Do You Email Members That Don't Renew? - GoFuckYourself.com

Bec · 10-28-2013, 10:17 PM

I'm seeing a drop in renewals and wondering: Have you, do you, or don't you bother to email members that don't renew?

If so, do you ask why they didn't renew and invite them to email you back, or do you have any sort of anonymous poll page online to send them to where they can check off some items and a comment box?

Do you offer a discount to come back to the site? If so .... Is this proving profitable? And is that set up with a link to a special signup page that gives them access for whatever offer you made to them?

If you did email ex-members at one time, then stopped, why did you stop?

Would appreciate any other feedback on membership retention that any of you care to share.

Jay - SMASH · 10-28-2013, 10:34 PM

You email them with a discount deal.. $7.95/month type of stuff. Then hit them later on with upsells. Not rocket science really.

freecartoonporn · 10-28-2013, 11:15 PM

yes spam them with cam, dating offers , then sell the list.

</troll>

FlowerKid · 10-28-2013, 11:16 PM

Email them, they are silly motherfuckers if they don't renew and then probably they do.

ls101 · 10-28-2013, 11:26 PM

Email them before the day of renewal and offer them a discount for a renewal!

michael.kickass · 10-28-2013, 11:44 PM

i'd like to see what GFY crew has to say too! bump for more feedbacks

DamianJ · 10-29-2013, 05:08 AM

Go read my posts on Email Marketing in the Education section.

https://gfy.com/showthread.php?t=959620

there are three threads in total there about it

Rochard · 10-29-2013, 07:09 AM

A lot of people do this with YNOT Mail. Send out discounted offers to those who didn't renew, and send out other offers to current members. These are golden members, confirmed porn buyers, so treat them like gold.

Barry-xlovecam · 10-29-2013, 09:33 AM

Spot survey a sample group and find out WHY they didn't renew?

Barefootsies · 10-29-2013, 09:37 AM

Quote:

Originally Posted by DamianJ

Go read my posts on Email Marketing in the Education section.

https://gfy.com/showthread.php?t=959620

there are three threads in total there about it

KickAssJesse · 10-29-2013, 09:40 AM

of course! if you're not using your emails as a marketing tool, you're missing out on revenue.

Jman · 10-29-2013, 09:43 AM

If you have a nats program I can help you out with this very easily ;)

_Richard_ · 10-29-2013, 10:07 AM

have you checked your process for the MA? curious you'd be having a drop now

Struggle4Bucks · 10-29-2013, 10:13 AM

post removed due to not being sure it would be interpreted correctly as humor by -80 iq members of the board with the risk of going viral the wrong way....

Bec · 10-29-2013, 12:33 PM

Quote:

Originally Posted by _Richard_

have you checked your process for the MA? curious you'd be having a drop now

Not following the "checked your process" part of your reply ... do you mean things like showing upcoming updates in the Members Area?

Bec · 10-29-2013, 12:36 PM

Quote:

Originally Posted by Barry-xlovecam

Spot survey a sample group and find out WHY they didn't renew?

I'd like to know if that sort of survey has been done, and if the responses were helpful in developing a site that would have a higher retention % ... personally ...I'd think that would go along with the discount type emails.

Bec · 10-29-2013, 12:41 PM

Quote:

Originally Posted by Jman

If you have a nats program I can help you out with this very easily ;)

Thank you JMAN, but there is an in-house Nats guru on board.

Bec · 10-30-2013, 01:06 PM

bumpity bump

sandman! · 10-30-2013, 01:11 PM

sure you email them some will come back

PornoMonster · 10-30-2013, 01:40 PM

Quote:

Originally Posted by Bec

Thank you JMAN, but there is an in-house Nats guru on board.

Then why isn't NATS sending out AUTO emails then???

It can even Email people that didn't complete the signup process with "special" offers...

bean-aid · 10-30-2013, 01:45 PM

Quote:

Originally Posted by PornoMonster

Then why isn't NATS sending out AUTO emails then???

It can even Email people that didn't complete the signup process with "special" offers...

