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Old 03-29-2010, 11:13 AM   #1
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Over 200+ Advertisers boycott Fox News

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More than 200 companies have joined a boycott of Beck's program, making it difficult for Fox to sell ads. The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers.
http://www.washingtonpost.com/wp-dyn...031402312.html
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Old 03-29-2010, 11:16 AM   #2
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Good for them! Death to fox news.
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Old 03-29-2010, 11:18 AM   #3
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All you seem to see on there are ads for gold. Which is interesting since their hosts often talk about the country falling and the banking failing and it just happens to drive customers to their gold advertisers.

Smell test fail.
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Old 03-29-2010, 11:21 AM   #4
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Gold is the investment one can make.
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Old 03-29-2010, 11:25 AM   #5
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Best news I've heard in weeks.
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Old 03-29-2010, 11:27 AM   #6
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Advertising brings a lot of revenue.
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Old 03-29-2010, 11:30 AM   #7
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Advertising brings a lot of revenue.
No shit captain obvious
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Old 03-29-2010, 11:40 AM   #8
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Advertising brings a lot of revenue.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.[1]


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Old 03-29-2010, 11:43 AM   #9
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Advertising brings a lot of revenue.
Fuck off
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Old 03-29-2010, 11:46 AM   #10
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if you sell conspiracy movies or first aid kits etc u can sell allow by advertising on his show, anything to feed into the extreme paranoia
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Old 03-29-2010, 11:47 AM   #11
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Advertising brings a lot of revenue.
Thanks fatfoo, maybe I can try advertising on my website to bring in some cash.
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Old 03-29-2010, 11:50 AM   #12
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Thanks fatfoo, maybe I can try advertising on my website to bring in some cash.
Holy shit this is genius!
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Old 03-29-2010, 12:00 PM   #13
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It wont last long. Beck is king right now. I wonder how many are boycotting that hackass on msnbc that gets no viewers.

http://tvbythenumbers.com/category/ratings/cable-news

Glenn Becks ratings vs the other media clown hacks

http://tvbythenumbers.com/2010/01/31...-ratings/40625
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Old 03-29-2010, 12:02 PM   #14
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Advertising brings a lot of revenue.
No shit really? Fuck that's why Beck is in trouble, didn't realize that until you conveyed that to me.
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Old 03-29-2010, 12:03 PM   #15
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I understand a lot of the people "boycotting" weren't advertising on Fox news in the first place.
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Old 03-29-2010, 12:06 PM   #16
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I understand a lot of the people "boycotting" weren't advertising on Fox news in the first place.
Such as? Source?
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Old 03-29-2010, 12:14 PM   #17
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Such as? Source?
I was actually hoping someone here could provide a source either way, I read the linked article and still wasn't sure, someone over on Digg mentioned that Apple, for example has never been a sponsor of Fox News.

I don't get Fox News because I live abroad so I wouldn't know one way or the other, of course I have heard of Glenn Beck, but I cant watch the show so I don't know what ads have been on it.
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Old 03-29-2010, 12:20 PM   #18
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Don't know if it's a good decision to make a political statement as a big mainstream company. Considering that ~50% of your costumers are Republicans that might be a bad decision, and in the end it's your job to sell stuff, not to judge peoples opinions.....
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Old 03-29-2010, 12:22 PM   #19
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Simple economics
they have the biggest audience, there for, they will get sponsors
I'm glad they will stay
we need a balance of both, liberal and conservative

Those that hate Fox and want it off the air on this forum is kinda funny, funny that they want censorship
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Old 03-29-2010, 12:44 PM   #20
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I was actually hoping someone here could provide a source either way, I read the linked article and still wasn't sure, someone over on Digg mentioned that Apple, for example has never been a sponsor of Fox News.

I don't get Fox News because I live abroad so I wouldn't know one way or the other, of course I have heard of Glenn Beck, but I cant watch the show so I don't know what ads have been on it.
Found this:
"The issue is an iPhone ad that appeared on the Aug. 7 broadcast of the Glenn Beck show on the Fox News Channel "
http://brainstormtech.blogs.fortune....ws-ad-boycott/

