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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
Videochat Solutions
Industry Role:
Join Date: Aug 2004
Location: Canada
Posts: 48,904
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Looking for advice: How to sell TOKENS / CREDITS to customers?
We are getting ready to replace E-Wallet Funding system (where customers fund their accounts via credit card) with a TOKEN / CREDIT system whereby customers purchase Tokens or credits to spend with chat models, and I could use some help. What is the best way to SELL this idea to end users?
For example: We can set the value of the tokens to any amount. For example, 1 Token for $1.00. If a customer spends $100.00, he has 100 tokens. If he wants to chat with a model and the cost is 5 tokens per minute, he knows he can chat for 20 minutes. So far, so good. When I compare this to other point systems such Zellers card holder points for example, a small purchase is worth thousands of points. Very soon you have 500,000 points and you "feel" like you have alot to trade, until you discover that a pack of gum costs 50,000 points. Does anyone have any insight to the psychology of token spending? For some reason I am having a really hard time grasping how it should be sold. If a customer thinks he has 100,000 tokens, he feels rich, and "feels" like he can easily afford the chat he wants to buy. However wouldn't this feeling disappear when he sees that a chat costs 5,000 tokens per minute? Any advice is appreciated!
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#2 |
Confirmed User
Industry Role:
Join Date: Jul 2007
Posts: 2,892
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Open and complete transparency for me. X credits = the same in dollars.
No other way unless you want to confuse or mislead people as to how much you make from the transaction by using different vaues for a "credit" when communicating with a member and a performer (as I have seen some sites do).
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Working Cam site for sale - NOT affiliate. |
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#3 |
Too lazy to set a custom title
Industry Role:
Join Date: May 2003
Location: icq: 71462500 Skype: Jupzchris
Posts: 27,880
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With per minute I think the token system would thrive best at 1 token/1 minute compared to 500 tokens/1 minute they would be like " dang that is alot of tokens for a minute"
with the virtual currency being a "token" they wont look at is real money as they spend but they will notice the amount that they are giving out as it is a per minute basis so if they shell out 500 for a minute when they got say .. 10k tokens...that will look like a huge hit compared to if they had 10 tokens and just had to give out 1 for a minute but i dont know a thing about cams
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#4 |
So Fucking Banned
Industry Role:
Join Date: Oct 2010
Posts: 857
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Use same token system as MFC... works for them.
Also easy to give away tokens as incentives and it will "seem" like a lot even though it may only be few dollars you are giving them. |
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#5 |
I AM WEB 2.0
Industry Role:
Join Date: Jan 2003
Posts: 28,682
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Start with a reasonable amount, 50 tokens for around $35 then work up on bulk pricing. The way you display your tokens in design is a big plus also. Almost like a "choose your hosting package" you see on alot of mainstream sites. Small phrases like "most popular", "best value" etc. do well to help draw in users to certain packages.
also try different shades of colors for each token package. I prefer to sell them as a pre packaged item rather than individual tokens. |
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#6 | |
Confirmed User
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Join Date: Jul 2007
Posts: 2,892
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Quote:
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Working Cam site for sale - NOT affiliate. |
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#7 |
I AM WEB 2.0
Industry Role:
Join Date: Jan 2003
Posts: 28,682
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#8 |
Too lazy to set a custom title
Industry Role:
Join Date: May 2004
Location: West Coast, Canada.
Posts: 10,217
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ImLive has 1 credit = $1...then they give away bonus "happy hour" credits depending on how many regular credits you buy.
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#9 |
So Fucking Banned
Industry Role:
Join Date: Apr 2009
Posts: 2,968
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No it's superfluous to make 1 token = $1
here's how it works. 100 TOKENS = $10 500 TOKENS = $40 [SAVE 20%!!!] 2000 TOKENS = $150 [SAVE 25%!!!] ![]() E.g. Chat with UglyMOLe for only 20 TOKENS / MIN |
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#10 |
Arthur Flegenheimer
Industry Role:
Join Date: Jul 2006
Location: New York City
Posts: 11,056
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I would say make the credits higher then the dollar amount, but nothing drastically. Like get 5 tokens per dollar or something.