Just store the users in a separate table and configure a server side email.

Always email past members that are expired.
Always collect username and emails in step one of join.
Email the ones that don't pay. Right after, in a few days, once a month or less often.
Never group your active paying with expired. Always separate the two.

Bec · 10-30-2013, 02:02 PM

Quote:

Originally Posted by beaner

Just store the users in a separate table and configure a server side email.

Always email past members that are expired.
Always collect username and emails in step one of join.
Email the ones that don't pay. Right after, in a few days, once a month or less often.
Never group your active paying with expired. Always separate the two.

You have a very valid point about not combining current with expired, and I will be passing along this info to the guy setting up Nats. Thanks!

Bec · 10-30-2013, 02:04 PM

Quote:

Originally Posted by PornoMonster

Then why isn't NATS sending out AUTO emails then???

It can even Email people that didn't complete the signup process with "special" offers...

Hmm ... good question, and one I will be asking! Thanks!

ajapub · 10-30-2013, 02:06 PM

If they're long standing clients and/or we're in the middle of an important phase in their consult, then yes.

Bec · 10-30-2013, 02:27 PM

Quote:

Originally Posted by DamianJ

Go read my posts on Email Marketing in the Education section.

https://gfy.com/showthread.php?t=959620

there are three threads in total there about it

That is an awesome tutorial DamianJ ... thanks for directing me to it!

Penny24Seven · 10-30-2013, 03:01 PM

Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal.

DamianJ · 10-30-2013, 03:20 PM

Quote:

Originally Posted by Bec

I'd like to know if that sort of survey has been done, and if the responses were helpful in developing a site that would have a higher retention % ... personally ...I'd think that would go along with the discount type emails.

Don't drop your pants on price until email #3.

Many people will come back at full price. I'd estimate 10-15%.

DamianJ · 10-30-2013, 03:21 PM

Quote:

Originally Posted by Bec

That is an awesome tutorial DamianJ ... thanks for directing me to it!

Glad you found it useful.

DamianJ · 10-30-2013, 03:23 PM

Quote:

Originally Posted by Brian837

Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal.

Autoresponders using dynamic content based on intelligence about what the punter likes gets amazing results. Set it up, and let it run.

Obviously, if you have time, tweak the fuck out of it and split test, etc. But at a basic level:

1 - someone cancels
2- cancels +3 days
3 - cancels +7 days
4 +14 days
5 + 31 days
6 try an affiliate offer
7 try dating
8 try cams
9 try non porn

They are credit card holding people prepared to pay for porn. They are fucking gold.

Bec · 10-30-2013, 03:49 PM

Quote:

Originally Posted by Brian837

Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal.

I will let a member of the team know about your offer.

On a side note -- is that a long hair doxie?? I have a 2yo chocolate male, Hunter, who is the light of my life. He picked me out when I went to look over the litter, and has been attached to my ankle ever since!

American Psycho · 10-30-2013, 04:37 PM

igood biz topic yes I definitely agree you need to email cancels but what about active members for big news live shows or things like that?

I'm trying to do some Live Shows and have been debating about notifying members possibly notify members that have joined the last week or so week or two.

my thoughts and from my statss a lot of members don't log in anymore so I'd hate to email them and have them cancel because they forgot about the membership or something

Penny24Seven · 10-30-2013, 06:37 PM

Quote:

Originally Posted by Bec

I will let a member of the team know about your offer.

On a side note -- is that a long hair doxie?? I have a 2yo chocolate male, Hunter, who is the light of my life. He picked me out when I went to look over the litter, and has been attached to my ankle ever since!

yeah I have two of them, cool dogs and always at my damn feet no matter how many times they get kicked or tripped over haha.
Do you sell DVDs also? I am almost at 90% return customers on that also and a great deal have come back 5 or more times

HunkyLuke · 10-31-2013, 09:34 AM

Hi everyone, thanks for all your responses so far. I am working with Bec on this project, you guys have responded with some great ideas and I am seriously checking out each and every one of these.

