Percentage increase from recurring to one time purchase
 

I was curious what the average increase was in pricing from recurring memberships to one time payment memberships? Anyone know a general rule for that?

No idea. Recurring has always been the money, if the trend is changing please let me know.

It's not changing but I'd like to add some non recurring options at higher prices.

Have given that some thought as well.

Might try that in our type in traffic or house traffic to see how it does.

Would 49.99 for a 2 month non recurr option be a good test? Its hard to with no recurr when paying an affiliate $35 per sale.

Amar

I have a non-recurring 30 days membershiop of chatgf.com for $2.95 and a 60 days at $4.95 :)

We used to offer recurring at $24.95/ mo and 1 month non-recurring at $32.95. I would say roughly 30% of subscriptions were to the non recurring option. We did not offer trials.

Even though the user could join at the cheaper price and cancel, with 30 days to do it, they still chose the non-recurring... guess they learned their lesson in the past.

We removed the option because offering revshare on a $32.95 non recurring price point wasn't fair to affiliates. Not a single one complained but I felt it wasn't right, plus we all love those rebills:-)

This is how we calculate it:

Monthly (recurring) access x retention = $ (100/$+Monthly+$10)

So on a $30 monthly recurring, a non recurring monthly membership if retention is on average 3 months works out to $41.11.

This means you need to get 3 members to purchase a non-recurring to make up for a single lost standard monthly recurring membership.

Obviously if you have volume the you can adjust the $10 to whatever you think makes more sense, if you make it $15 then you need 2 members on non-recurring to make up the lost income on a standard recurring membership, if you make it $5 then you need 6 etc...

Awesome, thanks for you input guys!

Why would it not be right/fair to affiliates? They get their share...

No chance of re-bills makes the join worth quite a bit less. Like I said I never got a single complaint about it.

What is hard to quantify is how many of those that chose the non-recurring would not have joined without it. I imagine it would be a very small number.

I think I wouldn't call it unfair... that's something different i think...

This a very interesting subject... I thought about it in the past to remove the non-recurring option to see what happens. I'm sure the rebills will increase a bit... but... if half of the people that join non-recurring would not join if there is only recurring, then me, myself and my affiliates would not be very happy.

What happend when you removed the non-recurring option? Amount of Sales stayed the same?

No noticeable change from what I recall.