It goes on to mention many other Apple ads that appeared on Fox News, so your source may have been mistaken.
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Old 03-29-2010, 01:09 PM   #21
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Ratings? Who cares? That just means that the companies boycotting are AWARE that some things are more important than ratings on a tv show. Total win for them, plus karma and kudos.
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Old 03-29-2010, 01:23 PM   #22
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Ratings? Who cares? That just means that the companies boycotting are AWARE that some things are more important than ratings on a tv show. Total win for them, plus karma and kudos.
This for the most part.. Fox News watchers.. get ready for Cash 4 Gold commercials 24/7.. lol maybe they can replace Beck with a infomercial or something I'd rather watch the sham wow guy for 30 mins than Glen Beck.
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Old 03-29-2010, 01:27 PM   #23
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This for the most part.. Fox News watchers.. get ready for Cash 4 Gold commercials 24/7.. lol maybe they can replace Beck with a infomercial or something I'd rather watch the sham wow guy for 30 mins than Glen Beck.
It is a coin flip: who is the craziest Beck or Olberman?
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Old 03-29-2010, 01:27 PM   #24
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Ratings? Who cares? That just means that the companies boycotting are AWARE that some things are more important than ratings on a tv show. Total win for them, plus karma and kudos.
So screw other opinions as long as your's in out there?
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think about that
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Old 03-29-2010, 01:27 PM   #25
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Simple economics
they have the biggest audience, there for, they will get sponsors
I'm glad they will stay
we need a balance of both, liberal and conservative

Those that hate Fox and want it off the air on this forum is kinda funny, funny that they want censorship
I don't think anyone is saying pull Fox off the air.. We are saying that they need to be put in check. It looks like that very Capitalism & the Free Market will be the ones putting them in check.

Sure they will get new sponsors but likely sponsors of lesser quality and willing to pay less for the same air time. Depending how far it goes Fox will realize that they aren't getting the same advertising dollars from his time slot as the next one.

200 companies is a very large pool of advertising dollars. That is something the guys in suits will raise an eyebrow about.
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Old 03-29-2010, 01:36 PM   #26
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One thing for sure, if Beck's show pulls lots of viewers...somebody is gonna step up for that.
That's what advertising and television is all about.

Why on Earth would a company NOT advertise on a political commentary show, and then turn right around and have ads all over the place on sitcoms and movies showing all over cable (movies which many might find "offensive" lol).

Just saying, if I'm a stock holder in a company that foolishly spends it advertising budget on low rated shows that don't pull any business...I'm gonna be pissed.

Why should an advertiser give two shits about a political commentary show? Why should any of us? It's just a guy's opinion. He's just another entertainer.

Contrary to what all the marks think out there...you don't see ANYBODY on television who isn't an entertainer. And the ones you THINK really believe what they say and aren't entertainers...well, they just happen to be really good entertainers and caused you to have a suspension of disbelief.

What a bunch of marks.
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Old 03-29-2010, 01:39 PM   #27
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So screw other opinions as long as your's in out there?
Almost the exact opposite.

My point is that ratings were beside the point. If posting high ratings numbers is all that matters to determine IF someones content is any good, then I submit that the wrong test is being used. Thats all really. It's pretty well known that most people tune in to stations that they already think agree with them. The traffic numbers are just traffic numbers. It doesnt equate to "good" or "bad".

As I posted earlier that everytime I check foxnews it seems to be a gold commercial, it's because I do flip to foxnews from time to time. Now I admit it's usually when other channels are in commercial, or I'm just curious if they're covering live speeches or not.. but I do flip to it now and then.
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Old 03-29-2010, 01:44 PM   #28
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Just saying, if I'm a stock holder in a company that foolishly spends it advertising budget on low rated shows that don't pull any business...I'm gonna be pissed.
Obviously, AAPL stock is tanking in response, and iPad sales are dismal.
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Old 03-29-2010, 01:57 PM   #29
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Old 03-29-2010, 02:06 PM   #30
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Obviously, AAPL stock is tanking in response, and iPad sales are dismal.
Dude, the whole point of advertising is to get your product in front of eyes.

Of course Apple is doing well. Your statement has nothing to do with whether or not they are wasting advertising dollars and the entire model of advertising. If I spend a million dollars advertising on a program that doesn't have good ratings then I'm not doing my job as an advertiser for the product.

You're talking politics and preferences in political views...I'm talking marketing. And yeah you guys can laugh and say that anybody who doesn't believe the way you do is obviously stupid, poor, and a hillbilly. But that's just ego talking, not common sense.

I'll bet ya that if Beck's show really does big numbers, neither he nor Fox News will want for advertisers paying top dollar.

