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Old 09-14-2011, 08:51 AM   #1
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.XXX starts their meelions of dollars marketing campaigns with TV Commercials

From DOMAININCITE.COM




ICM Registry has posted its first wave of TV commercials for .xxx onto YouTube.

The theme running through the four commercials is that not registering a .xxx may save you a bit of cash, but that registering one will make you rich.

Or something.

I can?t say I ?get? the humor, but I?m probably not the demographic.

Here?s the first three. The character, ?King Gavin?, is played by Gavin McInnes, founder of Vice magazine.







ICM says the commercials will start to air on TV in the US soon.
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Old 09-14-2011, 09:08 AM   #2
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Old 09-14-2011, 09:11 AM   #3
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Old 09-14-2011, 09:13 AM   #4
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Don't seem very convincing. For the short time their branding appears at the end, I can see most watchers thinking, "wtf was that all about?". I have to believe those will be edited down before appearing on TV.
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Old 09-14-2011, 09:17 AM   #5
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Ad some comments to the videos on Youtube.
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Old 09-14-2011, 09:21 AM   #6
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Sure to be a hit.
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Old 09-14-2011, 09:31 AM   #7
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My personal opinion is this is a giant fail.

I'm not sure what these really accomplish from a professional advertising position.

The associations are very undefined.

Mostly, it just seems to me to be a way to get away with advertising a porn extension on mainstream TV.

The lack of addressing any of the merits they've associated to the extension in the commercials, are very suggestive to ICM's true goal.

That's my opinion anyhow.

Last edited by seeric; 09-14-2011 at 09:33 AM..
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Old 09-14-2011, 09:38 AM   #8
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.XXX domains suck big time.
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Old 09-14-2011, 09:38 AM   #9
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This is what buying .xxx domain names is like...

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Old 09-14-2011, 09:38 AM   #10
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1) Those are incredibly stupid.

2) I know you black hat guys have bots to flag videos on youtube and shut accounts down... now is the time to use them.
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Old 09-14-2011, 09:38 AM   #11
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Stupid commercial for a born-dead TLD IMHO.
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Old 09-14-2011, 09:38 AM   #12
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It sure appeals to the greedly dumb ...
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Old 09-14-2011, 10:09 AM   #13
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Ad some comments to the videos on Youtube.
YES! I totally agree!

If you are against .XXX post negative replies to all of the related YouTube videos they upload.

I am posting this...

Why would anyone bother registering a domain name that is wildly overpriced, and that will inevitably get blocked by ISPs in the near future?

Only a MORON buys a .XXX domain name. You would have to be a total SUCKER!
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Old 09-14-2011, 10:14 AM   #14
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WHAT THE MOTHERFUCK??
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Old 09-14-2011, 10:19 AM   #15
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They are advertising on TV so they could scare big companies into buying....
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Old 09-14-2011, 10:22 AM   #16
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The lack of addressing any of the merits they've associated to the extension in the commercials, are very suggestive to ICM's true goal.

That's my opinion anyhow.
This was my thought exactly, after all of the angles icm has put out there as reasoning to accept and buy their extension, all these ads exemplify is "hey you can make a lot of money with .xxx".

I realize these ads are short and don't allow much explanation to a general audience in such a short time, but you would at least think that each ad would have a different angle associated with it. Seems like a colossal waste of money.
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Old 09-14-2011, 10:25 AM   #17
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They are advertising on TV so they could scare big companies into buying....
Yes, but not one of those ads comes at the angle of convincing a business owner to protect his trademark, or an adult industry .com owner to move over to .xxx. It seems like they are just trying to convince the gullible online newbie that there is a big opportunity to make money if you buy a .xxx domain.
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Old 09-14-2011, 10:28 AM   #18
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What Rochard said!
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Old 09-14-2011, 10:42 AM   #19
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WHAT THE MOTHERFUCK??
that one is nicely done and professional...

it seems like they have their shit together, once they get done with their plan, it will make manwin crew look like a bunch of amateurs... it's still few years away, but it sounds like they will fuck the adult industry hard...
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Old 09-14-2011, 10:46 AM   #20
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WHAT THE MOTHERFUCK??
in order to WIN WIN WIN

you need to satisfy 3 groups
1. consumer
2. industry
3. government


to satisfy consumer, access needs to be safe with high billing practice standards to improve consumer confidence

to satisfy industry, it needs to be profitable

to satisfy government(s), minors should be distanced from adult content as much as possible


i'm not sure if they can pull it off, domain cost isn't an issue if owning such domain would yield higher returns.
to satisfy all three groups, one would need to present proposal with a solution addressing points industry has trouble with such as abundance of free porn & questionable billing practices. it seems as though if industry wants to be profitable again it needs to be regulated or the very least apply and follow higher standards, at the same time we don't want to allow any type of censorship that may follow regulation.
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Old 09-14-2011, 10:46 AM   #21
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[I dislike this]
Would you like to report this video as inappropriate?
/spam/mass advertizing
[Flag this video]

4 likes - 1 Dislike ?????
Why am I the only one that hit the dislike button?
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Old 09-14-2011, 11:10 AM   #22
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[I dislike this]
Would you like to report this video as inappropriate?
/spam/mass advertizing
[Flag this video]

4 likes - 1 Dislike ?????
Why am I the only one that hit the dislike button?
I just posted a comment and hit "dislike" too - as EVERYONE here should be doing too!
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Old 09-14-2011, 11:29 AM   #23
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Join this guy's FB page, and start bashing his .xxx stupidity...

https://www.facebook.com/GavinTripleX
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Old 09-14-2011, 11:30 AM   #24
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So emm.. just in case I am missing the point here...

