The Death of the Pageview - GoFuckYourself.com

eroticsexxx · 03-17-2010, 10:01 PM

The Web has hit a point where tracking pageviews is useless for startups.

There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eyeballs was by tracking pageviews (measuring exactly which pages on a website are viewed by individual visitors). The dot-com crash showed us that the eyeball-based business model was a failure.

Since then, startups have moved toward direct monetization strategies such as subscriptions and virtual goods - and these businesses using these strategies require very different metrics than an advertising-based business would. Make no mistake, pageviews were valuable metric once, but their time has passed.

Supz · 03-17-2010, 10:06 PM

There is still the laws of conversion isn't there? I mean, if you have X amount of traffic you will make Y amount of sales/clicks so on so forth..? Y being a # based on your skill of picking what to sell off of your traffic

epitome · 03-17-2010, 10:11 PM

Quote:

Originally Posted by Supz

There is still the laws of conversion isn't there? I mean, if you have X amount of traffic you will make Y amount of sales/clicks so on so forth..? Y being a # based on your skill of picking what to sell off of your traffic

Yes. It varies for everyone though. The best way to use that number is internally. Trying to compare it to anyone else's would be dumb.

Supz · 03-18-2010, 05:42 AM

Quote:

Originally Posted by epitome

Yes. It varies for everyone though. The best way to use that number is internally. Trying to compare it to anyone else's would be dumb.

wasn't really trying to compare it. just saying that pageviews are still worth something..

03-17-2010, 10:01 PM	#1
eroticsexxx Confirmed User Industry Role: Join Date: Aug 2006 Location: Nassau, Bahamas Posts: 3,133	The Death of the Pageview The Web has hit a point where tracking pageviews is useless for startups. There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eyeballs was by tracking pageviews (measuring exactly which pages on a website are viewed by individual visitors). The dot-com crash showed us that the eyeball-based business model was a failure. Since then, startups have moved toward direct monetization strategies such as subscriptions and virtual goods - and these businesses using these strategies require very different metrics than an advertising-based business would. Make no mistake, pageviews were valuable metric once, but their time has passed. __________________

03-17-2010, 10:06 PM	#2
Supz Arthur Flegenheimer Industry Role: Join Date: Jul 2006 Location: New York City Posts: 11,056	There is still the laws of conversion isn't there? I mean, if you have X amount of traffic you will make Y amount of sales/clicks so on so forth..? Y being a # based on your skill of picking what to sell off of your traffic