What?s It Cost To Be A Top iPhone App? $1,875 A Day - GoFuckYourself.com

GTS Mark · 07-01-2009, 07:11 PM

If you plan to use advertising to promote your iPhone app, don?t expect to break the top 100 without paying a pretty penny.

To do so, it will cost $1,875 a day, according to Adwhirl, which aggregates a handful of ad networks to help publishers monetize their apps on the iPhone. (If you remember, Adwhirl recently got attention for sparing with AdMob about its policies on aggregators).

Since paying that big sum is not practical, Adwhirl has another suggestion: develop a free iPhone app that will generate a large user base, and then leverage those users it to drive traffic to your paid app. The idea is not super original. Game companies commonly offer free versions to get people hooked in hopes of converting them over to paying customers. However, Adwhirl does a good job of explaining why. More on that after the jump?.

Adwhirl writes in its blog that this approach works because it takes about only 2,500 downloads a day to become one of the most downloaded free apps for a particular category?which is more attainable than becoming a top paid app. ?For us, the solution was simply to release a few free apps, which quickly gain many ?throwaway? users and offer an effective channel to advertise the apps that were important to us.? But why are free apps easier to get users for? Because right now, only a quarter of all apps are free, even though they generate 95 percent of all downloads.

Adwhirl hopes to start helping developers with this soon by opening up its platform to cross-promote each other apps.

http://moconews.net/article/419-what...app-1875-a-day

RyuLion · 07-01-2009, 07:13 PM

Happy Canada day!

niche25 · 07-01-2009, 07:15 PM

Nice read - thanks

Sosa · 07-01-2009, 07:15 PM

I just picked up a touch over the weekend and have been checking out the apps and thought what kind of money those top apps were making.

GTS Mark · 07-01-2009, 07:17 PM

Quote:

Originally Posted by Sosa

I just picked up a touch over the weekend and have been checking out the apps and thought what kind of money those top apps were making.

They are making crazy money! From what I understand Apple keeps 30% though

GTS Mark · 07-01-2009, 07:18 PM

Quote:

Originally Posted by RyuLion

Happy Canada day!

Hey thanks ya hoser!

RyuLion · 07-01-2009, 07:21 PM

Quote:

Originally Posted by DrinkingHARDEST

Hey thanks ya hoser!

I don't usually drinking on Wed. but will today..

Houdini · 07-01-2009, 07:30 PM

Such a bs statistic. It's basing on the fact that you have to pay for 37,500 clicks a day at .05 cents a click. Most people find apps through word of mouth, app ratings, bloggers posting reviews, youtube demos, etc. When your app is good, you don't need to buy traffic, it spreads like wildfire FOR FREE. Adwhirl is basically just trying to justify their new mobile advertising rates with a bs # like this.

jakethedog · 07-01-2009, 08:02 PM

check your email .. Mark

Si · 07-01-2009, 08:15 PM

Quote:

Originally Posted by Houdini

Such a bs statistic. It's basing on the fact that you have to pay for 37,500 clicks a day at .05 cents a click. Most people find apps through word of mouth, app ratings, bloggers posting reviews, youtube demos, etc. When your app is good, you don't need to buy traffic, it spreads like wildfire FOR FREE. Adwhirl is basically just trying to justify their new mobile advertising rates with a bs # like this.

woj · 07-01-2009, 09:40 PM

Quote:

Originally Posted by DrinkingHARDEST

...Since paying that big sum is not practical...

Why wouldn't it be practical? If you are making a profit, what's the problem?

tony286 · 07-01-2009, 10:12 PM

I havent found one of my apps thru ads. Its all been on the app store what caught my eye and then the reviews.

DaddyHalbucks · 07-01-2009, 10:22 PM

It's actually $1,875.85

Pornwolf · 07-02-2009, 12:20 AM

Nice post DH.

beemk · 07-02-2009, 01:54 AM

can you do trials on apps?

Pornwolf · 07-02-2009, 03:05 AM

Quote:

Originally Posted by beemk

can you do trials on apps?

Yes. You couldn't in the past but now you can. Not autorebilled though.

Adam_M · 07-02-2009, 03:08 AM

What are these Apps things you speak of????

rock-reed · 10-13-2009, 09:48 PM

How many people do you think are accidentally clicking on the admob/adwhirl banners?