They are trying to say that if you buy a .XXX domain you become rich and if you do not you go broke just because you tried to save $100? So emm, basically, they are saying they plan make sure we can not use .com domains anymore?

Interesting...
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Old 09-14-2011, 11:32 AM   #25
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Oh so its a get rich quick / make easy money doing nothing scheme.

I guess a few might fall for it, they should market it to the same people that Roger V hood winks with his MLM porn shit.

Hard to believe that people still fall for get rich quick shit. All I need to do is get an .xxx domain and I will be rich... yeah!!!
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Old 09-14-2011, 11:35 AM   #26
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So emm.. just in case I am missing the point here...

They are trying to say that if you buy a .XXX domain you become rich and if you do not you go broke just because you tried to save $100? So emm, basically, they are saying they plan make sure we can not use .com domains anymore?

Interesting...
Have you ever doubted just for once that wasn't their plan from day 1.

When most idiots on here were saying they never thought it was possible for the govt to mandate all porn to .xxx and off of the rest of the tlds, I thought most people were under estimating Stuarts agenda. He is going to lobby, bribe and do what ever he can to make sure porn is off of .com and has to be on .xxx, legally. It makes his sales go up 100x more. You talking about a difference of a couple million a year vs 100's of millions of dollars. This was his agenda from DAY 1. But of course he couldn't let people know that and he had to play the " I will protect you if they try to force you to use .xxx" I always LMAO on that statement. Why would he spend money to "protect us" so he could make a lot less money.
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Old 09-14-2011, 11:43 AM   #27
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will, I agree, this is what he, if he is an bright business man, would try to achieve. But maybe he does realize that he can't. I do not think he will be able to move all porn off of .com, it will not happen.

This would mean that the government or icann has to reimburse us the value of the taken property. They will never do this! It would be lawsuit city...

So although I understand this might be his agenda, I do not see it happening. It is lovely to see though that he somewhat admits in the ads that it seems to be his agenda, although he will obviously claim this is not the purpose of those ads.
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Old 09-14-2011, 11:52 AM   #28
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Downvote!!
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Old 09-14-2011, 11:58 AM   #29
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Looks like a waste of time.
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Old 09-14-2011, 12:00 PM   #30
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It seems like they are just trying to convince the gullible online newbie that there is a big opportunity to make money if you buy a .xxx domain.
yes that's it, why they use the vice guy.

although the ads are poor and not funny.

i'm sure it's just one market segment they will target ads to.
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Old 09-14-2011, 12:15 PM   #31
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[I dislike this]
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spam
mass advertizing
[Flag this video]
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Old 09-14-2011, 12:43 PM   #32
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Old 09-14-2011, 12:49 PM   #33
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will, I agree, this is what he, if he is an bright business man, would try to achieve. But maybe he does realize that he can't. I do not think he will be able to move all porn off of .com, it will not happen.

This would mean that the government or icann has to reimburse us the value of the taken property. They will never do this! It would be lawsuit city...

So although I understand this might be his agenda, I do not see it happening. It is lovely to see though that he somewhat admits in the ads that it seems to be his agenda, although he will obviously claim this is not the purpose of those ads.
I don't think it will happen, but I would never say it's impossible. It really depends on who is in office and what their agenda is. And it really wouldn't have anything to do with ICANN but the laws of the country you live in. For example, if the US decided that it was only legal to have porn on a .xxx domain then you could still buy a .com from ICANN and put porn on it, but if the govt caught you, then you would be fined, arrested or whatever their penalties were.

Also, you can't sue the govt so there would be no lawsuits and the govt wouldn't be taking your property. You could still keep your .com domain, you just couldn't show nudity on it.
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Old 09-14-2011, 02:19 PM   #34
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There just going to keep make more names. .you .me .free .x
http://losangeles.craigslist.org/sfv...598651474.html
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Old 09-14-2011, 04:21 PM   #35
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Is that the best they can do? LOL.

btw: just a reminder: I will never buy a .xxx domain.
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Old 09-14-2011, 05:10 PM   #36
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Yes those ads say: for adult you will do money on xxx only, no more in com. I agree this video hardly convince existing adult webmasters, but it should not, it is not targeted to who own adult sites really! This is TV ads, so it is targeted to mainstream biz and final consumers, not to us the site guys. We all know of xxx from domain registrars and adult biz forums, since ages. So th real question of this TV ad it is, will it convince TV audience that XXX is cool? I can't say, but may make aware lots of people that XXX exists.

