AND SHIP THEM TO A PAPER MILL
WHICH WILL COST US A FORTUNE TO RUN THROUGH AND DELIVER NEWSPRINT AND
THEN WE'LL SHIP THAT DOWN TO SOME NEWSPAPER AND WE'LL HAVE A WHOLE BUNCH
OF PEOPLE STAYING UP ALL NIGHT WRITING UP THINGS AND THEN WE'LL SEND A
BUNCH OF KIDS OUT THE NEXT DAY ALL OVER TOWN DELIVERING THIS THING AND
WE ARE GOING TO REALLY WIPE OUT THE INTERNET WITH THIS IT AIN'T GOING TO
HAPPEN.

Domain Diva · 06-11-2009, 01:11 PM

I dont think they mentioned it in that article.....

He will take the helm at Playboy July 1 under a four-year contract that includes a starting salary of $875,000, with annual raises of $25,000

...not bad just under a million a year .....looks like a simlar deal to erics salary

Drake · 06-11-2009, 03:19 PM

Quote:

Originally Posted by mpahlca

"I’m a big believer in print—particularly the viability for glossy magazines."

Hmm

sortie · 06-11-2009, 04:30 PM

Quote:

Originally Posted by Mike33

Hmm

Try lying on your back and reading your laptop.

Manowar · 06-11-2009, 04:32 PM

Quote:

Originally Posted by Twistys Tim

Warren Buffett on the future of the printed medium;

so fucking true

boneprone · 06-11-2009, 04:46 PM

Disturbing pick.

boneprone · 06-11-2009, 04:50 PM

Flanders: I have operated in the media business my entire career and have taken on situations with businesses in transition. Everywhere I?ve gone I?ve been a change agent. In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged. We had a business that was over 50 years old, that started in the same timeframe as Playboy, that needed to migrate into the new model, including online. I think that singular experience is most analogous to the opportunities for Playboy.

What ever happend to Columbia House?

jay23 · 06-11-2009, 05:03 PM

Quote:

Originally Posted by boneprone

What ever happend to Columbia House?

They are selling DVD's now days. All most 20 years ago I joined their CD Club and they will send one CD every month, bill you and the deal is that you can send it back in 14 days or some thing like that.....they never asked for a CC (I did not have one at that time) and in a year my bill was like 150 and i had 12 CD's i never liked.

GTS Mark · 06-11-2009, 05:42 PM

mpahlca · 06-11-2009, 06:59 PM

Quote:

Originally Posted by boneprone

Flanders: I have operated in the media business my entire career and have taken on situations with businesses in transition. Everywhere I?ve gone I?ve been a change agent. In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged. We had a business that was over 50 years old, that started in the same timeframe as Playboy, that needed to migrate into the new model, including online. I think that singular experience is most analogous to the opportunities for Playboy.

What ever happend to Columbia House?

LOL yeah my favorite line was "hoping" when i read it i got up in the office and went off my whole office turned to look at me yelling: "if i hired someone to turn around a business and he used the word hoping i would fire his ass"

voa · 06-11-2009, 07:14 PM

Congrats for them

SilentKnight · 06-11-2009, 07:24 PM

Quote:

Originally Posted by mpahlca

"In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol

Gee, maybe he'll create Playboy BBS.

NinjaSteve · 06-11-2009, 08:29 PM

Whoa, did he ship laser discs too?

GonZo · 06-11-2009, 09:02 PM

Quote:

Originally Posted by SilentKnight

Gee, maybe he'll create Playboy BBS.

Actually they did that back in the early 80s with an $80 a month fee and a 1-800 line. It failed because they saved the "best" content for the magazine and for your $80 a month you got their equivalent to "Beaver Hunt".

I met with them at Comdex in the 80s as I was the publisher of the world largest toll free area BBS listing at the time and I didnt understand it then and I still dont understand it now.

Why you would save your best content for people paying less than $20 over those paying $80?

The worlds richest and most recognized library squandered then and now. Only difference is being a stockholder now.

Congratulations to all the winners.

SBJ · 06-11-2009, 09:13 PM

Quote:

Originally Posted by NinjaSteve

Whoa, did he ship laser discs too?

hey! i use to love Laser Discs

bbm · 06-12-2009, 02:43 AM

congrats

DamianJ · 06-12-2009, 03:13 AM

Quote:

Originally Posted by mpahlca

"I?m a big believer in print?particularly the viability for glossy magazines."

ROFL.

He is probably the only person in the world with that view. Bless.

CarlosTheGaucho · 06-12-2009, 03:29 AM

How to transform the magazine?

The question is who do they want to market to?

