Apple boss Steve Jobs explains ban on Flash - GoFuckYourself.com

DVTimes · 04-29-2010, 02:21 PM

Steve Jobs has used an open letter to defend Apple's decision not to allow Flash on many of the firm's products.

Neither the iPod, iPhone nor iPad can run the software despite the widespread use of Flash technology on websites for video and animations.

Mr Jobs said Flash was made for an era of "PCs and mice" and performed poorly when translated to run on touchscreen smartphones and handheld devices.

He also criticised the technology for being only under the control of Adobe.

Crashing Macs

The letter comes soon after Flash creator Adobe announced it was ending its efforts to make tools that translate Flash code into programs that can run on Apple gadgets.

Adobe's announcement followed a change to the terms and conditions of the licence that software developers must sign when writing code to run on Apple products.

That change banned developers from using the automatic translation tools Adobe had been developing.

Mr Jobs' lengthy open letter explains some of Apple's thinking behind the effective ban on the use of Adobe tools and translating Flash.

He said it was bad for the smartphone era because it did not support multi-touch systems and helped drain battery power unnecessarily.

The Apple boss added that it fell short on security and was "the number one reason Macs crash".

He also pointed out that there were now alternatives to flash technology, particularly for web video.

Mr Jobs also wrote about the tools that software developers use when creating applications.

The reason Apple did not want people to use Adobe's automatic translation tools, he said, was because experience had told it that it results in "sub-standard apps".

Adobe has yet to issue any response to Mr Jobs' comments.

The letter provoked an avalanche of comments online, with many saying Apple's restrictions on what can be done with its software go far beyond those on Flash.

http://news.bbc.co.uk/1/hi/technology/10092298.stm

luv$ · 04-29-2010, 02:25 PM

Quote:

He also criticised the technology for being only under the control of Adobe.

NaughtyRob · 04-29-2010, 02:39 PM

Was just reading that on apple.com

Apple has a long relationship with Adobe. In fact, we met Adobe?s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers ? Mac users buy around half of Adobe?s Creative Suite products ? but beyond that there are few joint interests.

I wanted to jot down some of our thoughts on Adobe?s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven ? they say we want to protect our App Store ? but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

First, there?s ?Open?.

Adobe?s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe?s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript ? all open standards. Apple?s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android?s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft?s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Second, there?s the ?full web?.

Adobe has repeatedly said that Apple mobile devices cannot access ?the full web? because 75% of video on the web is in Flash. What they don?t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web?s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren?t missing much video.

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

Third, there?s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don?t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we?re glad we didn?t hold our breath. Who knows how it will perform?

Fourth, there?s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 ? an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple?s Safari and Google?s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there?s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on ?rollovers?, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple?s revolutionary multi-touch interface doesn?t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn?t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor?s platforms.

Flash is a cross platform development tool. It is not Adobe?s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple?s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.

Our motivation is simple ? we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins ? we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Conclusions.

Flash was created during the PC era ? for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards ? all areas where Flash falls short.

hypedough · 04-29-2010, 02:43 PM

Quote:

Originally Posted by GetNaughty

Was just reading that on apple.com

Apple has a long relationship with Adobe. In fact, we met Adobe?s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers ? Mac users buy around half of Adobe?s Creative Suite products ? but beyond that there are few joint interests.

I wanted to jot down some of our thoughts on Adobe?s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven ? they say we want to protect our App Store ? but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

First, there?s ?Open?.

Adobe?s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe?s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript ? all open standards. Apple?s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android?s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft?s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Second, there?s the ?full web?.

Adobe has repeatedly said that Apple mobile devices cannot access ?the full web? because 75% of video on the web is in Flash. What they don?t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web?s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren?t missing much video.

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

Third, there?s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don?t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we?re glad we didn?t hold our breath. Who knows how it will perform?

Fourth, there?s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 ? an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple?s Safari and Google?s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there?s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on ?rollovers?, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple?s revolutionary multi-touch interface doesn?t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn?t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor?s platforms.

Flash is a cross platform development tool. It is not Adobe?s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple?s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.

