You get traffic from Adwords? Here's 7 Myths about QUALITY SCORE - GoFuckYourself.com

$5 submissions · 04-18-2011, 06:34 PM

For the PPC players out there who use Adwords for leads or (smaller number of you guys now) arbitrage, here's the 7 myths about QUALITY SCORE

Source: http://searchengineland.com/7-google...pc-myths-73336

Quote:

3. Quality Score Is Calculated Only At The Keyword Level

Quality score is actually calculated at three different levels. These are: the account level, the ad level and the keyword level. It?s useful to note Google?s new way of describing this now, which is ?the CTR on the keyword and the matched ad?.

So, it?s actually now a combination of the keyword level and the specific ad we are considering showing. All this says to me is that the keyword CTR is still paramount. A secondary concern is that changing ads will ?reset? Quality Score to the default. And a minor factor is account wide Quality Score.

As an advertiser, the only visibility you have is at the keyword level. You can access keyword Quality Score in the following ways:

a) Next to keywords, click on the keyword status dialogue box in the status column.

b) Customize columns (select columns) at the keyword level to display quality score as a column in the Google interface. In the screenshot below, the Quality Score option is located in the performance column.