Adult Toys -- Does the name of your store matter? - GoFuckYourself.com

wallofiron · 11-05-2011, 10:41 AM

Wondering if you think all things being equal if the name of the store makes a difference in conversion rates of sex toy stores?

Basically something like an explicit name vs an ambiguous one.

like:

"Hot Anal Toys" vs. "GH Novelties"

I have a couple affiliate sites where the layouts are the same, the traffic is the same but the conversion rate is slightly better on non descriptive named one.

Even with "Discreet Billing and Shipping" labeled all over both sites. I would think that some people immediately think that "Hot Anal Toyz" would appear on their credit card statement and that would dissuade them from purchasing.

Anyone with thoughts on this?

HandballJim · 11-05-2011, 10:53 AM

I would think so, otherwise all those good domains would be worthless. Think like your customer would, do you feel comfortable purchasing online with all your personal info from 6 word domains or domains with hyphens?

"Hot Anal Toys" vs. "GH Novelties" I would purchase from GH Novelties, I don't need the UPS guy to know my business.

L-Pink · 11-05-2011, 11:15 AM

Ignore the guy posting after me.

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NALEM · 11-05-2011, 11:15 AM

Yes it is important. The name will not make or break you, but it factors into the overall branding, associated site æsthetics/design and the subconscious opinion and experience the visitor is expecting to have.

Hot Anal Toys is suggestive (they are "hot") and identifies your primary line of products ("anal toys"). This is a great name for a feeder site, or if your primary moving anal related items.

GH Novelties is a name better used for discrete billing, or when you are a wholesaler/distributor.

marlboroack · 11-05-2011, 11:28 AM

Take "Fleshlight" for example. They have made a fuck load of money just by the name and comparison of the product being promoted.. I would say the name is a very big deal in the industry today. Another example would be a nicotine mint product called " CigRX " it sounds like Cigerettes and is composed of something in the same product catogory. If you would like some creative ideas just hit me up and let me know

11-05-2011, 10:41 AM	#1
wallofiron Registered User Industry Role: Join Date: Jul 2011 Posts: 47	Adult Toys -- Does the name of your store matter? Wondering if you think all things being equal if the name of the store makes a difference in conversion rates of sex toy stores? Basically something like an explicit name vs an ambiguous one. like: "Hot Anal Toys" vs. "GH Novelties" I have a couple affiliate sites where the layouts are the same, the traffic is the same but the conversion rate is slightly better on non descriptive named one. Even with "Discreet Billing and Shipping" labeled all over both sites. I would think that some people immediately think that "Hot Anal Toyz" would appear on their credit card statement and that would dissuade them from purchasing. Anyone with thoughts on this?

11-05-2011, 10:53 AM	#2
HandballJim Confirmed User Industry Role: Join Date: Sep 2008 Location: NYC Posts: 4,024	I would think so, otherwise all those good domains would be worthless. Think like your customer would, do you feel comfortable purchasing online with all your personal info from 6 word domains or domains with hyphens? "Hot Anal Toys" vs. "GH Novelties" I would purchase from GH Novelties, I don't need the UPS guy to know my business. __________________ HOW I MAKE LOTS OF $$$ Last edited by HandballJim; 11-05-2011 at 11:02 AM..

11-05-2011, 11:15 AM	#3
L-Pink working on my tan Industry Role: Join Date: Mar 2005 Location: Florida/Kentucky Posts: 39,152	Ignore the guy posting after me. . Last edited by L-Pink; 11-05-2011 at 11:17 AM..

11-05-2011, 11:15 AM	#4
NALEM Confirmed User Industry Role: Join Date: Nov 2010 Location: Where ever Delta flies Posts: 3,134	Yes it is important. The name will not make or break you, but it factors into the overall branding, associated site æsthetics/design and the subconscious opinion and experience the visitor is expecting to have. Hot Anal Toys is suggestive (they are "hot") and identifies your primary line of products ("anal toys"). This is a great name for a feeder site, or if your primary moving anal related items. GH Novelties is a name better used for discrete billing, or when you are a wholesaler/distributor. __________________ "The time men spend in trying to impress others they could spend in doing the things by which others would be impressed."

11-05-2011, 11:28 AM	#5
marlboroack So Fucking Banned Industry Role: Join Date: Jul 2010 Location: ☣ Posts: 9,327	Take "Fleshlight" for example. They have made a fuck load of money just by the name and comparison of the product being promoted.. I would say the name is a very big deal in the industry today. Another example would be a nicotine mint product called " CigRX " it sounds like Cigerettes and is composed of something in the same product catogory. If you would like some creative ideas just hit me up and let me know