Also as someone mentioned. incentives. buy 100 tokens get 10 free. Something like that. or make it the more you buy. the less you pay for the tokens. its 20 dollars for 100 tokens 40 dollars for 220 tokens 60 dollars etc etc |
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#11 |
Confirmed User
Join Date: Mar 2009
Posts: 7,037
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We always use 1 credit = 1 unit of currency.
Then you can give higher credits for higher payments. 10=10 25=30 100=125 This system means that the customers can very easily determine that spending in larger amounts gives him better value for money. However the biggest earner by far is the automated rebill. Before his session starts you show him a page with a pre ticked box. You tell him that unless he unticks the box you will automatically rebill when his credits get to a pre determined low point. When he reaches this low point you and he is still enjoying the company of his chosen ho, you hit his card for the same amount of his last purchase. In our experience 47% leave the box ticked. Chargebacks do not increase.
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#12 |
SZNY
Industry Role:
Join Date: May 2004
Location: Sexy Republic
Posts: 2,800
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Indeed keep it simple and transparent would be my advise. If you want to create your own digital "valuta" keep it simple so your members, performers and studios can easily count.
When you would say that $1 = 1000 tokens and they would be in private with one of your models he is becoming stressed to see that his tokens are heavily counting down. We use a 1 credit = 1 euro calculation in our system and with integrated web services from Yahoo we can always show the localization for customers in EU, GBP and USD. For example: Purchasing credits Registered members can update their e-Wallets by purchasing the following credit packs: 25 credits 50 credits 100 credits (5 credits extra bonus) 150 credits (10 credits extra bonus) 250 credits (15 credits extra bonus) Minute rates Here you will find a summary of our minute rates (per minute) calculated in credits (where 1 credit equals 1 euro): 0.00 credits ? Free chat 2.49 credits ? Private chat 2.97 credits ? Private chat (2-way) 1.17 credits ? Private spy 1.98 credits ? Nude Hardcore chat 0.48 credits ? Playback recorded privates Tips and Gifts rates The average duration from a performance after receiving a tip is 60-90 seconds. When a member sends a tip ?Play with pussy? the webcam performer is required to show your pussy in Free chat. Note: After receiving a tip it will be displayed in your chat window in the ?Red? color. 20.00 credits ? 10 Minutes breaktime 05.00 credits ? 5 credit tip 05.00 credits ? Boob play 30.00 credits ? Champagne 05.00 credits ? Give a cold beer 02.00 credits ? Give a kiss 03.00 credits ? Give a Lollypop 06.00 credits ? Give a rose 25.00 credits ? Give a surprise box 12.00 credits ? Give chocolade 35.00 credits ? Give me a toy 02.00 credits ? Just a tip 40.00 credits ? Lingerie set 07.00 credits ? Play with your pussy 05.00 credits ? Show ass 02.00 credits ? Show belly 02.00 credits ? Show legs 02.00 credits ? Smoke a cigarette 05.00 credits ? Spank ass 15.00 credits ? Strip tip (5 minutes)
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Telegram: sandroanthonio |
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#14 |
It's 42
Industry Role:
Join Date: Jun 2010
Location: Global
Posts: 18,083
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Mark; . |
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#15 | ||
So Fucking Banned
Industry Role:
Join Date: Apr 2009
Posts: 2,968
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Quote:
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#16 |
Videochat Solutions
Industry Role:
Join Date: Aug 2004
Location: Canada
Posts: 48,904
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Holy cow!! Lots of good information in this thread. Lots of reading and re-reading for me to do now. Thanks everyone!
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#17 |
Confirmed User
Industry Role:
Join Date: Dec 2003
Location: Canada
Posts: 758
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Some nice advice so far...Mark, when I left Montreal and came back to Ontario, the next job I had was with a large online game/community with avatars, etc that ran based on a credit system...if you ever want to hit me up for anything let me know...
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#18 |
Videochat Solutions
Industry Role:
Join Date: Aug 2004
Location: Canada
Posts: 48,904
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Message sent!
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