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Old 12-14-2010, 03:07 PM   #1
Wizzo
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Here's a curious Internet question?

So I know these days they are as common, but who was the 1st site to use the banner size 468x60 and why didn't they just make it 470px?
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Old 12-14-2010, 03:15 PM   #2
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Hehe, nice question )
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Old 12-14-2010, 03:16 PM   #3
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I have wondered that so many times.
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Old 12-14-2010, 03:20 PM   #4
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He made it 468 because that was the width of his site at the time.
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Old 12-14-2010, 03:25 PM   #5
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468x60 fit the size of websites back in the day, while also leaving room for a small sidebar without scrolling.

A 468x60 banner was massive on on a 640 (or even 800) width display. Now 468 is a good size to fit under your embedded flvs.
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Old 12-14-2010, 03:36 PM   #6
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Quote:
Originally Posted by BIGTYMER View Post
He made it 468 because that was the width of his site at the time.
I assumed that, but just curious what site it was that made it the standard.
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Old 12-14-2010, 03:37 PM   #7
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Originally Posted by garce View Post
468x60 fit the size of websites back in the day, while also leaving room for a small sidebar without scrolling.

A 468x60 banner was massive on on a 640 (or even 800) width display. Now 468 is a good size to fit under your embedded flvs.
Right, but why not make 465? 3pixels even back then wasn't much.
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Old 12-14-2010, 03:49 PM   #8
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I guess we need to ask someone who was with Hotwired or AT&T. I bet there's an interview around somewhere.

Google found this:

Quote:
What was the world's first banner ad?

When HotWired decided to make money from their website in 1994, they set in motion events that would come back to haunt us all: The creation of banner ads.

AT&T was the first to dish over some money to HotWired to display the beast they created, a 468 x 60 banner that came to life on October 25 1994.

The world's first banner was quite the ugly thing as seen below and clicking it will lead you nowhere, but just in case you really have the urge to click the world's first banner ad we've linked it to a link worthy of your intelligence.

http://thelongestlistofthelongeststu...m/first66.html

http://adland.tv/content/banner-ads-tenth-birthday

Someone else asking the same question:

http://www.webhostingtalk.com/showthread.php?t=506604

Last edited by signupdamnit; 12-14-2010 at 03:53 PM..
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Old 12-14-2010, 03:53 PM   #9
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They loaded quicker on a 300 baud modem! LOL
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Old 12-14-2010, 03:53 PM   #10
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they probably didn't know the pixel size at the time, nor did they know it would become a standard.
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Old 12-14-2010, 04:43 PM   #11
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I'm guessing that the first to do this was infoseek.com or yahoo.com
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Old 12-14-2010, 06:58 PM   #12
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Quote:
Originally Posted by signupdamnit View Post
I guess we need to ask someone who was with Hotwired or AT&T. I bet there's an interview around somewhere.

Google found this:




http://thelongestlistofthelongeststu...m/first66.html

http://adland.tv/content/banner-ads-tenth-birthday

Someone else asking the same question:

http://www.webhostingtalk.com/showthread.php?t=506604
Fucking ATT, we should have known! haha

Good find btw!
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Old 12-14-2010, 07:10 PM   #13
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Originally Posted by Wizzo View Post
So I know these days they are as common, but who was the 1st site to use the banner size 468x60 and why didn't they just make it 470px?
Probably 468x wide as with a border it would make it 470x and that's probably what they had available. Vertical resolution wouldn't be an issue so that's probably why it wasn't x58.

With 640 screen you had something like 590 to work with... So with a 470 banner, that left you 120 for a side menu.
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Old 12-14-2010, 07:24 PM   #14
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Looks like HTML2 and HTML3 didn't have the border attribute (was done in 3.2) and so probably every image had a border on it back then.
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Old 12-14-2010, 07:29 PM   #15
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Have you lot read some of the other entries on this site? It just goes to show that you should never believe anything you read on the net. Most of the entries are hoplessly wrong.
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Old 12-14-2010, 07:43 PM   #16
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So I know these days they are as common, but who was the 1st site to use the banner size 468x60 and why didn't they just make it 470px?
Because Al Gore said so!!!
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Old 12-14-2010, 07:45 PM   #17
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probably cause it ended up that way and they looked at the size later when they wanted to replace it the first time and the new one needed to fit
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