About XXX success, I think it will depend not on tv ads or adult webmasters support, or by governments, but mostly on google and visa/mastercard.
Let google put xxx domains upper then the com's on adult search terms, and xxx will be a success, let xxx be down in google results, and xxx will be a fail. Further, let visa/mastercard (nearly)mandate xxx for adult and no choice then success.
Since I have no idea what google and visa/mastercard will decide on xxx in next few years (and probably they have no idea yet too), I can not understand why currently so many people seems sure that xxx it will be a fail. It depends on google and billers, not on us or even icm registry itself.
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Old 09-14-2011, 05:16 PM   #37
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http://www.perthnow.com.au/news/auss...-1226136011036

Aussie firms: You have 45 days to pay $400 million or face X-rated hell
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Old 09-14-2011, 06:43 PM   #38
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Dotxxx domains are useless!
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Old 09-14-2011, 06:45 PM   #39
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This is what buying .xxx domain names is like...

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Old 09-14-2011, 06:59 PM   #40
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With a few simple edits this video could say I didn't buy the worthless .xxx and I saved my money.
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Old 09-14-2011, 07:07 PM   #41
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http://roosternewyork.com/2011/09/14...lert-nsfw-xxx/

Some of our new work broke today. We were lucky enough to work with The Fearless Group on developing and producing these works of genius for their client ICM Registry.

ICM Registry has been working for a long time towards building their newest property .XXX. Think of it as the GoDaddy of the adult entertainment industry. Only difference is that anyone, and I mean anyone, can go to www.about.xxx and purchase a .xxx domain of their own, under any name they choose. If you?re not bright enough to understand what that could mean ? then get off our web site.

If you?re still here, have a look at the first 3 pieces.

Oh and Kurt Lustgarten directed with Rob Gilbert on DP duties.
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Old 09-14-2011, 07:20 PM   #42
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Rooster promotes porn websites and Vans kids shoes? Does Vans know they are listed as a Partners/Client??
Email sent:http://shop.vans.com/webapp/wcs/stor...geName=contact
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Old 09-14-2011, 07:24 PM   #43
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gavin is a douche hipster legend. sorry it wont mean much. they use his agency for his dirtbag style and persona.

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Old 09-14-2011, 09:37 PM   #44
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Sugar coated all they want - i can buy 10-20 domains .COM and by the time .XXX starts getting recognized, i'll make thousands on those domains. Will I ignore XXX? No, but I won't take my funds at this time and dump into it lol.
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Old 09-15-2011, 01:52 AM   #45
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Sugar coated all they want - i can buy 10-20 domains .COM and by the time .XXX starts getting recognized, i'll make thousands on those domains. Will I ignore XXX? No, but I won't take my funds at this time and dump into it lol.
I will ignore .xxx it's a waste of money. There is no domain that any of you here can buy for the normal registration price and get a domain that will produce traffic for you just because it's a .xxx domain. The only exception would be if you already have a good .com and you had first rights to buy the .xxx equivalent.

Only the most common / best keywords will get type in traffic from the .xxx marketing they are trying to do. Those will either go to the people who own the .com's of the same keyword or ICM will be selling them for a lot more than normal registration costs.

From a pure business decision it's a loss for 99% of us to buy a .xxx domain. You wont make dick from it, just waste $100+ a year. From a matter of principle, even if I could make money from owning a .xxx domain I would still go tell Stuart to fuck himself.
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Old 09-15-2011, 03:06 AM   #46
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will, I agree, this is what he, if he is an bright business man, would try to achieve. But maybe he does realize that he can't. I do not think he will be able to move all porn off of .com, it will not happen.

This would mean that the government or icann has to reimburse us the value of the taken property. They will never do this! It would be lawsuit city...

So although I understand this might be his agenda, I do not see it happening. It is lovely to see though that he somewhat admits in the ads that it seems to be his agenda, although he will obviously claim this is not the purpose of those ads.
Can't you guys just buy them, or him, or whatever?
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Old 09-15-2011, 03:38 AM   #47
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Can't you guys just buy them, or him, or whatever?
So I would be good enough for that huh?
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Old 09-15-2011, 08:50 AM   #48
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So I would be good enough for that huh?
LOL no, so he can have another reason not to like / bitch at you.
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Old 09-15-2011, 10:16 AM   #49
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Old 09-15-2011, 10:48 AM   #50
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I will ignore .xxx it's a waste of money. There is no domain that any of you here can buy for the normal registration price and get a domain that will produce traffic for you just because it's a .xxx domain. The only exception would be if you already have a good .com and you had first rights to buy the .xxx equivalent.
Even if you have the .com and followed their process to exercise your privilege to reg the .xxx, you'll find that if it's truly a top tier domain, they've already sold it to someone else. It's 'reserved by ICM registry'. So far it's happened with cuckolds.com and interracialsex.com, as best I can tell. It'll cost you 100 something bucks to find out that you can't reg your name though.

Every email I send them, I cc my atty. Seems to me that they've opened themselves up to litigation by putting in place a process that supposedly gives .com owners first rights to the .xxx name. If you follow their rules and still get denied, should be plenty of grounds for a lawsuit.
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