Does anybody know what the reasoning behind these companies "boycotting" Beck is? Does his b.s. entertainment show not agree with their deeply held convictions or something? lol

EDIT: I don't watch Beck by the way. I've seen a couple of shows and I see snippets of it here and there when surfing. But to me he's just another entertainer. No better or worse than a television evangelist. So it doesn't interest me.
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Old 03-29-2010, 02:08 PM   #31
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Good, now big companies like Apple are in control of what the media says. That's comforting.

Nothing wrong with balance.
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Old 03-29-2010, 02:10 PM   #32
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One thing for sure, if Beck's show pulls lots of viewers...somebody is gonna step up for that.
That's what advertising and television is all about.

Why on Earth would a company NOT advertise on a political commentary show, and then turn right around and have ads all over the place on sitcoms and movies showing all over cable (movies which many might find "offensive" lol).

Just saying, if I'm a stock holder in a company that foolishly spends it advertising budget on low rated shows that don't pull any business...I'm gonna be pissed.

Why should an advertiser give two shits about a political commentary show? Why should any of us? It's just a guy's opinion. He's just another entertainer.

Contrary to what all the marks think out there...you don't see ANYBODY on television who isn't an entertainer. And the ones you THINK really believe what they say and aren't entertainers...well, they just happen to be really good entertainers and caused you to have a suspension of disbelief.

What a bunch of marks.
Why do main stream advertisers not advertise on porn sites? It's simple they don't want their product or name associated with Porn. It's the same with Glen Beck, the advertisers have decided they do not want their products associated with Glen Bleck.

If you don't understand that you have really missed out on the whole advertising 101 thing.. Companies, do not want their products associated with various other things or people in this case because it's often bad for business or their reputation.
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Old 03-29-2010, 02:11 PM   #33
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Almost the exact opposite.

My point is that ratings were beside the point. If posting high ratings numbers is all that matters to determine IF someones content is any good, then I submit that the wrong test is being used. Thats all really. It's pretty well known that most people tune in to stations that they already think agree with them. The traffic numbers are just traffic numbers. It doesnt equate to "good" or "bad".

As I posted earlier that every time I check fox news it seems to be a gold commercial, it's because I do flip to fox news from time to time. Now I admit it's usually when other channels are in commercial, or I'm just curious if they're covering live speeches or not.. but I do flip to it now and then.
It isn't about good or bad, who would judge it?

It's up to the end user if it's appealing to them, their success is in they have had nothing but liberal bias news till Fox came in and it's a success.

They are controversial, that's why they have problems if any from advertisers, advertisers don't like being labeled. Don't buy that dog food, that's the Beck dog food!
Also when people are watching Beck, they are generally pissed off, last thing I would want to advertise my product on a show where the host is getting people pissed off!!! That's why the gold thing is probably working pretty good, it plays on peoples fears for the economy.
Most advertisers prefer simple things like sitcoms and football games instead of talk show hosts, but by judging by the house Beck lives in, I see them not having too big a problem.

Fox news brings a different perspective to the news and if some people hate it, good, but that's our country where thankfully we don't believe in censorship
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think about that
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Old 03-29-2010, 02:12 PM   #34
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Dude, the whole point of advertising is to get your product in front of eyes.

Of course Apple is doing well. Your statement has nothing to do with whether or not they are wasting advertising dollars and the entire model of advertising. If I spend a million dollars advertising on a program that doesn't have good ratings then I'm not doing my job as an advertiser for the product.

You're talking politics and preferences in political views...I'm talking marketing. And yeah you guys can laugh and say that anybody who doesn't believe the way you do is obviously stupid, poor, and a hillbilly. But that's just ego talking, not common sense.

I'll bet ya that if Beck's show really does big numbers, neither he nor Fox News will want for advertisers paying top dollar.

Does anybody know what the reasoning behind these companies "boycotting" Beck is? Does his b.s. entertainment show not agree with their deeply held convictions or something? lol
This was in response to the backlash they were receiving by consumer advocate groups. See link already posted above dated August 2009 -- "Apple targeted in Fox News ad boycott"

This obviously isn't just about ratings and isn't as black and white as you're trying to pretend it is because of your political bias. Some advertising choices can obviously hurt the company regardless of ratings, is the point as I understand it.
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Old 03-29-2010, 02:17 PM   #35
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Why do main stream advertisers not advertise on porn sites? It's simple they don't want their product or name associated with Porn. It's the same with Glen Beck, the advertisers have decided they do not want their products associated with Glen Bleck.

If you don't understand that you have really missed out on the whole advertising 101 thing.. Companies, do not want their products associated with various other things or people in this case because it's often bad for business or their reputation.
I don't think I "missed out" on anything. Are you insane?

