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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 06-05-2010, 08:15 PM   #1
Jakez
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What is a good CTR?

Is 3,500 impressions/day with a 5% CTR (click through rate) on a 728x90 at the bottom of the page good? How about 1%? What is a bad CTR?
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Old 06-05-2010, 08:17 PM   #2
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Ummm YUP...

Anything over 1.5, I would consider very good!
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Old 06-06-2010, 02:43 PM   #3
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Probably depends on the type of traffic you have and what kind of layout model you use
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Old 06-06-2010, 03:10 PM   #4
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5% ctr is very good for banner!
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Old 06-06-2010, 03:19 PM   #5
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1% is still very decent!
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Old 06-06-2010, 03:21 PM   #6
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5% for a footer yes thats good. Whats the URL?
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Old 06-06-2010, 03:25 PM   #7
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It all depends on the creative. My missing image banner in my sig has had more clicks than any other banner I have run here.
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Old 06-06-2010, 05:14 PM   #8
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Quote:
Originally Posted by BigRod View Post
Ummm YUP...

Anything over 1.5, I would consider very good!
if it's the bottom of the page than 1.5% or above is good...
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Old 06-06-2010, 05:20 PM   #9
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I accept CTR down to 0.80% or I will try to do something about it.
1% is acceptable and kind of what I calculate on and expect.
5% I would consider to be high to very high, but with a good image/banner it's definitely possible and happens sometimes.
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Old 06-06-2010, 09:22 PM   #10
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Quote:
Originally Posted by BigRod View Post
Ummm YUP...

Anything over 1.5, I would consider very good!
I would agree.....

The reason banners suffer from low click rates is that most surfers simply ignore most of them..the term is " Banner Blindness".

Experiment with different ideas and techniques..think outside the box until you find what works best for you.
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Old 06-06-2010, 09:51 PM   #11
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Surfers are more likely to ignore banners now in favor of juicy text links. But I'll echo everyone else and say 1% and over are good.
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Old 06-06-2010, 10:21 PM   #12
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It all depends on the creative. My missing image banner in my sig has had more clicks than any other banner I have run here.
Just wondering if the clicks will be a good one since the surfer has no idea what is it all about. But if the goal is just to make them click....then I would say you succeeded in doing so.....I clicked it
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Old 06-06-2010, 10:30 PM   #13
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The best CTR I've ever had was a banner I made with a dark gray background and the name of my site in orange letters. Nothing more. Sometimes simplicity works best.
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Old 06-07-2010, 02:30 AM   #14
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5% is definitely above the average
however if you put a niche banner on a niche website, and a banner is well designed, you can get even more than that
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Old 06-07-2010, 03:25 AM   #15
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I think 5% is very very good on bottom banner!
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