Kids aren't interested in Playboy and many of those orthodox readers are probably also getting the magazine partly due to the nostalgy.

A life style brand?

They're probably over killed as a Lifestyle Brand by more agressive and dumber magazines like Maxim or Esquire or Gay's health or how's that called.

Most probably these magazines are the ones that are taking on the "younger" piece of the pie and they don't need no full nudes over there because why would you ever need nude pictures if you can get full length hardcore porn over the internet every minute you want, including all the celebrity stuff.

So this is more obsolete than ever and times are more hardcore.

Porn brand?

Again - the product is non compatible with anything that would not be hardcore substituted or even super generally interesting.

It's glamour babe stuff and vintage stuff, maybe a vintage pics library that can be subscribed to should work, I don't even know if there's any vintage video library available at Playboy or what all did they produce on video over the years?

So maybe if they would, just hypothetically put together a couple really good porn brands under the playboy umbrella and enabled those brands some exposure through cross licensing such as Playboy TV channels (I guess many of those are actually also only licensing the brand name though) all over the world, trying to make money by offering various sub-brands through internet / PPV / Hotels etc.

It SHOULD be possible to get there as Playboy IF there will be sensible plan / sensible portfolio and sensible people in place.

And maybe they could just got rid of trying to market their own outdated stuff at all or rather move it to the "Playboy classics" section of their portfolio, that could make sense, on the other hand this whole massive diversification would also most likely end up as a total disaster in case they wouldn't throw 90 pct. of the current management outside of the window, and of course let's talk about funds / liquidity.

Hank_Heartland · 06-12-2009, 04:32 AM

Maybe the are going to get back in the dvd business...buy GGW or something

JenniDahling · 06-12-2009, 04:49 AM

Playboy needs to get on Kindle, that may give it a shot in the arm.

pornguy · 06-12-2009, 05:21 AM

Quote:

Originally Posted by CyberClaire

I dont think they mentioned it in that article.....

He will take the helm at Playboy July 1 under a four-year contract that includes a starting salary of $875,000, with annual raises of $25,000

...not bad just under a million a year ...

Yep. Starting off bad already.

And if he things the printed mag as we know it is coming back, he has already failed.

Roby · 06-12-2009, 07:03 AM

good luck to you

ExLust · 06-12-2009, 07:22 AM

Congrats!!!

digifan · 06-12-2009, 07:27 AM

Quote:

Originally Posted by PSD CSS XHTML

Obama has an easier job.

mpahlca · 06-12-2009, 07:31 AM

Quote:

Originally Posted by JenniDahling

Playboy needs to get on Kindle, that may give it a shot in the arm.

So black and white is the future of playboy?

Si · 06-12-2009, 07:34 AM

good luck to him.

CaptainHowdy · 06-12-2009, 09:00 AM

Quote:

Originally Posted by mpahlca

So black and white is the future of playboy?

...

Andy CHOOPA · 06-12-2009, 09:10 AM

That doesn't sound good. Does he have a beeper?

Atticus · 06-12-2009, 11:53 AM

Warren Buffett's quote and views were on the newspaper industry and not magazines in general. I agree with the new CEO that glossy print does have a future and a pretty decent one.

I havent purchased a newspaper in probably 10 years but I still subscribe to at least a half dozen magazines. People are addicted to their computer but when it comes to pictures, lifestyle stories, investigative pieces it still is nice to just sit on the couch and flip real pages. Plus not many people take their laptop into the bathroom.

Playboy magazine's dwindling market share has a lot more to do with new competition (Maxim, FHM etc) and the core demographic aging versus the internet taking out magazines.

They need to pump up the magazine, more investigative pieces targeting the lifestyle, even more pics, reviews etc and run it as a loss leader. Then operate the clubs, hotels, apparel licensing, mainstream entertainment. Still an iconic killer brand that everyone knows. Turn it loose.

06-11-2009, 12:43 PM	#1
mpahlca Confirmed User Industry Role: Join Date: Feb 2004 Location: Vancouver Posts: 1,821	Congrats on the new CEO of playboy http://www.foliomag.com/2009/incomin...will-come-back Favorite quotes from it: "I?m a big believer in print?particularly the viability for glossy magazines." "I?m hoping and believe that there are more opportunities." "In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged." Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol __________________ I could give two shits wether you read this sig or not.