Most of what I read is that clicks are high...conversions real bad.

So could they be accidentally clicking?

07-01-2009, 07:11 PM	#1
GTS Mark Vrume Mark Industry Role: Join Date: Jan 2001 Location: Toronto, Canada Posts: 20,912	What?s It Cost To Be A Top iPhone App? $1,875 A Day If you plan to use advertising to promote your iPhone app, don?t expect to break the top 100 without paying a pretty penny. To do so, it will cost $1,875 a day, according to Adwhirl, which aggregates a handful of ad networks to help publishers monetize their apps on the iPhone. (If you remember, Adwhirl recently got attention for sparing with AdMob about its policies on aggregators). Since paying that big sum is not practical, Adwhirl has another suggestion: develop a free iPhone app that will generate a large user base, and then leverage those users it to drive traffic to your paid app. The idea is not super original. Game companies commonly offer free versions to get people hooked in hopes of converting them over to paying customers. However, Adwhirl does a good job of explaining why. More on that after the jump?. Adwhirl writes in its blog that this approach works because it takes about only 2,500 downloads a day to become one of the most downloaded free apps for a particular category?which is more attainable than becoming a top paid app. ?For us, the solution was simply to release a few free apps, which quickly gain many ?throwaway? users and offer an effective channel to advertise the apps that were important to us.? But why are free apps easier to get users for? Because right now, only a quarter of all apps are free, even though they generate 95 percent of all downloads. Adwhirl hopes to start helping developers with this soon by opening up its platform to cross-promote each other apps. http://moconews.net/article/419-what...app-1875-a-day

07-01-2009, 07:13 PM	#2
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,184	Happy Canada day! __________________ Adult Biz Consultant A tech head since 1995

07-01-2009, 08:02 PM	#9
jakethedog Confirmed User Join Date: Jun 2004 Location: Vancouver B.C. Posts: 2,497	check your email .. Mark __________________ No sig .. just me

07-01-2009, 10:22 PM	#13
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	It's actually $1,875.85 __________________ Boner Money

07-02-2009, 12:20 AM	#14
Pornwolf Drunk and Unruly Join Date: Jan 2002 Location: Hollywood Posts: 22,712	Nice post DH. __________________ I've trusted my sites to them for over a decade... Webair, bitches.

07-01-2009, 07:15 PM	#3
niche25 GoFuckYourself Industry Role: Join Date: Nov 2006 Location: Paradise Valley, AZ Posts: 407	Nice read - thanks

07-01-2009, 07:15 PM	#4
Sosa In Tushy Land Join Date: Oct 2002 Location: Nebraska Posts: 40,149	I just picked up a touch over the weekend and have been checking out the apps and thought what kind of money those top apps were making.

07-01-2009, 07:30 PM	#8
Houdini Confirmed User Join Date: Dec 2001 Location: SoCal Posts: 1,651	Such a bs statistic. It's basing on the fact that you have to pay for 37,500 clicks a day at .05 cents a click. Most people find apps through word of mouth, app ratings, bloggers posting reviews, youtube demos, etc. When your app is good, you don't need to buy traffic, it spreads like wildfire FOR FREE. Adwhirl is basically just trying to justify their new mobile advertising rates with a bs # like this.

07-01-2009, 10:12 PM	#12
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	I havent found one of my apps thru ads. Its all been on the app store what caught my eye and then the reviews.

07-02-2009, 01:54 AM	#15
beemk CLICK HERE Industry Role: Join Date: Jan 2002 Posts: 20,829	can you do trials on apps? __________________ I host with Vacares

07-02-2009, 03:08 AM	#17
Adam_M Confirmed User Industry Role: Join Date: Mar 2006 Location: Australia Posts: 3,796	What are these Apps things you speak of???? __________________ DiscountedPorn.Com ReviewedPorn.com

10-13-2009, 09:48 PM	#18
rock-reed Confirmed User Join Date: May 2005 Posts: 1,892	How many people do you think are accidentally clicking on the admob/adwhirl banners? Most of what I read is that clicks are high...conversions real bad. So could they be accidentally clicking? __________________ --- Ethnic niche? Black-Asian-Latina ? Contact me and lets talk traffic. rockreed@ that thing they call the google mail When you E-mail Me, PLZZZZ make the Subject Title: >>>>>> GFY! So I do not lose you in Spam.