Awful McDonald's Ad from the 70's Made For Blacks - GoFuckYourself.com

cthulhu_waves · 06-26-2012, 01:33 PM

Can you say "talking down to your market"? Sheesh!

$5 submissions · 06-26-2012, 01:38 PM

What if it was written by an African-American ad agency? Would that change any of the dynamics?

BlackCrayon · 06-26-2012, 01:40 PM

Quote:

Originally Posted by $5 submissions

What if it was written by an African-American ad agency? Would that change any of the dynamics?

well it would assume that they must not like to tip, get dressed up and hate ending words with "ing".

Tijuana_Tom · 06-26-2012, 01:43 PM

I feel like that copy would make more sense with white families?

It does read as condescending for a black family tho.

It's good copy tho... Really good selling points about McDonalds for it's time..

Maybe we are too sensitive now?

cashbizdude · 06-26-2012, 01:46 PM

lol, that ad is hilarious.

$5 submissions · 06-26-2012, 01:51 PM

Quote:

Originally Posted by BlackCrayon

well it would assume that they must not like to tip, get dressed up and hate ending words with "ing".

Read up on well-respected black film historian Donald Bogel's views on intergroup messaging and positioning. There might be a similar dynamic here.

I read his works at Berkeley for my course on racism and American cinema.

Choopa Phil · 06-26-2012, 01:52 PM

Pretty sure McDonalds saying is "I'm LOVIN'" it not IM LOVING IT. I personally dont see anything race driven here.

blackmonsters · 06-26-2012, 02:03 PM

I actually think the ad has a "cool edge".
However, this type of stereotyping misses the mark because it only focuses on
a segment of the black community.
Many intelligent blacks will see it as pandering, condescending and insulting.

Tip : Spell the fucking words correctly. Niggas don't get a Reading course on garbled
idiom invented by "slick people" who foolishly believe they can "spell" a dialect.

iSpyCams · 06-26-2012, 02:51 PM

Quote:

Originally Posted by blackmonsters

Many intelligent blacks will see it as pandering, condescending and insulting.

I am not sure McDonald's customer base is intelligent ANYONE. Sure there's no sense in alienating intelligent people, but being the national symbol of unhealthy, poor people food already takes care of that.

StickyGreen · 06-26-2012, 02:59 PM

Quote:

Originally Posted by Choopa Phil

I personally dont see anything race driven here.

C'mon now, it's clear as day lol...

blackmonsters · 06-26-2012, 03:00 PM

Quote:

Originally Posted by pompousjohn

I am not sure McDonald's customer base is intelligent ANYONE. Sure there's no sense in alienating intelligent people, but being the national symbol of unhealthy, poor people food already takes care of that.

True, but who is going to complain about the ad?

The people who don't eat there.

And their complaint will start with "The reason I don't eat there is ........".

Sly · 06-26-2012, 03:01 PM

You guys can continue to analyze.

I'll just sit here laughing my ass off.

smutnut · 06-26-2012, 03:07 PM

Remember the one for the white boy who was taking his girlfriend out and they folded the cheap little french bag up and put in their pockets for memories?

Holy Fucking shit!!! I don't even want to say anything cause I think my pitch spoke for itself.

You cheap motherfucker. LOL

I did this on purpose On purpose again.

There you go!

B.Barnato · 06-26-2012, 03:08 PM

No tipping.

DatePoster · 06-26-2012, 03:09 PM

Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?

smutnut · 06-26-2012, 03:11 PM

Even in the 70's girls weren't that pathetic. they at least wanted to go to WENDY's LOL

Due · 06-26-2012, 03:11 PM

Quote:

Originally Posted by BlackCrayon

well it would assume that they must not like to tip, get dressed up and hate ending words with "ing".

I think black people who is offended by such ad is just looking for ways to victimize them so they can show society how bad everyone is judging them by their skin.

People mistakenly believe that racial issues can be from a majority to a majority where racism is about hating people who are different than yourself.

I don't think that black people are any better than white people when it comes down to being a racist.

smutnut · 06-26-2012, 03:17 PM

Quote:

Originally Posted by Due

I think black people who is offended by such ad is just looking for ways to victimize them so they can show society how bad everyone is judging them by their skin.

People mistakenly believe that racial issues can be from a majority to a majority where racism is about hating people who are different than yourself.

I don't think that black people are any better than white people when it comes down to being a racist.

Okay, everyone is a racist. but is it even possible that these asshole are really blocking Obama and not even giving him a chance cause he's black?

Okay, you know you don't have to be a part of the KKK to really be a racist. In fact what if it is just a virus that no one wants to admit they have and shouldn't have to be penalized for? Wouldn't that be awesome?