Our motivation is simple ? we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins ? we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Conclusions.

Flash was created during the PC era ? for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards ? all areas where Flash falls short.

An amazing read here

NaughtyRob · 04-29-2010, 02:44 PM

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Steve Jobs
April, 2010

Amputate Your Head · 04-29-2010, 02:48 PM

I have to agree with Jesus 2.0

It's their phones and devices, they can prevent Flash if they want.
I also agree with his criticism of Adobe being solely in control of Flash technology because let's face it, they are lower down the food chain.

If Adobe ceases to exist today, Microsoft & Apple both go skipping merrily along without missing a beat. If MS & Apple cease to exist today, (or block them), Adobe is fucked.

Adobe must take it's rightful place in the pecking order. If Jesus says the shit is sub-standard, then Adobe needs to fix that if they want to play. Crying about it won't help. (obviously). If MS started blocking Flash from within Windows today, you can bet your ass Adobe would be fixing anything MS told them to.

Or, maybe he just doesn't like Adobe.

garett · 04-29-2010, 03:00 PM

I think it's a good call on Apple's part but I still couldn't help but LOL at the "it's a proprietary technology" bit.

Also thanks GetNaughty I really enjoyed reading Jobs' open letter.

SCORE Ralph · 04-29-2010, 03:06 PM

I just want to say...

Users on Mac: 6.25%
Users on iPhone: 1.5%
Users on Android: 0.7% (0.2% back in October)
Users with Flash: 99%

Amputate Your Head · 04-29-2010, 03:10 PM

Quote:

Originally Posted by Ralph - GetScoreCash

I just want to say...

Users on Mac: 6.25%
Users on iPhone: 1.5%
Users on Android: 0.7% (0.2% back in October)
Users with Flash: 99%

Users that actually understand what Flash is: .001%
Users that would notice it's extinction: .001%

SZNY · 04-29-2010, 03:10 PM

I think its one and all Horse shit, it's just political mambo jambo to NOT loose revenues they make with their Holy money generating App store.

Wait till Google or whatever superpower comes with a Pad device what supports Flash technology.

We do a lot of Flash Dev and I can say from experience we can make everything for every devices except the Apple controlled devices.

HTML5 still have to prove it's self and reach the penetration on each browser Flash already has done. At that time it will be possible to code in Flex and shits out some HTML5 compliant framework.

I really hate this kind of power play because especially we try to money in adult landscape and are fucked and discriminated by these Apple Steve ShitJobs Nazi's.

Personally I really hope Google Almighty teamed up with Adobe will give these shit faces some bitch slapping in terms of discriminating developers and entrepreneurs because they are active with online adult entertainment.

BestXXXPorn · 04-29-2010, 03:13 PM

Quote:

Originally Posted by luv$

so true...

Serge Litehead · 04-29-2010, 03:34 PM

its easier to ban something than try to figure out how to work together.

tiger · 04-29-2010, 03:56 PM

Quote:

Originally Posted by luv$

So true.

NaughtyRob · 04-29-2010, 10:06 PM

True but he did make lots of good points.

Quote:

Originally Posted by holograph

its easier to ban something than try to figure out how to work together.

sojproductions · 04-29-2010, 11:12 PM

Quote:

Originally Posted by luv$

martinsc · 04-29-2010, 11:21 PM

pamon · 04-29-2010, 11:29 PM

It's a pissing war between adobe and apple. Mobile devices will ruse html5 and flash will be geared to desktop and laptop users. Flash is too resource hungry for mobile devices.

SCORE Ralph · 05-04-2010, 03:07 PM

Quote:

Originally Posted by Amputate Your Head

Users that actually understand what Flash is: .001%
Users that would notice it's extinction: .001%

These are stats. Not a survey.

cashcows · 05-04-2010, 03:12 PM

Quote:

Originally Posted by SZNY

I think its one and all Horse shit, it's just political mambo jambo to NOT loose revenues they make with their Holy money generating App store.

Wait till Google or whatever superpower comes with a Pad device what supports Flash technology.

