Percentage increase from recurring to one time purchase - GoFuckYourself.com

SNRProductions · 01-24-2013, 01:14 AM

I was curious what the average increase was in pricing from recurring memberships to one time payment memberships? Anyone know a general rule for that?

bean-aid · 01-24-2013, 01:21 AM

No idea. Recurring has always been the money, if the trend is changing please let me know.

SNRProductions · 01-24-2013, 05:51 AM

It's not changing but I'd like to add some non recurring options at higher prices.

Paper_Amar · 01-24-2013, 07:43 AM

Have given that some thought as well.

Might try that in our type in traffic or house traffic to see how it does.

Would 49.99 for a 2 month non recurr option be a good test? Its hard to with no recurr when paying an affiliate $35 per sale.

Amar

adultmobile · 01-24-2013, 09:05 AM

I have a non-recurring 30 days membershiop of chatgf.com for $2.95 and a 60 days at $4.95

Kenny B! · 01-24-2013, 11:27 AM

We used to offer recurring at $24.95/ mo and 1 month non-recurring at $32.95. I would say roughly 30% of subscriptions were to the non recurring option. We did not offer trials.

Even though the user could join at the cheaper price and cancel, with 30 days to do it, they still chose the non-recurring... guess they learned their lesson in the past.

We removed the option because offering revshare on a $32.95 non recurring price point wasn't fair to affiliates. Not a single one complained but I felt it wasn't right, plus we all love those rebills:-)

Webmaster Advertising · 01-24-2013, 11:44 AM

This is how we calculate it:

Monthly (recurring) access x retention = $ (100/$+Monthly+$10)

So on a $30 monthly recurring, a non recurring monthly membership if retention is on average 3 months works out to $41.11.

This means you need to get 3 members to purchase a non-recurring to make up for a single lost standard monthly recurring membership.

Obviously if you have volume the you can adjust the $10 to whatever you think makes more sense, if you make it $15 then you need 2 members on non-recurring to make up the lost income on a standard recurring membership, if you make it $5 then you need 6 etc...

SNRProductions · 01-24-2013, 01:53 PM

Awesome, thanks for you input guys!

Struggle4Bucks · 01-24-2013, 05:50 PM

Quote:

Originally Posted by Kenny B!

We removed the option because offering revshare on a $32.95 non recurring price point wasn't fair to affiliates. Not a single one complained but I felt it wasn't right, plus we all love those rebills:-)

Why would it not be right/fair to affiliates? They get their share...

Kenny B! · 01-24-2013, 08:04 PM

Quote:

Originally Posted by Struggle4Bucks

Why would it not be right/fair to affiliates? They get their share...

No chance of re-bills makes the join worth quite a bit less. Like I said I never got a single complaint about it.

What is hard to quantify is how many of those that chose the non-recurring would not have joined without it. I imagine it would be a very small number.

Struggle4Bucks · 01-24-2013, 09:32 PM

Quote:

Originally Posted by Kenny B!

No chance of re-bills makes the join worth quite a bit less. Like I said I never got a single complaint about it.

What is hard to quantify is how many of those that chose the non-recurring would not have joined without it. I imagine it would be a very small number.

I think I wouldn't call it unfair... that's something different i think...

This a very interesting subject... I thought about it in the past to remove the non-recurring option to see what happens. I'm sure the rebills will increase a bit... but... if half of the people that join non-recurring would not join if there is only recurring, then me, myself and my affiliates would not be very happy.

What happend when you removed the non-recurring option? Amount of Sales stayed the same?

Kenny B! · 01-25-2013, 07:05 AM

Quote:

Originally Posted by Struggle4Bucks

What happend when you removed the non-recurring option? Amount of Sales stayed the same?

No noticeable change from what I recall.

01-24-2013, 01:14 AM	#1
SNRProductions President SNRProductions Industry Role: Join Date: Jul 2006 Posts: 701	Percentage increase from recurring to one time purchase I was curious what the average increase was in pricing from recurring memberships to one time payment memberships? Anyone know a general rule for that? __________________ Popular gay blog with a 40 DA, quality US-based traffic: GayBodyBlog Tabs, links, posts, all available. Get free traffic: DudeDump and FemaleUpdate

01-24-2013, 05:51 AM	#3
SNRProductions President SNRProductions Industry Role: Join Date: Jul 2006 Posts: 701	It's not changing but I'd like to add some non recurring options at higher prices. __________________ Popular gay blog with a 40 DA, quality US-based traffic: GayBodyBlog Tabs, links, posts, all available. Get free traffic: DudeDump and FemaleUpdate

01-24-2013, 07:43 AM	#4
Paper_Amar Confirmed User Join Date: Jun 2007 Location: North Miami Beach, Fl Posts: 2,607	Have given that some thought as well. Might try that in our type in traffic or house traffic to see how it does. Would 49.99 for a 2 month non recurr option be a good test? Its hard to with no recurr when paying an affiliate $35 per sale. Amar __________________ My icq; 4 4 7 5 4 2 1 2 8 Amar @ paper street cash .com

01-24-2013, 09:05 AM	#5
adultmobile No, I am not banned Industry Role: Join Date: Nov 2003 Location: ChatGF.com Posts: 5,345	I have a non-recurring 30 days membershiop of chatgf.com for $2.95 and a 60 days at $4.95 __________________ TubeCamGirl.com

01-24-2013, 11:27 AM	#6
Kenny B! Confirmed Abuser Industry Role: Join Date: Jun 2003 Location: Montreal Posts: 5,717	We used to offer recurring at $24.95/ mo and 1 month non-recurring at $32.95. I would say roughly 30% of subscriptions were to the non recurring option. We did not offer trials. Even though the user could join at the cheaper price and cancel, with 30 days to do it, they still chose the non-recurring... guess they learned their lesson in the past. We removed the option because offering revshare on a $32.95 non recurring price point wasn't fair to affiliates. Not a single one complained but I felt it wasn't right, plus we all love those rebills:-) __________________ Kenny -at- YourPaysitePartner.com Skype: kennyb514 Do business with us: Your Paysite Partner Kenny's Pennies Sticky Dollars Radical Cash Indie Bucks Stand Ahead Read My Ambush Interview Here

01-24-2013, 01:21 AM	#2
bean-aid So Fucking Banned Industry Role: Join Date: Jun 2011 Location: the land of woke sleuths Posts: 16,493	No idea. Recurring has always been the money, if the trend is changing please let me know.

01-24-2013, 11:44 AM	#7
Webmaster Advertising So Fucking Banned Join Date: Sep 2003 Posts: 1,360	This is how we calculate it: Monthly (recurring) access x retention = $ (100/$+Monthly+$10) So on a $30 monthly recurring, a non recurring monthly membership if retention is on average 3 months works out to $41.11. This means you need to get 3 members to purchase a non-recurring to make up for a single lost standard monthly recurring membership. Obviously if you have volume the you can adjust the $10 to whatever you think makes more sense, if you make it $15 then you need 2 members on non-recurring to make up the lost income on a standard recurring membership, if you make it $5 then you need 6 etc... Last edited by Webmaster Advertising; 01-24-2013 at 11:50 AM..

01-24-2013, 01:53 PM	#8
SNRProductions President SNRProductions Industry Role: Join Date: Jul 2006 Posts: 701	Awesome, thanks for you input guys! __________________ Popular gay blog with a 40 DA, quality US-based traffic: GayBodyBlog Tabs, links, posts, all available. Get free traffic: DudeDump and FemaleUpdate