Ad survey finds: Ads based on 'distraction' don't work - GoFuckYourself.com

$5 submissions · 04-19-2011, 02:36 PM

Many sites still use a disruption model for their ads. Oftentimes it is executed to function as a DISTRACTION model. End result--really bad ad click %

Survey results and RECOMMENDATIONS at boosting ad clicks are located here: http://www.mediapost.com/publication...art_aid=148887

ottopottomouse · 04-19-2011, 02:57 PM

Be interesting to know what proportion of first internet purchases at a site are from an advert v. from someone hunting for something on google etc.

$5 submissions · 04-19-2011, 03:35 PM

Bump For stats junkies

IllTestYourGirls · 04-19-2011, 04:24 PM

Quote:

Fifty-eight percent don't see the ads as relevant, followed by 57% who are afraid clicking on the ad will trigger more spam from advertisers. Some 55% believe their computer will download a virus, 54% don't trust the ads, 46% are afraid pop-up screens will take over their computer screen, and 43% don't see ads as engaging.

I blame tubes.

harvey · 04-19-2011, 04:38 PM

not a surprise, I've been discussing this issue with my clients FOR YEARS. In the end, I'll do whatever the client wants, but I always tell them about this so they can make an informed decision.

Contextual text ads, related content and curation >>>>>>>>>>>>>>>>>>> disrupting ads, pop-ups, scrolling ads and timed pop-ups. About these last ones, I doubt anyone ever clicked on those, they're extremely annoying, absolutely disrupting and a bad experience as a whole. But well, CPA companies charge on impressions so they couldn't care less about results for advertisers.

blackmonsters · 04-19-2011, 06:27 PM

Oh, I close any ad that gets in my way of reading the page.
I hate it so much that I will never even consider the product.

Survey boxes that pop up never get an answer from me.
I would probably fill out a lot of surveys if it was simply integrated
as part of the web page.

People answer polls on this site all the time, but they are never popping up in our
faces.

Amputate Your Head · 04-19-2011, 06:43 PM

Quote:

Fifty-eight percent don't see the ads as relevant, followed by 57% who are afraid clicking on the ad will trigger more spam from advertisers. Some 55% believe their computer will download a virus, 54% don't trust the ads, 46% are afraid pop-up screens will take over their computer screen, and 43% don't see ads as engaging.

That totals up to 313%.

But still, it doesn't sound good.

fatfoo · 04-19-2011, 07:14 PM

It sucks that this ad is not effective.

blackmonsters · 04-19-2011, 07:27 PM

Quote:

Originally Posted by Amputate Your Head

That totals up to 313%.

They were allowed to give more than one response.

Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

ottopottomouse · 04-20-2011, 03:23 AM

Quote:

Originally Posted by blackmonsters

They were allowed to give more than one response.

Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

$5 submissions · 04-20-2011, 03:24 AM

Quote:

Originally Posted by blackmonsters

They were allowed to give more than one response.

Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

04-19-2011, 02:36 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Ad survey finds: Ads based on 'distraction' don't work Many sites still use a disruption model for their ads. Oftentimes it is executed to function as a DISTRACTION model. End result--really bad ad click % Survey results and RECOMMENDATIONS at boosting ad clicks are located here: http://www.mediapost.com/publication...art_aid=148887 __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-19-2011, 02:57 PM	#2
ottopottomouse She is ugly, bad luck. Industry Role: Join Date: Jan 2010 Posts: 13,177	Be interesting to know what proportion of first internet purchases at a site are from an advert v. from someone hunting for something on google etc. Last edited by ottopottomouse; 04-19-2011 at 02:58 PM..

04-19-2011, 03:35 PM	#3
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Bump For stats junkies __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

04-19-2011, 04:38 PM	#5
harvey Confirmed User Industry Role: Join Date: Jul 2001 Location: 127.0.0.1 Posts: 9,266	not a surprise, I've been discussing this issue with my clients FOR YEARS. In the end, I'll do whatever the client wants, but I always tell them about this so they can make an informed decision. Contextual text ads, related content and curation >>>>>>>>>>>>>>>>>>> disrupting ads, pop-ups, scrolling ads and timed pop-ups. About these last ones, I doubt anyone ever clicked on those, they're extremely annoying, absolutely disrupting and a bad experience as a whole. But well, CPA companies charge on impressions so they couldn't care less about results for advertisers. __________________ This post is endorsed by CIA, KGB, MI6, the Mafia, Illuminati, Kim Jong Il, Worldwide Ninjas Association, Klingon Empire and lolcats. Don't mess around with it, just accept it and embrace the truth

04-19-2011, 06:27 PM	#6
blackmonsters Making PHP work Industry Role: Join Date: Nov 2002 Location: 🌎🌅🌈🌇 Posts: 20,227	Oh, I close any ad that gets in my way of reading the page. I hate it so much that I will never even consider the product. Survey boxes that pop up never get an answer from me. I would probably fill out a lot of surveys if it was simply integrated as part of the web page. People answer polls on this site all the time, but they are never popping up in our faces. __________________ Make Money with Porn

04-19-2011, 07:14 PM	#8
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	It sucks that this ad is not effective. __________________ Send me an email: [email protected]