Just a quick few responses

Quote:

Originally Posted by PornoMonster

Then why isn't NATS sending out AUTO emails then???

We do! But we felt it important to get your opinions and recommendations so that we can improve our processes.

Quote:

Originally Posted by Jman

If you have a nats program I can help you out with this very easily ;)

Thanks, we don't need nats help with this but we will keep you in mind for future projects!

Quote:

Originally Posted by DamianJ

Obviously, if you have time, tweak the fuck out of it and split test, etc. But at a basic level...

That is a REALLY good list, thank you!!!

Quote:

Originally Posted by Brian837

Maybe we can workout a deal.

What kind of deal are you looking for? FYI, we run gay sites and have gay traffic only.

cheers!
Luke

mikesbestx · 10-31-2013, 09:41 AM

men, i didn't do anything to get these users back...always enough new signups...but these are some great ideas to get these back and have more $$$

FUCK J0EL · 10-31-2013, 12:09 PM

I heard of people ;)

10-28-2013, 10:17 PM	#1
Bec Confirmed User Join Date: Jul 2004 Location: Ohio Posts: 293	Do You Email Members That Don't Renew? I'm seeing a drop in renewals and wondering: Have you, do you, or don't you bother to email members that don't renew? If so, do you ask why they didn't renew and invite them to email you back, or do you have any sort of anonymous poll page online to send them to where they can check off some items and a comment box? Do you offer a discount to come back to the site? If so .... Is this proving profitable? And is that set up with a link to a special signup page that gives them access for whatever offer you made to them? If you did email ex-members at one time, then stopped, why did you stop? Would appreciate any other feedback on membership retention that any of you care to share.

10-28-2013, 10:34 PM	#2
Jay - SMASH Custom User Title Industry Role: Join Date: Jul 2012 Posts: 463	You email them with a discount deal.. $7.95/month type of stuff. Then hit them later on with upsells. Not rocket science really. __________________ SMASHrevenue.com - adult cpa network, weekly payouts, training guides and webinars AdultAdSpy.com - adult ad intelligence in 51 geo's - Search through millions of banners, landing pages and offers e: jay / smashrevenue aim: jay / smashrevenue icq: 680318627

10-28-2013, 11:16 PM	#4
FlowerKid Confirmed User Join Date: Sep 2005 Location: Zurich Posts: 1,045	Email them, they are silly motherfuckers if they don't renew and then probably they do. __________________

10-28-2013, 11:44 PM	#6
michael.kickass Too lazy to set a custom title Join Date: Mar 2009 Posts: 11,039	i'd like to see what GFY crew has to say too! bump for more feedbacks __________________ NICERATIOS - $30 PPS - 50% Rev Share - 5% WM Referral - High Converting Sites! Any questions about your NICERATIOS account? Vanessa will take care of you: [email protected] Looking to expand your business in general, maybe sell your sites? Contact me: [email protected]

10-29-2013, 07:09 AM	#8
Rochard Jägermeister Test Pilot Industry Role: Join Date: Dec 2001 Location: NORCAL Posts: 73,961	A lot of people do this with YNOT Mail. Send out discounted offers to those who didn't renew, and send out other offers to current members. These are golden members, confirmed porn buyers, so treat them like gold. __________________ “The choice is no longer between right or left. The choice is between normal and crazy.” - Sarah Huckabee Sanders YNOT MAIL \| THE BEST ADULT MAILING SOLUTION

10-28-2013, 11:15 PM	#3
freecartoonporn Confirmed User Industry Role: Join Date: Jan 2012 Location: NC Posts: 7,683	yes spam them with cam, dating offers , then sell the list. </troll> __________________ SSD Cloud Server, VPS Server, Simple Cloud Hosting \| DigitalOcean

10-28-2013, 11:26 PM	#5
ls101 Confirmed User Industry Role: Join Date: Nov 2012 Posts: 713	Email them before the day of renewal and offer them a discount for a renewal!