06-11-2009, 12:46 PM	#2
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06-11-2009, 12:46 PM	#3
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06-11-2009, 12:51 PM	#4
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06-11-2009, 12:59 PM	#5
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Domain Diva Too lazy to set a custom title Industry Role: Join Date: Oct 2007 Location: UK/USA/Canada ICQ : 494318698 Email:[email protected] Posts: 10,180	I dont think they mentioned it in that article..... He will take the helm at Playboy July 1 under a four-year contract that includes a starting salary of $875,000, with annual raises of $25,000 ...not bad just under a million a year .....looks like a simlar deal to erics salary __________________ Cams-Tube-Dating Domains Available At Trade Prices ! Domains For Sale ICQ:494318698

06-11-2009, 04:46 PM	#14
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06-11-2009, 04:50 PM	#15
boneprone Hall Of Fame Industry Role: Join Date: Jan 2001 Location: Portland Oregon USA Posts: 34,415	Flanders: I have operated in the media business my entire career and have taken on situations with businesses in transition. Everywhere I?ve gone I?ve been a change agent. In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged. We had a business that was over 50 years old, that started in the same timeframe as Playboy, that needed to migrate into the new model, including online. I think that singular experience is most analogous to the opportunities for Playboy. What ever happend to Columbia House? __________________ Industry Hall Of Fame Legend Mike Jones Bow to the Power - Still BP4L http://gfyawards.com/hall-of-fame Learn about it kids.

06-11-2009, 05:42 PM	#17
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06-11-2009, 07:14 PM	#19
voa Too lazy to set a custom title Join Date: Nov 2006 Posts: 16,532	Congrats for them

06-11-2009, 08:29 PM	#21
NinjaSteve Too lazy to set a custom title Industry Role: Join Date: Dec 2003 Posts: 11,089	Whoa, did he ship laser discs too? __________________ ...

06-12-2009, 02:43 AM	#24
bbm So Fucking Banned Join Date: Oct 2005 Posts: 3,710	congrats

06-12-2009, 03:29 AM	#26
CarlosTheGaucho Confirmed User Industry Role: Join Date: Oct 2005 Posts: 9,510	How to transform the magazine? The question is who do they want to market to? Kids aren't interested in Playboy and many of those orthodox readers are probably also getting the magazine partly due to the nostalgy. A life style brand? They're probably over killed as a Lifestyle Brand by more agressive and dumber magazines like Maxim or Esquire or Gay's health or how's that called. Most probably these magazines are the ones that are taking on the "younger" piece of the pie and they don't need no full nudes over there because why would you ever need nude pictures if you can get full length hardcore porn over the internet every minute you want, including all the celebrity stuff. So this is more obsolete than ever and times are more hardcore. Porn brand? Again - the product is non compatible with anything that would not be hardcore substituted or even super generally interesting. It's glamour babe stuff and vintage stuff, maybe a vintage pics library that can be subscribed to should work, I don't even know if there's any vintage video library available at Playboy or what all did they produce on video over the years? So maybe if they would, just hypothetically put together a couple really good porn brands under the playboy umbrella and enabled those brands some exposure through cross licensing such as Playboy TV channels (I guess many of those are actually also only licensing the brand name though) all over the world, trying to make money by offering various sub-brands through internet / PPV / Hotels etc. It SHOULD be possible to get there as Playboy IF there will be sensible plan / sensible portfolio and sensible people in place. And maybe they could just got rid of trying to market their own outdated stuff at all or rather move it to the "Playboy classics" section of their portfolio, that could make sense, on the other hand this whole massive diversification would also most likely end up as a total disaster in case they wouldn't throw 90 pct. of the current management outside of the window, and of course let's talk about funds / liquidity. __________________ CTG Media \| skype: carlosprague \| cb \|at\| ctgmedia \|dot\| net \| Want to make more with your Dating Traffic? \| Read My Educational Series \| Read my Adult Biz Chronicles \| Did your ad revenue drop by 40 pct. or more last year?

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06-12-2009, 11:53 AM	#37
Atticus Confirmed User Industry Role: Join Date: Dec 2004 Location: Las Vegas Posts: 1,051	Warren Buffett's quote and views were on the newspaper industry and not magazines in general. I agree with the new CEO that glossy print does have a future and a pretty decent one. I havent purchased a newspaper in probably 10 years but I still subscribe to at least a half dozen magazines. People are addicted to their computer but when it comes to pictures, lifestyle stories, investigative pieces it still is nice to just sit on the couch and flip real pages. Plus not many people take their laptop into the bathroom. Playboy magazine's dwindling market share has a lot more to do with new competition (Maxim, FHM etc) and the core demographic aging versus the internet taking out magazines. They need to pump up the magazine, more investigative pieces targeting the lifestyle, even more pics, reviews etc and run it as a loss leader. Then operate the clubs, hotels, apparel licensing, mainstream entertainment. Still an iconic killer brand that everyone knows. Turn it loose.