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#1 |
Registered User
Industry Role:
Join Date: Dec 2012
Posts: 10
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1$ 3 days trials - Rebills 29.95$ monthly
I've started my own online dating site.
I know that not many people will sign up straight for a 29.95$ monthly plan so I was thinking to offer a sneaky 1$ 3 days trial that rebills automatically to a 29.95$ monthly membership unless they cancel during the 3 days trial. Is it better to go for automatic monthly rebills or once every 3 months or 6 months? Since monthly rebills are more noticeable and they might cancel the membership by contacting the payment processor or their bank. What's your opinion on this? |
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#2 |
Confirmed User
Industry Role:
Join Date: Nov 2012
Posts: 1,216
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put yourself in the client's shoes, what would you like?
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#3 |
Registered User
Industry Role:
Join Date: Dec 2012
Posts: 10
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That's not really what I meant...
I want to know what is the cancel/chargeback ratio... how many people will not really notice the 29.95$ on their bank statements, and how many will cancel it immediately when they see the 1$ trial has actually turned into a 29.95$ monthly membership. Would it be better to do only 1 charge every 3 months, for example 59.95$ every 3 months? |
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#4 |
Confirmed User
Industry Role:
Join Date: Jan 2011
Location: Somewhere in Germany
Posts: 817
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As many People don't check their Bank Statements for big Ammounts, I would go for the smaller one.
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I know, my english is bad. But your german might be even worse ![]() |
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#5 |
Registered User
Industry Role:
Join Date: Dec 2012
Posts: 10
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#6 |
Confirmed User
Industry Role:
Join Date: Nov 2012
Posts: 135
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From a business perspective, you want to rebill as often as possible - Definitely once every month would be best. If you spread the billing period between 3 months, you give them more time to remember to cancel their subscription, thus forfeiting potential sales.
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#7 | |
Registered User
Industry Role:
Join Date: Dec 2012
Posts: 10
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Quote:
Because they first go for the 1$ trial then it automatically rebills them 3 months, once every 3 months... |
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#8 |
Web Developer
Industry Role:
Join Date: Jan 2011
Location: UK
Posts: 264
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I look at big values rather than small at first as they are what cost me the most :/
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