Okay if I didn't drink so much I would have some real place to go here, but if you are born gay, can't you be born a racist and is it really your fault?

blackmonsters · 06-26-2012, 03:33 PM

Quote:

Originally Posted by Due

I think black people who is offended by such ad is just looking for ways to victimize them so they can show society how bad everyone is judging them by their skin.

People mistakenly believe that racial issues can be from a majority to a majority where racism is about hating people who are different than yourself.

I don't think that black people are any better than white people when it comes down to being a racist.

Let's simplify everything here and just say that all people are racist.

Now, lets look at the what really matters.

What matters is how people act out because of racism.

Who is forming policies based on it, who is making laws based on it, who is committing
violence based on it, who delivers injustice based on it, who choses their friends
and employees based on it, who evaluates the worth of another person based on it?

That is where the harm is and the harm is serious and long lasting.

So it's not really so important about who is racist, but who is acting out.

"Archie Bunker" was in fact a racist character; but where in his life did he ever do
any harm to anyone? It isn't there!

So to simplify it futher :

Archie Bunker is coming over to my place for dinner but George Wallace is not invited.

L-Pink · 06-26-2012, 03:37 PM

Quote:

Originally Posted by twerktube

Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?

Bitchen dude

.

Buff · 06-26-2012, 04:26 PM

Quote:

Originally Posted by cthulhu_waves

Can you say "talking down to your market"? Sheesh!

Talking DOWN???

I wish blacks spoke that well in the United States. This is talking up to the average American black. Let's be real.

smutnut · 06-26-2012, 04:31 PM

You're so pathetic. You know they ripped off HR PUFFINSTUFFF too?!!

smutnut · 06-26-2012, 04:33 PM

Quote:

Originally Posted by blackmonsters

I actually think the ad has a "cool edge".
However, this type of stereotyping misses the mark because it only focuses on
a segment of the black community.
Many intelligent blacks will see it as pandering, condescending and insulting.

Tip : Spell the fucking words correctly. Niggas don't get a Reading course on garbled
idiom invented by "slick people" who foolishly believe they can "spell" a dialect.

Ha, ha ha. Intelligent blacks. I see what you did there. LOL

Tofu · 06-26-2012, 04:34 PM

Quote:

Originally Posted by twerktube

Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?

I can dig it. Right on.

Freaky_Akula · 06-26-2012, 04:42 PM

I do not see anything wrong with that. You are paranoid.

garce · 06-26-2012, 04:46 PM

In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close.

And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either...

More profitable to throw all that food in the trash now, though.

smutnut · 06-26-2012, 04:52 PM

Quote:

Originally Posted by garce

In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close.

And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either...

More profitable to throw all that food in the trash now, though.

Yeah and then IN THE DAY they started mixing fat in with the actual meat and selling burgers 2 for a dollar cause the fat made the burger swell up in the oven.

Today, they are all following the lead of subway. That's why the salad's and what not.

Not the ambush you but the goal of a corporation is to make profit, that's why you need checks and balances on the other end and if you are scared of being called a socialist, you have nothing to offer

smutnut · 06-26-2012, 04:54 PM

Quote:

Originally Posted by garce

In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close.

And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either...

More profitable to throw all that food in the trash now, though.

11 DOLLARS FOR A YEAR OF FOOD? you are a welcomed Romney Capitalist LOL

Spunky · 06-26-2012, 04:56 PM

The peoples look very happy

smutnut · 06-26-2012, 04:58 PM

Quote:

Originally Posted by Spunky

The peoples look very happy

The Germans had this awesome salute in the early forties. Every see it?

Overload · 06-26-2012, 05:10 PM

the only wrong info is ... "good food" ... its not good and it aint FOOD in the first place ... its McDumb and bad in so many ways

xNetworx · 06-26-2012, 05:14 PM

That is funny

Rochard · 06-26-2012, 05:16 PM

You need to keep in mind it was a very different time in the 1970s for blacks. Ask Baddog, he'll know.

JFK · 06-26-2012, 05:19 PM

Quote:

Originally Posted by twerktube

Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?

It was shit back then and it is shit today

smutnut · 06-26-2012, 05:20 PM

Quote:

Originally Posted by Rochard

You need to keep in mind it was a very different time in the 1970s for blacks. Ask Baddog, he'll know.

It was a tough time for the GAULS around the turn of the millenium and they had their right SWORD HANDS chopped off and their wives and children carried off into slavery by the romans, but the civil courts won't go back that far to cover their fucking asses

Tofu · 06-26-2012, 05:20 PM

Quote:

Originally Posted by Overload

the only wrong info is ... "good food"

Mr Pheer · 06-26-2012, 05:22 PM

Big difference between the 70's and today.

Nobody in that ad is obese, and the "baby daddy" is in the pic.

blackmonsters · 06-26-2012, 05:38 PM

Quote:

Originally Posted by Mr Pheer

Nobody in that ad is obese, and the "baby daddy" is in the pic.