We do a lot of Flash Dev and I can say from experience we can make everything for every devices except the Apple controlled devices.

HTML5 still have to prove it's self and reach the penetration on each browser Flash already has done. At that time it will be possible to code in Flex and shits out some HTML5 compliant framework.

I really hate this kind of power play because especially we try to money in adult landscape and are fucked and discriminated by these Apple Steve ShitJobs Nazi's.

Personally I really hope Google Almighty teamed up with Adobe will give these shit faces some bitch slapping in terms of discriminating developers and entrepreneurs because they are active with online adult entertainment.

I agree...Apple is Arrogant to not be backwards compatible with 99% of the existing content and web. Which is why I no longer want and Ipad.

just a punk · 05-04-2010, 04:03 PM

Quote:

Originally Posted by DVTimes

He also criticized the technology for being only under the control of Adobe.

ROTFL

dav3 · 05-04-2010, 04:11 PM

Jobs would make a good politician. He has his double-speak down perfectly.

ArsewithClass · 05-04-2010, 05:22 PM

Quote:

Originally Posted by Amputate Your Head

If Adobe ceases to exist today, Microsoft & Apple both go skipping merrily along without missing a beat. If MS & Apple cease to exist today, (or block them), Adobe is fucked.

Or, maybe he just doesn't like Adobe.

Agreed, a very important thought & amusing too

Quote:

Originally Posted by Amputate Your Head

Users that actually understand what Flash is: .001%
Users that would notice it's extinction: .001%

Not agreeing. There are so many flash banners used now, none of which shows. They should think about this considering so many other phone companies are available

I have an Iphone & find it annoying looking at sites with content blocked

V_RocKs · 05-04-2010, 05:51 PM

I hate flash on a phone for the rollover issue. I used a rom that supported FLash 9.0 on my G1 and it sucked the battery dry very fast while also missing the point with rollover menu options.

End result, I couldn't use the web site on a Flash enabled Android phone.

ShellyCrash · 05-04-2010, 06:45 PM

Quote:

The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products.

That's the starting point.

I think alot of Job's recent statements also probably stem from his current state of being.

No one likes to talk about it, but Steve Jobs is sick. Even if he is somehow able to beat the odds he must be in a very uncomfortable state. I wouldn't go as far as to say his business decissions are unsound, clearly he is still effectively leading apple, but I would say that some of the statements he has been making as of late are unwise.

Someone in his position, even as large and as loved as apple is, should not speak in absolutes or close doors. Apple's split with Adobe is very unusual after such a long and seemingly mutually beneficial relationship. What ever issues there may be with Flash I can't see Adobe being unwilling to work with Apple to try and resolve them. Adobe actually seems increasingly flexible and available, they even had reps at internext discussing their latest advancements in content protection.

I'm not shitting on the man, I feel for him, I really do. Just wanted to put that out there that he's in a very rough spot physically and I would assume mentally and emotionally. I know it goes against his nature and the board doesn't want to scare shareholders, but I think he should take a sabbatical. If for no other reason, for his own sake.

LoveSandra · 05-05-2010, 01:24 AM

yummmmmmmmmmmmmmmy

seeandsee · 05-05-2010, 03:46 AM

fuck you steve i want to play FLASH GAMES god damn :D

SpongeBub · 05-05-2010, 04:12 AM

I cannot believe that anyone would want a device that doesn't allow Flash. So your precious iPhoneys cannot play any video? Insane. I think it is because of (hand)Jobs crazy hatred of porn. No flash, no porn videos. Was his mom a porn star or something?