I ask again...How does having your ad on a news channel political opinion show equate to "bad business" if the ratings are through the roof? And then turn around and advertise on other shows just like it????

Beck doesn't do anything controversial. He doesn't curse, he doesn't drop his pants. He hasn't been busted for drugs. He just talks about politics and from what I have heard of him, he mostly talks about the Constitution of the United States and gives his interpretation of it. And he does it in a funny and entertaining way that people seem to like judging by ratings.

How the fuck does that equate to: "It's simple they don't want their product or name associated with Porn. It's the same with Glen Beck"

Not even close buddy. It's just a television show. I'm only saying that you can bet everything you own that Beck and Fox are getting top dollar for advertising IF he has high ratings. And there is a line around the block of companies wanting those spots too.

If not, he wouldn't have a show or that tens of millions of dollars salary.
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Old 03-29-2010, 02:24 PM   #36
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This obviously isn't just about ratings and isn't as black and white as you're trying to pretend it is because of your political bias.
My "political bias" Okay. You're the guy rejoicing over advertisers boycotting a show. I'm just saying that it doesn't make a whole lot of sense to me. If that seems like some kind of political bias, then so be it. I call it the politics of money.
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Old 03-29-2010, 02:25 PM   #37
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Soon enough mainstream will want their ads everywhere, just will take 1 company to make the leap.
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Old 03-29-2010, 02:30 PM   #38
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why doesn't apple advertise on your sites? it's just entertainment.

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One thing for sure, if Beck's show pulls lots of viewers...somebody is gonna step up for that.
That's what advertising and television is all about.

Why on Earth would a company NOT advertise on a political commentary show, and then turn right around and have ads all over the place on sitcoms and movies showing all over cable (movies which many might find "offensive" lol).

Just saying, if I'm a stock holder in a company that foolishly spends it advertising budget on low rated shows that don't pull any business...I'm gonna be pissed.

Why should an advertiser give two shits about a political commentary show? Why should any of us? It's just a guy's opinion. He's just another entertainer.

Contrary to what all the marks think out there...you don't see ANYBODY on television who isn't an entertainer. And the ones you THINK really believe what they say and aren't entertainers...well, they just happen to be really good entertainers and caused you to have a suspension of disbelief.

What a bunch of marks.
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Old 03-29-2010, 02:31 PM   #39
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My "political bias" Okay. You're the guy rejoicing over advertisers boycotting a show. I'm just saying that it doesn't make a whole lot of sense to me. If that seems like some kind of political bias, then so be it. I call it the politics of money.
Exactly, your political bias is why you believe that I'm "rejoicing over advertisers boycotting a show." It's why you are criticizing a company's stance, without knowing the reason for it. It's the assumptions you're making. If you take off your blinders, and actually read the posts I made in this topic, you'll notice there's nothing but facts pasted from sources. I read it on DrudgeReport, and posted the link to it here.
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Old 03-29-2010, 02:36 PM   #40
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Okay guys...a quick google tells the "rest of the story" and it looks like it's 100% political:

"The advertiser-boycott campaign launched by Color of Change, an African-American advocacy organization with close ties to the Obama White House.

Although the group garnered some success initially, it appears that it is making claims that don’t match reality, with several major companies claiming they never joined any boycott of Beck’s show.

Major advertisers such as Wal-Mart, CVS, ConAgra, and Sargento have directed Fox News not to air their ads during the Glenn Beck Program, according to Color of Change.

The group probably would have been dismissed as a gadfly were it not for its high-level connections to the Obama White House. Color of Change co-founder Van Jones now works in the Obama administration as the president's "green jobs czar."

Exaggerated Boycotts

The anti-Beck activists claim that more than 20 advertisers have dropped the Beck program. Hill and others on the pro-Beck side dispute say Color of Change has greatly exaggerated the effect of its boycott.

Many of the companies the organization lists now deny they have anything to do with the boycott. Newsmax contacted Procter & Gamble, Progressive Insurance, SC Johnson, and Radio Shack, all of which said they have not directed Fox News to pull their ads from the Glenn Beck Program, as Color of Change has stated. "

Here's the article I found that on: http://newsmax.com/Newsfront/beck-bo...8/23/id/334547
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Old 03-29-2010, 02:37 PM   #41
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why doesn't apple advertise on your sites? it's just entertainment.
Porn. Any questions?
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Old 03-29-2010, 02:40 PM   #42
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Okay guys...a quick google tells the "rest of the story" and it looks like it's 100% political:

"The advertiser-boycott campaign launched by Color of Change, an African-American advocacy organization with close ties to the Obama White House.