Good point :

tonyparra · 06-27-2012, 10:42 AM

Quote:

Originally Posted by Mr Pheer

Big difference between the 70's and today.

Nobody in that ad is obese, and the "baby daddy" is in the pic.

Your are the winner!!! And for the record ...niggas dont tip !

LAJ · 06-27-2012, 11:18 AM

Is that Wayne Williams on the right?

DamianJ · 06-27-2012, 11:21 AM

Quote:

Originally Posted by LAJ

Is that Wayne Williams on the right?

No idea, they all look the same to me.

beerptrol · 06-27-2012, 11:30 AM

I'm lovin' it

Evil Chris · 06-27-2012, 11:43 AM

Anyone remember the styro-foam containers that McD burgers used to be served in?

Barefootsies · 06-27-2012, 11:51 AM

Quote:

Originally Posted by cashbizdude

lol, that ad is hilarious.

smutnut · 06-27-2012, 11:52 AM

WuTang · 06-27-2012, 11:54 AM

This ad would be better if it were for Chicken McNuggests and Waffles.

Evil Chris · 06-27-2012, 11:55 AM

Barry Manilow wrote that "You deserve a break today" jingle.

PR_Glen · 06-27-2012, 12:00 PM

Quote:

Originally Posted by pompousjohn

I am not sure McDonald's customer base is intelligent ANYONE. Sure there's no sense in alienating intelligent people, but being the national symbol of unhealthy, poor people food already takes care of that.

wow, how out of touch are you? All kinds of people eat there, even food snobs like you do too. So you pretending that only unintelligent people eat there is not only wishful thinking its also you being oblivious.

smutnut · 06-27-2012, 12:01 PM

smutnut · 06-27-2012, 12:02 PM

Quote:

Originally Posted by PR_Glen

wow, how out of touch are you? All kinds of people eat there, even food snobs like you do too. So you pretending that only unintelligent people eat there is not only wishful thinking its also you being oblivious.

Everyone should eat at subway really, cause even though BK and Mickey have salads now, it was really subway that made people think healthy as far as fast food goes wether it is or isn't

06-26-2012, 01:33 PM	#1
cthulhu_waves Confirmed User Join Date: Mar 2007 Location: San Francisco, CA Posts: 1,966	Awful McDonald's Ad from the 70's Made For Blacks Can you say "talking down to your market"? Sheesh! __________________ DATINGFACTORY.COM WE BUILD YOUR BRAND, NOT OURS! Private Label *Dating* Solutions & Affiliate *Dating* Network.

06-26-2012, 01:38 PM	#2
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	What if it was written by an African-American ad agency? Would that change any of the dynamics? __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

06-26-2012, 01:43 PM	#4
Tijuana_Tom So Fucking Banned Industry Role: Join Date: May 2011 Location: 90210 Posts: 668	I feel like that copy would make more sense with white families? It does read as condescending for a black family tho. It's good copy tho... Really good selling points about McDonalds for it's time.. Maybe we are too sensitive now? Last edited by Tijuana_Tom; 06-26-2012 at 01:45 PM..

06-26-2012, 01:52 PM	#7
Choopa Phil Confirmed User Join Date: Apr 2009 Posts: 3,965	Pretty sure McDonalds saying is "I'm LOVIN'" it not IM LOVING IT. I personally dont see anything race driven here. __________________ AIM - Choopa Phil Email - [email protected] A World Wide Leader In Hosting! * CHOOPA.COM *

06-26-2012, 02:03 PM	#8
blackmonsters Making PHP work Industry Role: Join Date: Nov 2002 Location: 🌎🌅🌈🌇 Posts: 20,227	I actually think the ad has a "cool edge". However, this type of stereotyping misses the mark because it only focuses on a segment of the black community. Many intelligent blacks will see it as pandering, condescending and insulting. Tip : Spell the fucking words correctly. Niggas don't get a Reading course on garbled idiom invented by "slick people" who foolishly believe they can "spell" a dialect. __________________ Make Money with Porn

06-26-2012, 01:46 PM	#5
cashbizdude Registered User Industry Role: Join Date: Jun 2012 Location: Ohai-O Posts: 73	lol, that ad is hilarious.

06-26-2012, 03:01 PM	#12
Sly Let's do some business! Industry Role: Join Date: Sep 2004 Location: Austin, TX Posts: 31,288	You guys can continue to analyze. I'll just sit here laughing my ass off. __________________ Vacares - Web Hosting, Domains, O365, Security & More - Paxum and BTC Accepted Wanted: CCBill pay sites for sale

06-26-2012, 03:07 PM	#13
smutnut So Fucking Banned Industry Role: Join Date: Jul 2007 Location: Babylon Posts: 5,889	Remember the one for the white boy who was taking his girlfriend out and they folded the cheap little french bag up and put in their pockets for memories? Holy Fucking shit!!! I don't even want to say anything cause I think my pitch spoke for itself. You cheap motherfucker. LOL I did this on purpose On purpose again. There you go! Last edited by smutnut; 06-26-2012 at 03:08 PM..