04-29-2010, 02:21 PM	#1
DVTimes xxx Industry Role: Join Date: Jun 2003 Location: UK Posts: 31,544	Apple boss Steve Jobs explains ban on Flash Steve Jobs has used an open letter to defend Apple's decision not to allow Flash on many of the firm's products. Neither the iPod, iPhone nor iPad can run the software despite the widespread use of Flash technology on websites for video and animations. Mr Jobs said Flash was made for an era of "PCs and mice" and performed poorly when translated to run on touchscreen smartphones and handheld devices. He also criticised the technology for being only under the control of Adobe. Crashing Macs The letter comes soon after Flash creator Adobe announced it was ending its efforts to make tools that translate Flash code into programs that can run on Apple gadgets. Adobe's announcement followed a change to the terms and conditions of the licence that software developers must sign when writing code to run on Apple products. That change banned developers from using the automatic translation tools Adobe had been developing. Mr Jobs' lengthy open letter explains some of Apple's thinking behind the effective ban on the use of Adobe tools and translating Flash. He said it was bad for the smartphone era because it did not support multi-touch systems and helped drain battery power unnecessarily. The Apple boss added that it fell short on security and was "the number one reason Macs crash". He also pointed out that there were now alternatives to flash technology, particularly for web video. Mr Jobs also wrote about the tools that software developers use when creating applications. The reason Apple did not want people to use Adobe's automatic translation tools, he said, was because experience had told it that it results in "sub-standard apps". Adobe has yet to issue any response to Mr Jobs' comments. The letter provoked an avalanche of comments online, with many saying Apple's restrictions on what can be done with its software go far beyond those on Flash. http://news.bbc.co.uk/1/hi/technology/10092298.stm __________________ The Affiliate Program

04-29-2010, 02:39 PM	#3
NaughtyRob Two fresh affiliate progs Industry Role: Join Date: Nov 2004 Location: Inside teen pussy Posts: 29,602	Was just reading that on apple.com Apple has a long relationship with Adobe. In fact, we met Adobe?s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers ? Mac users buy around half of Adobe?s Creative Suite products ? but beyond that there are few joint interests. I wanted to jot down some of our thoughts on Adobe?s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven ? they say we want to protect our App Store ? but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain. First, there?s ?Open?. Adobe?s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe?s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system. Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript ? all open standards. Apple?s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member. Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android?s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft?s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers. Second, there?s the ?full web?. Adobe has repeatedly said that Apple mobile devices cannot access ?the full web? because 75% of video on the web is in Flash. What they don?t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web?s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren?t missing much video. Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world. Third, there?s reliability, security and performance. Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don?t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash. In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we?re glad we didn?t hold our breath. Who knows how it will perform? Fourth, there?s battery life. To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 ? an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies. Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained. When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple?s Safari and Google?s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads. Fifth, there?s Touch. Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on ?rollovers?, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple?s revolutionary multi-touch interface doesn?t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript? Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices. Sixth, the most important reason. Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn?t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices. We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers. This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor?s platforms. Flash is a cross platform development tool. It is not Adobe?s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple?s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X. Our motivation is simple ? we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins ? we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform. Conclusions. Flash was created during the PC era ? for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards ? all areas where Flash falls short. __________________ [email protected] Skype: 17026955414 Vacares Web Hosting - Protect Your Ass with Included Daily Backups

04-29-2010, 02:44 PM	#5
NaughtyRob Two fresh affiliate progs Industry Role: Join Date: Nov 2004 Location: Inside teen pussy Posts: 29,602	The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games. New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind. Steve Jobs April, 2010 __________________ [email protected] Skype: 17026955414 Vacares Web Hosting - Protect Your Ass with Included Daily Backups

04-29-2010, 03:00 PM	#7
garett Confirmed User Join Date: Mar 2004 Posts: 683	I think it's a good call on Apple's part but I still couldn't help but LOL at the "it's a proprietary technology" bit. Also thanks GetNaughty I really enjoyed reading Jobs' open letter. __________________

04-29-2010, 03:06 PM	#8
SCORE Ralph Confirmed User Industry Role: Join Date: Mar 2003 Location: Miami, FL Posts: 2,089	I just want to say... Users on Mac: 6.25% Users on iPhone: 1.5% Users on Android: 0.7% (0.2% back in October) Users with Flash: 99% __________________ GetSCORECash.com \| In the Biz Since 1991 Big Tits \| Granny & MILFs \| Amateurs \| Big Booty \| Foot Fetish \| BBW \| Teens Hosted Embeds \| MP4s \| RSS Feeds \| FHGs \| Model Directory