10-29-2013, 05:08 AM	#7
DamianJ Too lazy to set a custom title Industry Role: Join Date: Jul 2006 Location: A magical land Posts: 15,808	Go read my posts on Email Marketing in the Education section. https://gfy.com/showthread.php?t=959620 there are three threads in total there about it

10-29-2013, 09:33 AM	#9
Barry-xlovecam It's 42 Industry Role: Join Date: Jun 2010 Location: Global Posts: 18,083	Spot survey a sample group and find out WHY they didn't renew?

10-29-2013, 09:40 AM	#11
KickAssJesse Confirmed User Industry Role: Join Date: Jul 2008 Location: Los Angeles Posts: 942	of course! if you're not using your emails as a marketing tool, you're missing out on revenue. __________________ Contact - email: jesse~AT~atkcash~DOT~com - Skype: kickassjesse - ICQ: 386185547 ATK Cash $$$

10-29-2013, 09:43 AM	#12
Jman Too lazy to set a custom title Industry Role: Join Date: Sep 2003 Location: Canuckstikan Posts: 22,764	If you have a nats program I can help you out with this very easily ;) __________________ email: [email protected] Best AI Affiliate Program We also do WL at $0.00 upfront costs FantasyXXX.AI Teams: jean.francois.laverdiere TG: @jman1216

10-29-2013, 10:07 AM	#13
_Richard_ Too lazy to set a custom title Industry Role: Join Date: Oct 2006 Location: Earth Posts: 30,989	have you checked your process for the MA? curious you'd be having a drop now

10-29-2013, 10:13 AM	#14
Struggle4Bucks Sieg Hi! Industry Role: Join Date: May 2011 Location: Lissabon Posts: 3,615	post removed due to not being sure it would be interpreted correctly as humor by -80 iq members of the board with the risk of going viral the wrong way.... __________________ Half troll half amazing! Last edited by Struggle4Bucks; 10-29-2013 at 10:19 AM..

10-30-2013, 01:06 PM	#18
Bec Confirmed User Join Date: Jul 2004 Location: Ohio Posts: 293	bumpity bump

10-30-2013, 01:11 PM	#19
sandman! Icq: 14420613 Industry Role: Join Date: Mar 2001 Location: chicago Posts: 15,432	sure you email them some will come back __________________ Need WebHosting ? Email me for some great deals [email protected]

10-30-2013, 02:06 PM	#24
ajapub Confirmed User Industry Role: Join Date: Jun 2001 Location: Central FL Posts: 492	If they're long standing clients and/or we're in the middle of an important phase in their consult, then yes. __________________ Webmasters: Earn up to 75% Commission Promote Male Enhancement Coaching! PERFECT for use in conjunction with male enhancement products!

10-30-2013, 03:01 PM	#26
Penny24Seven So Fucking What Industry Role: Join Date: Jun 2007 Location: USA Posts: 6,287	Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal. __________________ Our site is coming soon. It will be one of the best ever! I know so. Brian and Penny

10-30-2013, 04:37 PM	#31
American Psycho Confirmed User Industry Role: Join Date: Feb 2009 Posts: 3,068	igood biz topic yes I definitely agree you need to email cancels but what about active members for big news live shows or things like that? I'm trying to do some Live Shows and have been debating about notifying members possibly notify members that have joined the last week or so week or two. my thoughts and from my statss a lot of members don't log in anymore so I'd hate to email them and have them cancel because they forgot about the membership or something

10-31-2013, 09:41 AM	#34
mikesbestx Registered User Industry Role: Join Date: Jun 2013 Posts: 44	men, i didn't do anything to get these users back...always enough new signups...but these are some great ideas to get these back and have more $$$

10-31-2013, 12:09 PM	#35
FUCK J0EL Confirmed User Industry Role: Join Date: Jun 2003 Location: Montreal Posts: 1,899	I heard of people ;) __________________ Joel Drapeau Dir Biz Dev Skype : gamma_joel Gamma Entertainment Home of top programs: FameDollars, BuddyProfits, and, AND NOW ADDING TO THE FAMILY ChaosMen EuroRevenues and AzianiGold