06-26-2012, 03:08 PM	#14
B.Barnato So Fucking Banned Industry Role: Join Date: Nov 2010 Posts: 3,618	No tipping.

06-26-2012, 03:09 PM	#15
DatePoster So Fucking What Industry Role: Join Date: Mar 2011 Location: Nasty Nati Posts: 1,053	Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it? __________________ Its raining white women, my prayers have been answered! Well she better move cause I been praying for a Cadillac

06-26-2012, 03:11 PM	#16
smutnut So Fucking Banned Industry Role: Join Date: Jul 2007 Location: Babylon Posts: 5,889	Even in the 70's girls weren't that pathetic. they at least wanted to go to WENDY's LOL

06-26-2012, 04:31 PM	#22
smutnut So Fucking Banned Industry Role: Join Date: Jul 2007 Location: Babylon Posts: 5,889	You're so pathetic. You know they ripped off HR PUFFINSTUFFF too?!!

06-26-2012, 04:42 PM	#25
Freaky_Akula Confirmed User Join Date: Oct 2005 Posts: 3,670	I do not see anything wrong with that. You are paranoid. __________________

06-26-2012, 04:46 PM	#26
garce Confirmed User Industry Role: Join Date: Oct 2001 Location: Toronto Posts: 7,103	In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close. And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either... More profitable to throw all that food in the trash now, though.

06-26-2012, 04:56 PM	#29
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,919	The peoples look very happy __________________ *Skype : Spunky GFY*

06-26-2012, 05:10 PM	#31
Overload Confirmed User Industry Role: Join Date: Jul 2005 Location: Beck's City, North Teutonia Posts: 3,185	the only wrong info is ... "good food" ... its not good and it aint FOOD in the first place ... its McDumb and bad in so many ways __________________ There aren't enough faces and palms on this planet for an appropriate reaction to religion.

06-26-2012, 05:14 PM	#32
xNetworx So Fucking What Industry Role: Join Date: Jan 2004 Location: Whore Island Posts: 14,445	That is funny

06-26-2012, 05:16 PM	#33
Rochard Jägermeister Test Pilot Industry Role: Join Date: Dec 2001 Location: NORCAL Posts: 72,799	You need to keep in mind it was a very different time in the 1970s for blacks. Ask Baddog, he'll know. __________________ “The choice is no longer between right or left. The choice is between normal and crazy.” - Sarah Huckabee Sanders YNOT MAIL \| THE BEST ADULT MAILING SOLUTION

06-26-2012, 05:22 PM	#37
Mr Pheer Living inside your head. Industry Role: Join Date: Dec 2002 Location: In your AirBNB Posts: 20,424	Big difference between the 70's and today. Nobody in that ad is obese, and the "baby daddy" is in the pic.

06-27-2012, 11:18 AM	#40
LAJ Gingerific Industry Role: Join Date: Jun 2001 Location: Austin Posts: 5,568	Is that Wayne Williams on the right? __________________ YNOT.com - The original industry resource email jay at ynot dot com or skype LAJConsulting

06-27-2012, 11:30 AM	#42
beerptrol Confirmed Asshole Industry Role: Join Date: Feb 2003 Location: Half way between sobriety and fubar. Posts: 12,722	I'm lovin' it __________________ “If we are to have another contest in the near future of our national existence, I predict that the dividing line will not be Mason and Dixon's but between patriotism and intelligence on the one side, and superstition, ambition and ignorance on the other.” -- Ulysses S. Grant

06-27-2012, 11:43 AM	#43
Evil Chris OG Industry Role: Join Date: Dec 2001 Location: 3rd from the Sun Posts: 13,232	Anyone remember the styro-foam containers that McD burgers used to be served in? __________________ It PAYZE to post on GFY chris at payze.com \| Skype chriswrp

06-27-2012, 11:52 AM	#45
smutnut So Fucking Banned Industry Role: Join Date: Jul 2007 Location: Babylon Posts: 5,889

06-27-2012, 11:54 AM	#46
WuTang Registered User Join Date: Sep 2004 Posts: 95	This ad would be better if it were for Chicken McNuggests and Waffles.

06-27-2012, 11:55 AM	#47
Evil Chris OG Industry Role: Join Date: Dec 2001 Location: 3rd from the Sun Posts: 13,232	Barry Manilow wrote that "You deserve a break today" jingle. __________________ It PAYZE to post on GFY chris at payze.com \| Skype chriswrp

06-27-2012, 12:01 PM	#49
smutnut So Fucking Banned Industry Role: Join Date: Jul 2007 Location: Babylon Posts: 5,889