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Old 01-20-2009, 01:52 AM   #1
daniel_webcams
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Search Engine Optimization for Image Search

In your attempt to build friendly sites for search engines, you always think to optimize the page tags like <title> and <meta> these you remember the first time. Well there are other ways to optimize your pages but you think that their relevance level is not to hight.
By optimizing the images for SEO you and can benefit for a larger number of visitors from image search, those can become clients, for me, usually this industry is always stimulated by the visual, basically this is what we sell images static images or video, both are containing one or more frames, this is one of the reasons needed to improve the SEO for the images displayed in our sites.
Here are some issues that you need to know when you optimize the images:

File name
If the picture has a proper name, it is more likely to be classified correctly by search engines, especially for search engines with functions such as images Google Images. A name like "notebook_apple.jpg" says much more than "10.jpg".

The size and quality
Because the size and quality are two important factors is difficult to choose where to make compromises. The lower image is a faster loading (small size), but at the same time with the smaller image you don't have the chances to get a better position in search results and especially to keep visitors that avoid to see a picture with poor quality.

On the other hand, images with good quality are going exactly the opposite. They will have a better position in search results, but this will increase the necessary time for the image to load.

The middle way between these two situations, and the most recommended, is to have the thumbnail displayed in the first page and when the thumb is clicked will open the image with big quality.
In this way, the page load faster for the user and if he want to take a look "more close" to the image can do that by a simple click.
Sites with good optimization can make the difference in large collections.

The alternative text (alt)
This should not be ignored for any picture from your page. The best alternative text is a brief description of the image. "Alt" helps search engines to "see" what the image contains comparing the alt text with the rest of the content, this helps you to a better positioning in search results.

A short and correct HTML tag for the image looks like this: <img src="notebook-apple.gif" alt="Notebook Apple" />

The text near the image
It is very important that the text around or near the image to express the image content. This follows from the "Google Images FAQ, which says:

"Google analyzes the text on the page adjacent to the image, the image caption and dozens of other factors to determine the image content. Google also uses sophisticated algorithms to remove duplicates and ensure that the highest quality images are presented first in your results. "

Less text in images
There are situations when you need to put text in the picture coz on the web you can't use many fonts, but it is often preferable to put around the picture that text, as much possible. One reason for this is that the text has the highest value for search engines. When you are searching for something on Google, the only way you can express the therms for search is by text... you write a text there in the google.com or yahoo.com search box... so if search engines don't know how to read text from images i mean visual or how hear our verbal queries, in order to have good results we need to adapt to their strategy.
It is best to do the images only with graphics, without text, the text it will be used (with the CSS) as background. Over the background, the text positions (all with CSS).
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Old 01-20-2009, 02:51 AM   #2
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nice tips daniel
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Old 01-20-2009, 05:37 AM   #3
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SEO 101, but still good info that bloggers should heed. good post.
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Old 01-20-2009, 09:20 AM   #4
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Nice stuff, Thxs mate
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Old 01-20-2009, 12:51 PM   #5
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nice post thanks for the tips :D
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Old 01-20-2009, 01:11 PM   #6
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Nice post.. and while I agree, I have never had luck converting image traffic.
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Old 01-21-2009, 02:19 PM   #7
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Quote:
Originally Posted by kmanrox View Post
SEO 101, but still good info that bloggers should heed. good post.
These tips can be applied successfully to blogs, tube sites, general websites, e-commerce sites, forums, etc...
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Old 01-24-2009, 11:44 AM   #8
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Nice stuff, Thxs
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Old 02-21-2009, 03:13 PM   #9
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Bump for an awesome post.
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Old 02-23-2009, 09:01 AM   #10
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I do appreciate it appreciated. well advise.thanks for sharing
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Old 02-26-2009, 07:58 AM   #11
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google images traffic is such a bandwidth hog, and for nothing. freeloaders love that shit.

be sure to break the google frame and get them on your page.
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Old 02-26-2009, 09:01 AM   #12
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good read... thanks
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Old 02-26-2009, 09:50 AM   #13
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Also, if the image is set up to work as a link, it's useful to insert the title attribute, just like any other text link. (which should contain the targeted keywords, of course)
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Old 02-28-2009, 01:12 PM   #14
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wow, a noob who doesn't even know what SEO stands for is giving SEO advice




Quote:
Originally Posted by daniel_webcams View Post
By optimizing the images for SEO
so basically what you said is: "By optimizing the images for Search Engine Optimization"

yeah, that makes sense.
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Old 02-28-2009, 02:23 PM   #15
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well ok partner
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Old 01-20-2010, 01:57 AM   #16
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bump... for those that didn't read it. I know it's an old post but there are new members on GFY
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Last edited by daniel_webcams; 01-20-2010 at 01:58 AM..
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Old 01-20-2010, 05:46 AM   #17
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Nice thread with really good information.
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Old 01-20-2010, 09:36 AM   #18
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A lot of people don't use the "alt" feature to the <img src>

It really is a cool feature, that is like a text caption of the image.

Another good thing about it, is that if the picture loads up as [x], you can still see the descriptive alt text.
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Old 01-20-2010, 11:05 AM   #19
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thanks for the info !
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Old 01-23-2010, 06:12 AM   #20
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nice read ty
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Old 01-23-2010, 10:05 AM   #21
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Good info.. I just figured this out 2 days ago from testing and seeing results of different methods.
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