Although the group garnered some success initially, it appears that it is making claims that don?t match reality, with several major companies claiming they never joined any boycott of Beck?s show.

Major advertisers such as Wal-Mart, CVS, ConAgra, and Sargento have directed Fox News not to air their ads during the Glenn Beck Program, according to Color of Change.

The group probably would have been dismissed as a gadfly were it not for its high-level connections to the Obama White House. Color of Change co-founder Van Jones now works in the Obama administration as the president's "green jobs czar."

Exaggerated Boycotts

The anti-Beck activists claim that more than 20 advertisers have dropped the Beck program. Hill and others on the pro-Beck side dispute say Color of Change has greatly exaggerated the effect of its boycott.

Many of the companies the organization lists now deny they have anything to do with the boycott. Newsmax contacted Procter & Gamble, Progressive Insurance, SC Johnson, and Radio Shack, all of which said they have not directed Fox News to pull their ads from the Glenn Beck Program, as Color of Change has stated. "

Here's the article I found that on: http://newsmax.com/Newsfront/beck-bo...8/23/id/334547
Cool, I'll let DrudgeReport know his source today is false. I wonder how many other sources of his are wrong.
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Old 03-29-2010, 02:40 PM   #43
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some companies don't want their brand associated with a wack job especially when it's likely some nut with a glenn beck book in the trunk will probably shoot up an irs building by the end of the year.

sure he's popular, but with all the places to advertise who wants that shit?
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Old 03-29-2010, 02:45 PM   #44
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some companies don't want their brand associated with a wack job especially when it's likely some nut with a glenn beck book in the trunk will probably shoot up an irs building by the end of the year.

sure he's popular, but with all the places to advertise who wants that shit?
I was just thinking...he's not the only whack job out there. So why is he the only one getting singled out. But I answered my own thought when I googled it and found out the info I posted above. Now it makes sense.

Like I was saying before...those companies advertise all over the place. Including shows and movies with murder and rape and nudity on television. But they choose some clown's entertainment show on Fox News to suddenly be offended by? Just didn't make much sense from an advertising point of view to me.

Yeah, if they were all "holier than thou" and used that same standard in all their advertising dollars then it would be understandable.

But it looks like it's a political thing after all. I got no beef with that. If I were in political power I'd do the same thing. Reward my buddies and punish my enemies.
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Old 03-29-2010, 02:48 PM   #45
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Cool, I'll let DrudgeReport know his source today is false. I wonder how many other sources of his are wrong.
Hey, drop a link to what you're talking about. I just went to http://www.drudgereport.com/ and did a quick "find on this page" for "Glenn Beck" and found nothing. I didn't see a search function for the drudge report (but there has to be one somewhere) but I haven't been to the site since 1999 so help me out and smarten me up.
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Old 03-29-2010, 02:56 PM   #46
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Hey, drop a link to what you're talking about. I just went to http://www.drudgereport.com/ and did a quick "find on this page" for "Glenn Beck" and found nothing. I didn't see a search function for the drudge report (but there has to be one somewhere) but I haven't been to the site since 1999 so help me out and smarten me up.
It was in "red" right under "WAIT: APPLE pushing back shipping of new iPad pre-orders...", but appears to be gone now.
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Old 03-29-2010, 03:01 PM   #47
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DrudgeWire still has it, under the same headline "03/29/10 01:40P APPLE BOYCOTTS ADVERTISING ON FOXNEWS..." -- http://www.drudgewire.com/
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Old 03-29-2010, 03:10 PM   #48
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DrudgeWire still has it, under the same headline "03/29/10 01:40P APPLE BOYCOTTS ADVERTISING ON FOXNEWS..." -- http://www.drudgewire.com/
Thanks man. But it looks like it just brings up the same Washington Post article. I was hoping for a Drudge Report article on it, but it was not to be. Thanks for finding it though. This is kinda interesting to me.
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Old 03-29-2010, 03:14 PM   #49
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Idea for a new site!

DrudgeOops.com - all the headlines Drudge posted but removed within the hour or two! I wonder if a pattern would emerge.
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Old 03-29-2010, 03:16 PM   #50
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Idea for a new site!

DrudgeOops.com - all the headlines Drudge posted but removed within the hour or two! I wonder if a pattern would emerge.
Fucking Christian Right Nutjobs are behind this shit. I just know it...
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