04-29-2010, 02:48 PM	#6
Amputate Your Head There can be only one Industry Role: Join Date: Aug 2001 Location: Somewhere else Posts: 39,075	I have to agree with Jesus 2.0 It's their phones and devices, they can prevent Flash if they want. I also agree with his criticism of Adobe being solely in control of Flash technology because let's face it, they are lower down the food chain. If Adobe ceases to exist today, Microsoft & Apple both go skipping merrily along without missing a beat. If MS & Apple cease to exist today, (or block them), Adobe is fucked. Adobe must take it's rightful place in the pecking order. If Jesus says the shit is sub-standard, then Adobe needs to fix that if they want to play. Crying about it won't help. (obviously). If MS started blocking Flash from within Windows today, you can bet your ass Adobe would be fixing anything MS told them to. Or, maybe he just doesn't like Adobe.

04-29-2010, 03:10 PM	#10
SZNY SZNY Industry Role: Join Date: May 2004 Location: Sexy Republic Posts: 2,799	I think its one and all Horse shit, it's just political mambo jambo to NOT loose revenues they make with their Holy money generating App store. Wait till Google or whatever superpower comes with a Pad device what supports Flash technology. We do a lot of Flash Dev and I can say from experience we can make everything for every devices except the Apple controlled devices. HTML5 still have to prove it's self and reach the penetration on each browser Flash already has done. At that time it will be possible to code in Flex and shits out some HTML5 compliant framework. I really hate this kind of power play because especially we try to money in adult landscape and are fucked and discriminated by these Apple Steve ShitJobs Nazi's. Personally I really hope Google Almighty teamed up with Adobe will give these shit faces some bitch slapping in terms of discriminating developers and entrepreneurs because they are active with online adult entertainment. __________________ Telegram: sandroanthonio

04-29-2010, 03:34 PM	#12
Serge Litehead Confirmed User Industry Role: Join Date: Dec 2002 Location: Behind the scenes Posts: 5,190	its easier to ban something than try to figure out how to work together. __________________ SilverCrocodile.com Adult web design since '05

04-29-2010, 11:21 PM	#16
martinsc Too lazy to set a custom title Industry Role: Join Date: Jun 2005 Location: 127.0.0.1 Posts: 27,047	__________________ Make Money

04-29-2010, 11:29 PM	#17
pamon Confirmed User Industry Role: Join Date: Dec 2007 Posts: 3,103	It's a pissing war between adobe and apple. Mobile devices will ruse html5 and flash will be geared to desktop and laptop users. Flash is too resource hungry for mobile devices. __________________ Email: [email protected] Skype: davidamodt. / TG: Davidamodt US Adult Content & Porn Writer Project/Sites/Tubes/Reviews & More

05-04-2010, 04:11 PM	#21
dav3 Confirmed User Industry Role: Join Date: May 2007 Posts: 7,348	Jobs would make a good politician. He has his double-speak down perfectly. __________________ Webmasters :: Juicy Ads :: ACWM :: Crak Revenue :: Money Tree

05-04-2010, 05:51 PM	#23
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,391	I hate flash on a phone for the rollover issue. I used a rom that supported FLash 9.0 on my G1 and it sucked the battery dry very fast while also missing the point with rollover menu options. End result, I couldn't use the web site on a Flash enabled Android phone.

05-05-2010, 01:24 AM	#25
LoveSandra So Fucking Banned Join Date: Aug 2008 Location: Just Blow Me Posts: 10,551	yummmmmmmmmmmmmmmy

05-05-2010, 03:46 AM	#26
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	fuck you steve i want to play FLASH GAMES god damn :D __________________ BUY MY SIG - 50$/Year Contact here

05-05-2010, 04:12 AM	#27
SpongeBub Confirmed User Industry Role: Join Date: May 2005 Posts: 470	I cannot believe that anyone would want a device that doesn't allow Flash. So your precious iPhoneys cannot play any video? Insane. I think it is because of (hand)Jobs crazy hatred of porn. No flash, no porn videos. Was his mom a porn star or something?